Estacion de esqui de Cerler

What Estacion de esqui de Cerler does

Cerler Estación de Esquí is a ski and mountain resort located in the Valle de Benasque in the Aragonese Pyrenees of Spain, operated by Aramón Montañas de Aragón, S.A. as one of five resorts in the Grupo Aramón portfolio (alongside Formigal-Panticosa and Javalambre-Valdelinares). The resort operates year-round: winter season (December through April) covers alpine skiing, ski mountaineering (four Skimo circuits), freestyle (Terrain Park at Rincón del Cielo), and family snow activities (Ampriu Park, snow gardens for ages 1–6); summer operations span panoramic chairlift rides, mountain biking (29 Puro Pirineo routes), and a broad activity portfolio including rafting, hydrospeed, paragliding, canyoning, via ferrata, horse riding, kayaking, birdwatching, and wine tourism at Bodegas Sommos. The station's physical assets include the highest lift-served point in the Aragonese Pyrenees (Pico Gallinero, 2,630m), a 9km continuous ski descent (the longest in the Pyrenees), and the Safari 10,000m vertical-day challenge.

Cerler's commercial offering is structured around nine primary revenue streams: lift pass sales (daily, multi-day, season), hotel + forfait packages via Viajes Aramón, equipment rental and repair at Cerler 1500 and Ampriu 1900, on-mountain F&B (Cota Dosmil, El Bosque, Pizzería El Bosque, Chocolatería Ampriu, Remáscaro), bookable outdoor activities, the M Experience branded après-ski DJ event program, premium ticketed experiences (Snowcooking, Skyline, Cenas El Bosque, Abrir Huella), and the multi-resort SKI PIRINEOS season pass. Pricing spans from €21 (Abrir Huella first tracks) to €142 (Snowcooking) for premium events, and €101–€555+ for hotel+lift-pass packages. Distribution runs through cerler.com, the Aramón mobile app, on-site box offices at two base stations (Cerler 1500 and Ampriu 1900), a centralized call center, the Viajes Aramón B2B travel-agency portal, and a network of regional activity partners across the Valle de Benasque and Somontano.

The customer base is fragmented across six primary segments — families with children, family non-ski day visitors, couples, expert skiers and freestyle riders, après-ski enthusiasts, summer outdoor adventure tourists, and beginner/intermediate skiers — served through a direct-to-consumer model layered with channel partners (activity providers, third-party travel agencies, the Puro Pirineo BTT network). The station's technology stack is centered on a digital resort management platform with online booking engine, Skitude-based mobile apps, Feratel-powered live webcams at three summits (Pico Cerler, Cogulla, Aneto), and automated lift access control. Marketing is anchored on the cerler.com + Aramón unified platform, social media (Facebook, Instagram, YouTube, Twitter), M Experience events, the Embajadores local-ambassador program (15 trained guides active since 2007), and major sponsor partnerships with Volvo, Coca-Cola, LaLiga, San Miguel, JBL, and Bodegas Sommos.

Name

Estacion de esqui de Cerler

Legal name

Aramón Montañas de Aragón, S.A.

Website

https://cerler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cerler Estación de Esquí is a year-round mountain resort in Spain's Aragonese Pyrenees, operated by Grupo Aramón, offering winter skiing (highest lift-served point in the range, 9km descent) and summer adventure activities (BTT, rafting, paragliding, wine tourism) to leisure tourists, families, and adventure travelers.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Tourism Services

NAICS

Skiing Facilities (71392), Tour Operators (56152), Traveler Accommodation (7211), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Mountain tourism services
• Ski lift passes
• Outdoor adventure activities
• Ski equipment rental

