Alta Planning + Design

What Alta Planning + Design does

Alta Planning + Design is a professional services firm founded in 1996 and headquartered in Portland, Oregon, specializing in active transportation and sustainable community planning. The firm serves government clients — including state DOTs, city transportation departments, metropolitan planning organizations, transit agencies, airports, and select nonprofits — through a multi-disciplinary practice organized around four core disciplines: Engineering, Landscape Architecture, Planning, and Transportation Demand Management. The firm employs 250+ staff across 20+ offices in the United States and Canada and is owned by the Trilon Group, an infrastructure consulting platform targeting Top 5–10 status by 2030.

The firm's service portfolio spans 18+ specialty areas, including complete streets, urban bikeways, trails and greenways, safe routes to school, transit planning, traffic engineering, new mobility (bikeshare, e-bike, scooter share), climate resiliency, curbside management, wayfinding, public engagement, and creative services (branding, graphic design, accessible web products). Its underlying technology platform combines GIS analysis, simulation modeling, and data-driven evaluation through a proprietary Civic Analytics suite — most notably the UTRAC Mode Shift Potential Tool (mobile-data-based demand estimation) and a USDOT-recognized Benefit-Cost Analysis tool used to support federal grant applications. The firm also publishes industry-standard resources such as the Urban Bikeway Design Guide (third edition) and has helped clients secure over $1 billion in transportation funding.

Alta operates on a fee-for-service professional services model, executing project-based engagements ranging from small planning studies to multi-year master planning contracts. Distribution is direct enterprise field sales via government procurement (RFPs, RFQs) and proactive pursuit of federal and state grants (RAISE, PROTECT). Revenue streams include core planning/design services, TDM program management and behavior-change marketing (expanded via the February 2024 acquisition of UrbanTrans North America), and grant writing/funding assistance. Service scope was further expanded in February 2026 when California-based Raimi + Associates joined to establish a Community Planning practice covering comprehensive planning, urban design, development regulations, and social research.

Name

Alta Planning + Design

Legal name

Alta Planning + Design, Inc.

Website

https://altago.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Alta Planning + Design is a U.S. professional services firm (founded 1996, 250+ staff, 20+ offices) that delivers active transportation and sustainable community planning, engineering, landscape architecture, and TDM services to government clients, backed by the Trilon Group.

Ownership category

akta.pro rank

Product category

Transportation Planning & Engineering Services

NAICS

Architectural Services (541310), Landscape Architectural Services (541320)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Transportation & Infrastructure Planning (BPAHAKAF)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Landscape Architecture & Site Design (BPAHAKAC), Community Engagement & Participatory Planning (BPAHAKAO), Regional & Land Use Planning (BPAHAKAE)

Keywords

• Active transportation planning
• Urban bikeway design
• Trails and greenways
• Complete streets engineering
• Transportation demand management

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Planning and Design Services: Fee-for-service consulting engagements for planning, landscape architecture, engineering, and design services across active transportation, trails, complete streets, and urban bikeway projects. Revenue is project-based with varying contract sizes from small studies to large multi-year master planning engagements.
2. Transportation Demand Management Services: TDM program management, planning strategies, and marketing campaign execution services. Includes behavior change marketing and travel demand management programs.
3. Funding Assistance and Grant Writing: Grant writing and funding application services to help clients secure government transportation funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alta Planning + Design is a multi-disciplinary professional services firm that provides planning, landscape architecture, engineering, and transportation demand management services focused on active transportation (bicycle, pedestrian, trail, and complete streets) infrastructure. The firm helps government clients design safe, multimodal communities through master planning, corridor design, civic analytics, and grant funding assistance, organized around four core disciplines and numerous specialty service areas.

Product overview

Alta Planning + Design is a professional services firm providing planning, design, engineering, education, and community engagement services focused on active transportation and sustainable communities. The firm operates as a multi-disciplinary organization organized around four core disciplines (Engineering, Landscape Architecture, Planning, and Transportation Demand Management) and eighteen specialty service areas. The portfolio includes Civic Analytics, Climate Resiliency, Creative Services, Funding Assistance, New Mobility, Safety, Trails + Greenways, Transit Planning, Urban Bikeways, Wayfinding, and others. The firm also offers proprietary tools including the UTRAC Mode Shift Potential Tool and USDOT-recognized Benefit-Cost Analysis Tool, and publishes resources like the Urban Bikeway Design Guide. The firm is backed by the Trilon Group and operates across more than 20 offices in the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• UrbanTrans North America: Transportation Demand Management services including multimodal transportation planning, demand management programs, market-based policies, outreach and strategic planning, and behavior change marketing campaigns.
• Raimi + Associates

