Alvarez Organic Farms

What Alvarez Organic Farms does

Alvarez Organic Farms is a family-owned organic produce operation headquartered at 300 Murray Rd., Mabton, Washington, in the Lower Yakima Valley. Founded in 1981 by Hilario Alvarez and operated continuously for over 40 years, the farm transitioned to USDA Organic certified production in 1992 and has maintained that certification for more than 30 years. It currently farms approximately 80 acres across four certified organic land parcels, supplied with water from the Yakima River via the Sunnyside Valley Irrigation District. The farm specializes in biodiversity, growing over 500 varieties of produce including 200+ varieties of peppers and 300+ varieties of vegetables, alongside natural fruits and ancillary organic fertilizer. A drip irrigation system installed in 2014 supports water conservation across the operation.

The business generates revenue through three channels: direct-to-consumer sales at 20+ farmers markets across Washington state (including multiple Seattle neighborhoods, Tacoma, Bellevue, Edmonds, Pasco, and other communities); an online e-commerce storefront operated through Farmbrite; and wholesale orders to restaurants, retailers, and distributors. Pricing at farmers markets is unit-based with multiple payment methods accepted (credit cards, cash, EBT), while wholesale pricing is quote-based. The farm also donates leftover market produce to food banks throughout the Puget Sound area.

Alvarez Organic Farms is a privately held, family-operated business with 5 employees, no external institutional investors, and no parent company. Leadership is in second-generation transition, with Eduardo 'Eddie' Alvarez serving as CEO and founder Hilario Alvarez continuing to instruct traditional farming techniques. Operations remain concentrated in Washington state with no disclosed international footprint.

Name

Alvarez Organic Farms

Legal name

Alvarez Organic Farms

Website

https://alvarezorganicfarms.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Alvarez Organic Farms is a family-owned USDA Organic certified farm in Mabton, Washington, operating 80 acres and growing 500+ varieties of produce sold through 20+ Washington farmers markets, an online store, and wholesale channels to restaurants, retailers, and distributors.

Ownership category

akta.pro rank

Product category

Organic Produce

NAICS

Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (44523)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

akta.pro secondary industries

Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Fresh Organic Produce Wholesale (AFAIAJAA), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic produce
• Fresh vegetables
• Specialty peppers
• USDA organic farming
• Wholesale produce distribution

Headquarters

HQ city

Mabton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure

Revenue model

1. Direct-to-Consumer Retail Sales: Sales of produce directly to consumers through farmers markets throughout Washington state and an online e-commerce store. This is the primary revenue stream for the farm.
2. Wholesale/Bulk Orders: Sales to restaurants, retailers, and distributors who value high-quality, locally grown organic produce. Wholesale orders are placed through the online store or by contacting the sales team directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Alvarez Organic Farms grows and sells USDA certified organic produce, specializing in over 200 varieties of peppers and 300 varieties of vegetables on 80 acres in Mabton, Washington. The farm sells its harvest directly to consumers at farmers markets across Washington state and through an online store, and supplies wholesale orders to restaurants, retailers, and distributors. The farm also produces organic fertilizer as an ancillary offering.

Product overview

Alvarez Organic Farms is a family-owned organic produce company offering a diverse portfolio of certified organic products. The core offerings include fresh vegetables (300+ varieties), natural fruits, and specialty peppers (200+ varieties). The company operates an online store through Farmbrite and sells directly at farmers markets throughout Washington State. The farm emphasizes biodiversity and sustainable farming practices, with all products USDA Organic certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Vegetables Over 300 varieties of USDA certified organic fresh vegetables, grown on the farm's 80 acres in Mabton, Washington, and inspected for compliance with organic standards. Sold via farmers markets, online store, and wholesale channels to consumers, restaurants, retailers, and distributors.
• Natural Fruits Naturally grown fruits produced using the farm's USDA organic and sustainable farming practices, available through Washington farmers markets and the online store for individual consumers, restaurants, retailers, and distributors.
• Organic Fertilizer Organic fertilizer supporting sustainable agriculture practices, produced on the farm and inspected for compliance with organic standards. Offered as an ancillary product alongside the farm's fresh produce.
• Peppers (Specialty) Over 200 varieties of peppers grown under USDA organic certification, which have earned the farm nationwide recognition and a dedicated following among Seattle farmers market shoppers and restaurant buyers seeking unique pepper varieties.

