ASSISTANCE LEAGUE OF TUSTIN

What ASSISTANCE LEAGUE OF TUSTIN does

Assistance League of Tustin is a nonprofit, nonpolitical, nonsectarian volunteer organization chartered in 1965 as the 35th chapter of the National Assistance League, headquartered at 445 El Camino Real in Old Town Tustin, California. The organization's operations center on a single retail thrift shop that sells donated clothing, housewares, and jewelry and grosses over $500,000 annually, with all net proceeds funding philanthropic programs serving the Tustin community. Programs include Operation School Bell I and II (distributing new school uniforms and clothing to 1,000+ Tustin Unified School District students annually), Hearts of Hope (providing no-cost Thrift Shop Nights and The Giving Closet items to shelter families and the working poor), Assisteens Buddy Programs (VIP Soccer, Senior Tech Lab, Arts-n-Smarts, tutoring, and Holiday Craft Kits), and Community Programs partnering with local civic organizations.

The organization runs on a volunteer labor model with a small paid staff of 5, supplemented by adult members and an Assisteens auxiliary of 100+ middle and high school students contributing over 20,000 service hours annually. Revenue derives primarily from thrift shop gross sales (over $500,000), supplemented by Assisteens membership dues ($80/year) and PayPal donations; program expenditures include $119,450 for Operation School Bell 2025-2026 and $39,000 across 13 TUSD Community Schools grants. The technology stack is minimal — a website, Constant Contact email, and LeagueLink member portal — with no proprietary platforms, APIs, or AI/ML capabilities.

Leadership comprises a volunteer officer corps led by President Lisa Telles and three VPs overseeing Programs (Aurora Prowell), Resource Development (Jennifer Van Hyning), and Membership (Victoria Moss). The organization maintains registered service marks on "Assistance League," "Operation School Bell," and "Assisteens," and operates within a narrowly defined geographic footprint limited to Tustin and Orange County, California.

Name

ASSISTANCE LEAGUE OF TUSTIN

Legal name

Assistance League of Tustin

Website

https://altustin.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Assistance League of Tustin is a 1965-chartered nonprofit volunteer organization operating a thrift shop in Tustin, California, funding school uniforms for 1,000+ TUSD students, shelter assistance, senior tech support, and youth programs through community philanthropy.

Ownership category

akta.pro rank

Product category

Community Philanthropy Services

NAICS

Civic and Social Organizations (813410), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Thrift store retail
• Philanthropy programs
• School uniform assistance
• Volunteer community services
• Youth volunteer programs

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Thrift Shop Sales: The Thrift Store sells donated clothing, housewares, jewelry, and other items. All profit goes directly to supporting community philanthropy programs. Store generates over $500,000 annually.
2. Membership Dues: Adult membership is voluntary. Assisteens membership dues are $80 annually ($10 annual dues, $20 T-shirt, $50 installation/hospitality fee). High school seniors pay additional $130 for Rose Medallion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Assistance League of Tustin operates a volunteer-run Thrift Shop in Old Town Tustin that sells donated clothing, housewares, jewelry, and other items, generating funds that underwrite its philanthropic programs. Its core philanthropic services include Operation School Bell (school uniforms and clothing for TUSD students), Hearts of Hope (clothing and supplies for families in shelters), the Assisteens Buddy Programs (youth volunteer engagement with special needs peers and seniors), and Community Programs delivered through partnerships with local schools, shelters, and civic organizations.

Product overview

Assistance League of Tustin operates as a nonprofit charitable organization with a single unified structure centered around its Thrift Shop as the primary revenue-generating activity. The organization offers multiple interconnected programs: the Thrift Shop serves as the funding mechanism for all philanthropies; Operation School Bell I and II provide school uniforms and clothing to TUSD students; Hearts of Hope including Thrift Shop Nights and The Giving Closet distribute clothing and supplies to families in need; the Assisteens Buddy Programs (VIP Soccer, Senior Tech Lab, Arts-n-Smarts, Tutoring, Holiday Craft Kits) engage teen volunteers in community service; and Community Programs facilitate partnerships with local organizations. Membership programs for adults and Assisteens support volunteer recruitment and program delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrift Shop A volunteer-run retail thrift store at 445 El Camino Real in Old Town Tustin that sells donated clothing, housewares, jewelry, and other items. Grossing over $500,000 annually, all net proceeds fund the chapter's philanthropic programs serving TUSD students, shelters, and seniors.
• Operation School Bell I Distributes new school-approved uniforms or school-appropriate clothing to elementary school students in the Tustin Unified School District, serving over 1,000 students annually with a 2025-2026 program budget of $119,450.
• Operation School Bell II
• Outdoor Education Program
• Hearts of Hope Thrift Shop Nights
• The Giving Closet
• VIP Soccer Buddy Program
• Senior Tech Lab
• Arts-n-Smarts
• Tutoring Program
• Hillview Holiday Craft Kits
• Community Programs
• Adult Membership Membership program for adults who contribute talents and experience to help children and adults in the Tustin community, meeting monthly to conduct business, listen to community speakers, perform philanthropy, and socialize.
• Assisteens Membership

Quantifiable outcome

• 1,200 students receive uniforms/school clothes annually
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• American Youth Soccer Organization (AYSO)coreStrategic or Co-development PartnerPartnership for VIP Soccer Buddy Program where Assisteens join special needs players for soccer in the fall. Program helps empower individuals of all abilities to experience achievement in sports and fosters social connection.
• Tustin Unified School DistrictcoreStrategic or Co-development PartnerPrimary education partner for Operation School Bell uniform distribution, outdoor education supplies, and Assisteens volunteering in schools. District provides referrals for families in need.
• Tustin Community FoundationcoreStrategic or Co-development PartnerCommunity partner for events including Concerts in the Park, Paper Football, Pancake Breakfast and Sip and Stroll.
• Tustin Public Schools FoundationminorStrategic or Co-development PartnerPartner for Dino Dash event and other school foundation activities.
• Tustin Area Council for Fine ArtsminorStrategic or Co-development PartnerPartner for Broadway in the Park community arts event.
• City of TustinminorStrategic or Co-development PartnerPartner for parks and recreation events including Sunset Market.
• Tustin Parks and RecreationminorStrategic or Co-development PartnerCo-sponsors community events and provides volunteer opportunities for Assisteens.
• Boys and Girls ClubminorStrategic or Co-development PartnerCommunity partner organization receiving volunteer support.
• Orange County Rescue MissioncoreStrategic or Co-development PartnerHearts of Hope partner. Families in shelter receive free shopping nights at Thrift Shop.
• Family Promise: House of RuthcoreStrategic or Co-development PartnerHearts of Hope partner. Shelter families shop at no cost during Thrift Shop Nights.
• Mary's PathcoreStrategic or Co-development PartnerHearts of Hope partner. Assisteens wrap presents for families; families shop at Thrift Shop Nights.
• Sea Glass & Riptide Residential HomescoreStrategic or Co-development PartnerHearts of Hope shelter partner receiving clothing and supplies donations.
• Tustin Family & Youth CentercoreStrategic or Co-development PartnerGiving Closet items distributed every Monday. Community Schools Program partner.
• RotaryminorStrategic or Co-development PartnerLocal community organization partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assistance-league-of-tustin

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSISTANCE LEAGUE OF TUSTIN