Alter & Go Insertion
Alter & Go Insertion is a French professional training organization founded in 2004, based in Nouvelle-Aquitaine, delivering viticulture, regulatory certification (Certiphyto, Certibiocide, CQP), workplace safety, and professional insertion programs to Bordeaux wine estates, local governments, and job seekers.
- Company typePrivate
- Founded2004
- HeadquartersCenon, Nouvelle-Aquitaine, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Alter & Go Insertion does
Alter & Go Insertion (legal name: Alter Ego Formation) is a French professional training organization founded in 2004 and headquartered in Cenon, Nouvelle-Aquitaine, operating as a SARL with €100,000 in capital. The company delivers regulated vocational training and professional insertion services primarily in the Bordeaux/Gironde wine region, with training centers in Libourne, Fronsac, and Cenon. Its core portfolio spans viticulture-specific training (pruning, soil health, vineyard protection, biodynamics, machinery operation), mandatory regulatory certifications (Certiphyto, Certibiocide, CQP Agent Viticole / RNCP 37135), workplace safety (SST, electrical habilitation), and general business skills (management, HR, foreign languages, IT). It also operates a social-insertion division including mobility platforms for local authorities and the 'Vignerons du Vivant' youth professionalization program in partnership with Apprentis d'Auteuil, AFEPT, ANEFA, and France Travail.
The company's business model is a sales-led, advisor-driven training services operation with no proprietary technology platform. Pricing is publicly disclosed per course (€0 for fully OPCO/OCAPIAT/VIVEA-funded courses, €160–€760 for Certiphyto, €700–€3,300 for advanced pruning, €0 for CQP Agent Viticole which is fully funded). Revenue is generated through one-time course fees financed by a layered funding stack: CPF (MonCompteFormation), OPCO (OCAPIAT), VIVEA, France Travail, and direct employer payment. The go-to-market combines direct advisory sales, listing in the OCAPIAT catalog, the national CPF portal, and institutional referrals from France Travail / PLIE / Mission Locale for insertion clients. Customers include major Bordeaux wine estates (Château d'Yquem, Château Faugères, Château La Lagune, Château Gruaud-Larose, Château Talbot, Château Grand-Puy-Lacoste, Château Brown, Domaine Rollan de By, Vignobles André Lurton, among others), local governments (Bordeaux Métropole, Mairie de Talence, Gironde Department), and social housing organizations (Aquitanis). In 2025, the company trained 803 learners across 215 client companies, with a 4.8/5 Google rating across 76 reviews.
Alter & Go Insertion firmographics
Firmographics- Name
- Alter & Go Insertion
- Legal name
- Alter Ego Formation
- Website
- https://alter-go.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alter & Go Insertion is a French professional training organization founded in 2004, based in Nouvelle-Aquitaine, delivering viticulture, regulatory certification (Certiphyto, Certibiocide, CQP), workplace safety, and professional insertion programs to Bordeaux wine estates, local governments, and job seekers.
- Ownership category
- akta.pro rank
Alter & Go Insertion industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Educational Services (611), Vocational Rehabilitation Services (6243)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industry
- Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ)
Keywords
Where Alter & Go Insertion is headquartered
LocationHeadquarters
- HQ city
- Cenon, Nouvelle-Aquitaine
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Alter & Go Insertion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Training Course Fees: Revenue is generated from fees charged for professional training courses and certifications. Individual course prices range from free (0€) to €3,300. Several courses are eligible for public funding schemes (CPF, OPCO, VIVEA), which subsidize costs for eligible participants. Some courses carry zero price as they are fully funded by OCAPIAT or other OPCO schemes. The company also organizes funded training programs for insertion/public employment clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vineyard pruning training courses (Taille) |
| One time/ perpetual license | Pay-as-you-go | Certiphyto certification courses (phytosanitary) |
| One time/ perpetual license | Pay-as-you-go | Certibiocide certification courses (biocide) |
| One time/ perpetual license | Pay-as-you-go | CQP Agent Viticole (vocational qualification) |
| One time/ perpetual license | Pay-as-you-go | Vineyard protection course |
| Unit Pricing | Pay-as-you-go | Grapevine curettage (Curetage) |
| Unit Pricing | Pay-as-you-go | Soil health and vineyard nutrition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Alter & Go Insertion product offering
Product offeringCore offering
Alter & Go Insertion (Alter Ego Formation) is a Qualiopi-certified professional training organization delivering in-person, hybrid, and e-learning courses centered on viticulture, mandatory regulatory certifications (Certiphyto, Certibiocide, SST), workplace safety, and management/languages for wine estates, public-sector employers, and individuals. The company also operates a social insertion arm that supports disadvantaged job seekers through the "Vignerons du Vivant" youth program, mobility platforms for rural populations, and accompanying pathways for professional integration, with all French public funding paperwork (CPF, OPCO, VIVEA, France Travail) handled in-house by dedicated advisors.
