Batronix
- Company typePrivate
- Founded2000
- HeadquartersPreetz, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Batronix does
Batronix GmbH & Co. KG is a privately held German manufacturer and multi-brand distributor of test and measurement (T&M) equipment, soldering technology, and chip programmers, founded in 2000 and headquartered in Preetz, Germany. The company operates a hybrid model combining proprietary product manufacturing (the Magnova BMO oscilloscope series with 100-350 MHz bandwidth and 12-bit A/D conversion, and the Barlino II / Bagero II / Batego II chip programmer family running on free Prog-Express software) with official distribution partnerships for 18+ international brands including Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO, JBC, Ersa, Weller, Saleae, TekBox, and UNI-T. The product catalog spans oscilloscopes, spectrum analyzers, vector network analyzers, waveform and signal generators, logic analyzers, multimeters, thermal cameras, EMC pre-compliance equipment, DC power supplies, electronic loads, source measure units, soldering stations, and chip programmers plus accessories (probes, PCB holders, frequency references).
The business model is anchored in direct-to-customer e-commerce hardware sales through batronix.com, supplemented by phone sales and an online ticket system for B2B and technical inquiries. Pricing follows unit-based tiers ranging from approximately €200 (entry-level accessories, thermal cameras) to €15,000+ (high-end signal generators, professional oscilloscopes), with free EU shipping above €200 net, a 30-day return policy applicable to all customer types, a Best Price Guarantee, and 3-5 year product warranties. Customer segments are horizontal: business/enterprise (electronics manufacturers, service companies, industrial firms using equipment for QA, production testing, and R&D) is the primary segment, alongside hobbyist/maker customers and educational institutions (with dedicated NC variants). The company has served over 70,000 customers across 150 countries, holds ISO 9001 and ISO 14001:2015 certifications, and operates climate-neutral logistics via DHL GoGreen and UPS Carbon Neutral under 100% green electricity supply from Green Planet Energy. Leadership is provided by Managing Director André Bauer via the managing entity Batronix Verwaltungsgesellschaft mbH.
Batronix firmographics
Firmographics- Name
- Batronix
- Legal name
- Batronix GmbH & Co. KG
- Website
- https://batronix.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Batronix industry classification
Industry- Product category
- Test and Measurement Equipment
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industry
- Test, Measurement & Lab Equipment Retail (CRACAKAH)
Keywords
Where Batronix is headquartered
LocationHeadquarters
- HQ city
- Preetz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Batronix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Measurement Equipment: Sale of test and measurement equipment including oscilloscopes, spectrum analyzers, waveform generators, logic analyzers, multimeters, thermal cameras, and accessories from both proprietary (Batronix Magnova, Batronix programmers) and distributed brands (Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO). One-time hardware purchases with various price points from €200 to €15,000+.
- Hardware Sales - Soldering Equipment: Sale of soldering stations, hot air stations, soldering tips, and accessories from brands including Ersa, JBC, Weller, HAKKO, and Atten. One-time hardware purchases.
- Chip Programming Services: Chip burning service for programmers and components, including EPROMs, EEPROMs, Flash EPROMs, serial EEPROMs, and microcontrollers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level oscilloscopes and accessories (€200-500) |
| Unit Pricing | Pay-as-you-go | Mid-range oscilloscopes and generators (€1,000-5,000) |
| Unit Pricing | Pay-as-you-go | High-end professional equipment (€5,000+) |
| Unit Pricing | Pay-as-you-go | Batronix Magnova BMO350-NC (€3,199 net) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Batronix product offering
Product offeringCore offering
Batronix manufactures proprietary test and measurement instruments, including the Magnova BMO series oscilloscopes (100-350 MHz, 12-bit A/D) and Batronix chip programmers (Barlino II, Bagero II, Batego II) with Prog-Express software. In parallel, it operates as an official distributor for leading brands such as Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO, Ersa, JBC, Weller and HAKKO, offering oscilloscopes, spectrum analyzers, waveform generators, logic analyzers, thermal cameras, soldering stations, programmers, and related accessories.