Headquarters

HQ city

Cerler

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lift Pass Sales: Core revenue from selling daily, multi-day, and season ski passes (Forfait) for access to all lifts and pistes. Also includes summer panoramic chairlift rides (Telesilla El Molino), bicycle uplift passes, and hiking access fees.
2. Package Holidays (Hotel + Forfait): Bundled accommodation plus lift pass packages sold through Viajes Aramón, covering hotels in Cerler, Benasque, and surrounding villages with varying durations (2-7 nights). These are the primary vacation product.
3. Equipment Rental: Ski and snowboard rental services at Cerler 1500 and Ampriu 1900, including full service, waxing, edge grinding, and competition equipment. Also BTT and electric BTT rental at Benasque office.
4. Ski Workshop & Repair: Same-day ski and snowboard repair services at Cerler 1500, including full service, waxing, edge + wax, and competition service, plus binding mounting and adjustment.
5. Food & Beverage: On-mountain dining at Restaurante Cota Dosmil, Restaurante Panorámico El Bosque, Pizzería El Bosque, Chocolatería Ampriu, and cafétria at Remáscaro. Also includes après-ski venues.
6. Outdoor Activities: Bookable summer adventure activities including rafting, hydrospeed, kayaking, parapente, canyoning, via ferrata, horse riding, BTT, wine tourism, birdwatching, and hiking. Sold individually or in packages.
7. M Experience Events: Branded après-ski music events featuring DJs at two venues (Colladeta and Rársel where Ara uses a pisa-pistas machine as a DJ booth) with partner brands JBL, Coca-Cola, Red Bull, San Miguel, Scalpers, and Veuve Clicquot.
8. Premium Experience Events: Exclusive ticketed experiences: Snowcooking (gastronomic dinner at 2,000m with ski descent, 142€), Skyline (sunset + night descent, 42€), Cenas El Bosque (dinner by ratrak, 80€ adult), and Abrir Huella (first tracks, 21€).
9. Season Pass (SKI PIRINEOS): Multi-resort season pass covering Cerler and other Aramón stations (Formigal, Panticosa, Javalambre, Valdelinares) with early booking discounts of up to 25%.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cerler Estación de Esquí operates a year-round mountain resort in the Aragonese Pyrenees, selling ski lift passes, ski/snowboard equipment rental and repair, on-mountain dining, package holidays (hotel + forfait), and summer outdoor activities (hiking, mountain biking, rafting, paragliding, canyoning, via ferrata, wine tourism). Revenue is driven primarily by winter lift access at the Cerler 1500 / Ampriu 1900 / Gallinero (2,630m) base areas and bundled accommodation packages booked through the Viajes Aramón platform.

Differentiator

Problem solved

Functional benefit

Brands

• Cerler: Ski resort in Valle de Benasque operated by Grupo Aramón
• M Experience
• Skimo Cerler
• Ampriu Park

