Office de tourisme de l'Alsace Verte

What Office de tourisme de l'Alsace Verte does

The Office de tourisme de l'Alsace Verte is a public tourist office entity operating under French regional authority, headquartered at 6 Place de l'Hôtel de Ville in Niederbronn-les-Bains. It serves as the official destination promotion and visitor information service for the Alsace Verte territory, which spans the Vosges du Nord Regional Nature Park, a UNESCO World Biosphere Reserve in Northern Alsace bordering Germany. The organization employs 7 staff under the direction of Barbara Iquel-Packi and Elisabeth Carrier, and operates through four physical information offices in Hunspach, Niederbronn-les-Bains, Lembach, and Wissembourg, complemented by a multilingual website (alsace-verte.com) available in five languages.

The core offering is an information and booking platform built around an interactive map covering regional attractions, accommodations, restaurants, hiking trails, and cycling routes (including EuroVelo routes). The office promotes a portfolio of flagship attractions including the 2021-opened Treetop-Walk (Chemin des Cimes) with its 29-meter viewing tower, Fleckenstein Castle, the Bretzels Factory, the Cleebourg Wine Cellar cooperative, and the Walbourg Memorial Museum 1870-1945. It manages certification programs such as Marque Valeurs Parc (50+ certified partners), Accueil Vélo (11 partners), and the Halte Gourde water-refill network (50+ establishments), and since 2025 has consolidated tourist tax (taxe de séjour) collection on behalf of four Communities of Communes.

The revenue model combines public-sector mandate, partnership fees from certified establishments, and booking intermediation for group tours, summer visits, and special experiences. Pricing for third-party attractions (museums, wine tastings, carriage rides, adventure parks) is collected as a transaction intermediary, with individual adult tickets ranging from €3.50 to €25. The office serves visitor segments including nature and outdoor enthusiasts, heritage and history tourists, wellness and spa seekers, gastronomy tourists, and families, positioning the region around nature, sustainability, and thermal wellness rather than the conventional Alsatian wine route.

Name

Office de tourisme de l'Alsace Verte

Legal name

Alsace Verte Tourist Office

Website

https://alsace-verte.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alsace Verte Tourist Office is a French public tourism entity that promotes the Northern Alsace destination across the UNESCO-listed Vosges du Nord Regional Nature Park, serving visitors through four information offices, a multilingual website, and a curated network of attractions, accommodations, and certified local partners.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), UNESCO & Protected Landmark Sites (THAJACAI), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Destination tourism marketing
• Visitor information services
• Tourist tax administration
• Heritage tourism promotion
• Outdoor recreation booking

Headquarters

HQ city

Niederbronn-les-Bains

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourist Tax Management: Since 2025, the Alsace Verte Tourist Office manages tourist tax collection in conjunction with the Communities of Communes of the Pays de Niederbronn-les-Bains, Sauer-Pechelbronn, the Outre-Forêt and the Pays de Wissembourg. Assists accommodation providers from declaration to collection.
2. Partnership Fees: Partner establishments pay to join networks such as the Halte Gourde water bottle refill network, Accueil Vélo label, and other quality certification programs facilitated by the tourist office.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Alsace Verte Tourist Office is a public regional destination marketing organization that provides visitor information, online booking for guided tours and excursions, an interactive map of attractions, an event calendar, and group reservation services for the Alsace Verte territory spanning the Northern Vosges Regional Nature Park. It manages tourist tax collection on behalf of four intermunicipal communities (since 2025), supports local tourism professionals through a partner portal and quality label programs (Accueil Vélo, Parc Values Brand, Green Stations), and promotes key attractions including the Treetop-Walk, Fleckenstein Castle, Cleebourg Wine Cellar, Walbourg Memorial Museum, and the tourist train of Wissembourg.

