The University of Alabama National Alumni Association
The University of Alabama National Alumni Association is a self-governed nonprofit membership organization that engages UA alumni through 95 chapters nationwide, $80M+ in endowed scholarships, the UA Alumni App, a quarterly magazine, and collegiate license plates. Founded in 1849 and headquartered in Tuscaloosa, Alabama.
- Company typePrivate
- Founded1849
- HeadquartersTuscaloosa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The University of Alabama National Alumni Association does
The University of Alabama National Alumni Association (NAA) is a self-governed, nonprofit membership organization established in 1849-50, headquartered at Alumni Hall in Tuscaloosa, Alabama. It serves University of Alabama alumni, students, parents, fans, and friends through a portfolio of core offerings: the UA Alumni mobile application (iOS/Android) providing digital membership cards, event discovery, chapter finder, and member discounts; the award-winning Alabama Alumni Magazine (quarterly, ~30,000 active members, ~120,000 annual circulation); the NAA Scholarships program ($80M+ in endowed scholarships, the largest alumni-funded program of its kind in the nation); and 95 alumni chapters nationwide hosting events and raising scholarship funds. The organization operates with approximately 20 staff across Administration, Scholarships and Endowments, Alumni Engagement, Communications, Membership and Marketing, and the Crimson Calling Center.
The NAA's business model combines recurring annual membership dues, advertising and sponsorship (including Alabama Alumni Magazine rate cards ranging $150-$3,000 per placement), collegiate license plate premiums ($50 above standard registration, with proceeds funding scholarships in Alabama and 9 additional states), licensed merchandise marketplace revenue, and co-branded financial products (the Alabama Credit Union Bama Credit Card). Distribution spans community-led channels (95 chapters, events, word-of-mouth) and direct-to-consumer channels (magazine, email newsletter, multi-platform social media, mobile app). The organization was ranked 12th Best Alumni Network by The Princeton Review in 2025.
Additional product extensions include the Traveling with the Tide travel program, the Ride With The Tide license plate initiative (launched June 2025 with the vintage Vault A logo), the Bama Voices media hub (Byrne Notice newsletter, Crimson Chronicles podcast), the NAA Honor Rolls donor recognition program with tiered giving levels, and merchandise partnerships (Supe Store, Kyle Cavan, Crimson Dynasty, M. LaHart & Co., Highland Mint). Leadership includes Executive Director Jimmy Warren (also Associate Vice President for Alumni Affairs) and Board President Carol Sprayberry (2025-26).
The University of Alabama National Alumni Association firmographics
Firmographics- Name
- The University of Alabama National Alumni Association
- Legal name
- The University of Alabama National Alumni Association
- Website
- https://alumni.ua.edu
- Company type
- Private
- Founded year
- 1849
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The University of Alabama National Alumni Association is a self-governed nonprofit membership organization that engages UA alumni through 95 chapters nationwide, $80M+ in endowed scholarships, the UA Alumni App, a quarterly magazine, and collegiate license plates. Founded in 1849 and headquartered in Tuscaloosa, Alabama.
- Ownership category
- akta.pro rank
The University of Alabama National Alumni Association industry classification
Industry- Product category
- Alumni Association Membership Services
- NAICS
- Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- Alumni Relations & Alumni Engagement ProgramsEducation/Student Services & Campus Operations/Alumni Relations, Development & Campus Community EngagementAlumni Benefits, Membership & Affinity ProgramsEducation/Student Services & Campus Operations/Alumni Relations, Development & Campus Community EngagementAlumni Events, Reunions & Regional ChaptersEducation/Student Services & Campus Operations/Alumni Relations, Development & Campus Community EngagementAlumni Communications, Marketing & PublicationsEducation/Student Services & Campus Operations/Alumni Relations, Development & Campus Community EngagementMajor Gifts, Planned Giving & Endowment DevelopmentEducation/Student Services & Campus Operations/Alumni Relations, Development & Campus Community Engagement
Keywords
Where The University of Alabama National Alumni Association is headquartered
LocationHeadquarters
- HQ city
- Tuscaloosa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The University of Alabama National Alumni Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Membership Dues: Annual membership dues from alumni, friends, and fans of the University of Alabama. Membership provides access to benefits including scholarships, chapter events, discounts, and the Alabama Alumni Magazine.
- Scholarship Support: The NAA manages one of the largest alumni-based scholarship programs in the nation with $80M+ in endowed scholarships. While scholarships are funded by member donations, the scholarship program drives membership value and engagement.
- Advertising and Sponsorship: Revenue from advertising in the Alabama Alumni Magazine (quarterly, ~30,000 circulation), digital channels, event sponsorships, and integrated marketing packages. The NAA also sells merchandise through partnerships.