Product overview
Batronix is a manufacturer and official distributor of measurement instruments, soldering technology, programming technology, and accessories. The product portfolio centers on Batronix's own Magnova BMO series oscilloscopes (100-350 MHz, 12-bit), complemented by distributed brands including Rohde & Schwarz, Rigol, Siglent, Pico Technology, and Micsig for oscilloscopes; Siglent, Rigol, and others for waveform/signal generators; HIKMICRO and UNI-T for thermal cameras; Saleae for logic analyzers; and Ersa, JBC, Weller, and HAKKO for soldering equipment. Batronix also offers its own chip programmers (Barlino II, Bagero II, Batego II) with free Prog-Express software, and sells complementary accessories including probes, EMC pre-compliance equipment, DC power supplies, electronic loads, and data acquisition systems. The company provides an eLearning service for HIKMICRO thermal camera users.
Differentiator
Problem solved
Functional benefit
Products and services
- Batronix Magnova BMO Series Oscilloscopes Proprietary Batronix-branded oscilloscopes (BMO100, BMO200, BMO350, BMO350-NC) targeting electronics engineers, technicians, and educational institutions requiring professional-grade bench oscilloscopes with included protocol decoders.
- Distributed Oscilloscopes (Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig) Distribution of oscilloscopes from R&S (RTC1000, RTB 2, RTM3000, RTA4000, MXO 3/4/5/5C, RTH1000), Rigol (DS1000Z-E, DHO, MHO, MSO, DS70000 series), Siglent (SDS800X HD to SDS7000AP, SHS-X), Pico Technology (PicoScope 2000A/B through 6000E), and Micsig (TO/ATO, AHO, STO/SATO, ETO, MDO, MHO series).
- Spectrum Analyzers and Vector Network Analyzers Spectrum analyzers from R&S (FPC1000, FSC, FPL1000, FPH), Rigol (DSA800, RSA800/3000N/5000N/6000, DNA series), and Siglent (SSA3000X series, SVA1000X, SHA/SHN series); vector network analyzers from Siglent (SNA5000X-E, SNA5000A, SNA6000A) and Pico Technology.
- Waveform/Function Generators Waveform and function generators from R&S (HMF2500), Rigol (DG1000Z, DG800/900 Pro, DG4000/5000 Pro/6000), Siglent (SDG800, SDG1000X Plus, SDG2000X through SDG8000A), and UNI-T (UTG900E).
- RF Signal Generators RF signal generators from Rohde & Schwarz (SMB100B), Rigol (DSG800, DSG3000B), and Siglent (SSG5000X/A, SSG6000A/A-V).
- Logic Analyzers (Saleae) Saleae logic analyzers (Logic 8, Logic Pro 8, Logic Pro 16) for digital signal analysis targeting embedded systems engineers and developers.
- Multimeters, LCR Meters, and Clamp Meters
Quantifiable outcome
- Over 70,000 satisfied customers served across 150 countries
- +3 more outcomes
Companies that use Batronix
Customer profileSegments3 records
Ideal customer profiles3 records
Batronix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Batronix partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- Rohde & SchwarzcoreOfficial distributor of Rohde & Schwarz test and measurement equipment including oscilloscopes (RTC1000, RTB2, RTM3000, RTA4000, MXO series, RTH), spectrum analyzers (FPC1000, FSC, FPL1000, FPH), power supplies (NGA, NGC, NGE, NGL, NGP series), and other R&S measurement instruments.
- Rigol TechnologiescoreOfficial distributor of Rigol products including oscilloscopes (DS1000Z, DHO, DHO1000, DHO4000, DHO5000, MSO5000, DS70000 series), spectrum analyzers (DSA800, RSA, RSA3000N, RSA5000N, RSA6000 series), waveform generators (DG800, DG1000Z, DG2000, DG4000, DG5000 Pro, DG6000), power supplies (DP700, DP800, DP900, DP2000), and data acquisition systems.
