ALVEAR ART HOTEL

What ALVEAR ART HOTEL does

Alvear Art Hotel is a single-property luxury hotel operating 139 rooms and suites in six categories (Studio, Deluxe Studio, Junior Suite, Junior Suite City View, Art Suite, and Art Executive Suite) at Suipacha 1036 in Buenos Aires, Argentina, across from Plaza San Martín in the financial and cultural district. The property is owned and operated by Alvear Palace Hotel SAI, the parent holding entity of the Alvear Hotels group, which also includes Alvear Palace Hotel and Alvear Icon Hotel & Residences. The hotel combines urban-design accommodations with an integrated F&B and events proposition, including Contraluz Restaurant (international cuisine under a glass dome), Artesano Bar (signature cocktails curated by renowned bartender Renato 'Tato' Giovannoni), a rooftop Spa & Fitness Center with heated pool, a 24-hour Business Center, and the Matiz Ballroom event space accommodating 10-250 guests.

The hotel operates a hybrid revenue model across four primary streams: accommodation (the dominant driver), food and beverage (restaurant, bar, room service), events and conventions (meeting packages, ballroom rentals, catering), and spa/wellness services, supported by a gift voucher e-commerce platform. Pricing is dual-currency, with USD rates for international tourists and ARS rates for Argentine residents, alongside a 21% VAT refund for non-Argentine residents paying with foreign credit cards. The go-to-market motion is sales-led with multiple direct digital channels (Synxis web booking, WhatsApp Business lines segmented by department, email sales, and Mercado Pago payments) complemented by earned media on TripAdvisor and other travel review platforms. The hotel targets two primary customer segments — business/corporate travelers and leisure/tourist travelers — augmented by event organizers and group travel (10+ rooms), with dedicated group reservations and event sales teams supporting the corporate and convention business.

Name

ALVEAR ART HOTEL

Legal name

Alvear Palace Hotel SAI

Website

https://alvearart.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Alvear Art Hotel is a 139-room luxury urban hotel in Buenos Aires operated by Alvear Palace Hotel SAI, serving business and leisure travelers with accommodations, dining at Contraluz Restaurant and Artesano Bar, event spaces, and spa/wellness services.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Luxury hotel accommodation
• Hospitality services
• Event venues
• Spa wellness
• Fine dining

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room rentals across multiple room categories including Studio, Deluxe Studio, Junior Suite, Junior Suite City View, Art Suite, and Art Executive Suite. Primary revenue driver for the hotel.
2. Food & Beverage: Revenue from Contraluz Restaurant (breakfast, lunch, executive meals), Artesano Bar (cocktails and beverages), room service, and special dining events.
3. Events & Conventions: Meeting packages, ballroom rentals, catering services for corporate events, conventions, weddings, and social celebrations. Includes technical equipment rental.
4. Spa & Wellness Services: Massage treatments, beauty services, and wellness programs offered at the Spa & Fitness Center.
5. Gift Vouchers: E-gift vouchers available for purchase online for hotel stays, spa experiences, and dining at restaurants and bars.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alvear Art Hotel is a luxury urban five-star hotel in the Plaza San Martín district of Buenos Aires offering 139 rooms and suites in six categories, complemented by the Contraluz restaurant, Artesano bar, a spa and wellness area, a business center, and Matiz event/banquet space. It sells overnight accommodation, food and beverage service, spa treatments, corporate and social events, and gift vouchers to leisure, business, and corporate-group travelers. The property is operated by Alvear Palace Hotel SAI and has been in operation since 2013.

