Smartfit
Smartfit is Latin America's largest gym network, operating 1,320+ units across 8 countries serving mass-market consumers. It offers three subscription tiers (Fit, Smart, Black) plus digital add-ons including nutrition, coaching, and bioimpedance. Founded 2005, publicly traded on B3 as SMFT3.
- Company typePublic
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Smartfit does
Smartfit Escola de Ginástica e Dança S.A. is the largest fitness network in Latin America, operating 1,320+ gym units across 8 Latin American countries with its Black-tier plan providing access to 2,000+ academies in 16 countries. Founded in 2005 and headquartered in São Paulo, the publicly traded company (B3: SMFT3) serves individual mass-market consumers through three monthly subscription tiers — Fit (R$99.90), Smart (R$119.90), and Black (R$159.90) — alongside corporate clients via the Totalpass B2B platform and direct partnerships with employers including Natura, Bradesco, Banco do Brasil, Fiat, and QSaúde.
The company operates a multi-product fitness ecosystem anchored by its physical gym network and extended through proprietary digital health services. The Smart Fit App provides workout tracking, exercise videos, class booking, and 60 free workouts for non-members. Smart Fit Nutri (operated by N2B Nutrição Empresarial, CNPJ 55.070.007/0001-71) delivers online dietitian consultations with 170,000 subscribers and 145,000 cumulative consultation hours. Smart Fit Coach offers personalized online training at R$39.90/month, Smart Fit Body performs Inbody bioimpedance analysis at R$19.90 per exam, and Smart Fit Energy sells sports beverages at R$24.90. Group fitness offerings include FitDance (licensed), Smart Cross (30-minute HIIT), and Body Combat. In July 2024, Smartfit acquired Velocity, a premium spinning studio chain with 82-103 units, for R$183 million — the company's first M&A where the acquired brand was retained rather than rebranded.
Smartfit's go-to-market combines franchise-operated and company-owned units with direct-to-consumer digital channels and a B2B corporate wellness channel. Revenue is primarily recurring monthly subscription fees, supplemented by add-on digital services, franchise royalties, and aggressive promotional pricing (R$9.90 first-month offers). Q4 2025 revenue reached R$1.56 billion (up 18% YoY) with R$520 million EBITDA (up 22% YoY), and the company plans to open 250 additional locations in 2026. Major shareholder Patria Investments held 32.72% as of May 2023, following a secondary offering that raised $118.3 million and broadened the institutional investor base to include Canadian and Singaporean funds.
Smartfit firmographics
Firmographics- Name
- Smartfit
- Legal name
- Smartfit Escola de Ginástica e Dança S.A.
- Website
- https://smartfit.com.br
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Smartfit is Latin America's largest gym network, operating 1,320+ units across 8 countries serving mass-market consumers. It offers three subscription tiers (Fit, Smart, Black) plus digital add-ons including nutrition, coaching, and bioimpedance. Founded 2005, publicly traded on B3 as SMFT3.
- Ownership category
- akta.pro rank
Smartfit industry classification
Industry- Product category
- Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Smartfit is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Smartfit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Membership Subscriptions: Recurring monthly membership fees from three subscription tiers (Black, Smart, Fit) with varying levels of access and benefits. Additional revenue from joining/activation fees. Primary revenue driver.
- Digital Health Services (Nutri, Coach, Body, Energy): Add-on subscription and per-transaction services including Smart Fit Nutri (online dietitian consultations and meal plans), Smart Fit Coach (personalized training plans), Smart Fit Body (bioimpedance exams), and Smart Fit Energy (sports beverages). Sold as standalone subscriptions or bundled packages.
- Corporate Wellness / B2B Plans: B2B membership plans for corporate clients, sold via Totalpass platform and direct corporate partnerships, offering employee fitness benefits.
