Altimax
Altimax is a South African professional services and e-learning company that sells Continuing Professional Development (CPD) courses and GRAP publications to Chartered Accountants, Registered Auditors, and public sector entities through its Moodle-based Maximus LMS and direct e-commerce storefront.
- Company typePrivate
- Founded2003
- HeadquartersHighveld Techno Park, Gauteng, South Africa
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Altimax does
Altimax (Altimax Pty Ltd) is a South African private company founded in 2003 and headquartered in Centurion, Gauteng, with approximately 119 employees. The company provides professional services and learning solutions focused on financial reporting, audit quality, ESG, management advisory, and learning solutions for the accounting and auditing profession in South Africa. Its primary commercial offering is a portfolio of Continuing Professional Development (CPD) courses that enable Chartered Accountants, Registered Auditors, and finance professionals to meet SAICA and IRBA licensure requirements, covering IFRS, IPSAS, GRAP, IRBA, SAAPS, and ethics topics.
The core product is Maximus, a Moodle-based learning management system that delivers online course content, enrollment, assessments, and certificates with multi-language support across English, Afrikaans, isiXhosa, isiZulu, and Setswana. The company also publishes authoritative standards material through partnerships with the Auditor-General of South Africa (AGSA), including the AGSA-IPSAS V-AGS004 publication and GRAP-specific video packages and guidelines, serving government departments, municipalities, and other public sector entities.
Altimax operates a self-serve, direct-to-consumer e-commerce model with no third-party resellers, monetizing through one-time course purchases priced between R350 and R1,800 (approximately $23–$120 USD) and an 18-month GRAP video subscription at R10,000 (approximately $670). The customer base is split between individual audit and accounting professionals purchasing CPD courses and public sector entities procuring GRAP compliance content. Marketing relies on the company's owned website and SEO rather than paid channels, and revenue is distributed across many small transactions rather than concentrated enterprise contracts.
Altimax firmographics
Firmographics- Name
- Altimax
- Legal name
- Altimax Pty Ltd
- Website
- https://altimax.co.za
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Altimax is a South African professional services and e-learning company that sells Continuing Professional Development (CPD) courses and GRAP publications to Chartered Accountants, Registered Auditors, and public sector entities through its Moodle-based Maximus LMS and direct e-commerce storefront.
- Ownership category
- akta.pro rank
Altimax industry classification
Industry- Product category
- Professional Education and Training (Accounting and Auditing)
- NAICS
- Educational Support Services (61171), Exam Preparation and Tutoring (611691), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)
- akta.pro secondary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Altimax is headquartered
LocationHeadquarters
- HQ city
- Highveld Techno Park, Gauteng
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Altimax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CPD Course Sales: Altimax generates revenue through the sale of individual Continuing Professional Development (CPD) courses and recorded training sessions. Courses are sold as one-time purchases with prices ranging from R350 to R1,800 depending on the course type and duration. Recordings remain accessible for 12 months after purchase. The company also sells GRAP (Generally Recognized Accounting Practice) video packages and guidelines to public sector entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard CPD courses (Audit, Ethics, IFRS, IRBA reports) |
| Unit Pricing | Pay-as-you-go | Premium CPD courses (IPSAS Update) |
| Unit Pricing | Pay-as-you-go | Entry-level CPD courses (SAAPS 3) |
| Unit Pricing | Pay-as-you-go | GRAP Guidelines and Video Packages |
| Unit Pricing | Pay-as-you-go | AGSA-IPSAS Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Altimax product offering
Product offeringCore offering
Altimax sells individual Continuing Professional Development (CPD) courses, recorded training sessions, and authoritative standards publications covering IFRS, IPSAS, IRBA, ISA, GRAP, and SAAPS topics for South African accounting and audit professionals. Products are priced per unit (R350-R1,800; $23-$120), delivered digitally through the Maximus Moodle-based LMS, and include live scheduled sessions with 12-month recording access plus longer 18-month GRAP video subscriptions.
Product overview
Altimax is a South African professional services and learning solutions company offering a portfolio of accounting, auditing, and finance-related products. The core offering consists of a proprietary learning management system called Maximus (built on Moodle) that delivers online professional development courses, combined with authoritative standards publications (AGSA-IPSAS guidelines) and video-based GRAP training subscriptions. The product suite serves audit and accounting professionals requiring Continuing Professional Development (CPD) credits, with courses covering IFRS, IPSAS, IRBA regulations, ethics, and audit quality standards. Maximus serves as the central LMS platform while CPD courses and GRAP products are sold through an integrated WooCommerce e-commerce store.
Differentiator
Problem solved
Functional benefit
Brands
- Maximus: Altimax Learning Hub - A Moodle-based Learning Management System (LMS) platform offering digital learning solutions and course management for professional development.
Products and services
- Maximus Learning Management System A Moodle-based Learning Management System branded as 'Maximus' (Altimax Learning Hub) that delivers digital learning content, handles user enrollment, tracks course completion, issues assessments, and generates certificates, with multi-language support for English, Afrikaans, isiXhosa, isiZulu, and Setswana.
- CPD Courses Continuing Professional Development courses covering financial reporting, auditing, ethics, IFRS, IPSAS, IRBA, ISA, and SAAPS topics for South African chartered accountants, registered auditors, and finance professionals. Courses are scheduled live sessions with recordings accessible for 12 months after purchase, priced from R350 to R1,800 per course.