Products and services

• Lift Pass (Forfait) Daily, multi-day and season ski passes providing access to all lifts and pistes at the Cerler, Ampriu and Gallinero sectors. Also covers summer panoramic chairlift rides, bicycle uplift passes and hiking access fees. For individual skiers and snowboarders visiting the resort.
• SKI PIRINEOS Multi-Resort Season Pass Season pass covering all five Aramón ski stations (Cerler, Formigal, Panticosa, Javalambre, Valdelinares) with up to 25% early booking discount. For skiers wanting cross-resort access across the Aragonese Pyrenees.
• Hotel + Lift Pass Packages (Viajes Aramón) Bundled accommodation plus lift pass packages of 2-7 nights across partner hotels in Cerler, Benasque and surrounding villages (Hotel Diamó, Hotel HG Cerler, Hotel Ciria, SOMMOS Hotel Aneto, Hotel Hospital de Benasque, Hotel Evenia Monte Alba). The primary vacation product at the resort.
• Ski and Snowboard Equipment Rental Ski and snowboard rental services at Cerler 1500 and Ampriu 1900, including full service, waxing, edge grinding and competition equipment. Also BTT and electric BTT rental at the Benasque office. For resort visitors needing gear.
• Ski and Snowboard Workshop & Repair Same-day ski and snowboard repair at Cerler 1500 covering full service, waxing, edge + wax, competition service, binding mounting and adjustment. For visitors needing on-site equipment servicing.
• Ampriu Park Snow Activity Zone Family snow activity zone at Ampriu 1,900 m featuring a sled track, moving belt lift, carousel, and combined packages for trams, snowshoe walks and panoramic lift rides. For families and non-skiing visitors. Season Dec 26, 2025 – Apr 5, 2026.
• Telesilla El Molino Panoramic Chairlift Summer panoramic chairlift ride offering access to a viewpoint overlooking the highest peaks of the Valle de Benasque. Sold with or without a menu package (adult 17.10€/12.00€ child online; 28.90€/20.30€ child with menu). For summer visitors and non-skiers.
• Rafting and Water Sports on Ésera River 2-3 hour rafting (57€ adult / 47.50€ adult in family rate) and hydrospeed (65€) at the Ésera river in Campo. Includes wetsuit, helmet, vest and paddles. For summer adventure tourists.
• Mountain Bike (BTT) Rental and Uplift Services BTT rentals at the Benasque office (28€/day standard BTT; 85€/day electric BTT) plus bicycle uplift passes (19.40€ online) and access to 29 mapped routes across the Ribagorza region through the Puro Pirineo project. Includes three signalized descents from Telesilla El Molino (Blue Velvet, Redline, Les Pllanes Trail). For summer mountain bike tourists.
• Tandem Paragliding Flights Biplace tandem paragliding flights departing from Castejón de Sos at four levels: Valley Standard 100€ (5-10 min), Valley Extended 125€ (15-20 min), Mountain Standard 150€ (20-30 min), Mountain Extended 190€ (40 min). For summer adventure tourists.
• Via Ferrata Routes Guided via ferrata experiences in Sesué (El Castellaso, 280 m, 180 m elevation) or Foradada del Toscar (600 m, 240 m elevation) at 84€ per person, 4-hour duration. Includes helmet, dissipator, ropes and harness with certified guide. For summer adventure tourists.
• Canyoning in Valle de Benasque Guided canyoning at Barbaruens, Liri or Barranco Chico with rates from 88€ (2-3 persons) to 69€ (4+ persons) and 58€ for families of 4-10. Includes wetsuit, helmet, dry bag, harness and certified guide. For summer adventure tourists.