- Franchise Fees: Revenue from franchisee network expansion, including franchise development fees and ongoing royalties from franchise-operated units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Black Plan – unlimited access to 2,000+ units across 16 countries, includes guest passes, massage chair, Skeelo audiobook app |
| Subscription | Monthly | Smart Plan – mid-tier access with no commitment |
| Subscription | Monthly | Fit Plan – most affordable option for unlimited gym access |
| Unit Pricing | Pay-as-you-go | Smart Fit Nutri – Online Dietitian Consultation (single session) |
| Subscription | Monthly | Smart Fit Nutri 8 + Body Combo |
| Subscription | Monthly | Smart Fit Coach – Online Personal Training |
| Unit Pricing | Pay-as-you-go | Smart Fit Body – Bioimpedance Exam (single) |
| Unit Pricing | Pay-as-you-go | Smart Fit Energy – Sports Beverages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Smartfit product offering
Product offeringCore offering
Smart Fit sells low-cost monthly gym memberships through a network of 1,320+ franchised and company-operated fitness centers across Latin America, organized into three tiers (Black, Smart, Fit). Memberships include access to group classes (FitDance, Smart Cross, Body Combat) and can be bundled with paid digital health add-ons such as Smart Fit Nutri (online nutrition), Smart Fit Coach (online personal training), Smart Fit Body (Inbody bioimpedance), and Smart Fit Energy sports beverages.
Product overview
Smartfit operates a multi-tiered fitness ecosystem combining physical gym operations with digital health services. The core offering includes gym memberships (Black, Smart, Fit plans) providing access to 1,320+ units across 8 Latin American countries, with the flagship Black plan offering access to 2,000+ gyms in 16 countries. The product portfolio extends through multiple digital add-on services: Smart Fit Nutri (online nutrition consultations and meal planning via app), Smart Fit Coach (personalized online training), Smart Fit Body (bioimpedance body composition analysis), and Smart Fit Energy (sports beverages). A key addition is Velocity (acquired spinning studios), representing Smartfit's expansion into premium boutique fitness. The ecosystem is tied together through the Smart Fit App, which provides workout tracking, exercise videos, and progress monitoring. The company also offers corporate fitness benefits through TotalPass.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Fit Nutri: Nutrition consultation and meal planning service with online dietitian consultations
- Smart Fit Body
- Smart Fit Coach
- Smart Fit Energy
- Velocity
Products and services
- Smart Fit Black Plan
Quantifiable outcome
- Q4 2025 revenue of R$1.56 billion, up 18% year-over-year
- +4 more outcomes
Companies that use Smartfit
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Smartfit technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Smartfit partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Nu (Nubank)minorBrazilian digital bank operating in Mexico, profiled alongside SmartFit as one of 5 Brazilian companies in Expansión magazine's 2026 ranking of 500 Most Important Companies in Mexico.
- Totalpass (Corporate Wellness Platform)coreB2B corporate wellness platform (totalpass.com/br) through which SmartFit offers corporate gym membership plans to employee benefit programs. Linked from smartfit.com.br as 'Planos corporativos'.
- ASICSminorAthletic footwear and gear brand. Multiple joint promotional campaigns including discount coupons for Smart Fit members (R$99 bonus, 15-25% discounts), race event sponsorships (Smart Fit Run, Dia do Desafio, Arnold Championship), and VIP race entries.
- QSaúdeminorCorporate health and wellness benefit partner. Partnership listed in Smart Fit contracts page under 'Parceria QSaúde'.
- NaturaminorBrazilian beauty products company. Employee benefit partnership offering Smart Fit discounts to Natura employees, listed in contracts page.
- ShopeeminorE-commerce platform. Partnership promotions offering Smart Fit discount codes to Shopee customers, reciprocal placement on Smart Fit website. Listed as ongoing partnership in contracts.
- DafitiminorBrazilian fashion e-commerce platform. Cross-promotional campaigns with discount codes, including 'Coach Dafiti' and '10off Dafiti' campaigns listed in contracts.
- iFoodminorBrazilian food delivery platform. 'Indique e Ganhe - iFood' promotional campaign allowing members to earn rewards by referring iFood users to Smart Fit.
- Chilli BeansminorBrazilian eyewear brand. Promotional partnership offering VIP Black memberships and discounts to Chilli Beans customers. Listed in contracts page.
