Alta Peruvian Lodge Ltd

What Alta Peruvian Lodge Ltd does

Alta Peruvian Lodge Ltd is a privately held, family-owned European-style all-inclusive ski lodge operating since 1948 at the base of Alta Ski Area in Little Cottonwood Canyon, Utah. The lodge offers lodging with three meals included (breakfast, lunch, dinner) across five room tiers ranging from shared dormitory accommodations to two-bedroom suites, supplemented by an on-site ski shop with premium demo equipment from brands such as Kastle, Head, Nordica, Elan, and Dynastar, an après-ski bar (P-Dog), and a wedding/event venue capable of hosting up to 200 guests during the summer months.

Revenue is generated through five distinct streams: nightly lodging with inclusive meals (the core stream), ski shop rentals and tuning, bar and restaurant sales, a $10,000 flat-rate wedding venue program running June through September, and the Ski Forever Camp — a four-night premium ski instruction package offered in partnership with the Alf Engen Ski School at $2,639-$4,109 per person. Distribution is direct-to-consumer via the lodge's own website (reservations.altaperuvian.com, powered by the IRMng reservation management system), toll-free phone reservations, and partner-provided airport shuttle service. The property was purchased by John Cahill in 1970 and remains under family ownership, with no external investors, parent company, or public listing.

The business is a single-asset seasonal hospitality operation with limited technology differentiation (standard web stack, no AI/ML capabilities), serving three primary customer segments — ski enthusiasts (the primary segment), wedding couples, and ski camp participants — through a mix of returning individual guests, group bookings (alumni and reunion groups), and event rentals. Strategic positioning emphasizes authentic ski-culture heritage, ski-only purism (no snowboarding), and integration with the broader Alta/Snowbird ski ecosystem via joint passes and free shuttle service.

Name

Alta Peruvian Lodge Ltd

Legal name

Alta Peruvian Lodge Ltd

Website

https://altaperuvian.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Alta Peruvian Lodge is a family-owned, European-style all-inclusive ski lodge in Alta, Utah, offering lodging with meals, a ski shop, après-ski bar, wedding venue, and ski camps to ski enthusiasts, wedding couples, and ski camp participants.

Ownership category

akta.pro rank

Product category

Ski Lodge Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAJ

Ski & Mountain Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Ski lodge accommodations
• All-inclusive mountain lodging
• Ski equipment rentals
• Mountain wedding venue
• Ski camp programs

Headquarters

HQ city

Alta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lodging with Meals: Core revenue stream from guest room rentals including all meals (breakfast, lunch, and dinner) in the daily rate. Multiple room types available from dorm rooms to suites.
2. Ski Shop Sales: On-site ski shop offering demo packages with skis and boots from top brands including Kastle, Head, Nordica, Elan, and Dynastar. Revenue from equipment rentals and ski tuning services.
3. Bar & Restaurant: The Peruvian Bar (P-Dog) and dining services generate revenue from food and beverage sales including signature cocktails like their famous margaritas.
4. Wedding & Event Venue Rental: Wedding venue rental with total cost of $10,000 for ceremonies and receptions during June through September. The lodge has hosted over 200 weddings in 20 years and accommodates up to 200 guests.
5. Ski Camp Packages: Ski Forever Camp packages offered in partnership with Alf Engen Ski School. Four-night, three-day camps including lodging, meals, instruction, and demo ski rentals. Pricing ranges from $2,639 to $4,109 per person depending on room type.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alta Peruvian Lodge operates a traditional European-style all-inclusive ski lodge at the base of Alta Ski Area in Little Cottonwood Canyon, Utah, renting guest rooms (Dorm, Nordic, Alpine, Superior, Two-Bedroom Suite) bundled with three daily meals (breakfast, lunch, dinner). Ancillary revenue is generated through an on-site ski shop offering demo rentals and tuning, the P-Dog apr\u00e8s-ski bar, summer wedding and event venue rentals, and a multi-day Ski Forever Camp run in partnership with Alf Engen Ski School.

