AlSultan Company for all Building materials

What AlSultan Company for all Building materials does

AlSultan Company for all Building Materials (شركة السلطان) is a privately held Saudi Arabian e-commerce retailer headquartered in Al-Qassim, founded in 2011, operating a bilingual Arabic/English storefront at al-sultanco.com alongside native iOS and Android apps. The company sells building, electrical, plumbing, lighting, bathroom, and construction materials — covering roughly six core categories and hundreds of SKUs spanning recognized brands (Grohe, Honeywell, Hyundai, Kodak, Panasonic) and its own LANDBUILD ceramic-trim and LUXIFY switch/socket/fan sub-brands. Pricing is per-unit retail in Saudi Riyals with package bundles and a 'Golden List' 5% discount code, and there is no subscription or recurring revenue model.

The commercial platform is built on Zid's e-commerce infrastructure, with product media served via Zid CDN; a points-based loyalty program and multi-payment checkout (Mada, Visa, Mastercard, Apple Pay, bank transfer, cash on delivery) sit on top. Distribution is direct: regional delivery within Al-Qassim and Riyadh via Smsa Express and Auto plus self-pickup, with no third-party marketplace presence and no physical retail footprint indicated. The go-to-market model is hybrid — self-serve D2C for retail homeowners and an assisted WhatsApp project-sales channel (wa.me/UKXY5M54P6OVL1) for contractors and bulk B2B buyers — and the company maintains active social profiles on Twitter, Instagram, Snapchat, and TikTok for top-of-funnel awareness.

Name

AlSultan Company for all Building materials

Legal name

شركة السلطان

Website

https://al-sultanco.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AlSultan Company is a Saudi Arabian e-commerce retailer of electrical, plumbing, lighting, bathroom, and construction materials, serving retail homeowners and contractor B2B buyers in Al-Qassim and Riyadh through a Zid-powered storefront, mobile apps, and a WhatsApp project-sales channel.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418), Other Building Material Dealers (444180)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

akta.pro secondary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials retail
• Electrical supplies wholesale
• Plumbing fixtures distribution
• Lighting products supply
• Construction materials ecommerce

Headquarters

HQ city

Al-Qassim (القصيم)

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales (Retail & Wholesale): Revenue is generated through direct product sales of building materials, electrical supplies, plumbing, lighting, and related accessories. The store operates a standard e-commerce model with individual unit prices listed in Saudi Riyals. The 'Golden List' (القائمة الذهبية) with discount code S5 and various package (بكج) deals indicate bundled product offerings. No subscription or recurring revenue model is evident — sales appear exclusively one-time, transactional.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AlSultan Company for all Building Materials is a Saudi Arabian e-commerce retailer that sells building, electrical, plumbing, lighting, sanitary ware, and construction materials through its online storefront al-sultanco.com, serving retail consumers and contractor/project buyers in the Al-Qassim and Riyadh regions. The assortment spans six core categories (electrical, plumbing, lighting, bathroom fixtures, water pumps/mixers, and construction materials), complemented by the proprietary LANDBUILD ceramic-finishing sub-brand and pre-configured bundle packages (البكجات) sold at discounted rates. Distribution combines direct online ordering, self-pickup, regional delivery via Smsa Express and Auto, and an assisted WhatsApp project-sales channel.

Product overview

AlSultan Company for all Building Materials operates an e-commerce platform (al-sultanco.com) for building and construction materials, serving both retail consumers and project customers in Saudi Arabia. The product portfolio is organized into multiple distinct categories and sub-brands: the proprietary LANDBUILD sub-brand provides ceramic tile finishing profiles and trims (including LED shadow profiles, decorative spacers, and steel angles in various finishes); a broad electrical category covering wires, cables, switches and sockets (with own LUXIFY brand plus Al Fanar and Panaswinic), and circuit breakers; a plumbing category with copper fittings, valves, and pipes; a comprehensive lighting category split into outdoor (solar flood lights, wall-mounted spotlights, street lights) and indoor (LED strips, spotlights, chandeliers) subcategories; bathroom fixtures including sanitary ware, water mixers and faucets (featuring BERKE, TREDEX, NAPOLI, CAPRI, Grohe, and REIZ/BROZO brands), water pumps, and shower accessories; and construction materials including Fischer, PATTEX, and gypsum board products. The company also offers pre-configured product packages (البكجات) for bundled purchases at discounted prices. A WhatsApp-based project sales channel and a loyalty/rewards program round out the customer engagement features.