Product overview

The Alsace Verte Tourist Office operates as a regional tourism promotion and information service for the Green Alsace destination. The core offering consists of an information portal providing access to an interactive map, event calendar, summer visit programs, and group booking services. The destination features notable attractions including the Treetop-Walk, Fleckenstein Castle, Bretzels Factory, Cleebourg Wine Cellar, and the Walbourg Memorial Museum 1870-1945. The tourist office provides a partner portal supporting local tourism professionals with resources including newsletters, sustainable development tools (EcoCompass, ADT Nudges), and label/certification assistance. Services are available in multiple languages (French, English, German, Dutch, Spanish) and the region is positioned as a nature and sustainable tourism destination within the Vosges du Nord Regional Nature Park, classified as a World Biosphere Reserve.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Visit Program Seasonal program of guided tours and excursions available during summer months, including booking capabilities for cultural and nature-based visits across the Alsace Verte region. Aimed at individual visitors and tourists planning their summer vacation.
• Event Calendar Comprehensive calendar of events, exhibitions, markets, concerts, and cultural activities happening throughout the Alsace Verte region. Aimed at visitors seeking things to do during their stay.
• Group Booking Services Services for organizing group stays, guided tours, tourist train rides, team building activities, works council events, and special experiences for professional groups. Aimed at group organizers and corporate/works council planners.
• Tourist Train of Wissembourg Scenic tourist train rides through Wissembourg, offering guided tours of the fortified city and surrounding areas. Tickets available at the Wissembourg information office.
• Newsletter Subscription (Liesel Alsace) Free newsletter and real-time activity suggestion service providing personalized activity recommendations based on visitors' schedules and geolocation of their accommodation during their stay.
• The Treetop-Walk (Chemin des Cimes Alsace) Elevated walkway through the treetops of the Northern Vosges with a 29-meter viewing tower offering 360-degree panoramic views, discovery stations, and a 75-meter slide. Promoted as a flagship attraction for families and visitors.
• Fleckenstein Castle Impregnable 12th-century fortress perched at 358m altitude, one of ten fortified castles in the Northern Vosges forests, offering medieval adventure experiences for families and history enthusiasts.
• The Bretzels Factory Pretzel factory with over 5,000 m² of visit area where visitors discover the history and manufacturing process of the famous Alsatian pretzel, including tastings.
• Cleebourg Wine Cellar Cooperative winery producing Pinot Gris, Pinot Noir, Gewurztraminer, Riesling, and Auxerrois wines from 200 hectares of south-facing vineyards across 5 communes. Offers wine tastings for visitors (without tasting: 3.50€; 3 wines: 8.00€; tiered pricing up to 8 wines at 14.50€ per person for groups of 15+).
• Walbourg Memorial Museum 1870-1945 Sensory museum spanning 1870-1945 with 11 sound poles, period smells, over 7,000 authentic local objects, 2 projection rooms, and 2 libraries covering the history of Alsace. Admission: Adult 8.00€, Children 4.00€, Groups 6.00€, Family pass 24.00€.
• Betschdorf Pottery Museum Museum showcasing ancestral salt stoneware tradition with cobalt blue patterns, one of two pottery villages in Alsace. Admission: Adult 4.50€, Child 2.00€, Groups 3.50€, Students 2.00€.
• Alélor Mustard and Condiments Traditional mustard, horseradish, mayonnaise, and condiment producer since 1873; the last mustard factory in Alsace and only horseradish root processing plant in France. Promoted as a local product visitor experience.
• Tourist Tax Collection Service Managed tourist tax collection service assisting accommodation providers from declaration to collection, performed on behalf of four intermunicipal communities. Aimed at accommodation providers (hotels, gîtes, campsites) and partner municipalities.

