Alto Campoo
Alto Campoo is a publicly operated ski and mountain resort in Cantabria, Spain, managed by CANTUR S.A. on behalf of the regional government. It serves ski enthusiasts, schools, and tourists with season and day passes, equipment rental, ski school, F&B, and growing summer cultural programming.
- Company typePrivate
- Founded1965
- HeadquartersSantander, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alto Campoo does
Alto Campoo is a ski and mountain resort located in Hermandad de Campoo de Suso, in the Cantabrian Cordillera of northern Spain, operating on a high-altitude site served by 23 pistes, 10-12 lifts, snowmaking infrastructure, a snowpark, and cross-country skiing facilities. Founded in 1965 and operated by CANTUR S.A. (Sociedad Regional Cántabra de Promoción Turística, S.A.), a public company wholly owned by the Government of Cantabria, it functions as the region's primary winter sports destination and the only ski station within the autonomous community. The resort sells day forfaits and seasonal abonos through an online portal (online.altocampoo.com), on-site ticket offices, and automated vending machines, including a kiosk in a Santander partner location.
The business operates a multi-stream revenue model anchored by ski access passes (subscriptions and per-day transactions) and supplemented by on-site equipment rental, ski school instruction, food and beverage outlets, a retail store, paid parking, accommodation via the adjacent Hotel La Corza Blanca, and bundled packages such as the Renfe Tren Blanco (train + hotel + lift pass). Pricing is tiered by age, residency status (Campoo residents, large families, federated skiers), and booking timing. Distribution combines direct online sales, physical ticket offices, and partnerships with ALSA buses, the Reinosa free shuttle, and the Corte Inglés retail network.
The asset base, customer footprint, and programming are explicitly being expanded beyond winter. Seasonal activity has lengthened to 105 days of operation (2025-2026), and year-round programming now includes the new Campoo Estación Sonora cultural project (music concerts in mountain settings), SEO/BirdLife guided biodiversity routes, and other mountain tourism activities, positioning the resort as a year-round mountain destination within the wider CANTUR tourism portfolio.
Alto Campoo firmographics
Firmographics- Name
- Alto Campoo
- Legal name
- Sociedad Regional Cántabra de Promoción Turística, S.A (CANTUR)
- Website
- https://altocampoo.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alto Campoo is a publicly operated ski and mountain resort in Cantabria, Spain, managed by CANTUR S.A. on behalf of the regional government. It serves ski enthusiasts, schools, and tourists with season and day passes, equipment rental, ski school, F&B, and growing summer cultural programming.
- Ownership category
- akta.pro rank
Alto Campoo industry classification
Industry- Product category
- Ski Resort Operations
- NAICS
- Skiing Facilities (71392), Recreational Goods Rental (532284), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)
- akta.pro secondary industries
- Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Alpine Lodges (THAGAIAE)
Keywords
Where Alto Campoo is headquartered
LocationHeadquarters
- HQ city
- Santander
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Alto Campoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ski Passes and Season Tickets: Revenue from daily ski passes (forfaits) and season passes (abonos de temporada) sold to individual skiers and snowboarders. Day passes available at various price points; season passes offer unlimited access for the winter season.
- Equipment Rental: Rental services for ski equipment including skis, poles, boots, and snowboards for visitors who do not bring their own gear.
- Food and Beverage: Cafeterías y restaurantes operating within the station serving food and beverages to visitors.
- Retail Shop: Tienda selling ski equipment, accessories, and merchandise to visitors.