Product overview
Alter & Go (ALTER EGO) is a professional training organization founded in 2004, registered with the Nouvelle-Aquitaine Prefecture (No. 72 33 06541 33), operating primarily in the Bordeaux/Gironde wine region. The company offers a broad portfolio of vocational training programs and professional insertion services organized into distinct categories: viticulture-specific training (pruning, vineyard machinery, soil health, plant protection, grafting, winemaking, and wood disease management); regulatory certifications including Certiphyto and Certibiocide; safety training (SST first aid, electrical habilitation, fire safety); management, HR, and language training; and IT/bureautique courses. Funding is facilitated through CPF, OPCO (notably OCAPIAT), VIVEA, and company skill development plans. The insertion division provides social engineering, mobility platforms, driving test preparation, and the 'Vignerons du Vivant' professionalization program in partnership with AFEPT, Apprentis d'Auteuil, and ANEFA. Training is delivered in-person, hybrid, and e-learning formats across multiple sites (Fronsac, Libourne, Cenon). Key certifications offered include CQP Agent Viticole (RNCP 37135), Certibiocide (RS6442/RS6441), and Certiphyto across multiple categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Taille d'hiver
- Taille de la vigne initiation
- Taille de la vigne perfectionnement
- Taille douce de formation et de fructification de la vigne
- CQP Agent Viticole
- Curetage (Girdling/Curettage Training)
- La protection du vignoble
- Santé des sols et nutrition du vignoble
- Certiphyto Opérateur (Initial & Renouvellement)
- Certiphyto Conseil (Initial & Renouvellement)
- Certiphyto Décideur DENSA (Initial & Renouvellement)
- Certiphyto Décideur DESA (Initial & Renouvellement)
- Certiphyto Mise en vente / Vente (Initial & Renouvellement)
- Précaution d'emploi et respect de l'environnement + Test
- Certibiocide Nuisibles
- Certibiocide Autres Produits
- SST Initial (Sauveteur Secouriste du Travail)
- Habilitation électrique BE Manoeuvre
- Formation Biodynamie en viticulture
- Formation Maladies du bois et de la souche
- Formation Engins viticoles conduite initiation
- Formation Pulvérisateur réglage et étalonnage
- Formation Anglais général et professionnel
- Formation Troubles musculo-squelettiques (TMS)
- Vignerons du Vivant Program
- Accompagnement Insertion Professionnelle
- Plateformes Mobilité
Quantifiable outcome
- 803 learners trained in 2025
- +4 more outcomes
Companies that use Alter & Go Insertion
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Alter & Go Insertion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alter & Go Insertion partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Apprentis d'AuteuilcoreAlter & Go partners with Les Apprentis d'Auteuil in the 'Vignerons du Vivant' program (December 2024 – February 2025), a program that trains young people ages 17–30 in sustainable viticulture. The program combines pre-qualification and professionalization contracts, with two-thirds of time spent in host wine estates. Alter & Go serves as the lead training operator under the umbrella of Les Apprentis d'Auteuil.
- AFEPT (Association Française pour l'Emploi et la Formation des Travailleurs)coreThe AFEPT is a partner in the 'Vignerons du Vivant' program alongside Alter & Go, Les Apprentis d'Auteuil, and ANEFA, supporting the professional integration of young people into viticulture through sustainable practices.
- ANEFA (Association Nationale pour l'Emploi et la Formation en Agriculture)coreANEFA is a partner in the 'Vignerons du Vivant' program, contributing to the professional integration of young people into agricultural and viticultural careers. ANEFA supports recruitment and training in agriculture.
- France Travail (formerly Pôle Emploi)coreFrance Travail provides financial support for the 'Vignerons du Vivant' insertion program, which is designed for young job seekers ages 17–30 seeking to enter the viticulture sector. France Travail counselors refer eligible candidates and co-finance the training pathway.
- OCAPIATcoreAlter & Go is registered in the OCAPIAT training catalog for the agricultural, agri-food, fishing, and rural territories sector. OCAPIAT is the French OPCO (skills operator) for these sectors, providing funding for employee training. Companies affiliated with OCAPIAT can finance their employees' training directly via the OPCO without advance payment, with simplified administrative processes managed by Alter & Go.