- AGSA-IPSAS V-AGS004 An authoritative Auditor-General of South Africa (AGSA) Authoritative Guide Statement publication on IPSAS standards, providing public sector accounting guidance to government entities, municipalities, and finance professionals, priced at R999 ($66.93).
- GRAP Video Subscription (18 months) A comprehensive 18-month subscription to GRAP (Generally Recognized Accounting Practice) video training, covering public sector accounting standards for South African government entities and municipalities, priced at R10,000 ($670).
- GRAP Guideline: National Housing Programme 2024 A detailed guideline on GRAP standards specifically focused on the National Housing Programme for 2024, providing sector-specific public sector accounting guidance for South African government entities, priced at R999 ($66.93).
- CPD Recording - IRBA 2024 Public Inspections Report A recorded CPD training session covering the Independent Regulatory Board for Auditors (IRBA) 2024 Public Inspections Report, addressing audit quality findings and firm-level themes for South African audit professionals.
- CPD Recording - IRBA Enforcement Report 2023/2024 A recorded CPD training session on IRBA's enforcement efforts, trends in auditor conduct, and regulatory actions taken to uphold integrity in the South African audit profession.
Companies that use Altimax
Customer profileSegments3 records
Ideal customer profiles3 records
Altimax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Altimax partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Altimax competitors and assessment
Company assessmentDirect peers
- GetSmarter: Cape Town-headquartered online education platform offering accredited short courses and professional development programs. Directly comparable as a South African digital learning business serving working professionals; GetSmarter has broader course verticals while Altimax is vertically specialized in accounting/audit CPD.
- BPP Professional Education: UK-headquartered provider of professional training and qualifications for accountants, lawyers, and finance professionals. Comparable as an established professional training provider with deep accounting curriculum and CPD offerings, though at significantly larger scale and broader geography.
- Ciarans Group: South African training and consulting firm offering accounting, tax, and management courses. Comparable as a domestic specialist training provider targeting the same chartered accountant and tax practitioner audience in South Africa.
- Intuition (Intuition Publishing): Provider of e-learning and professional development content for financial services, accounting, and corporate finance audiences. Comparable as a specialist financial-accounting CPD/content provider with an enterprise focus and global client base.
- AccountingCPD: UK-based online subscription platform delivering annual CPD packages to accountants and bookkeepers. Highly comparable business model (annual subscription, online delivery, accounting-specific CPD) and serves as a reference for Altimax's recurring-revenue conversion potential.
- Proversity (Academy): Online professional development platform offering accredited courses to enterprises and individuals. Comparable business model (online CPD/short-course marketplace with enterprise sales motion) and serves a similar global professional audience.
Broad incumbents
- Coursera for Business: Large-scale MOOC platform offering accredited professional certificates including accounting and finance. Comparable as a broad-spectrum online learning incumbent with enterprise partnerships; Altimax competes on vertical specialization and South African regulatory specificity.
- AICPA (American Institute of CPAs): US professional body that owns and licenses CPA CPE content and delivery infrastructure. Comparable as the dominant US incumbent for accountant-specific continuing professional education, though operating as a professional body rather than a commercial training provider.
Others
- SAICA (South African Institute of Chartered Accountants): South African professional body that mandates CPD hours and accredits training providers. Comparable as the upstream regulator and CPD accreditor whose policies drive Altimax's demand; not a direct competitor but ecosystem-defining.
Emerging players
- Skillcast: UK-based SaaS compliance and e-learning platform for regulated industries. Comparable as a subscription-style regulatory training platform, though Skillcast targets broader compliance (GDPR, AML) rather than accounting-specific CPD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Altimax social profiles
Digital presenceAltimax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altimax leadership team
Management profileNumber of profiles
Profiles3 records
Altimax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altimax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altimax
What does Altimax do?
Altimax sells individual Continuing Professional Development (CPD) courses, recorded training sessions, and authoritative standards publications covering IFRS, IPSAS, IRBA, ISA, GRAP, and SAAPS topics for South African accounting and audit professionals. Products are priced per unit (R350-R1,800; $23-$120), delivered digitally through the Maximus Moodle-based LMS, and include live scheduled sessions with 12-month recording access plus longer 18-month GRAP video subscriptions.
Is Altimax a public or private company?
Altimax is a private company. It is classified as unknown and is currently operating.
When was Altimax founded?
Altimax was founded in 2003. It employs 101 to 250 people.
Where is Altimax based?
Altimax is headquartered in Highveld Techno Park, Gauteng, South Africa, in the Africa region.
How does Altimax make money?
One revenue line is on record: CPD Course Sales.
Who are Altimax's main competitors?
Direct peers on record are GetSmarter, BPP Professional Education, Ciarans Group, Intuition (Intuition Publishing), AccountingCPD and Proversity (Academy). Broad incumbents are Coursera for Business and AICPA (American Institute of CPAs). SAICA (South African Institute of Chartered Accountants) is listed as an others. Skillcast is listed as an emerging player.
Does Altimax have an API?
No public API is recorded for Altimax.
What industry is Altimax in?
Altimax's product category is Professional Education and Training (Accounting and Auditing). Its primary akta.pro industry code is EDAAALAA, Accounting, Audit & Tax (CPA/CA/ACCA CPE), with a secondary code of EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces. Its NAICS code is 61171 and its SIC code is 7372.