- Velocity (Acquired)coreSpinning/bike indoor studio chain acquired by SmartFit in July 2024 for R$183 million. Velocity operates 82-103 units. This is SmartFit's first acquisition where the acquired brand will be retained rather than rebranded. Expansion plans include accelerating Velocity's footprint in Brazil and beyond.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Smartfit competitors and assessment
Company assessmentBroad incumbents
- Equinox Group: US-based ultra-premium fitness operator with clubs, digital subscription (Variis), and hospitality (SoulCycle, Equinox Hotels). Comparable through portfolio of premium fitness brands and integrated digital offering, but skewed to a much higher income tier than SmartFit.
Direct peers
- Basic-Fit: Pan-European low-cost gym chain listed on Euronext Amsterdam. Operates ~1,300+ clubs across Europe with very similar membership tiering, aggressive promotional pricing, and digital add-ons — the closest international analog to SmartFit's high-volume low-cost model.
- Planet Fitness: Largest low-cost fitness franchise globally (NYSE listed), operating ~2,500+ stores, predominantly in the US. Comparable through franchise-led mass-market gym expansion, $10/month entry pricing, and standardized unit economics — directly parallels SmartFit's franchise GTM in Latin America.
- The Gym Group: UK-listed low-cost gym operator with 240+ sites and a digital membership model. Similar mid-market positioning, no-frills pricing, and digital/self-serve acquisition funnel — directly comparable mass-market fitness services.
- Life Time Fitness: US-listed premium fitness chain operating large-format clubs with group classes, personal training, nutrition, and spa amenities. Comparable through full-service fitness ecosystem (group classes, training, digital, supplements) that resembles SmartFit's integrated Nutri/Coach/Body/Energy offering.
- Anytime Fitness: Global 24/7 fitness franchise with 5,000+ units across 50+ countries, owned by Self Esteem Brands. Directly comparable franchise operating model, compact box format, and cross-border member access.
- Bluefit: Brazilian low-cost fitness chain operating ~100+ units with similar mass-market positioning, low monthly fees, and group classes. Direct domestic competitor fighting for the same price-sensitive Brazilian member.
Emerging players
- Wellhub (formerly Gympass): Brazilian corporate wellness aggregator offering access to thousands of gyms (including SmartFit's competitors and partners) via employer benefit programs. Competitor in the B2B/corporate wellness channel that SmartFit serves through Totalpass.
- Peloton Interactive: Global connected fitness platform combining hardware (bike, treadmill) with subscription content. Overlaps with SmartFit's digital Coach/Nutri offerings as substitute or complement for in-gym training.
Regional players
- Bio Ritmo: Brazilian premium fitness chain operating ~30+ units focused on higher-income Brazilian members. Local competitor at the premium end where SmartFit's Velocity acquisition also competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Smartfit social profiles
Digital presenceSmartfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartfit leadership team
Management profileNumber of profiles
Profiles3 records
Smartfit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Smartfit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartfit M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartfit
What does Smartfit do?
Smart Fit sells low-cost monthly gym memberships through a network of 1,320+ franchised and company-operated fitness centers across Latin America, organized into three tiers (Black, Smart, Fit). Memberships include access to group classes (FitDance, Smart Cross, Body Combat) and can be bundled with paid digital health add-ons such as Smart Fit Nutri (online nutrition), Smart Fit Coach (online personal training), Smart Fit Body (Inbody bioimpedance), and Smart Fit Energy sports beverages.
Is Smartfit a public or private company?
Smartfit is a public company. It is currently operating.
When was Smartfit founded?
Smartfit was founded in 2005. It employs 5,001 to 10,000 people.
Where is Smartfit based?
Smartfit is headquartered in São Paulo, Brazil, in the Latin America region.
How does Smartfit make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are digital Health Services (Nutri, Coach, Body, Energy), corporate Wellness / B2B Plans and franchise Fees.
Who are Smartfit's main competitors?
Equinox Group is listed as a broad incumbent. Direct peers are Basic-Fit, Planet Fitness, The Gym Group, Life Time Fitness, Anytime Fitness and Bluefit. Emerging players are Wellhub (formerly Gympass) and Peloton Interactive. Bio Ritmo is listed as a regional player.
Does Smartfit have an API?
No public API is recorded for Smartfit.
What industry is Smartfit in?
Smartfit's product category is Fitness Centers. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.