- VIVEAcoreVIVEA is a professional training fund for farmers and agricultural entrepreneurs (chefs d'exploitation, cotisants solidaires). Alter & Go is an authorized training provider whose courses are eligible for VIVEA funding, enabling viticulturists to finance training with little or no personal cost. The company actively promotes VIVEA-eligible courses to the viticultural community.
- Gironde DepartmentminorThe Gironde department and local collectivities partner with Alter & Go for mobility platform services and professional insertion programs targeting rural populations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Alter & Go Insertion competitors and assessment
Company assessmentBroad incumbents
- AFPA Nouvelle-Aquitaine: France's primary national adult vocational training operator with a Nouvelle-Aquitaine footprint; comparable for continuing professional education at scale, though broader in scope than viticulture.
- CNFPT Nouvelle-Aquitaine: National public-sector training body for territorial government employees; comparable because Alter & Go also trains municipalities (Bordeaux Métropole, Mairie de Talence) on regulatory and safety modules.
Direct peers
- Chambre d'Agriculture de la Gironde: Public agricultural chamber serving the same Gironde wine estates, offering technical advice and training in viticulture; overlaps heavily in regulatory and operational training for châteaux and winegrowers.
- EPLEFPA Bordeaux-Gironde (Lycée Viticole): Public agricultural secondary/higher education establishment in the Gironde region offering viticulture diplomas; serves the same trainee pool (including CQP-equivalents and Certiphyto candidates).
- Maison Familiale Rurale (MFR) de Gironde: Network of rural vocational training schools (alternance/apprenticeship model) operating in Gironde with agricultural and viticultural programs; directly comparable for agricultural insertion-type training.
- CFPPA Bordeaux-Gironde: Public-sector agricultural vocational training center (Centre de Formation Professionnelle et de Promotion Agricoles) covering viticulture in the same Gironde/Bordeaux region; competes directly for the same training budgets and trainee pool.
- Bordeaux Wine School (École du Vin de Bordeaux / CIVB): Industry-backed wine education and certification body for the Bordeaux region; directly comparable for wine-region-specific vocational and continuing education courses.
Emerging players
- ISVV — Institut des Sciences de la Vigne et du Vin: Bordeaux-based viticulture research and higher education institute; partially comparable as a regional center of gravity for viticultural expertise that the firm could partner or compete with on advanced curriculums.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alter & Go Insertion social profiles
Digital presenceAlter & Go Insertion compliance and trust
Trust signalCompliance1 record
Alter & Go Insertion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alter & Go Insertion leadership team
Management profileNumber of profiles
Profiles1 record
Alter & Go Insertion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alter & Go Insertion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alter & Go Insertion
What does Alter & Go Insertion do?
Alter & Go Insertion (Alter Ego Formation) is a Qualiopi-certified professional training organization delivering in-person, hybrid, and e-learning courses centered on viticulture, mandatory regulatory certifications (Certiphyto, Certibiocide, SST), workplace safety, and management/languages for wine estates, public-sector employers, and individuals. The company also operates a social insertion arm that supports disadvantaged job seekers through the "Vignerons du Vivant" youth program, mobility platforms for rural populations, and accompanying pathways for professional integration, with all French public funding paperwork (CPF, OPCO, VIVEA, France Travail) handled in-house by dedicated advisors.
Is Alter & Go Insertion a public or private company?
Alter & Go Insertion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alter & Go Insertion founded?
Alter & Go Insertion was founded in 2004. It employs 1 to 10 people.
Where is Alter & Go Insertion based?
Alter & Go Insertion is headquartered in Cenon, Nouvelle-Aquitaine, France, in the Europe region.
How does Alter & Go Insertion make money?
One revenue line is on record: professional Training Course Fees.
Who are Alter & Go Insertion's main competitors?
Broad incumbents on record are AFPA Nouvelle-Aquitaine and CNFPT Nouvelle-Aquitaine. Direct peers are Chambre d'Agriculture de la Gironde, EPLEFPA Bordeaux-Gironde (Lycée Viticole), Maison Familiale Rurale (MFR) de Gironde, CFPPA Bordeaux-Gironde and Bordeaux Wine School (École du Vin de Bordeaux / CIVB). ISVV — Institut des Sciences de la Vigne et du Vin is listed as an emerging player.
Does Alter & Go Insertion have an API?
No public API is recorded for Alter & Go Insertion.
What industry is Alter & Go Insertion in?
Alter & Go Insertion's product category is Professional Training Services. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAAABAJ, Adult Learner Support Services (Advising, Case Management, Wraparound Supports). Its NAICS code is 611 and its SIC code is 8200.