ALRIFADAH PILGRIMS SERVICES COMPANY │ الرفادة

What ALRIFADAH PILGRIMS SERVICES COMPANY │ الرفادة does

Al-Rifadah Pilgrims Services Company (شركة الرفادة لخدمات الحجاج) is a Saudi limited liability company headquartered in Makkah Al-Mukarramah, established by ministerial decision of the Saudi Ministry of Hajj and Umrah under License No. 7 dated 16 Jumada al-Thani 1444H (approximately 2023). It operates as a wholly-owned subsidiary of the Mutawwif Hujjaj Turkey, Europe, America and Australia group (also referred to as Al-Sarata), alongside its sister company Rifad and subsidiary Sabil Al-Rifadah. The company provides end-to-end Hajj ground and logistical services for government-sponsored external pilgrims from six national delegations: Turkey, Azerbaijan, India, Pakistan, Bangladesh, and Indonesia. Service delivery is anchored in 21+ numbered hospitality centers across Makkah and the holy sites (Mina, Arafat, Muzdalifah), supported by a fleet capable of moving 800 buses in a single transport phase during Hajj 1445H.

The company's service portfolio spans the full pilgrim journey: airport reception in Makkah and Madinah, accommodation, food and Zamzam supply, transport between sacred sites, spiritual guidance, medical support, and departure management. Digital infrastructure includes the proprietary Al-Sarath (السراة) AI-powered smart application for pilgrim journey management, developed with technology partner Wajdan, and integration with the Saudi national Nusuk platform and smart card system. The company pursues a B2B sales-led go-to-market model, contracting directly with official national pilgrim missions under regulated pricing frameworks set by the Saudi Ministry of Hajj and Umrah, and recruits seasonal staff via a dedicated jobs portal for each Hajj season.

The business is seasonal, tied to the Hajj calendar, and the company achieved first place in Category 1 for external pilgrim services during Hajj 1445H, accompanied by official commendations from the Turkish Hajj Delegation, the Azerbaijani Hajj Office, and the Turkish Minister of Religious Affairs. The company explicitly aligns its mission with Saudi Vision 2030 goals for pilgrim experience enhancement. Revenue, headcount, and recurring metrics are not publicly disclosed.

Name

ALRIFADAH PILGRIMS SERVICES COMPANY │ الرفادة

Legal name

شركة الرفادة لخدمات الحجاج

Website

https://alrifadah.com.sa

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Al-Rifadah Pilgrims Services Company is a Saudi-licensed Hajj ground services provider serving government-sponsored external pilgrims from Turkey, Azerbaijan, India, Pakistan, Bangladesh, and Indonesia through 21+ hospitality centers in Makkah and the holy sites, supported by the Al-Sarath AI-powered pilgrim journey app.

Ownership category

akta.pro rank

Product category

Hajj Pilgrimage Services

NAICS

Tour Operators (56152), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

akta.pro secondary industries

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK), Religious & Pilgrimage Retail Travel Agencies (THAKABAL)

Keywords

• Hajj pilgrimage services
• Pilgrim ground handling
• Religious tourism logistics
• Holy sites accommodation
• Pilgrimage transportation services

Headquarters

HQ city

Makkah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hajj & Umrah Ground Services: The company generates revenue by providing comprehensive ground and logistical services to pilgrims, including accommodation, transportation, food supply, guidance, and spiritual support throughout the Hajj journey. Services are contracted through official pilgrim missions from various countries and are regulated by the Saudi Ministry of Hajj and Umrah. The company is part of the Turkish Pilgrims Group (مجموعة شركات مطوفي حجاج تركيا) and operates alongside its sister company Rifad. The business is seasonal, tied to the Hajj calendar.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Al-Rifadah provides end-to-end Hajj ground services for external pilgrims, including reception at airports, accommodation in Makkah and the holy sites (Mina, Arafat, Muzdalifah), inter-site transportation, food supply, spiritual guidance, medical support, and departure management. Services are contracted through official government pilgrimage delegations from multiple countries. The company supports operations with the proprietary Al-Saraha AI-powered smart application for pilgrim journey management and Nusuk platform integration.

Product overview

Al-Rifadah Pilgrims Services Company operates as a Hajj service provider under the umbrella of Mutawwif Hujjaj Turkey, Europe, America and Australia group (Al-Saraha). The company offers end-to-end Hajj pilgrimage services spanning the full pilgrim journey — from reception at airports and accommodation in Makkah and Medina, through preparation of the holy sites (Mina, Arafat, Muzdalifah), execution of Hajj rituals, Medina visits, to departure management. Supporting the service operations is the proprietary السراة (Al-Saraha) smart application, which uses AI to manage pilgrim logistics, track luggage, provide real-time guidance, and automate scheduling. Additionally, the company operates a Seasonal Employment Portal (job.alrifadah.com.sa) for recruiting seasonal staff for hospitality centers during the Hajj season.