Product overview

Alta Peruvian Lodge is a traditional European-style all-inclusive ski lodge in Alta, Utah, offering lodging accommodations with all meals included (breakfast, lunch, and dinner). The lodge operates as a single-property hospitality business with multiple accommodation types (Dorm, Nordic, Alpine, Superior Rooms, and Suites) and provides complementary services including an on-site ski shop with equipment rentals from major brands (Kastle, Head, Nordica, Elan, Dynastar), the P-Dog après-ski bar, and a partnership ski camp program with Alf Engen Ski School. The property also functions as a wedding and event venue during summer months, accommodating up to 200 guests. Room reservations are managed through the IRMng booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Alta Peruvian Lodge Accommodations

Quantifiable outcome

• 901 inches YTD snowfall recorded in 2022-23 season, breaking prior records
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Snowbird Ski ResortcoreStrategic or Co-development PartnerSnowbird is Alta's neighboring ski resort located only a mile from the lodge. Guests can purchase joint AltaSnowbird day and season passes allowing access to both resorts' terrain. Free shuttle service is provided between the lodge and Snowbird.
• Alf Engen Ski SchoolcoreStrategic or Co-development PartnerPartnership to offer Ski Forever Camp - a three-day, four-night ski camp program for intermediate to advanced skiers. Alf Engen Ski School provides instruction, coaching, and terrain expertise while the lodge provides accommodations, meals, and demo ski equipment.
• Alta ShuttleminorChannel Partner/ Reseller/ DistributorPreferred transportation vendor providing shuttle service to and from Salt Lake City International Airport. Also available for private hire for trips to other resorts in the area.
• Ship SkisminorGTM or Marketing PartnerPartner for door-to-door shipping service for ski equipment and luggage. Convenient option for guests traveling to the lodge without the hassle of airline baggage fees.
• Alta Snow Services (Scott and Kevin)minorImplementation/ SI/ Consulting PartnerSnow removal services for parking lot maintenance during heavy snowfall seasons. Critical operational partner during record-breaking snowfall years.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Cliff Lodge: Full-service hotel at Snowbird's base village with ski-in/ski-out access, multiple restaurants, spa, and pool. Direct competitor for Alta/Snowbird skiers seeking higher-amenity on-mountain lodging during the same ski season.
• Goldener Hirsch Inn: Auberge Resorts Collection property in Park City offering luxury alpine lodging with European-style service and direct ski access. Comparable on the curated, traditional-alpine hospitality positioning catering to upscale ski travelers in Utah.
• Stein Eriksen Lodge Deer Valley: Five-star Forbes-rated ski-in/ski-out lodge at Deer Valley Resort offering all-inclusive-style packages, multiple dining venues, spa, and ski services. Comparable premium-tier mountain lodging experience for Utah ski travelers with a similar heritage/positioning story.
• Alta Lodge: Historic ski-in/ski-out lodge located a short walk from Alta Peruvian at the base of Alta Ski Area. Same European-style all-inclusive model, same European clientele base, and overlapping room-tier offerings — the closest direct competitor in Alta's Little Cottonwood Canyon.
• Rustler Lodge: Family-owned, ski-in/ski-out lodge at the base of Alta Ski Area offering traditional all-inclusive accommodations with meals. Same ski-only, traditional positioning as Alta Peruvian and the same core customer segment of dedicated Alta skiers.
• The Lodge at Snowbird: Slope-side lodge at Snowbird ski resort, the sister resort to Alta connected via the joint AltaSnowbird lift pass and free shuttle from Alta Peruvian. Comparable European-style full-service ski lodging experience with on-site dining and ski access.
• Washington School House Hotel: Boutique luxury hotel in Park City's Old Town with curated alpine design, full breakfast included, après-ski service, and personalized ski concierge. Comparable on small-property, high-touch, European-influenced Utah ski hospitality positioning.

Broad incumbents

• Sundance Mountain Resort: Year-round Utah mountain resort with ski-in/ski-out lodging, multiple restaurants, event spaces, and a strong heritage/arts identity. Comparable as a Utah destination ski lodge property, though broader in scale and more diversified across summer activities than Alta Peruvian.
• Hotel Park City: Autograph Collection/Hilton-affiliated full-service ski resort hotel in Park City with broader amenity footprint (golf, spa, multiple restaurants). Comparable as a Utah full-service ski lodging property serving the same destination traveler, though at larger scale and more commercial positioning.

Regional players

• The Vintage Hotel & Restaurant: Family-run ski lodge in Sun Valley, Idaho with European-style all-inclusive lodging and dining for skiers. Comparable on the family-owned, traditional European-style full-service ski lodge positioning, though operating in a different regional ski market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/altaperuvian
• Instagraminstagram.com/altaperuvian/?hl=en
• LinkedInlinkedin.com/company/alta-peruvian-lodge-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alta Peruvian Lodge Ltd