- Collegiate License Plates: The University of Alabama collegiate license plate program generates revenue for student scholarships. Nearly all proceeds from in-state UA tag sales fund NAA scholarships ($50 above standard fee).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Alabama Alumni Magazine advertising rates vary by size and placement |
| Unit Pricing | Annual | UA Collegiate License Plate |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The University of Alabama National Alumni Association product offering
Product offeringCore offering
The University of Alabama National Alumni Association (NAA) is a self-governed nonprofit membership organization that unites University of Alabama alumni, students, families, and friends through membership, alumni chapters, scholarships, events, the Alabama Alumni Magazine, the UA Alumni App, and merchandise partnerships. Its core services include administering one of the largest alumni-based scholarship programs in the nation ($80M+ endowed), coordinating 95 alumni chapters nationwide, publishing a quarterly magazine, and providing a member mobile app with digital membership cards, event discovery, and discounts.
Product overview
The University of Alabama National Alumni Association operates as a membership-based nonprofit organization offering a unified platform of alumni engagement products and services. The core offerings center on the UA Alumni App (providing digital membership card and member benefits access), Alabama Alumni Magazine (quarterly publication), NAA Scholarships program ($80M+ endowed), and 95 alumni chapters nationwide. The portfolio extends to travel programs (Traveling with the Tide), collegiate license plates (Ride With The Tide), media content (Bama Voices including Byrne Notice and Crimson Chronicles podcast), merchandise marketplace, donor recognition (Honor Rolls), and the Alabama Credit Union Bama Credit Card. These interconnected offerings work together to unite the Bama family through fellowship, information sharing, and financial support for student scholarships.
Differentiator
Problem solved
Functional benefit
Products and services
- UA Alumni App Mobile application for NAA members providing digital membership card wallet access, exclusive member discounts, alumni perks, event notifications, alumni event discovery, local chapter finder, and member benefits exploration. Available on iOS and Android platforms.
- Alabama Alumni Magazine Award-winning quarterly publication created exclusively for NAA members, highlighting alumni achievements, campus traditions, and Capstone community stories. Distributed to approximately 30,000 active members per issue with annual circulation of nearly 120,000.
- NAA Scholarships Program One of the largest alumni-based scholarship programs in the nation with $80M+ in endowed scholarships, providing financial support for University of Alabama students through competitive scholarships, member-based scholarships, and the A$AP program.
- NAA Alumni Chapters 95 alumni chapters across the country and beyond that host gatherings, raise scholarship funds, and build lasting bonds for alumni, families, and fans, extending the Bama experience beyond Tuscaloosa.
- Traveling with the Tide Travel program offering alumni and fans opportunities to experience Bama pride while traveling, combining tourism with Crimson Tide spirit and community connection.
- Ride With The Tide Collegiate License Plates University of Alabama collegiate license plate program featuring the Vault A logo design. Proceeds from in-state tag sales fund NAA scholarships. Available in Alabama and select out-of-state jurisdictions including Georgia, Maryland, Mississippi, North Carolina, Ohio, South Carolina, Texas, Tennessee, and Florida.
- NAA Merchandise Marketplace Officially licensed merchandise marketplace aggregating multiple third-party sellers including Supe Store apparel, Kyle Cavan jewelry, Crimson Dynasty wines, M. LaHart & Co. gifts, Highland Mint collectibles, and others, with proceeds supporting NAA programs and scholarships.
- Alabama Credit Union Bama Credit Card Official credit card of the NAA issued through Alabama Credit Union featuring Bama branding, no annual fee, low rates, and benefits for alumni. Card usage supports NAA programs and activities.
Quantifiable outcome
- $80M+ in endowed scholarships - largest alumni-based scholarship program of its kind in the nation
- +2 more outcomes
Companies that use The University of Alabama National Alumni Association
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The University of Alabama National Alumni Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The University of Alabama National Alumni Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Alabama Credit UnioncoreAlabama Credit Union offers the official Bama Credit Card, a co-branded credit card that supports the NAA. The partnership provides revenue through the alumni insurance program and exclusive financial products for members. No annual fee, low rates, and benefits for alumni.
- Supe StorecoreOfficial Bama and NAA apparel, gifts and essentials retailer. Part of the merchandise distribution network supporting the National Alumni Association.
- Kyle CavanminorJewelry inspired by Alabama's iconic architecture, symbols, and traditions. Offers curated Bama-themed jewelry collections.
- Crimson DynastyminorCurated wines inspired by tradition, celebration and Bama pride. Provides specialty merchandise for alumni and fans.
- M. LaHart & Co.minorOfficial merchandise provider offering quality products to honor Bama pride including apparel and gifts.
- Highland MintminorCollectible memorabilia and keepsakes commemorating iconic Bama moments and milestones.
- Alabama Department of RevenuecorePartners with NAA to offer UA Collegiate License Plates in Alabama. Nearly all proceeds from in-state tag sales fund NAA scholarships. The program supports student scholarships while providing brand visibility.
- Mercedes-BenzminorMercedes-Benz sponsors The Byrne Notice newsletter from Alabama Director of Athletics Greg Byrne, sharing updates and behind-the-scenes perspectives on Crimson Tide Athletics.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The University of Alabama National Alumni Association competitors and assessment
Company assessmentDirect peers
- LSU Alumni Association: The LSU Alumni Association serves Louisiana State University alumni with chapters, scholarships, magazine, and member benefits. Direct peer to the UA NAA as a fellow SEC institution with strong athletics-driven culture and similar alumni engagement architecture.
- University of Michigan Alumni Association: The U-M Alumni Association runs membership programs, scholarships, and a large chapter network for one of the largest US public university alumni bases. Comparable to the UA NAA in operating model, scholarship endowment scale, and chapter-driven engagement.
- University of Texas Alumni Association: Texas Exes is the official alumni association of The University of Texas at Austin, with membership programs, scholarships, chapters, and a Longhorn magazine. It is a direct comparator to the UA NAA given similar large public-school, Big 12/SEC context, scholarship scale, and chapter network model.
- Ohio State Alumni Association: The Ohio State University Alumni Association operates a large membership program with chapters, scholarships, and award-winning magazine. Direct peer to the UA NAA in scale, scope, and Big Ten/SEC conference context.
- University of Georgia Alumni Association: The UGA Alumni Association is the official alumni body for the University of Georgia, with chapters, scholarships, and a Bulldog magazine. As a fellow SEC institution with strong athletics-driven alumni engagement, it is a direct peer to the UA NAA.
- Texas A&M Alumni Association: The Texas A&M Association of Former Students is the official alumni association of Texas A&M University, operating a membership-based model with chapters, scholarships, and a magazine — directly comparable to the University of Alabama NAA in mission, structure, and revenue approach. Both are large SEC schools with strong alumni networks and dedicated scholarship programs.
- University of Florida Alumni Association: The UF Alumni Association serves alumni of the University of Florida with membership, scholarships, chapters, and engagement programs. Direct peer to the UA NAA as a fellow SEC school with comparable alumni engagement scale.
- Penn State Alumni Association: The Penn State Alumni Association is one of the largest in the U.S. with a vast chapter network, scholarship program, and award-winning magazine. Direct peer to the UA NAA in operating model and membership-based engagement approach.
Broad incumbents
- Stanford Alumni Association: SAA is the alumni association of Stanford University, with a global chapter network, lifelong learning programs, and reunions. Comparable to the UA NAA in nonprofit membership/engagement model, though operating at a different scale and conference context.
- Harvard Alumni Association: The HAA serves Harvard alumni worldwide with clubs, programs, and a magazine. Operates a similar membership/engagement model to the UA NAA, though as a private institution with a global footprint and substantially larger endowment base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The University of Alabama National Alumni Association social profiles
Digital presenceThe University of Alabama National Alumni Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
The University of Alabama National Alumni Association leadership team
Management profileNumber of profiles
Profiles9 records
The University of Alabama National Alumni Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The University of Alabama National Alumni Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The University of Alabama National Alumni Association
What does The University of Alabama National Alumni Association do?
The University of Alabama National Alumni Association (NAA) is a self-governed nonprofit membership organization that unites University of Alabama alumni, students, families, and friends through membership, alumni chapters, scholarships, events, the Alabama Alumni Magazine, the UA Alumni App, and merchandise partnerships. Its core services include administering one of the largest alumni-based scholarship programs in the nation ($80M+ endowed), coordinating 95 alumni chapters nationwide, publishing a quarterly magazine, and providing a member mobile app with digital membership cards, event discovery, and discounts.
Is The University of Alabama National Alumni Association a public or private company?
The University of Alabama National Alumni Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The University of Alabama National Alumni Association founded?
The University of Alabama National Alumni Association was founded in 1849. It employs 11 to 50 people.
Where is The University of Alabama National Alumni Association based?
The University of Alabama National Alumni Association is headquartered in Tuscaloosa, United States, in the North America region.
How does The University of Alabama National Alumni Association make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are scholarship Support, advertising and Sponsorship and collegiate License Plates.
Who are The University of Alabama National Alumni Association's main competitors?
Direct peers on record are LSU Alumni Association, University of Michigan Alumni Association, University of Texas Alumni Association, Ohio State Alumni Association, University of Georgia Alumni Association, Texas A&M Alumni Association, University of Florida Alumni Association and Penn State Alumni Association. Broad incumbents are Stanford Alumni Association and Harvard Alumni Association.
Does The University of Alabama National Alumni Association have an API?
No public API is recorded for The University of Alabama National Alumni Association.
What industry is The University of Alabama National Alumni Association in?
The University of Alabama National Alumni Association's product category is Alumni Association Membership Services. Its primary akta.pro industry code is EDALAOAA, Alumni Relations & Alumni Engagement Programs, with a secondary code of EDALAOAM, Alumni Benefits, Membership & Affinity Programs. Its NAICS code is 813910 and its SIC code is 8600.