Altmärkischer Regionalmarketing- und Tourismusverband

What Altmärkischer Regionalmarketing- und Tourismusverband does

The Altmärkischer Regionalmarketing- und Tourismusverband (ART) is a German municipal purpose association (kommunaler Zweckverband) headquartered in Tangermünde, Saxony-Anhalt. It serves as the unified regional marketing and tourism body for the Altmark region, coordinating across member municipalities that include seven historic Hanseatic cities — Stendal, Salzwedel, Gardelegen, Tangermünde, Werben, Havelberg, and Seehausen. ART is led by Managing Director Carla Reckling-Kurz and Chairman Steve Kanitz, supported by a 5-person team.

The organization's core digital platform is altmark.de, a bilingual (German/English) portal delivering tourism content, event listings, accommodation directories, and visitor planning resources. The technology stack is assembled from third-party providers: Mittwald for hosting, Usercentrics for GDPR cookie consent, CleverReach for newsletter delivery, and Outdooractive for outdoor route mapping. Distribution extends across the Altmark Aktiv-App (mobile), Altmark-Podcast, a recurring email newsletter, tourist information offices, and physical brochures. ART runs multiple complementary programs including the Regionalsiegel (Echt Altmark) quality seal, the Altmark-Kiste regional product gift box line, the Hanseerlebnis family scavenger-hunt experience, and the annual Wirtschaftspreis Altmark business award.

Commercially, ART operates outside conventional pricing mechanics: it is funded through municipal membership contributions, European Regional Development Fund (EFRE) grants, and state subsidies from Sachsen-Anhalt. It maintains a GTM partnership with IMG Sachsen-Anhalt to present under a unified Reiseland Sachsen-Anhalt booth at ITB Berlin, and participates in International Green Week (Grüne Woche) to showcase regional agricultural products. The customer segments served — tourists and visitors, local businesses and entrepreneurs, and member municipalities — are deliberately diversified across consumer, SMB, and public-sector constituents.

Name

Altmärkischer Regionalmarketing- und Tourismusverband

Legal name

Altmärkischer Regionalmarketing- und Tourismusverband (kommunaler Zweckverband)

Website

https://altmark.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ART is a German municipal purpose association (Zweckverband) that coordinates regional marketing and tourism promotion for the Altmark region in Saxony-Anhalt, serving tourists, local businesses, and member municipalities across seven Hanseatic cities via a digital platform, mobile app, and trade fair presence.

Ownership category

akta.pro rank

Headquarters

HQ city

Tangermünde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels4 records

Marketing channels8 records

Core offering

The organization operates as the unified regional marketing and tourism body for the Altmark region in Saxony-Anhalt, Germany, delivering destination information, accommodation/event listings, and travel-planning resources via a multi-language website and mobile app. It runs programs that certify regional products (Regionalsiegel/Echt Altmark), sells curated regional gift boxes (Altmark-Kiste), publishes a regional podcast, and coordinates business-networking activities such as the Wirtschaftspreis Altmark business award. The body is funded primarily through member-municipality contributions and public grants, and represents the Altmark at national tourism trade fairs (ITB Berlin, International Green Week).

Product overview

The Altmärkischer Regionalmarketing- und Tourismusverband (ART) operates a comprehensive digital tourism and regional marketing platform for the Altmark region. The core offering is the Altmark website portal, complemented by the Altmark-Kiste regional product gift boxes, the Regionalsiegel (Echt Altmark) quality certification, the Hanseerlebnis interactive family experience, the annual Wirtschaftspreis business award, the Altmark Aktiv-App for outdoor activities, and the Altmark-Podcast for regional content. These offerings work together to promote tourism, regional economic development, and local product marketing across the Altmark region.

Differentiator

Problem solved

Functional benefit

Brands

• Altmark Aktiv-App: Mobile application for the Altmark region providing tourism and activity information
• Altmark-Kiste
• Regionalsiegel (echt Altmark)
• Wirtschaftspreis Altmark
• Altmark-Podcast
• Hanseerlebnis Altmark

Products and services

• Altmark Website Portal The main digital platform providing tourism information, regional marketing content, event listings, travel-planning resources, accommodation directories, and business resources for the Altmark region in Saxony-Anhalt, Germany, available in German and English.
• Altmark Aktiv-App A mobile application providing outdoor activity information, hiking trails, cycling routes, maps, and recreational-activity recommendations for visitors to the Altmark region.
• Altmark-Kiste A gift box containing typical regional products from the Altmark, available in seasonal and premium editions, sold through regional retail outlets to consumers and gift recipients.
• Regionalsiegel (Echt Altmark) A regional quality seal certification service for local producers and service providers, certifying their products and services as authentically from the Altmark region; businesses apply to become certified Regionalsiegel-Träger (seal holders).
• Hanseerlebnis Altmark An interactive family puzzle and scavenger-hunt experience exploring the Hanseatic history and culture of the Altmark region, designed for visiting families.
• Altmark-Podcast A standalone podcast series covering regional stories, news, interviews, and information about the Altmark region, distributed through standard podcast channels.

Quantifiable outcome

• Tourism recovered to near pre-COVID levels with only 7% shortfall in arrivals and 1% in overnight stays compared to 2019

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• IMG Sachsen-Anhalt (Investitions- und Marketinggesellschaft Sachsen-Anhalt)coreGTM or Marketing Partner · 7 March 2023The ART participates in trade fairs under the unified 'Reiselnd Sachsen-Anhalt' brand at the IMG Sachsen-Anhalt joint booth, specifically in the German National Tourism Board (DZT) Hall 27 at ITB Berlin. This partnership enables the Altmark to present itself alongside other Saxony-Anhalt travel regions with shared marketing resources and visibility within Germany's national tourism presentation.
• Roquette Klötze GmbH & Co. KG (Algomed)minorStrategic or Co-development PartnerEurope's largest microalgae farm located in Klötze, which developed and patented innovative methods for algae cultivation. Featured as an example of innovation in the Altmark region, demonstrating the region's capacity for technological advancement in agriculture and biotechnology.
• Fachklinikum UchtspringeminorStrategic or Co-development PartnerSpecialist clinic in Uchtspringe that collaborates with Berlin Charité hospital in telemedicine. Highlighted as an innovation showcase demonstrating cross-regional healthcare partnerships emerging from the Altmark region.
• Künstlerstadt KalbeminorStrategic or Co-development PartnerCreative initiative in Kalbe dealing with vacant properties in innovative ways. Recognized as a flagship social innovation project in Saxony-Anhalt, demonstrating creative approaches to regional development challenges.
• Bürgerinitiative StendalminorStrategic or Co-development PartnerCivic initiative in Stendal supporting elderly and dementia patients. Recognized as a flagship social innovation project, showcasing social innovation emerging from the Altmark region.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altm%C3%A4rkischer-regionalmarketing-und-tourismusverband

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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