ALTA PERSONAL

What ALTA PERSONAL does

ALTA PERSONAL is a Brazilian boutique fitness studio founded in 2021 and headquartered in Macaé, Rio de Janeiro. The company provides personalized physical training through four modalities: Treinamento Personalizado (one-on-one or small-group sessions with up to three students per coach), HIIT Performance (45-minute high-intensity functional training), Muay Thai, and Yoga. Customers progress through a structured three-stage "Student Journey" that begins with comprehensive health and fitness assessments (anamnesis, physical evaluation, functional evaluation), proceeds to personalized workout planning by a dedicated coach, and continues through ongoing program refinement based on student feedback.

The studio operates a dedicated mobile application that delivers individualized workout programming, enables real-time schedule and programming updates, and incorporates user feedback into ongoing training plans. The technology layer is functional rather than differentiating — the value proposition rests on personal coach attention, small group sizing, and a "family-like" relational environment rather than proprietary algorithms or software.

The business model is a direct-to-consumer subscription built on four monthly tiers — Standard (8 individual sessions, 2x/week), Gold (12 sessions, 3x/week), Platinum (16 sessions, 4x/week), and Diamond (20 sessions, 5x/week) — differentiated by session frequency. Pricing is not publicly disclosed; prospects must initiate contact to receive plan rates. Customer acquisition and bookings are handled almost exclusively through WhatsApp Business messaging, supplemented by the website and a one-minute YouTube promotional video. With 7 employees, a single physical location, and no disclosed revenue, the company is a small, locally-concentrated personal training business serving individual consumers in Southeast Brazil.

Name

ALTA PERSONAL

Legal name

Alta Personal

Website

https://altapersonal.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ALTA PERSONAL is a Brazilian boutique fitness studio in Macaé, Rio de Janeiro, offering personalized training across four modalities (personal training, HIIT, Muay Thai, Yoga) via four monthly subscription tiers sold direct-to-consumer through WhatsApp and a dedicated workout app.

Ownership category

akta.pro rank

Product category

Personal Fitness Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Personal training services
• Fitness studio memberships
• HIIT workout classes
• Martial arts training
• Yoga practice

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription-based Membership Plans: Recurring monthly membership fees for access to personalized training sessions across multiple fitness modalities. Plans differentiated by number of weekly sessions (2-5x per week).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ALTA PERSONAL is a boutique fitness studio selling personalized physical training services delivered in individual sessions (up to 3 students per coach). It offers four training modalities — Treinamento Personalizado (Personalized Training), HIIT Performance, Muay Thai, and Yoga — packaged into monthly subscription memberships differentiated by weekly session frequency (2 to 5 sessions per week). A mobile app delivers customized workout programming and tracks student progress.

Product overview

ALTA PERSONAL is a personalized physical training facility offering customized training programs with individual sessions. The company provides four distinct training modalities: Personalized Training (Treinamento Personalizado), HIIT Performance, Muay Thai, and Yoga. Students progress through a structured journey comprising health assessments, personalized workout planning, and continuous improvement via a dedicated app. The service is offered through four subscription tiers (Standard, Gold, Platinum, Diamond) differentiated by session frequency (2-5 sessions per week).

Differentiator

Problem solved

Functional benefit

Products and services

• Treinamento Personalizado (Personalized Training) Individual training sessions with up to 3 students per Coach, featuring personalized workout programming based on individual objectives, needs, and preferences with proper supervision ensuring correct movements, correct timing, and ideal progression. Designed for individuals seeking customized one-on-one coaching in a small-group setting.
• HIIT Performance High Intensity Interval Training (HIIT) modality offering a 45-minute functional intense workout combining strength, power, muscular endurance, and cardiorespiratory conditioning for time-optimized results. Targeted at individuals with busy routines who want efficient training.
• Muay Thai Thai martial art training focusing on technique development and physical conditioning through high-intensity exercises involving attack and defense practices that work the entire body, including muscular endurance and cardiorespiratory performance. Targeted at individuals seeking a challenging martial arts modality.
• Yoga Yoga practice including postures (asanas), breathing exercises (pranayamas), and meditation aimed at improving physical health, mental clarity, emotional balance, and reducing bodily pain. Targeted at individuals seeking mind-body connection and overall wellness.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• CrossFit: Global functional fitness brand with affiliated gyms ('boxes') delivering coach-led, constantly varied high-intensity training in small groups. Closely comparable to Alta Personal's combination of personalized training, HIIT, and strength programming in a coach-supervised small-group format.
• 9Round Fitness: Global kickboxing-themed circuit training franchise with 30-minute coached sessions. Highly comparable to Alta Personal's Muay Thai offering in modality, small-group coaching, and subscription-based model.

Broad incumbents

• F45 Training: Global functional training and HIIT franchise with a group-coaching model similar to Alta Personal's HIIT Performance offering. Comparable in modality mix and small-group coaching format, but operates as a global franchise at much greater scale.
• Bluefit: Mid-market Brazilian fitness chain with a national footprint. Competes with Alta Personal for fitness consumers in Brazil, particularly price-sensitive customers who might otherwise choose a boutique studio.
• Orangetheory Fitness: Globally franchised HIIT-based group training concept with coach-led, app-tracked workouts and tiered membership options. Closely mirrors Alta Personal's HIIT Performance + app-tracked programming model at franchise scale.
• Just Fit: Brazilian fitness chain with regional presence and tiered membership offerings. Direct competitor for fitness spend in Brazil, overlapping with Alta Personal's subscription/membership model.
• Smart Fit: Largest low-cost gym chain in Brazil and Latin America, operating hundreds of units nationwide. Directly competes with Alta Personal for fitness consumers in Brazil, but at a much lower price point, higher-volume model, and without the personalized/small-group coach format.
• Bodytech: Premium Brazilian fitness chain combining traditional gym floors with group classes, personal training, and wellness services. Overlaps directly with Alta Personal's premium personal-training positioning in the same Brazilian market.
• Companhia Athletica: Established Brazilian premium fitness chain offering group classes, personal training, and wellness amenities. Competes in the same premium Brazilian segment as Alta Personal, particularly in Rio de Janeiro and São Paulo markets.

Others

• Gympass: Brazilian-founded corporate wellness platform that distributes gym and studio memberships to employees of partner companies. Could serve as a distribution and customer acquisition channel for Alta Personal, connecting the studio to corporate wellness demand it cannot access organically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutu.be/CBptI16Aeb8
• LinkedInlinkedin.com/company/alta-personal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTA PERSONAL