Arizona State University Alumni

What Arizona State University Alumni does

Arizona State University Alumni Association is a non-profit organization affiliated with Arizona State University, founded in 1935 to connect over 680,000 degreed alumni worldwide. The organization operates from Tempe, Arizona with a lean staff of 35, and delivers alumni engagement through a portfolio of programs including the ASU for Life AI-powered learning platform, Sun Devil Rewards loyalty program on the ASU Mobile App, 170+ volunteer-led geographic and affinity-based chapters, the 9-month ASU Leadership Institute, 320Live! virtual career series, Alumni Career Services via ASU CareerLink, Travel and Tours, and recognition programs such as Sun Devil 100. It also administers scholarship programs including Medallion Scholarship, Legacy Scholarship, Traditions Fund, and chapter-specific scholarships.

Revenue is generated through a diversified set of non-dues streams: licensing royalties from ASU collegiate license plates in Arizona, Texas, Maryland, and Pennsylvania (with $17 of each Arizona plate directed to the Medallion Scholarship), charitable donations managed through the ASU Foundation, tuition from the Leadership Institute program ($1,850 standard, $1,600 early bird), and commission revenue from travel programs operated through vendors including Gohagan & Company, AHI Travel, Odysseys Unlimited, and the National WWII Museum. Customer segments include all ASU alumni, a dedicated Young Alumni Network for graduates 35 and under, and 20+ identity-based affinity groups such as ASU Black Alumni, Veterans, Devils' Pride LGBTQ+, Hispanic Business Alumni, and Native American Alumni.

Membership is free and the GTM model is community-led and event-driven, relying on chapter networks, signature events (Homecoming, Founders' Day, Sun Devil 100, Tillman Honor Runs), a mobile app, and partner discount programs with Liberty Mutual, Desert Financial, Verizon, and Apple to drive engagement and donations. The organization is governed by the Arizona Board of Regents as part of the Arizona State University system.

Name

Arizona State University Alumni

Legal name

Arizona State University Alumni Association

Website

https://alumni.asu.edu

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

The ASU Alumni Association is a non-profit, Tempe-based organization that connects 680,000+ degreed alumni worldwide through 170+ chapters, lifelong learning, career services, scholarships, travel, and partner discounts.

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Major Gifts, Planned Giving & Endowment Development (EDALAOAC), Alumni Career Networking & Mentorship Programs (EDALAOAL), Student & Alumni Communities (BPAMABAK), Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ)

Keywords

• Alumni network services
• Alumni association programs
• Lifelong learning platform
• Alumni career services
• University travel programs

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Licensing Royalties: Revenue from ASU collegiate license plate sales. $17 from each Arizona plate ($25 total) is contributed to the Medallion Scholarship program. License plates also available in Texas, Maryland, and Pennsylvania.
2. Donations and Fundraising: Charitable contributions supporting scholarships including Medallion Scholarship, Legacy Scholarship, Traditions Fund, and chapter-specific scholarships. Donations managed through ASU Foundation.
3. Leadership Institute Tuition: Program fee of $1,850 for the ASU Leadership Institute (9-month immersive experience), with $1,600 early bird pricing if paid by August 15. Application fee of $50.
4. Travel and Tours: Commission revenue from organized alumni travel programs through vendors including Gohagan & Company, AHI Travel, Odysseys Unlimited, and National WWII Museum.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The ASU Alumni Association is a nonprofit alumni organization that builds and sustains lifelong engagement among more than 680,000 degreed Arizona State University graduates worldwide. It delivers member benefits through 170+ geographic and affinity-based chapters, the AI-powered ASU for Life learning platform, the Sun Devil Rewards loyalty program, the ASU Leadership Institute, career services via ASU CareerLink, organized travel and tours, scholarship programs, and a calendar of signature alumni events.

Product overview

The ASU Alumni Association operates a unified alumni engagement platform connecting over 680,000 degreed alumni worldwide through a network of more than 170 chapters and clubs. The core offering comprises the central alumni association, supplemented by the AI-powered ASU for Life learning platform, Sun Devil Rewards loyalty program, and the ASU Leadership Institute. Additional modules include 320Live! career programming, Alumni Career Services, ASU Travel and Tours, Sun Devil 100 recognition, the Young Alumni Network, exclusive partner discounts, ASU license plates, and scholarship programs. Events programming rounds out the portfolio alongside the Sun Devil Campus Stores.