Product overview

Alvear Art Hotel is a luxury urban hotel operated by Alvear Palace Hotel SAI, offering a portfolio of 139 rooms across 6 accommodation categories (Studio, Deluxe Studio, Junior Suite, Junior Suite City View, Art Suite, Art Executive Suite) in Buenos Aires' financial and cultural center near Plaza San Martín. The hotel operates as an integrated property featuring Contraluz Restaurant (international cuisine) and Artesano Bar (signature cocktails) for dining, a Spa & Fitness Center with heated pool, Business Center with meeting facilities, and Matiz Salon for events accommodating up to 250 guests. The hotel provides various promotional packages including Winter Holidays (3-for-2 program), Wedding Night packages, and Group Rates, positioning itself as a luxury lifestyle destination combining design-forward accommodations with wellness, gastronomy, and event services.

Differentiator

Problem solved

Functional benefit

Brands

• Artesano Bar: A modern cocktail bar featuring signature drinks and cocktails created by renowned bartender Renato 'Tato' Giovannoni, inspired by Argentine mixology traditions.
• Contraluz Restaurant
• Salón Matiz

Products and services

• Studio Room
• Deluxe Studio Room
• Junior Suite
• Junior Suite City View
• Art Suite
• Art Executive Suite
• Contraluz Restaurant
• Artesano Bar
• Breakfast Buffet
• Executive Lunch
• Spa & Wellness
• Business Center
• Matiz Events & Banquets
• Gift Vouchers
• Group Reservations

Quantifiable outcome

• TripAdvisor #1 ranking among Top 25 hotels in Argentina (2017)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Renato 'Tato' GiovannoninotableOthersRenowned Argentine bartender Renato 'Tato' Giovannoni created the signature cocktail menu for Artesano Bar. Giovannoni is recognized as one of the most prominent Argentine bartenders of the last decade, bringing expertise in classic Argentine mixology and original cocktail creations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotel Madero Buenos Aires: Boutique luxury hotel in Puerto Madero offering 4-5 star accommodations with spa, dining, and event venues. Comparable product offering and customer base within Buenos Aires' luxury urban segment.
• Llao Llao Hotel & Resort: Iconic luxury resort in Bariloche operated by the Alvear group, providing a same-brand benchmark for group-level F&B, spa, and event operations, though in a leisure-resort rather than urban setting.
• Palacio Duhau - Park Hyatt Buenos Aires: Hyatt-operated luxury urban hotel in Recoleta combining a historic palace with modern accommodations. Directly comparable on luxury positioning, ADR, F&B, and corporate event offerings in Buenos Aires.
• Alvear Icon Hotel & Residences: Sister property in Puerto Madero, Buenos Aires, also under the Alvear Hotels group. Targets a similar luxury business and leisure traveler base with comparable amenities (spa, dining, events) and offers direct side-by-side benchmarking within the same group.
• Sheraton Buenos Aires Hotel & Convention Center: Major convention-oriented hotel in Retiro near Plaza San Martín, directly competing for corporate group bookings and events in the same neighborhood as Alvear Art Hotel.
• Hilton Buenos Aires: Large-scale international hotel in Puerto Madero with substantial convention and meeting facilities. Direct competitor for the corporate group and convention segment that Alvear Art Hotel targets with its Matiz Ballroom.
• Faena Hotel Buenos Aires: Design-led luxury hotel in Puerto Madero known for art-driven experiences and high-end amenities. Comparable on the artistic/lifestyle positioning emphasized by Alvear Art Hotel and targets a similar high-end international tourist.
• Four Seasons Hotel Buenos Aires: International luxury chain hotel in Recoleta, Buenos Aires, with a comparable room count, spa, fine dining, and large-scale event facilities. Direct competitor for luxury corporate and leisure travelers in the same city.
• Alvear Palace Hotel: Founder parent property of the Alvear Hotels group in Buenos Aires, offering comparable luxury accommodations, fine dining, and event venues in Recoleta. Same brand family and standards, making it the closest operational and pricing benchmark.
• Sofitel Buenos Aires Recoleta: Accor-operated luxury hotel in Recoleta with full-service amenities, spa, and event spaces. A direct competitor for international corporate groups and luxury leisure travelers in Buenos Aires.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alvear-art-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALVEAR ART HOTEL