Quantifiable outcome

• Supports accommodation providers with classification from 1 to 5 stars through official state-accredited body recognition
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Communities of Communes of Pays de Niederbronn-les-BainscoreStrategic or Co-development Partner · 1 January 2025Intermunicipal community partnered for tourist tax management since 2025.
• Communities of Communes of Sauer-PechelbronncoreStrategic or Co-development Partner · 1 January 2025Intermunicipal community partnered for tourist tax management since 2025.
• Communities of Communes of the Outre-ForêtcoreStrategic or Co-development Partner · 1 January 2025Intermunicipal community partnered for tourist tax management since 2025.
• Communities of Communes of Pays de WissembourgcoreStrategic or Co-development Partner · 1 January 2025Intermunicipal community partnered for tourist tax management since 2025.
• Barbara Iquel-PackicoreOthersActing Director of the Alsace Verte Tourist Office, responsible for overall management and strategic direction of the organization.
• Vosges du Nord Regional Nature ParkcoreStrategic or Co-development PartnerThe territory spans the Vosges du Nord Regional Natural Park classified as a UNESCO World Biosphere Reserve. Joint initiatives include the Halte Gourde water refill network and Parc Values brand promotion.
• IRIS InteractivecoreTechnology or IntegrationWebsite design and technical development partner responsible for the alsace-verte.com platform. Address: 4 rue du Pensionnat Notre Dame de France, 43000 Le Puy en Velay.
• OVHcoreTechnology or IntegrationWeb hosting provider ensuring all personal data is stored exclusively in France (Roubaix, 59100). Bound by strict confidentiality clauses per GDPR Article 28.
• Grand Est RegioncoreStrategic or Co-development PartnerInitiator of the 'Sustainable Territories Course' device and EcoCompass tool for self-diagnosis of sustainable engagement among tourism stakeholders.
• Alsace Destination Tourisme (ADT)coreStrategic or Co-development PartnerRegional tourism development agency supporting local stakeholders with nudges (behavioral science tools), quality labels including Accueil Vélo, and sustainable tourism resources.
• Halte Gourde Partner EstablishmentsminorGTM or Marketing PartnerOver 50 local shops, cafes, restaurants and accommodations participating in the water bottle refill network, offering free drinking water to hikers and tourists.
• Accueil Vélo Partner EstablishmentsminorGTM or Marketing Partner11 partner establishments including hotels, gîtes, campsites, restaurants and attractions holding the Accueil Vélo quality label for cycle tourists.
• Parc Values Brand Certified PartnersminorGTM or Marketing PartnerOver 50 producers and service providers certified under the national brand promoting quality products from Regional Natural Parks committed to sustainable development.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Visit Wallonia: Regional DMO for Wallonia (Belgium) operating across French-speaking Benelux territory; comparable in size and multilingual (FR/NL/EN/DE) audience targeting, useful as a structural peer for cross-border regional tourism marketing.
• Tourismus Zentrale Schwarzwald (Black Forest Tourism): Cross-border German regional DMO on the eastern side of the Rhine, directly adjacent to Alsace Verte; comparable nature-based, hiking, and cycling destination marketing with overlapping visitor pool but operating in a different national market.

Broad incumbents

• Atout France: France's national tourism development agency; national-level incumbent setting quality frameworks (e.g., successor to Qualité Tourisme brand referenced in source) and aggregating international promotion that overlaps with sub-national DMO mandates.
• Switzerland Tourism (MySwitzerland): National DMO of Switzerland with extensive multilingual (5+ languages) digital booking and content platform; benchmarks the upper bound of alpine/nature tourism destination marketing at scale.
• Alsace Destination Tourisme (ADT): Regional tourism development agency for Alsace, explicitly named as a partner; operates one administrative level above Alsace Verte and provides quality labels (Accueil Vélo) and sustainable tourism resources that overlap the office's mandate.
• Comité Régional du Tourisme Grand Est (Visit Grand Est): Regional tourism committee overseeing destination marketing for the entire Grand Est region, including Alsace Verte; broader portfolio player that competes for the same visitor mindshare and partner engagement budgets.

Direct peers

• Office de Tourisme de Strasbourg: French municipal-level tourist office serving Strasbourg and surrounding area; comparable public DMO running physical visitor offices, multilingual digital platforms, and destination promotion with overlapping Alsatian heritage and cross-border (Rhine) tourism positioning.
• Office de Tourisme de Metz: French municipal DMO operating with comparable functions (visitor offices, digital booking, event calendar, group services) within the same Grand Est region; serves as a peer for benchmarking DMO operating models.
• Office de Tourisme de Colmar: Nearby Alsatian tourist office running a similar mix of physical information offices, event booking, partner directory, and heritage-focused destination promotion; directly comparable in scale and Alsatian regional context.

Others

• ADN Tourisme: National federation of French tourist offices; acts as an umbrella/ecosystem organization providing shared services, training, and advocacy for member DMOs including municipal and intercommunal tourist offices like Alsace Verte.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lalsaceverte
• Instagraminstagram.com/lalsaceverte/?hl=fr
• LinkedInlinkedin.com/company/office-de-tourisme-de-l-alsace-verte

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de tourisme de l'Alsace Verte