Differentiator

Problem solved

Functional benefit

Brands

• شركة سبل الرفادة (Sabil Al-Rifadah): A subsidiary company of Al-Rifadah that provides Hajj services, specifically serving pilgrims from Turkey — received the first group of 324 pilgrims from Turkey.

Products and services

• Hajj Ground Services (End-to-End) Full-lifecycle Hajj pilgrim support covering reception at airports in Makkah and Madinah, accommodation in Makkah and the holy sites, ritual execution at Mina/Arafat/Muzdalifah, inter-site transport, meals, spiritual guidance, medical care, and departure. Delivered to pilgrims sponsored by official government delegations from Turkey, Azerbaijan, India, Pakistan, Bangladesh, and Indonesia.
• Al-Saraha Smart Application (السراة) AI-powered mobile application managing the full pilgrim journey from departure to return, including personal profile display, medical records, AI-based image recognition for lost luggage, navigation to supervisors and gathering points, religious guidance, Quran access, Qibla direction, activity scheduling, and movement notifications. Integrated with the national Nusuk platform and smart card system.

Quantifiable outcome

• First place ranking in Category 1 for external pilgrim services during Hajj 1445H
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Al-Safia Museum and Orchard (متحف وبستان الصافية)coreStrategic or Co-development Partner · 1 April 2025A strategic partnership was signed between the Al-Rifadah and Rifad branches in Madinah and the Al-Safia Museum and Orchard in the Central Region. The partnership aims to enhance enriching services for pilgrims of the Holy House during Hajj 1446H by providing cultural and heritage experiences.
• Maden Hotels Group (مجموعة فنادق مادن)coreStrategic or Co-development Partner · 1 April 2025A strategic partnership was signed between Al-Rifadah's Madinah branch, represented by VP Engineer Mazen Mahmoud Thrwat, and Maden Hotels Group. The partnership aims to enhance hospitality quality and provide the highest standards of comfort for pilgrims during Hajj 1446H.
• Wajdan (شركة إيجاد)coreTechnology or Integration · 1 January 2024Wajdan served as the strategic technology partner in developing the Al-Sarath AI-powered smart application for pilgrim journey management. The application is exclusive to pilgrims of Rifad and Al-Rifadah companies, developed by the IT department of the Turkish Pilgrims Group.
• Zamzam Company (شركة الزمازمة)minorStrategic or Co-development Partner · 1 January 2024Collaboration with Zamzam Company to supply Zamzam water to pilgrims through a new QR code scanning mechanism. Al-Rifadah assigned a dedicated representative at each housing center alongside a Zamzam Company representative to oversee distribution.
• General Automobile Syndicate (النقابة العامة للسيارات)coreChannel Partner/ Reseller/ Distributor · 1 January 2024The General Automobile Syndicate collaborated with Al-Rifadah's transport management to coordinate bus transport operations for pilgrims, including training on the 'Dhayf' platform for Hajj 1445H and operational coordination for the 800-bus transport operation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Al-Mashair (Mashair Holding): Saudi-listed Hajj transport and accommodation provider operating bus fleets and camps across the holy sites — directly comparable transport and hospitality operations.
• Mutawwif Hujjaj South Asia: Regional Mutawwif group providing Hajj services to South Asian pilgrims (India, Pakistan, Bangladesh) — a sibling Mutawwif entity operating with the same Saudi Ministry of Hajj license framework.
• Tawafuq Hajj Services: Saudi Hajj service provider operating under the Ministry of Hajj license framework with multi-country delegation contracts — direct competitor for external pilgrim services.
• Dar Al-Ma'arifa Hajj Services: Saudi Hajj and Umrah service provider organizing accommodation, transport, and logistics for external pilgrims — comparable operational scope and regulatory framework.
• Rifad Company (شركة رفد): Sister company within the same Mutawwif Hujjaj group, operated alongside Al-Rifadah with shared staff vaccination drives and parallel pilgrim services — near-identical operating model.
• Mutawwif Hujjaj Africa: Regional Mutawwif group delivering Hajj ground services to African pilgrims under the same Saudi regulatory framework — structural peer with similar service scope.
• Mawaddah International Travel: Saudi-based Hajj and Umrah travel agency providing end-to-end pilgrim ground services under the Ministry of Hajj license framework — directly comparable service profile.
• Sabil Al-Rifadah: Wholly-owned subsidiary of Al-Rifadah specifically serving Turkish pilgrims; direct internal peer with the same operating model and license structure.

Broad incumbents

• Elaf Group: Established Saudi travel and hospitality group offering Hajj and Umrah packages alongside broader tourism services — broader incumbent with overlapping pilgrim services.

Others

• Nusuk (Saudi Ministry of Hajj platform): Official Saudi national platform through which all Hajj and Umrah services are coordinated; Al-Rifadah integrates with Nusuk via its Al-Sarath app and smart card system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alrifadah
• LinkedInlinkedin.com/company/alrifadah-pilgrims-services-company
• Instagraminstagram.com/alrifadah1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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