Quantifiable outcome

• Over 500 varieties grown (200+ peppers, 300+ vegetables)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Washington State University (WSU)minorOthersWSU supports small Hispanic farming operations and has provided support to the farm. Mentioned in founder profile as part of the farm's community relationships.
• Farmers Markets (20+ locations)coreChannel Partner/ Reseller/ DistributorThe farm participates in over 20 farmers markets throughout Washington including Ballard-Seattle, Broadway-Seattle, Pike Place-Seattle, West Seattle, Columbia City, Wallingford, Bellevue, Lake City, Queen Anne, Madrona, Phinney Ridge, Edmonds, Magnolia, Pasco, Shoreline, Tacoma-Proctor, Lake Forest Park, Mercer Island, and Roslyn. These markets serve as primary distribution channels and customer acquisition points.
• Local Food BanksminorOthersThe farm maintains close relationships with local food banks throughout the Puget Sound area. Most fresh produce left over at the end of market is donated to food banks, providing hundreds of fresh meals to people in need annually.
• Sunnyside Valley Irrigation DistrictcoreOthersWater supply for the farm's 80 acres comes from the Yakima River, provided by Sunnyside Valley Irrigation District. This partnership is essential for agricultural operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Local Roots Farm: Seattle-area small organic vegetable farm selling through farmers markets and CSA in the same Pacific Northwest market as Alvarez. Comparable scale, geography, and DTC motion.
• Hedlin Family Farm: Third-generation family farm in Washington's Skagit Valley with organic and conventional produce sold through farmers markets and wholesale. Comparable Pacific Northwest organic farming profile.

Broad incumbents

• Cascadian Farm: Established Pacific Northwest organic brand (founded in the Skagit Valley) now owned by General Mills, distributing frozen and shelf-stable organic produce nationally. Comparable regional organic roots and category, but operates as a national packaged brand.
• Earthbound Farm: One of the largest U.S. organic produce brands, supplying packaged salads and fresh organic produce to national grocery. Comparable organic certification and produce category, but at vastly greater scale and with national distribution.
• Driscoll's: Largest U.S. berry producer with a growing organic berry program and national distribution. Comparable in organic crop farming and wholesale-to-retail motion, though focused on berries rather than vegetables/peppers.

Direct peers

• Suzie's Farm: San Diego-based certified organic farm of comparable size (~40 acres historically) with a similar direct-to-consumer farmers market and restaurant/wholesale model. Closely comparable in scale, USDA organic focus, and DTC-plus-wholesale GTM motion.
• Jacobs Farm / Del Cabo: Certified organic producer with a heritage in culinary herbs and specialty vegetables, supplying both retail and foodservice channels. Comparable focus on organic certification, specialty crop variety, and wholesale distribution.
• County Line Harvest: California-based organic farm specializing in diverse vegetables and selling through Bay Area farmers markets plus wholesale to restaurants and retailers. Highly comparable in specialty crop variety, farmers market presence, and wholesale customer mix.
• Full Belly Farm: California certified organic farm operating a similar DTC farmers market, CSA, and wholesale model with diversified crop production. Comparable in organic certification, multi-channel GTM, and family-farm heritage.

Others

• Organically Grown Company: Oregon-based wholesale distributor of certified organic produce sourced from partner farms. Indirectly comparable as a key channel partner that connects organic growers (like Alvarez) to retail and restaurant customers across the Pacific Northwest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlvarezOrganic
• Instagraminstagram.com/alvarezorganicfarms
• LinkedInlinkedin.com/company/alvarez-organic-farms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alvarez Organic Farms