Altoo Measurement Science Aps

What Altoo Measurement Science Aps does

Altoo Measurement Science Aps is a Danish value-added distributor and reseller of electronic test and measurement (T&M) equipment, headquartered in Hørsholm, Denmark, and operating as a private limited company (Aps) since approximately 2009. The company holds distribution agreements with a roster of major instrumentation manufacturers — Keysight Technologies and Rohde & Schwarz as core RF and high-end digital partners, FLIR for thermal imaging, Siglent and GW-INSTEK for mid-range instruments, plus Pico Technology, Micsig, Omicron, ETS Lindgren, Haefely, Raditeq, AE-TECHRON, Powerside, Lucas-Nulle, Wavecontrol, Fotric, EMZER, Tabor, and iTron/itcom as supporting partners. Across this portfolio, Altoo offers oscilloscopes (up to 110 GHz Keysight UXR-B Series), spectrum and network analyzers, signal generators, DC power supplies, EMC test systems, PXI/modular instruments, data acquisition systems (Keysight DAQ970A/DAQ973A plus PicoLog), network and transmission test equipment, and thermography cameras, organized across roughly 6,385 catalog SKUs.

The company serves three primary use-case segments: R&D and laboratory customers (primary), educational institutions, and industrial manufacturing facilities, with a horizontal segmentation approach across Denmark and the broader European market. Its go-to-market combines an e-commerce storefront on altoo.dk — featuring online ordering, account management, wishlists, used-equipment listings, and demo-equipment reservations — with a direct sales team for enterprise and custom-solution engagements. Revenue is generated through hardware sales at unit/list pricing (VAT-exclusive, with volume and rental options available on inquiry) layered with recurring after-sale services including calibration, repair, rental, leasing, and training/consultancy.

Operationally, Altoo is a lean organization of approximately 6 employees, relying on its manufacturer partners for R&D and product development while concentrating internal capability on sales, technical support, and service delivery. The company has no disclosed subsidiaries, no funding history, no M&A activity, and no public ticker, indicating an independently owned, privately funded operating model.

Name

Altoo Measurement Science Aps

Legal name

ALTOO MEASUREMENT SCIENCE APS

Website

https://altoo.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Altoo Measurement Science Aps is a Danish value-added distributor of electronic test and measurement equipment, reselling Keysight, Rohde & Schwarz, FLIR, Siglent, GW-INSTEK, and other brands to R&D labs, educational institutions, and industrial manufacturers in the Nordic region, with calibration, repair, rental, and training services layered on top of hardware sales.

Ownership category

akta.pro rank

Product category

Test and Measurement Equipment

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)

akta.pro secondary industry

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)

Keywords

• Test and measurement equipment
• Electronic test instruments
• RF microwave testing
• EMC testing solutions
• Oscilloscopes and analyzers

Headquarters

HQ city

Hørsholm

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Product Sales: Revenue generated from selling new test and measurement instruments including oscilloscopes, spectrum analyzers, signal generators, power supplies, and related accessories from partnered manufacturers.
2. Services (Calibration, Repair, Rental): Additional revenue streams from after-sale services including calibration, repair, rental and leasing of test equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Altoo Measurement Science Aps is a Danish value-added distributor of electronic test and measurement instruments, reselling oscilloscopes, spectrum and signal analyzers, DC power supplies, EMC test systems, thermal imaging cameras and data acquisition equipment from manufacturers including Keysight, Rohde & Schwarz, FLIR, GW-INSTEK, Pico Technology, Lucas-Nulle, Tegam, Siglent, Micsig, Omicron, ETS Lindgren, Haefely, Tabor Electronics, Raditeq, AE-TECHRON, Powerside, Wavecontrol, Fotric, EMZER, and iTron/itcom. The company also delivers bundled calibration, repair, equipment rental, training and consultancy services to engineering customers.

Product overview

Altoo Measurement Science Aps is a Danish distributor of precision electronic test and measurement equipment, operating as a value-added reseller for major manufacturers including Keysight, Rohde & Schwarz, Siglent, GW-INSTEK, FLIR, and others. The company offers a comprehensive portfolio organized across product categories: high-performance oscilloscopes (Keysight UXR-B Series up to 110 GHz, V Series, and modular solutions), RF/microwave instruments (spectrum analyzers, network analyzers, signal generators), power and energy test equipment (DC power supplies like the GW-INSTEK PSW Series, electronic loads, grid simulators), EMC testing systems (receivers, ESD test, antennas, Raditeq solutions), data acquisition systems (Keysight DAQ970A/DAQ973A mainframes with multiplexer modules, PicoLog USB loggers), thermal imaging (FLIR cameras), and educational solutions (UniTrain laboratory systems). The company also provides calibration, repair, rental, and training services. Altoo functions as a solutions provider combining hardware distribution with software, accessories, and technical support across the Nordic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Keysight UXR-B Series Oscilloscopes
• Keysight DAQ970A / DAQ973A Data Acquisition System
• Keysight N9042B UXA Signal Analyzer
• GW-INSTEK PSW Series DC Power Supplies
• Tegam 940 Series Thermocouple Calibrators
• PicoLog USB Data Loggers
• Lucas-Nulle UniTrain Multimedia Laboratory System
• Thermal Imaging Cameras (FLIR and Fotric)
• Calibration Services
• Repair Services
• Equipment Rental
• Training and Consultancy

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and supporting.