- Siglent TechnologiescoreOfficial distributor of Siglent products including oscilloscopes (SDS800X HD, SDS1000X, SDS2000X HD, SDS3000X HD, SDS5000X HD, SDS5000L, SDS6000A, SDS7000A, SDS7000AP series), spectrum analyzers (SSA3000X, SSA5000A, SVA1000X, SNA5000X, SNA6000A, SHA, SHN series), waveform generators (SDG800, SDG1000X, SDG2000X, SDG3000X, SDG6000X, SDG7000A, SDG8000A), and power supplies (SPD, SPS series).
- Pico TechnologymajorOfficial distributor of Pico Technology products including PC-based oscilloscopes (PicoScope 2000A, 2000B, 3000, 3000E, 4000, 5000, 5000E, 6000E series), Pico VNA vector network analyzers, and PicoLog data loggers.
- MicsigmajorOfficial distributor of Micsig products including tablet oscilloscopes (TO/ATO, AHO, STO/SATO, ETO, MDO series), handheld oscilloscopes (MHO series), and probes. Also distributes Micsig probes including DP differential probes, CP current probes, ACP AC current probes, and RCP Rogowski probes.
- HIKMICROmajorOfficial distributor of HIKMICRO thermal cameras including Mini, Pocket, Eco, B-Series, BX (explosion-protected), F (Firefighting), M-Series, G-Series, and SP series thermal imaging cameras. Also offers acoustic imagers and provides access to HIKMICRO eLearning certification program.
- JBC ToolsmajorOfficial distributor of JBC soldering equipment including Compact Line, Premium Line, High Precision stations, B-IRON series, and JBC hot air stations. Also distributes JBC soldering tips (C105-C560, D530, SG1070, SL2020), fume extractors, preheaters, and modular line components.
- ErsamajorOfficial distributor of Ersa soldering stations including RDS 80 and related soldering equipment.
- WellermajorOfficial distributor of Weller soldering stations including WE 1010, WT 1012, and WX 1010 models.
- Conitec (Galep)minorDistributor of Conitec Galep 5 programmers and adapters for chip programming applications.
- ElnecminorDistributor of Elnec BeeProg 2 and BeeProg 2C chip programmers.
- SensepeekminorDistributor of Sensepeek hands-free probes and PCB holders (PCBite series), including SQ100, SQ200, SQ350, SQ500 probes for oscilloscope and logic analyzer applications.
- SaleaeminorDistributor of Saleae logic analyzers including Logic 8, Logic Pro 8, and Logic Pro 16.
- TekBoxminorDistributor of TekBox EMC testing equipment including EMCview software, vector network analyzers, and EMC/HF accessories.
- UNI-TminorDistributor of UNI-T products including thermal cameras, IR thermometers, multimeters (UT161, UT191, UT195), and waveform generators (UTG900E).
- Leo Bodnar ElectronicsminorDistributor of Leo Bodnar GPS-disciplined reference clocks and frequency references including LBE-1421.
- TestecminorDistributor of Testec probes including TT-HF-612RA and other passive and active probes.
- DHL GoGreen / UPS Carbon NeutralminorEnvironmental logistics partnerships for climate-neutral shipping of all parcels via DHL GoGreen and UPS Carbon Neutral programs.
- Green Planet EnergyminorEnergy provider for 100% green electricity and green gas supply, supporting Batronix's environmental certifications and climate-neutral operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Batronix competitors and assessment
Company assessmentBroad incumbents
- Rohde & Schwarz: Germany-headquartered premium T&M manufacturer; Batronix's flagship distributed brand for oscilloscopes, spectrum analyzers, and power supplies. The premier competitor in the European high-end T&M segment, and simultaneously Batronix's most important supplier - dual exposure adds both partnership leverage and competitive risk.
- Keysight Technologies: US-based leading manufacturer of electronic test and measurement equipment spanning oscilloscopes, signal analyzers, network analyzers, and beyond. Competes at the high end of the T&M market where Batronix primarily distributes R&S and premium Siglent. Reference incumbent against which Batronix's premium distribution positioning is benchmarked.