Differentiator

Problem solved

Functional benefit

Brands

• LANDBUILD: Ceramic tile finishing products including spacers, decorative profiles, expansion joints, and stainless steel trim pieces for ceramic installation.

Products and services

• LANDBUILD Ceramic Finishing Products Proprietary sub-brand line of ceramic tile finishing products including spacers (وزنية سراميك), decorative profiles (زوايا زينة), expansion joints (فواصل تمدد), and stainless steel trim pieces. Product lines include hidden LED profiles (GF series), decorative separators (LA series), steel angles (304 stainless steel SB/SR series), and floor angles (AL series), available in matte, semi-gloss, and glossy finishes in silver, black, and white.
• Electrical Supplies Broad category of electrical installation materials including electrical boxes and circuit breakers (طبالين كهرباء + قواطع), electrical wires and cables (أسلاك كهرباء + كيابل), electrical tools and accessories (عدد و مستلزمات الكهرباء), and electrical extensions (تمديدات كهرباء). Subcategories include PVC electrical conduits (مواسير كهرباء PVC), concrete PVC conduits (ليات صبة - جرجور كهرباء), desert air conditioners and accessories (مكيفات صحراوي + ملحقات), and electric heaters (دفايات كهرباء).
• Plumbing Supplies Plumbing supplies spanning 325+ products across multiple pages, including copper pipe fittings (قطع تمديدات نحاس), foundational plumbing materials (سباكة تاسيس), valves (محابس — brass, check, pipe reducers, gas), flexible hoses (ليات), and miscellaneous plumbing items (متنوعة).
• Lighting Products Comprehensive lighting solutions split into outdoor lighting (solar-powered flood lights, wall-mounted spotlights, street lights, buried lights, outdoor LED strips) and indoor lighting (track lighting rails, spotlights, light bulbs, hidden LED strips, chandeliers). LED strip products include indoor (e.g., Hyundai indoor LED strip 50m, LUXIFUY dual-line LED strip 10W) and outdoor variants with IP65 protection ratings.
• Hidden LED Strip Lights Hidden LED strip products including aluminum profiles (sizes 161, 165, 166, 1707), silicone profiles (1010, 1212, 1515, 1616, 3020), LED light strips in multiple colors (white, yellow, cream, blue, red, purple), and connectors. Brands include LUXIFUY, SONIC, OPPLE, AL Aidel, Cool Light (كالم لايت), and Asal Al Tamayaz (اصول التميز).
• Switches and Socket Outlets Electrical switches and socket outlets including LUXIFY (سليم) brand in white and black, Al Fanar (الفنار) brand (including MASA line), Panaswinic (بانسوينك) brand including Piano series, outdoor sockets with protective boxes, and electrical TRACK connections. Types include single switches, double switches, dimmer switches, AC switches (45 amp), TV sockets, phone sockets, and USB combo outlets.
• Bathroom Fixtures and Sanitary Ware Sanitary ware including toilet syphons and accessories (سيفونات وملحقاته), toilet chairs and basins (كراسي + مغاسل), bathroom accessories (اكسسوارات), and water heaters (سخانات). Brands include TATTOO (تاتو), Tawa (توانا), and Bayrak (بايراك).
• Water Mixers and Faucets Water mixer faucets and taps including BERKE brand mixers, TREDEX brand mixers (NEBULA, FANTASY series), NAPOLI and CAPRI mixer packages, concealed mixers (الخلاطات المخفية), kitchen mixers, basin mixers, shower mixers (خلاط دش), and bidet mixers (خلاط شطاف). Premium brands include Grohe (جروهي) and Reiz/Bronzo (REIZ/BROZO) with models in chrome, black, gold, and rose gold finishes.
• Water Pumps and Treatment Equipment Water pump and treatment systems including Aquatek pumps (مضخات اكواتيك), water lift pumps (مضخة رفع الماء), water pressure booster pumps (مضخة دفع و ضغط الماء), water filtration units (فلاتر تنقية المياه), water pressure regulators (منظم ضغط ماء), tank float valves (عوامة خزان), washing machine pumps (مضخة غسيل), tank submersible pumps (غطاس خزان مياه), and home water desalination units (محطات تحلية مياه منزلية).
• Exhaust and Ventilation Fans Ventilation and exhaust fans including BREEZE (Russian/Turbo) fans, LUZ (ceiling decorative fans), TAT fans, KDK fans, LUXIFY fans, Wendy fans, and United fans. Also includes duct fans, aluminum flexible ducts, fan shutters and grilles in various sizes.
• Construction Materials General construction materials including Fischer products, gypsum board materials and accessories, PATTEX products, cleaning supplies, and miscellaneous building materials.
• Package Deals (البكجات) Pre-configured product bundles offering value discounts. Examples include CAPRI mixer packages, NAPOLI mixer packages, LUXIFY galvanized air fan packages, integrated council packages (white and black), Al Fanar smart connection packages, and garden lighting packages (20m and 50m string light sets with bulbs).
• Gas Pipeline Extensions Gas pipeline extension products including pipe fittings and connectors (قطع و وصلات), and gas alarm devices (اجهزة إنذار غاز).
• Spotlights and Downlights Spotlight and downlight fixtures including Cool Light (كالم لايت) LED spotlights in 8-inch 36W (2880 lumens, 50,000-hour lifespan, 3-year warranty), Kodak COB spotlights and floodlights in various sizes (3" to 12"), and Hyundai spotlights and panel lights.
• Solar-Powered Flood Lights Solar-powered outdoor flood lights with 3-color options in 200W, 300W, and 400W wattage ratings, suitable for outdoor illumination without grid power.
• Shower and Bath Accessories Shower and bathing accessories including square/rain shower heads (طاسة دش مطري) in various sizes (20cm to 30cm), shower arms and bars (وصلة دش مطري), and handheld shower wands and rods (سماعات و مساطر الدش). Brands include Orixa Paffoni German square shower heads, SS304 stainless steel wall-mounted square shower arms, and TREDEX adjustable shower bars.
• Mirrors and Bathroom Accessories Bathroom mirrors and accessories including wall mirrors (مرايا) and bathroom accessory sets (اكسسورات الحمام).

