altadena country club

What altadena country club does

The Altadena Town and Country Club (ATCC) is a private, member equity-owned country club founded in 1910 and headquartered at 2290 Country Club Drive, Altadena, California, in the foothills of the San Gabriel Mountains. The club operates from a 27,000 square foot historic clubhouse on approximately 5.5 acres, offering three membership tiers (Regular Equity, Social, and Junior for ages 21–34) that grant access to dining, a fitness center, a 25-yard heated pool, six tennis courts, dedicated pickleball courts, and youth programming including summer camp, Kids Klub, and Teen Room. Core technology is the third-party Clubessential platform, which powers the club's website, member portal, and event management; there is no proprietary technology layer disclosed.

ATCC earns revenue primarily through recurring annual membership dues across the three tiers, augmented by food and beverage sales at three dining venues (Players Lounge, Terrace Room/Patio, and seasonal Splash Café), and a transaction-based event venue rental business serving the public for weddings, corporate functions, and community gatherings in two ballrooms and two outdoor ceremony sites. Its go-to-market is sales-led and relationship-driven: the General Manager (Craig Sloane) handles direct outreach, prospects submit an inquiry form on altaclub.com, and the process culminates in personal club tours. Primary customers are affluent families and individuals in the Altadena–Pasadena–Sierra Madre–Arcadia–La Cañada–San Marino corridor; the club employs 48 people across operations, finance/HR (Diane Hough), and hospitality (Ashley Owens). Strategic posture is that of a mature, stable, member-owned institution emphasizing continuity and community over aggressive expansion.

Name

altadena country club

Legal name

Altadena Town & Country Club

Website

https://altaclub.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Altadena Town and Country Club is a private, member equity-owned country club in Altadena, California, founded 1910, serving affluent families in the greater Pasadena foothills with dining, fitness, pool, tennis, pickleball, youth programs, and public event venue rentals.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Private country club
• Membership club services
• Recreational amenities
• Event venue rental
• Hospitality and dining

Headquarters

HQ city

Altadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equity Membership Dues: Regular Equity members pay initiation fees and ongoing dues for full access to all club facilities including dining, fitness, pools, tennis, and pickleball. Membership can be sold subject to transfer fee.
2. Social Membership Dues: Non-equity social members pay dues for dining and social event access only, without access to recreational facilities. Social initiation fee may be applied toward Regular Equity membership.
3. Food and Beverage: Members and public guests dine at Players Lounge, Terrace Room/Patio, and seasonal Splash Café. Revenue from restaurant operations seven days a week, including wine dinners, beer clubs, and themed dinners.
4. Event Venue Rental: The club generates revenue from hosting weddings, parties, meetings, and community events. Two ballrooms with mountain views and two outdoor venues are available to the public for private functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Altadena Town & Country Club is a private, member equity owned country club offering three membership tiers (Regular Equity, Social, and Junior) with access to dining venues, a fitness center, 25-yard heated swimming pool, six tennis courts, pickleball courts, and youth programming. The club also operates as a public events venue providing two ballrooms, two outdoor ceremony sites, and full-service catering for weddings, corporate events, and community gatherings. Established in 1910, the club spans a historic 27,000-square-foot clubhouse set against the San Gabriel Mountains in Altadena, California.

Product overview

The Altadena Town & Country Club is a private, member equity owned club offering a unified suite of membership and amenity services. The club operates three distinct membership tiers: Regular Equity Membership (full facility access with voting rights), Social Membership (dining and events only), and Junior Membership (ages 21-34). Members enjoy access to multiple dining venues including the Players Lounge, Terrace Room/Patio, and seasonal Splash Café; a fitness center; a 25-yard heated swimming pool; six tennis courts and pickleball courts; and comprehensive youth programming. The club also operates as a public events venue offering two ballrooms, outdoor ceremony sites, and full-service catering for weddings, parties, and community events. Special programming includes wine dinners, themed dinners, live music, comedy, and family activities throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Equity Membership
• Social Membership
• Junior Membership
• Players Lounge and Terrace Room/Patio Dining
• Splash Café
• Event Venue and Catering Services
• Youth Programs
• Social Events Programming

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• The Jonathan Club: Prestigious private city club in downtown Los Angeles focused on dining, social events, and accommodations; comparable on the social/event-revenue side and member-equity model.
• Hillcrest Country Club: Larger, more established private country club in the LA area offering golf, tennis, dining, and event hosting — overlaps on member demographics and event venue business though with a wider amenity portfolio.

Regional players

• Lakeside Golf Club: Private club located in Burbank/Glendale area offering golf, tennis, swimming, dining, and event venue services; comparable breadth of amenities and similar LA-area member demographic.
• Brookside Golf Club: Public/municipal golf facility in Pasadena operated adjacent to the Rose Bowl; competes for local recreational spend and event business though with a different (golf-led, public) business model.

Direct peers

• San Gabriel Country Club: Private member-owned country club in nearby San Gabriel serving similar Pasadena-area demographics with comparable recreational, dining, and event offerings.
• La Cañada Flintridge Country Club: Private country club in the immediate La Cañada area serving overlapping affluent families with tennis, swimming, dining, and event spaces — directly competes for the same household pool.
• Annandale Golf & Tennis Club: Private member-owned country club in Pasadena, CA offering golf, tennis, swimming, dining, and event hosting — virtually identical service mix and geographic catchment as Altadena Town & Country Club.
• Valley Hunt Club: Historic private social and athletic club in Pasadena offering tennis, dining, and event venue services; comparable member-owned structure and family programming in the same LA submarket.

Others

• Clubessential: Software vendor whose platform powers Altadena's website, member portal, and event management — adjacent ecosystem participant rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/altaclub
• Instagraminstagram.com/theatcc
• LinkedInlinkedin.com/company/altadena-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about altadena country club