Products and services

• Active Spaces, Wild Places Landscape architecture, placemaking, and environmental stewardship services that create spaces for adventure, recreation, and connection with nature, balancing resource preservation with public access.
• Civic Analytics Pioneering analytical tools to measure and enhance sustainable transportation benefits, including sophisticated models for demographic and economic impact analysis with clear visualizations, plus equity and social vulnerability analysis.
• Climate Resiliency + Sustainability Sustainability and climate-forward thinking integrated into all projects to build resilient and future-ready communities, including emissions reduction modeling and green infrastructure.
• Creative Services Branding, graphic design, print production, and web development including mobile-friendly, WCAG 2.0 accessible web products for transportation and wayfinding campaigns.
• Curbside Management + Parking Comprehensive parking planning solutions balancing vehicle accommodation with sustainable, active community goals, including data-driven studies and performance-based pricing strategies.
• Funding Assistance Grant writing specialists and creative services to secure funding for bicycle, pedestrian, and public amenities trail projects; recognized by USDOT for custom Benefit-Cost Analysis tool; helped communities garner over $1 billion in funding.
• Multimodal Corridor Plans + Complete Streets Multi-benefit corridor design that balances limited street space to optimize safety and accessibility, integrating transit and pedestrian comfort with climate resiliency.
• New Mobility Innovative mobility services merging technology, mobility, and placemaking with a people-first approach, including bike share, e-bike, and scooter share systems.
• Public Engagement Community engagement services tailoring plans and activities to each community, fostering engagement across diverse voices and perspectives throughout a project's lifetime.
• Quick Build Fast, affordable improvements using easy-to-install materials for curb extensions, refuge islands, and protected bike lanes that make streets safer immediately.
• Safe Routes to School Holistic approach using six E's (equity, engineering, education, engagement, encouragement, evaluation) to create safe and accessible transportation options for children walking and biking to school.
• Safety Safe systems approach shifting from traffic flow prioritization to valuing human life, centered on the most vulnerable community members.
• Sub-Area Planning Master plans integrating land use with multimodal transportation, combining district, campus, and city-level analysis to improve transit connectivity.
• Traffic Engineering Advanced analytical and design capabilities combined with sustainable transportation solutions to optimize traffic flow and enhance safety across multimodal networks.
• Trails + Greenways Trail planning and design addressing context and creating functional, safe, equitable, and attractive places that coexist with the natural environment.
• Transit Planning + Design Transit planning and design covering all transit modes including high speed rail, metro, light rail, bus, and water transportation.
• Urban Bikeways Intersection design, bicycle facility design, and industry resources for creating safer, more sustainable transportation choices.
• Wayfinding Meticulously designed wayfinding systems catering to diverse community member needs through collaborative efforts with local agencies and stakeholders.
• Engineering Core engineering services helping people safely reach destinations using rigorous standards, guidelines, and technical expertise to reduce car dependency and enhance community safety.
• Landscape Architecture Core landscape architecture services integrating ecological function with aesthetic appeal, incorporating durable materials and green infrastructure for resilient landscapes.
• Planning Core planning services with national expertise applied to local contexts, using community engagement methods and data visualization to create decision-making frameworks.
• Transportation Demand Management (TDM) Comprehensive TDM services helping clients manage programs, plan strategies, and execute marketing campaigns across North America focused on sustainable travel behaviors and mode shift.

Quantifiable outcome

• Over $1 billion in transportation funding secured for client communities
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Raimi + AssociatescoreStrategic or Co-development Partner · 11 February 2026California-based planning firm Raimi + Associates (R+A) joined Alta in February 2026, expanding capabilities with services in comprehensive planning, urban design, development regulations, sustainable development, and social research under a new Community Planning practice led by R+A founder and CEO Matt Raimi. The partnership advances Alta's evolution from active transportation into a full-service sustainable community planning and design firm.
• UrbanTrans North AmericacoreStrategic or Co-development Partner · 1 February 2024Alta significantly expanded its TDM services in February 2024 when it acquired UrbanTrans North America, a woman-owned urban and transportation planning and behavior change marketing firm. UrbanTrans specialized in innovative transportation solutions, multimodal transportation planning, demand management programs, and marketing plans designed to alter travel behavior. UrbanTrans was incorporated in 2000 in Denver, Colorado.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nelson\Nygaard: Transportation planning firm with strong TDM, transit, and active transportation practices serving public agencies; closely comparable to Alta's UrbanTrans-acquired service line.
• Kittelson & Associates: Transportation engineering and planning consultancy serving state DOTs, MPOs, and cities; competes directly on multimodal corridor planning, complete streets, and active transportation studies.
• Toole Design Group: Closest direct competitor — a national planning, engineering, and landscape architecture firm exclusively focused on active transportation and multimodal street design for government clients, with a similar multi-disciplinary model and federal grant expertise.
• Fehr & Peers: Transportation planning and engineering firm specializing in multimodal mobility, complete streets, and TDM, with deep public-sector client base and technical modeling capabilities that overlap with Alta's Civic Analytics practice.

Broad incumbents

• AECOM: Global infrastructure consulting firm with significant active transportation, transit, and urban planning capabilities serving the same state DOTs, MPOs, and large municipal clients as Alta.
• Kimley-Horn: Large US engineering and planning consultancy with a growing active transportation practice, competing for municipal and state DOT planning work through a broad service portfolio.
• Stantec: Global design and engineering firm with community development, transportation, and landscape architecture practices that overlap with Alta's planning and design offerings for public-sector clients.
• VHB: Engineering, planning, and design consultancy serving public agencies across the East Coast and beyond, with active transportation, complete streets, and TDM practices that compete with Alta regionally.
• WSP USA: Global professional services firm with an active transportation and complete streets practice that competes for large corridor and statewide engagements, offering broader multidisciplinary scale than Alta.

Emerging players

• Sasaki Associates: Planning, landscape architecture, and urban design firm with comparable master planning and community design capabilities; partial overlap with Alta's expanded Community Planning practice following the Raimi + Associates acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/altago

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alta Planning + Design