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Zid Store (E-commerce Platform)coreTechnology or IntegrationAlSultan Company's online store is built on Zid's e-commerce infrastructure. The platform uses Zid CDN for media assets (media.zid.store) and Zid's store backend (static.zid.store). This is the foundational technology layer for the company's digital commerce operations.
• Smsa Express (Shipping)minorChannel Partner/ Reseller/ DistributorSmsa is listed as a shipping and delivery partner, providing logistics and parcel delivery services for customer orders within Saudi Arabia.
• Auto (Delivery Platform)minorChannel Partner/ Reseller/ DistributorAuto is a delivery and logistics platform listed under shipping options, serving as a delivery partner for the company's product shipments.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Amazon Saudi Arabia: Largest e-commerce platform in Saudi Arabia with a growing building materials and home improvement category — competes for the same online DIY and contractor buyers, though as part of a much wider general-merchandise catalog.
• Noon: Major regional e-commerce platform operating in Saudi Arabia with home improvement and building materials listings — broad incumbent competing for the same online building materials customers.
• ACE Hardware: Global home improvement franchise with Saudi presence through local partners — offers overlapping hardware, plumbing, and electrical assortment as part of a much broader product portfolio.

Direct peers

• Home Box: Saudi home improvement and building materials retail chain offering plumbing, lighting, electrical, and home finishing products — overlaps directly with AlSultan's product categories and target customer base.
• WhiteWay: Saudi retail chain selling home improvement, building materials, and household goods — directly comparable customer segments and product overlap with AlSultan's homeowner base.
• Danube Home: Middle East-headquartered home improvement and building materials retailer with Saudi showrooms — competes for the same contractor and homeowner segments across plumbing, lighting, sanitary ware, and finishing categories.
• Saco Hardware: Saudi Arabia's largest home improvement and building materials hypermarket retailer, operating large showrooms carrying electrical, plumbing, lighting, and construction supplies — directly comparable assortment to AlSultan but with a physical-store footprint.
• Mr. DIY: Regional discount home improvement retailer with a strong Saudi store network offering plumbing, electrical, lighting, and hardware at value pricing — comparable assortment depth and DIY/contractor customer overlap.

Others

• RAK Ceramics: Regional ceramics and sanitary ware manufacturer with significant GCC distribution — adjacent ecosystem participant whose tiles and sanitary products overlap with categories AlSultan retails.
• Saudi Ceramics: Leading Saudi manufacturer of ceramics, sanitary ware, and tiles — adjacent rather than competitive, as a potential supplier whose products sit in the categories AlSultan distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alsultanco
• Instagraminstagram.com/alsultanco_
• TikToktiktok.com/@alsultanco
• LinkedInlinkedin.com/company/al-sultanco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlSultan Company for all Building materials