- Parking Services: Paid parking at Calgosa with advance reservation option; free parking at Brañavieja with shuttle service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Pass - Standard Adult |
| Subscription | Annual | Season Pass - Junior (13-17 years) |
| Subscription | Annual | Season Pass - Child (7-12 years) |
| Subscription | Annual | Season Pass - Senior (70+) / Young (under 6) |
| Subscription | Annual | Season Pass - Federated / Large Family |
| Subscription | Annual | Season Pass - Campoo Residents |
| Subscription | Annual | Season Pass - Transferable (Tourism Business) |
| Usage-based | Pay-as-you-go | Day Pass - Adult |
| Usage-based | Pay-as-you-go | Day Pass - Child (7-12 years) |
| Usage-based | Pay-as-you-go | Day Pass - Debutante |
| Usage-based | Pay-as-you-go | Day Pass - Skier's Day (Wednesday) |
| Usage-based | Pay-as-you-go | Day Pass - School |
| Usage-based | Pay-as-you-go | Day Pass - Stadium |
| Usage-based | Pay-as-you-go | 2-Day Pass - Overnight (Pernocta) |
| Unit Pricing | Pay-as-you-go | Parking Reservation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Alto Campoo product offering
Product offeringCore offering
Alto Campoo operates a ski and mountain resort in Cantabria, Spain, selling day ski passes (forfaits) and seasonal subscriptions (abonos de temporada) granting access to 23 pistes and 10-12 lifts. Beyond lift access, the station provides ancillary on-site services: ski and snowboard equipment rental, ski school instruction, cafeterias and restaurants, a retail shop, paid parking at Calgosa, and a snowpark, plus year-round programming such as summer cultural events (Campoo Estación Sonora) and guided nature routes.
Product overview
Alto Campoo is a ski and mountain resort offering a unified portfolio of winter sports services. The core products are ski access passes (daily forfaits and seasonal subscriptions) and equipment rentals. Supporting services include ski schools, food and beverage outlets, a retail shop, parking facilities, and a snowpark. The resort also provides transportation partnerships including shuttle buses and the Tren Blanco package combining rail travel with accommodation and skiing. All services are managed through the online portal for pass purchases and resort information.
Differentiator
Problem solved
Functional benefit
Products and services
- Forfait de Día (Day Ski Pass) Single-day ski pass granting access to the resort's pistes and lifts. Available in multiple variants including standard adult/child rates, debutante (lifts without red pistes), school (educational groups), stadium (competition/training), pernocta/overnight (for tourism accommodation guests), and Skier's Day (Wednesdays).
- Abono de Temporada (Season Ski Pass) Annual season pass offering unlimited access to all pistes and lifts across the ski season. Sold in standard, junior (13-17), child (7-12), senior (70+), young (under 6), federated, large family, Campoo resident, and transferable (tourism business) variants.
- Alquiler de Equipos (Equipment Rental) On-site rental of skis, boots, poles, and snowboards for visitors who do not bring their own gear.
- Escuelas de Esquí (Ski School) Ski and snowboard instruction at the resort for beginners through advanced skiers.
- Cafeterías y Restaurantes (Food and Beverage) On-site food and beverage service at the El Chivo cafeteria and a multi-use restaurant building, serving meals and refreshments to resort visitors.
- Tienda (Retail Shop) On-site retail shop selling ski equipment, accessories, and resort merchandise to visitors.
- Aparcamiento de Calgosa (Paid Parking) Reserved paid parking at Calgosa (€5 per vehicle per day), in addition to free parking at Brañavieja with shuttle service.
- Snowpark Designated freestyle area within the resort for freestyle skiing and snowboarding.
- Servicio de Autobús Reinosa-Alto Campoo (Shuttle Bus) Free shuttle bus connecting Reinosa with the ski resort on weekends, holidays, and high-attendance periods, reducing vehicle congestion and improving access.
- Tren Blanco (Package Tour) Combined package of Renfe train travel from Madrid, Valladolid, or Palencia with Hotel La Corza Blanca accommodation and Alto Campoo ski passes for weekend snow trips.
Quantifiable outcome
- ~98,000 users in 2025-2026 season, representing 62% increase from previous season's 60,236 users
- +2 more outcomes
Companies that use Alto Campoo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Alto Campoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alto Campoo partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SEO/BirdLifecoreEnvironmental conservation partnership organizing guided nature routes in summer to showcase biodiversity and bird habitats. Partnership active for over a decade, jointly implementing LIFE+ Econnect project for ecological restoration. Approximately 200 participants in 2025 routes program.
- ALSAminorBus transportation partnership providing service from Santander, Burgos, and Bilbao to Alto Campoo ski station.
- RenfeminorTrain partnership for Tren Blanco package tours combining rail travel from Madrid/Valladolid/Palencia with hotel accommodation and ski passes.
- Hotel La Corza BlancacoreOn-site hotel partner managed by CANTUR offering accommodation, restaurant, and activity services. Provides complimentary routes for hotel guests and participates in package programs.
- MovergroundcoreEvent promoter for Campoo Estación Sonora, a new summer cultural project combining music concerts with mountain settings. Founded by Ernesto Castañeda, focused on creating unique experiences in Campoo's natural environment.