• Keysight TechnologiescoreChannel Partner/ Reseller/ DistributorPrimary brand partner offering oscilloscopes, spectrum analyzers, network analyzers, signal generators, power supplies, and comprehensive test solutions. Keysight products represent a significant portion of Altoo's portfolio.
• Rohde & SchwarzcoreChannel Partner/ Reseller/ DistributorPartner for RF and microwave test equipment including oscilloscopes, network analyzers, signal generators, and EMC testing solutions.
• FLIR SystemscoreChannel Partner/ Reseller/ DistributorDistributor of FLIR thermal imaging cameras and thermography solutions for industrial and research applications.
• Siglent TechnologiescoreChannel Partner/ Reseller/ DistributorReseller of Siglent oscilloscopes, spectrum analyzers, signal generators, and vector network analyzers.
• GW-INSTEKmajorChannel Partner/ Reseller/ DistributorDistributor of GW-INSTEK power supplies, oscilloscopes, function generators, and other general-purpose test instruments.
• Pico Technology (Picotech)majorChannel Partner/ Reseller/ DistributorReseller of PicoTech USB oscilloscopes, data loggers, and PC-based test and measurement solutions.
• MicsigmajorChannel Partner/ Reseller/ DistributorDistributor of Micsig handheld oscilloscopes and probes for portable testing applications.
• FLIR SystemsmajorChannel Partner/ Reseller/ DistributorProvider of thermal imaging cameras and thermography solutions for industrial and research applications.
• Omicron ElectronicssupportingChannel Partner/ Reseller/ DistributorReseller of Omicron testing solutions for power systems and protection relay testing.
• ETS LindgrensupportingChannel Partner/ Reseller/ DistributorDistributor of ETS Lindgren EMC antennas, E-field probes, and electromagnetic field measurement solutions.
• Haefely Test SolutionssupportingChannel Partner/ Reseller/ DistributorProvider of high voltage EMC and cable testing solutions including surge generators and hipot testers.
• Tabor ElectronicssupportingChannel Partner/ Reseller/ DistributorDistributor of Tabor signal generators, function generators, and arbitrary waveform generators.
• RaditeqsupportingChannel Partner/ Reseller/ DistributorProvider of EMC testing solutions including RadiMation software, field probes, GTEM cells, and complete test systems.
• AE-TECHRONsupportingChannel Partner/ Reseller/ DistributorDistributor of RF and microwave amplifiers for test and measurement applications.
• PowersidesupportingChannel Partner/ Reseller/ DistributorProvider of power analysis solutions including AC power analyzers for testing power quality and efficiency.
• Lucas-NullesupportingChannel Partner/ Reseller/ DistributorEducational technology partner providing training solutions for technical education in measurement and testing.
• WavecontrolsupportingChannel Partner/ Reseller/ DistributorProvider of EMF (electromagnetic field) measurement equipment and monitoring solutions.
• FotricsupportingChannel Partner/ Reseller/ DistributorDistributor of thermal imaging cameras for research, industrial, and predictive maintenance applications.
• EMZERsupportingChannel Partner/ Reseller/ DistributorProvider of EMC testing accessories and RF shielding solutions.
• iTron/itcomsupportingChannel Partner/ Reseller/ DistributorProvider of test and measurement solutions for communications and network testing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Distrelec: European-headquartered test & measurement and electronics distributor (now part of element14/Farnell). Closest direct geographic and category peer for Altoo, with overlapping vendor partners and Nordic presence.
• TestEquity: US-based specialist distributor focused exclusively on test & measurement equipment, including new, used, and rental channels. Highly comparable operating model with services (calibration, rental) layered on distribution.
• Conrad Electronic: European multi-channel distributor of electronics, T&M, and industrial products serving R&D, education, and industrial customers. Comparable breadth, multi-vendor approach, and B2B/B2C distribution mix.
• Farnell / element14: Global multi-vendor electronic and test & measurement distributor carrying Keysight, R&S, Tektronix, and Fluke. Highly comparable as a broad-line T&M reseller serving R&D and industrial customers, though operating at vastly larger scale.
• Powertek: UK-based specialist test & measurement distributor carrying premium brands including Keysight and R&S, with calibration services. Comparable business model and vendor mix, though serving UK rather than Nordic customers.
• RS Components (RS PRO): Global broad-line distributor of electronics, test & measurement, and industrial supplies, with a large proprietary RS PRO brand. Directly comparable T&M catalog scope and multi-channel distribution model.

Broad incumbents

• Tektronix: Major test & measurement OEM (oscilloscopes, signal analyzers) operating a direct sales channel globally. Adjacent incumbent competing for the same end-customer RFQ budgets Altoo addresses with its distributed portfolio.
• Keysight Technologies (Direct): Altoo's largest Core-tier vendor partner and the dominant direct competitor in T&M. Keysight sells direct globally, threatening disintermediation of resellers like Altoo while representing Altoo's primary revenue source.
• Rohde & Schwarz (Direct): Altoo's second Core-tier partner. R&S sells direct in RF/microwave and EMC test, competing with Altoo's own RF/μW and EMC categories while simultaneously supplying the products Altoo distributes.

Emerging players

• Batronix: European specialist T&M distributor (oscilloscopes, spectrum analyzers) with direct e-commerce focus. Comparable as a smaller, specialized reseller competing in the same T&M categories, though without Altoo's premium Keysight/R&S core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/altoo-measurement-science-aps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altoo Measurement Science Aps