• Horse Riding Excursions Guided horse rides in Anciles, Valle de Benasque, priced at 30€ (1 hour) or 60€ (2 hours), including helmet. Available March through October. For families and active travelers aged 7 and above.
• Kayak Rental at Embalse de Barasona Kayak rental at Embalse de Barasona-Joaquín Costa in Graus, approximately 60 km from Benasque. Priced 8€ (1 hour) or 14€ (2 hours). Includes kayak, paddle and life vest. For summer visitors.
• Snowmobile Rentals Snowmobile rental with or without guide, single or two-person, at 35-130€ depending on duration and occupancy. Includes night rides with dinner. Minimum age 18 to drive; 6 to ride as passenger. For winter non-skiing visitors.
• Wine Tourism at Bodegas Sommos (Somontano D.O.) Winery visit and tasting experiences at Bodegas Sommos in Barbastro. Visit + tasting of 3 wines from 15€ adult / 7€ child; visit + tasting + Iberian pairing from 20€ adult / 14€ child. For summer cultural and gastronomic tourists.
• On-Mountain Food & Beverage On-mountain dining at Restaurante Cota Dosmil (2,000 m), Restaurante Panorámico El Bosque, Pizzería El Bosque, Chocolatería Ampriu and the cafetería at Remáscaro. Includes après-ski venues Colladeta and Remáscaro. For resort visitors and après-ski attendees.
• Snowcooking Gastronomic Experience Sunset ski descent followed by an haute cuisine dinner at Restaurante Cota Dosmil (2,000 m) prepared by Escuela de Hostelería Guayente, then a torchlit night descent. 142€ per person, minimum age 12, in its 11th edition. For premium gastronomic and ski tourists.
• Skyline Sunset & Night Descent Sunset champagne at Rincón del Cielo (2,322 m), merienda at Pizzería El Bosque, followed by a night descent with headlamp. 42€ per person, 12-17 participants, requires good ski level (red slopes). For couples and advanced skiers.
• Cenas El Bosque Mountain Dinner Ratrak-accessed dinner at El Bosque at 80€ per adult / 39€ per child (to age 12), minimum 8, maximum 18 diners. Includes starter, fondue, desserts, D.O. Somontano Sommos wines, water and soft drinks. For premium gastronomic tourists.
• Abrir Huella First Tracks Experience Three descents on freshly groomed pistes before resort opening, breakfast at Chocolatería Ampriu. 21€ per person, 8-15 participants, minimum age 8. For expert skiers seeking exclusive first tracks.
• M Experience Après-Ski Music Events Branded après-ski music event series with DJs at Colladeta and Rársel venues (including use of a pisa-pistas machine as a DJ booth). Sponsored by JBL, Coca-Cola, Red Bull, San Miguel, Scalpers and Veuve Clicquot. For nightlife and music-seeking resort visitors.
• Embajadores Free Mountain Guiding Program Free guided resort tours led by 15 trained local ambassadors on Mondays, Saturdays and Sundays, active since 2007. For resort visitors seeking local expertise and orientation.
• Family Day Visitor Activities (Non-Skiing) Non-skiing activities including Ampriu Park sledding, Funny Track, Boardercross, snowmobile rides, Bosque Encantado, snowshoe circuits, miradores and après-ski experiences. For non-skiing family members and day visitors to the resort.
• Pack Ampriu (Sled + Lift + Snowshoes) Combined sled, lift and snowshoe package for families, priced 28.80€ per adult / 25€ per child, with a family pack at 86€ for 2 adults + 2 children. For family visitors to the Ampriu Park area.

