Alternates

What Alternates does

Alternates, operated by Brain-Labs Studio (British Virgin Islands) and based in Santiago, Dominican Republic, is a free-to-play web3 first-person shooter (FPS) multiplayer game built on Unreal Engine 5. The title integrates NFT characters from 15+ partner collections — including BAYC, CloneX, Chimpers, DEGEN, Meebits, Otherside, and MBA — as playable avatars, alongside a proprietary weapon skin NFT system minted on ApeChain through the Magic Eden launchpad. Web3 functionality (wallet connection, NFT ownership, in-game trading) is delivered via a strategic partnership with Sequence. The game is distributed globally through the Epic Games Store and direct website download, and offers multiple modes including Search and Destroy, Domination, Team Deathmatch, Capture the Flag, and Rank Mode across maps such as Chemical Depot and Bonsai Gardens.

The company operates with a 5-person team and has no disclosed funding rounds. Its go-to-market is community-led, leveraging Discord, Twitter/X, and YouTube alongside cross-promotion through its NFT partner communities. Revenue is generated primarily through one-time NFT weapon skin and character sales (e.g., the COBRA-9M !CHIMP BLAST collection at 5.5 $APE per unit with a 6,000-NFT supply), commissions on secondary marketplace transactions, and optional in-game purchases under a freemium model. The company is currently in open playtest; a Phase 4 roadmap for 2025 includes Open Alpha/BETA, Player HUB & Marketplace, Battle Royale mode, Genesis Characters, Clans/Guilds, E-Sports integration, AI NPCs and Story Missions, and a Token Generation Event (TGE), culminating in an official public launch.

Name

Alternates

Legal name

Brain-Labs Studio

Website

https://alternatesgame.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alternates is a 5-person studio operating a free-to-play web3 FPS multiplayer game on Unreal Engine 5, serving NFT community gamers with playable BAYC, CloneX, and similar NFT avatars and tradeable weapon skin NFTs minted on ApeChain via Magic Eden.

Ownership category

akta.pro rank

Product category

Web3 FPS Multiplayer Gaming

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

akta.pro secondary industries

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)

Keywords

• Web3 FPS game
• NFT gaming
• Multiplayer shooter
• Blockchain gaming
• Free-to-play FPS

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Weapon Skin Sales: Primary revenue stream from minting and selling exclusive weapon skin NFTs (e.g., COBRA-9M !CHIMP BLAST). Sold at 5.5 $APE with limited supply of 6,000 NFTs per collection. These skins are permanently part of the game's armory.
2. NFT Character Sales: Revenue from selling NFT character collections including Aurora characters, APE characters, and partnered NFT collections (BAYC, CloneX, Chimpers, DEGEN, and others) that can be used as in-game avatars.
3. Secondary Marketplace Transactions: Takes a commission on secondary market sales of NFTs traded through their ecosystem. Weapon skins and characters can be resold on Magic Eden and other marketplaces.
4. In-Game Purchases: Free-to-play model with optional purchases of exclusive skins, characters, and in-game items to enhance the player experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alternates is a free-to-play web3 FPS multiplayer game built on Unreal Engine 5, where players compete in team-based battles across modes like Search and Destroy, Domination, and Team Deathmatch. The game integrates NFT characters (Aurora, APE, and 15+ partnered collections such as BAYC, CloneX, Chimpers, DEGEN) and NFT weapon skins that are playable, tradeable on secondary markets, and collectible. Revenue is generated through NFT sales, in-game purchases, and commissions on secondary marketplace transactions.