- Tektronix (Fortive): Major US-headquartered T&M manufacturer and brand of oscilloscopes, spectrum analyzers, and signal generators. Operates far broader portfolio than Batronix serves, but overlaps in mid-to-high-end scopes, particularly via its own direct sales channel in Germany. Sets the price/quality ceiling against which Batronix's distributed and proprietary lines are positioned.
Direct peers
- Micsig: Chinese manufacturer of tablet and handheld oscilloscopes plus probes (differential, current, Rogowski). Distributed by Batronix but also a growing direct competitor in the portable/handheld scope segment with similar pricing. Comparable technology and customer focus.
- Pico Technology: UK-based manufacturer of PC-based oscilloscopes (PicoScope), vector network analyzers, and data loggers. Distributed by Batronix in EMEA but also sells direct globally; competes directly in entry-to-mid-range scope and DAQ segments with overlapping target customer base.
- Rigol Technologies: Beijing-based manufacturer of oscilloscopes, spectrum analyzers, function/arbitrary waveform generators, and digital multimeters. Core distributed brand for Batronix with overlapping product lines and target customers across R&D and educational segments. Directly competes in both DSO and bench instrument categories.
- Conrad Electronic: German-headquartered broadline electronics distributor serving B2B and B2C across Europe. Carries T&M brands overlapping with Batronix (Voltcraft own brand, distributed scopes) and competes in the same hobbyist/professional/educational segments with similar one-stop-shop positioning.
- Siglent Technologies: Chinese manufacturer of oscilloscopes, spectrum analyzers, waveform generators and other T&M equipment. Siglent is one of Batronix's principal distributed brands and competes head-to-head in the mid-range scope segment. Highly comparable in product breadth, target customer (engineers/hobbyists/professional), and global distribution model.
Emerging players
- Hantek: Chinese manufacturer of PC-based and bench oscilloscopes. Similar low-to-mid range positioning as the entry-level distributed brands Batronix carries; competes in the hobbyist and educational segments.
Regional players
- Reichelt Elektronik: German electronics distributor serving primarily the DACH and broader European e-commerce market. Competes with Batronix in entry-level T&M and soldering equipment categories, with overlapping customer base of engineers, hobbyists, and educational institutions across the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Batronix social profiles
Digital presenceBatronix compliance and trust
Trust signalCompliance4 records
Batronix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batronix leadership team
Management profileNumber of profiles
Profiles1 record
Batronix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batronix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batronix
What does Batronix do?
Batronix manufactures proprietary test and measurement instruments, including the Magnova BMO series oscilloscopes (100-350 MHz, 12-bit A/D) and Batronix chip programmers (Barlino II, Bagero II, Batego II) with Prog-Express software. In parallel, it operates as an official distributor for leading brands such as Rohde & Schwarz, Rigol, Siglent, Pico Technology, Micsig, HIKMICRO, Ersa, JBC, Weller and HAKKO, offering oscilloscopes, spectrum analyzers, waveform generators, logic analyzers, thermal cameras, soldering stations, programmers, and related accessories.
Is Batronix a public or private company?
Batronix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Batronix founded?
Batronix was founded in 2000. It employs 11 to 50 people.
Where is Batronix based?
Batronix is headquartered in Preetz, Germany, in the Europe region.
How does Batronix make money?
Three revenue lines are on record. Hardware Sales - Measurement Equipment is the primary driver. The others are hardware Sales - Soldering Equipment and chip Programming Services.
Who are Batronix's main competitors?
Broad incumbents on record are Rohde & Schwarz, Keysight Technologies and Tektronix (Fortive). Direct peers are Micsig, Pico Technology, Rigol Technologies, Conrad Electronic and Siglent Technologies. Hantek is listed as an emerging player. Reichelt Elektronik is listed as a regional player.
Does Batronix have an API?
No public API is recorded for Batronix.
What industry is Batronix in?
Batronix's product category is Test and Measurement Equipment. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of CRACAKAH, Test, Measurement & Lab Equipment Retail. Its NAICS code is 334515 and its SIC code is 3825.