Quantifiable outcome

• Longest continuous ski descent in the Pyrenees (9km, 1,130m vertical drop from Gallinero to Cerler 1,500)
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• VolvocoreGTM or Marketing PartnerMajor automotive sponsor of Grupo Aramón and Cerler, appearing in the sponsors section of the website. Volvo branding is featured on site materials, and the partnership likely includes vehicle赞助 for operational use and marketing visibility at resort events.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is a featured sponsor of Aramón Cerler, with logo presence on the website and partnership with M Experience branded events. Coca-Cola branding is featured across resort marketing materials and après-ski venues.
• LaLigaminorGTM or Marketing PartnerLaLiga football league partnership providing cross-promotional visibility between Spain's top football competition and the ski resort brand.
• San MiguelcoreGTM or Marketing PartnerSan Miguel beer is a featured sponsor of Aramón Cerler and is served at on-mountain dining venues and après-ski locations including Remáscaro. Partnership includes logo presence on website and event branding.
• CaserminorGTM or Marketing PartnerCaser insurance brand (linked to Reale Seguros) provides travel and activity insurance coverage for Cerler visitors, including the InGood refund guarantee for lift passes. Logo featured in sponsor section.
• IbercajaminorGTM or Marketing PartnerRegional bank Ibercaja is featured as a sponsor, with branding on Aramón Cerler materials. The bank also operates Clinic Baviera eye care brand as a co-branded sponsor.
• JBLcoreGTM or Marketing PartnerJBL audio equipment brand is a key partner of the M Experience branded music events at Cerler, providing professional sound systems for DJ performances at the Colladeta and Remáscaro venues.
• HankookminorGTM or Marketing PartnerHankook tire brand is featured as a sponsor of Aramón Cerler, providing marketing visibility and likely operational tire support.
• ScalpersminorGTM or Marketing PartnerSpanish fashion brand Scalpers is a sponsor of Aramón Cerler, with logo presence on the website sponsors section and M Experience event materials.
• Turismo de AragóncoreGTM or Marketing PartnerOfficial regional tourism body of Aragón government, co-branding with Aramón Cerler to promote the Aragonese Pyrenees as a year-round tourism destination. Logo featured on website sponsors section.
• Aragón SaborminorGTM or Marketing PartnerRegional food and beverage promotion brand (Aragón Alimentos) for local artisan products, co-branded with Aramón Cerler to highlight local gastronomy at on-mountain restaurants.
• Sommos BodegascoreGTM or Marketing PartnerSommos Bodegas (winery) is a featured sponsor, with Sommos wines served at Cenas El Bosque, Snowcooking, and other mountain dining experiences. Partnership includes enotourism package sales via Viajes Aramón.
• Solán de CabrasminorGTM or Marketing PartnerSolán de Cabras premium mineral water brand is featured as a sponsor of Aramón Cerler.
• LacasaminorGTM or Marketing PartnerLacasa chocolate brand is a sponsor of Aramón Cerler, likely supplying confectionery for on-mountain dining and après-ski venues.
• ScharminorGTM or Marketing PartnerSchaer gluten-free food products brand is a sponsor, providing specialized food options for visitors with dietary restrictions at on-mountain restaurants.
• BolleminorGTM or Marketing PartnerBolle eyewear brand is a sponsor of Aramón Cerler, providing visibility and likely product supplies for resort optical needs.
• Cantabria Labs (Heliocare)minorGTM or Marketing PartnerCantabria Labs sunscreen brand (Heliocare) is a sponsor, providing sun protection products for high-altitude visitors and reinforcing safety messaging.
• LevitecminorGTM or Marketing PartnerLevitec is a sponsor of Aramón Cerler, with logo presence on the website sponsors section.
• Puro Pirineo (BTT Center)coreStrategic or Co-development PartnerPuro Pirineo is a territorial BTT cycling project involving 11 municipalities across the Ribagorza region (Bisaurri, Castejón de Sos, Laspaúles, Sahún, Sesué, Benasque, Bonansa, Chía, Montanuy, Seira, Villanova). It manages 29 mountain bike routes and provides BTT rental services from its Benasque office. Cerler's Telesilla El Molino serves as an uplift for BTT descents with three dedicated trails (Blue Velvet, Redline, Les Pllanes Trail).
• Bodegas SommoscoreStrategic or Co-development PartnerSommos Bodegas in Barbastro (Somontano D.O.) partners with Aramón Cerler to offer enotourism experiences (winery visits and wine tastings) as part of the summer activity portfolio, with Sommos wines served exclusively at on-mountain restaurants.
• Ibéricos VillarminorGTM or Marketing PartnerIberian cured meat producer (Villar) provides Iberian products for the enotourism tasting menu (maridaje) at Bodegas Sommos, included in the premium wine tourism package.
• ingood (Reale Seguros)minorGTM or Marketing PartnerInGood by Reale Seguros provides refund guarantee for lift pass purchases, covering reasons such as health issues, transport disruptions, documentation loss, or other justified unforeseen circumstances.
• Escuela de Hostelería GuayentecoreStrategic or Co-development PartnerCulinary school Guayente prepares and serves the Snowcooking gastronomic dinner (11th edition) at Cota Dosmil restaurant at 2,000m altitude, combining haute cuisine with ski descent experience.
• Studio Paula Arranz (Castejón de Sos)minorImplementation/ SI/ Consulting PartnerParagliding operator based in Castejón de Sos providing tandem biplace paragliding flights for Cerler visitors. Operates from a studio at C. Ral 62, Castejón de Sos, with flights from valley and mountain takeoff points.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aramoncerler
• YouTubeyoutube.com/user/aramontelevision
• Facebookfacebook.com/cerler.aramon
• Instagraminstagram.com/cerleraramon
• LinkedInlinkedin.com/company/estacion-de-esqui-de-cerler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estacion de esqui de Cerler