Differentiator

Problem solved

Functional benefit

Products and services

• ASU Alumni Association Membership

Quantifiable outcome

• 680,000+ degreed alumni connected globally
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Eight partnerships are on record, tiered core and standard.

• Liberty Mutual InsurancecoreGTM or Marketing PartnerExclusive insurance partner offering ASU alumni customized auto and home insurance with potential savings of $947. Alumni can call 1-888-680-5644 or visit Liberty Mutual website to get quotes.
• Desert Financial Credit UnioncoreGTM or Marketing PartnerOfficial retail banking partner of ASU. Offers alumni free checking accounts, $200 bonus, and ASU-branded debit cards with exclusive benefits.
• Verizon WirelessstandardGTM or Marketing PartnerAlumni who join America's largest 4G LTE network qualify for 10% off nationwide calling plans and 25% off select accessories.
• Gohagan & CompanycoreChannel Partner/ Reseller/ DistributorPrimary travel vendor for ASU Alumni Tours offering river cruises and land tours to destinations including Scottish Highlands, Alaska, European rivers, French Alps, and more.
• AHI TravelcoreChannel Partner/ Reseller/ DistributorTravel vendor offering ASU Alumni Tours including destinations in Italy, Portugal, Spain, Croatia, Denmark, France, Germany, Africa, Peru, and Egypt.
• Odysseys UnlimitedstandardChannel Partner/ Reseller/ DistributorTravel vendor for small-group tours including Patagonia Explorer, Machu Picchu and Galapagos, and Turkiye (Turkey) tours.
• National World War II MuseumstandardChannel Partner/ Reseller/ DistributorTravel partner for WWII-themed tours including Easy Company: England to Eagle's Nest and D-Day: Invasion of Normandy tours.
• USI Travel Insurance ServicesstandardGTM or Marketing PartnerExclusive travel protection plan provider for ASU Travel & Tours, offering insurance for trips whether booked through ASU or independently.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stanford Alumni Association: Stanford's alumni association operates an identical model — a global chapter network, lifelong learning, career services, travel programs, and exclusive partner benefits. Directly comparable as a flagship private-university alumni engagement organization.
• Harvard Alumni Association: Harvard's alumni association serves a similarly massive global graduate base through chapters, events, learning, and affinity programming. A directly comparable elite-university alumni engagement model with comparable scope and prestige-driven fundraising.
• USC Alumni Association: USC's alumni association operates regional chapters, signature events, travel programs, and career services for a large graduate population. Closely comparable as a large private university with strong brand and athletic-driven alumni engagement.
• University of Michigan Alumni Association: UMAA runs a comparable global chapter network, lifelong learning, travel, and affinity programming for one of the largest public-university alumni bases. A directly comparable public-flagship alumni engagement operation.
• University of Texas Alumni Association: Texas Exes runs an extensive chapter and network programming model with events, travel, career services, and affinity groups for a large public-flagship alumni base. Directly comparable in operating model and Texas-based affinity.
• UCLA Alumni Association: UCLA Alumni operates geographic chapters, affinity networks, career services, and travel programming for a large public-university alumni base. A directly comparable public-university alumni engagement organization with similar scope.
• Penn State Alumni Association: Penn State's alumni association is one of the largest in the U.S., running an extensive chapter network, travel programs, events, and lifelong learning. Directly comparable scale and chapter-driven model.
• Ohio State University Alumni Association: Ohio State's alumni association operates a large-scale chapter network, signature events, travel, and career services for a massive graduate population. Directly comparable as a public-flagship alumni engagement operation with strong athletic brand.
• NYU Alumni Association: NYU's alumni network operates global chapters, career services, learning programs, and signature events for a geographically distributed alumni population. Directly comparable engagement model with strong urban and international footprint.
• Michigan State University Alumni Association: MSU's alumni association operates a comparable model of geographic chapters, affinity networks, travel programs, and career services for a large Big Ten public-university alumni base. Directly comparable in scale and chapter-driven engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/posts
• Facebookfacebook.com/ASUYoungAlumni
• LinkedInlinkedin.com/company/asualumni
• Instagraminstagram.com/asuyoungalumni

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona State University Alumni