- UTE Nieve Alto CampoocoreSnow production contractor awarded contract for artificial snow-making services at the station.
- Cantabria Infinita (Regional Tourism)coreRegional tourism promotion entity co-sponsoring Campoo Estación Sonora cultural events and supporting tourism marketing for the station.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Alto Campoo competitors and assessment
Company assessmentDirect peers
- Boí Taüll: Catalan ski resort in the Pyrenees with lift-served pistes, lodging, and rental operations. Directly comparable as a smaller-scale integrated Spanish ski resort targeting regional visitors.
- Port del Comte: Catalan ski resort offering lift access, equipment rental, and ski school. Comparable mid-sized Spanish ski resort profile serving a primarily regional catchment.
- Sierra Nevada (Cetursa): Major integrated ski resort in southern Spain operated by a public regional entity (similar to CANTUR). Comparable business model across lift access, rental, lodging and school partnerships, with a longer season but larger scale.
- La Molina: Catalan Pyrenean ski resort offering lift access, ski school, equipment rental, and lodging. Comparable integrated mid-sized resort model serving a regional Spanish catchment.
- Cerler (Aramon): Spanish Pyrenean ski resort with lift access, ski school, and lodging. Same integrated ski-resort playbook as Alto Campoo with a comparable mid-sized terrain footprint.
- Astún: Pyrenean ski resort operated by a public/private consortium. Comparable lift-served ski operations and Spanish-market positioning; smaller scale than Baqueira but larger than Alto Campoo.
- Candanchú: Pyrenean ski resort near the French border offering lift access, ski school, and rental. Comparable integrated-resort economics and target market of Spanish and cross-border leisure skiers.
- Baqueira Beret: Spain's largest ski resort, located in the Catalan Pyrenees. Directly comparable as a Spanish integrated ski resort with lift-served pistes, equipment rental, ski school, and packaged tourism offerings, though at materially larger scale.
- Formigal-Panticosa (Aramon): Major Pyrenean ski resort complex offering lift-served skiing, rentals, ski school, lodging, and summer activities. Comparable integrated-resort model in the Spanish market with multi-station footprint.
Regional players
- Valgrande-Pajares: Asturias-based ski resort — the closest geographic competitor to Alto Campoo in northern Spain. Similar small-scale lift-served skiing, equipment rental, and school programs serving a regional catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alto Campoo social profiles
Digital presenceAlto Campoo compliance and trust
Trust signalCompliance1 record
Alto Campoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alto Campoo leadership team
Management profileNumber of profiles
Profiles4 records
Alto Campoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alto Campoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alto Campoo
What does Alto Campoo do?
Alto Campoo operates a ski and mountain resort in Cantabria, Spain, selling day ski passes (forfaits) and seasonal subscriptions (abonos de temporada) granting access to 23 pistes and 10-12 lifts. Beyond lift access, the station provides ancillary on-site services: ski and snowboard equipment rental, ski school instruction, cafeterias and restaurants, a retail shop, paid parking at Calgosa, and a snowpark, plus year-round programming such as summer cultural events (Campoo Estación Sonora) and guided nature routes.
Is Alto Campoo a public or private company?
Alto Campoo is a private company. It is classified as state government owned and is currently operating.
When was Alto Campoo founded?
Alto Campoo was founded in 1965. It employs 1 to 10 people.
Where is Alto Campoo based?
Alto Campoo is headquartered in Santander, Spain, in the Europe region.
How does Alto Campoo make money?
Five revenue lines are on record. Ski Passes and Season Tickets are the primary driver. The others are equipment Rental, food and Beverage, retail Shop and parking Services.
Who are Alto Campoo's main competitors?
Direct peers on record are Boí Taüll, Port del Comte, Sierra Nevada (Cetursa), La Molina, Cerler (Aramon), Astún, Candanchú, Baqueira Beret and Formigal-Panticosa (Aramon). Valgrande-Pajares is listed as a regional player.
Does Alto Campoo have an API?
No public API is recorded for Alto Campoo.
What industry is Alto Campoo in?
Alto Campoo's product category is Ski Resort Operations. Its primary akta.pro industry code is THAAAJAA, Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding), with a secondary code of THAAAJAH, Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning). Its NAICS code is 71392 and its SIC code is 7900.