Product overview

Alternates is a single unified product: a web3 FPS multiplayer game built on Unreal Engine 5 that integrates NFT characters and weapon skins into competitive gameplay. The core game offers multiple game modes (Search and Destroy, Domination, Team Deathmatch, etc.) across various maps. Supporting products include the In-Game Inventory system for managing NFT assets, Weapon Skins as collectible/tradeable NFTs, and Character Skins (Aurora, APE) as playable NFT characters. The roadmap (2025) plans a Player HUB & Marketplace for asset trading, a Clans and Guild System for community organization, and AI NPCs with Story Missions for narrative expansion. The game is free-to-play with optional NFT purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternates (web3 FPS multiplayer game) A web3 FPS multiplayer game where players engage in team-based battles across various game modes including Search and Destroy, Stronghold, Site Control, Domination, Team Deathmatch, Capture the Flag, and Rank Mode. The game integrates NFT characters and weapon skins into dynamic gameplay with a reward-driven economy, distributed free-to-play via Epic Games Store and direct download.
• Weapon Skin NFTs (e.g., COBRA-9M !CHIMP BLAST) Unlockable or purchasable NFT weapon skins that can be equipped and used in-game, traded on secondary markets, and collected. Sold at 5.5 $APE per unit with a supply of 6,000 NFTs per collection.
• NFT Character Skins (Aurora, APE, and partner collections) Playable NFT character skins including Aurora and APE characters with different variants, plus integrated partner collections (BAYC, CloneX, Chimpers, DEGEN, Nekito, Mars Cats Voyage, Feline Fiendz, Meebits, Wayfinders, OVI, Geez, 0n1 Force, Daizen, Mutant Cartel, MBA). Characters shape player destiny and can be chosen to customize gameplay experience and appearance.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Magic EdencoreChannel Partner/ Reseller/ DistributorLaunchpad partner for NFT sales. Players can purchase and trade weapon skins and character NFTs through Magic Eden's marketplace. The NFT collection is available at magiceden.io/collections/apechain.
• SequencecoreTechnology or IntegrationStrategic partner providing Web3 infrastructure for blockchain integration, enabling smooth wallet connections and NFT functionality within the game.
• ApesPlaymajorStrategic or Co-development PartnerStrategic partner for the gaming ecosystem, helping with platform development and community growth.
• MBA (Made By Apes)majorTechnology or IntegrationLicensed MBA Project allowing MBA NFT holders to integrate their characters into the Alternates game.
• BAYC (Bored Ape Yacht Club)majorStrategic or Co-development PartnerPartnered NFT collection. BAYC characters are integrated into the game as playable avatars, expanding the game's character roster.
• CloneXmajorStrategic or Co-development PartnerPartnered NFT collection. CloneX characters are integrated into the game as playable avatars.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Magic Eden: Leading NFT marketplace and Alternates' launchpad partner for weapon skin and character NFT sales on ApeChain. Comparable as the trading venue where Alternates' secondary marketplace commission revenue is generated.
• Sequence: Web3 infrastructure provider (Horizon Blockchain Games subsidiary) powering Alternates' wallet connections and NFT functionality. Comparable as the underlying tech enabling Alternates' blockchain integration.

Direct peers

• Matr1x: Web3 mobile-first FPS with tokenized in-game assets and a planned token launch. Comparable Web3 shooter targeting competitive gameplay with NFT utility, similar in scope and monetization to Alternates.
• Off The Grid (Gunzilla Games): Web3-enabled AAA battle royale/shooter using Unreal Engine, with NFT-based weapons and items tradeable on marketplaces. Competes with Alternates for the same crypto-native FPS audience.
• My Pet Hooligan: Web3 multiplayer shooter featuring NFT characters from partnered collections like BAYC, very similar to Alternates' approach of integrating major NFT IP as playable avatars in competitive gameplay.
• Shrapnel: AAA Web3 extraction/FPS shooter built on UE5, integrating player-owned NFTs and a creator economy. Closest direct competitor to Alternates in the Web3 FPS niche with similar blockchain-based asset ownership model.
• Nyan Heroes: Web3 hero shooter featuring cat characters with NFT-based skins and weapons, distributed free-to-play. Direct competitor in the Web3 competitive shooter category with similar freemium + NFT economic model.

Emerging players

• Illuvium: Web3 open-world RPG and auto-battler built on Unreal Engine with NFT creatures and items. Different genre but same Web3 gaming + UE5 + NFT ownership space, making it a comparable emerging player.
• Big Time Studios: Web3 multiplayer action RPG with NFT-based "SPACE" tokens and a play-and-own economy. Comparable in Web3-native monetization approach and integration of NFT utility into fast-paced gameplay.

Broad incumbents

• Yuga Labs (Otherside): Major Web3 gaming/metaverse venture behind BAYC, Otherside, and the broader ApeChain ecosystem that Alternates operates within. Indirect incumbent providing the IP and infrastructure many of Alternates' partnerships depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/alternatesgame
• YouTubeyoutube.com/@alternatesgame
• LinkedInlinkedin.com/company/alternates-game

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternates