University of Michigan Alumni Club of Seattle

What University of Michigan Alumni Club of Seattle does

The University of Michigan Alumni Club of Seattle is a regional chapter of the Alumni Association of the University of Michigan (AAUM), a 501(c)(3) nonprofit independent corporation founded in 1897 and headquartered at 200 Fletcher St., Ann Arbor, MI. The Seattle club serves University of Michigan alumni, current students, and friends living in the Seattle metropolitan area, organizing local programming, scholarship fundraising, and member participation activities under the umbrella of the Association's global network of 100+ alumni clubs. In 2025 the Seattle club received the Association's Outstanding Community Award (Tier 1), recognizing excellence in programming, scholarship/fundraising, and member participation. The chapter is volunteer-led, with 1–10 affiliated personnel, and does not disclose revenue.

The parent Alumni Association operates a community-led membership model funded primarily by tiered membership dues (Annual $74, 5-Year $330, Life $1,395, plus discounted Recent Graduate, Senior, and Student tiers). Memberships are tax-deductible and grant access to a multi-product stack: the Michigan Alumni Career Program (job search, coaching, self-paced courses including a ChatGPT for job search module), Michigan Alumni Travel (international member-only trips), Camp Michigania (a wholly owned year-round recreational facility on Walloon Lake, acquired 1962), Alumni Athletics (Homecoming tailgates, Big House Tours, West Coast Tour, Game-Watch Parties), Lifelong Learning content, the award-winning Michigan Alum magazine (published three times yearly), Student Programs (Welcome Wednesdays, Free Blue Books, Mbassador program), and Scholarship Programs (Future Alumni of Michigan [FAM] Scholars, Club Scholarships supporting nearly 400 students annually, and the Pan-Asia Alumni Scholarship). The Association serves over 700,000 alumni worldwide, with nearly 106,000 dues-paying members, and is governed by a Board of Directors led by President and CEO Ayanna McConnell (succeeding Steve Grafton, who held the role for 23 years).

Commercial operations include formal GTM/marketing partnerships with Bank of America, Liberty Mutual, AMBA, MemberDeals, Active&Fit Direct, Michigan Mobile, Balfour, Laurentide Winery, Slurping Turtle, and Eddie Bauer, providing financial services, insurance, discount access, fitness, mobile, jewelry, wine, dining, and apparel benefits to members. The Association markets through Instagram, Facebook, LinkedIn, YouTube, monthly email newsletters, the alumni.umich.edu website, and triannual magazine. Distribution is omnichannel: self-serve website enrollment, inside-sales phone support (800.847.4764), physical mail, and the local club network. The Association is independent of the University of Michigan itself, with no parent company, though it operates in close support of the University's mission.

Name

University of Michigan Alumni Club of Seattle

Legal name

Alumni Association of the University of Michigan

Website

https://alumni.umich.edu

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

1–10 employees

Short description

The University of Michigan Alumni Club of Seattle is a volunteer-led regional chapter of the Alumni Association of the University of Michigan (a 501(c)(3) nonprofit founded in 1897), serving U-M alumni, students, and friends in the Seattle metro area with local programming, scholarships, and member engagement under the Association's global network of 100+ clubs.

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Alumni Events, Reunions & Regional Chapters (EDALAOAG), Student & Alumni Communities (BPAMABAK), Alumni Benefits, Membership & Affinity Programs (EDALAOAM)

Keywords

• Alumni association services
• Alumni networking events
• Alumni membership programs
• Alumni travel experiences
• Alumni community engagement

Headquarters

HQ city

Seattle, WA

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The primary revenue stream comes from annual, five-year, and life membership dues. Annual membership is $74 for general alumni/friends, with discounted rates for recent grads ($35-$135 depending on years since graduation) and seniors ($695). Life membership is $1,395 (or $299/quarter for 5 quarters). Partner/add-on pricing available for couples at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The University of Michigan Alumni Club of Seattle is a regional alumni club within the Alumni Association of the University of Michigan. It organizes local programming, networking events, service projects, and scholarship fundraising for U-M alumni and friends in the Seattle metropolitan area, while connecting members to the parent association's broader benefits (membership tiers, career resources, travel, Camp Michigania, magazine, and global club network).

Product overview

The Alumni Association of the University of Michigan operates a multi-faceted membership organization offering a unified platform of alumni engagement services. The core offering is membership (Annual, 5-Year, Life, Student, Recent Graduate, and Senior tiers) which provides access to a comprehensive suite of programs including the Michigan Alumni Career Program (job search, coaching, courses), Michigan Alumni Travel (exclusive member trips), Camp Michigania (year-round recreational facility on Walloon Lake), Alumni Athletics (tailgates, stadium tours, ticket access), Communities and Clubs network (100+ global clubs), Lifelong Learning (educational content and courses), Michigan Alum Magazine (triannual publication), Student Programs (on-campus engagement), and Scholarship Programs (FAM, Club, Pan-Asia). Additional member benefits include partner discounts and the Michigan Alumni Advocacy and Student Recruitment volunteer programs. The organization is a 501(c)(3) nonprofit separate from the University, serving over 700,000 alumni worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs (Annual, 5-Year, Life, Recent Graduate, Senior, Student) Tiered, tax-deductible alumni membership including Annual ($74), 5-Year ($330), Life ($1,395 with installment plan), Recent Graduate ($35-$900), Senior 60+ ($695), and Student ($30/year or $100/4-year). Provides access to travel, career resources, Camp Michigania, magazine, and partner discounts.
• Michigan Alumni Career Program

Quantifiable outcome

• Nearly 400 students receive scholarship support from alumni clubs annually
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bank of AmericacoreGTM or Marketing PartnerOfficial partner of the Alumni Association, providing financial products and services to alumni members. Listed as an official partner on the main website alongside other partner logos.
• Liberty MutualcoreGTM or Marketing PartnerOfficial partner providing insurance products to alumni members. Included in the official partners section of the Alumni Association website.
• AMBA (Alumni Association Member Benefits)coreGTM or Marketing PartnerPartner organization providing member benefits administration services to the Alumni Association.
• MemberDealscoreGTM or Marketing PartnerDiscount platform providing local savings, concerts, sporting events, hotels, theme parks, rental cars, and movie tickets to members.
• Active&Fit DirectcoreGTM or Marketing PartnerFitness partner offering access to 23,000+ gyms and studios starting at $28/month for alumni members.
• Michigan MobilecoreGTM or Marketing PartnerMobile carrier partner offering exclusive Michigan-themed phone plans and discounts for alumni.
• BalfourminorGTM or Marketing PartnerJewelry and gift retailer providing alumni rings, pendants, and commemorative items.
• Laurentide WineryminorGTM or Marketing PartnerMichigan winery partner offering aMaizing Michigan Wines with exclusive discounts for alumni.
• Slurping TurtleminorGTM or Marketing PartnerRestaurant partner offering dining discounts to alumni members.
• Eddie BauerminorGTM or Marketing PartnerExclusive apparel partner providing Life Members with a complimentary Eddie Bauer fleece jacket upon joining.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MIT Alumni Association: MIT's alumni association with global clubs, tech-forward career resources, and educational programming — a strong structural and product-level peer to AAUM.
• Penn Alumni (University of Pennsylvania): Penn's alumni association runs regional clubs, travel, and career programs with a membership-based nonprofit model — structurally similar to AAUM.
• Princeton Alumni Association: Princeton's alumni association with regional chapters, lifelong learning, travel, and career programs — closely aligned with AAUM's regional club and engagement structure.
• Yale Alumni Association: Yale's official alumni association running membership programs, regional networks, and shared-interest groups — comparable to AAUM in operating model and global footprint.
• Harvard Alumni Association: The official alumni association of Harvard University, operating global clubs, membership programs, travel, and lifelong learning — the closest 1:1 analogue to AAUM in scale, mission, and program mix.
• Stanford Alumni Association: Stanford's official alumni body offering membership tiers, regional chapters, travel, career services, and learning — directly comparable to AAUM's product suite and member-funded nonprofit model.
• Columbia Alumni Association: Columbia's official alumni network operating global clubs, signature events, and member benefits — a direct comparable in mission and programming.
• Northwestern Alumni Association: Northwestern's alumni body offering regional chapters, lifelong learning, travel, and member benefits — a peer-sized Ivy-plus analogue to AAUM.

Others

• Council for Advancement and Support of Education (CASE): Industry association serving alumni relations and advancement professionals; relevant as a peer ecosystem participant that shapes best practices AAUM's Alumni Relations Council benchmarks against.

Regional players

• Big Ten Alumni Club Network (peer regional clubs in Seattle): Competing Big Ten university alumni clubs operating in the Seattle region (e.g., Michigan State, Ohio State, Wisconsin) — they compete for the same local Wolverine-adjacent audience and donor attention in Seattle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@michiganalumniassociation
• Facebookfacebook.com/michiganalumni
• LinkedInlinkedin.com/company/seattle-alumni-club
• Instagraminstagram.com/michiganalumni

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Michigan Alumni Club of Seattle