Alzheimerforeningen

What Alzheimerforeningen does

Alzheimerforeningen is a Danish non-profit membership association founded in 1991 and headquartered in Copenhagen, operating as Denmark's largest dementia community. It serves people living with dementia (estimated 90,000–100,000 in Denmark), their family caregivers (~400,000 close family members), and a broader base of supporters and volunteers. The organization runs a national counseling hotline (Demenslinien), 15 local chapters across all five Danish regions, an annual national fundraising campaign (Landsindsamling), and a portfolio of specialized programs including Erindringsdans (memory dance), FC Demens (football team), Aktiv Højskole (active folk high school), Kulturklubben (culture club), and the research-funding Alzheimerforeningens Forskningsfond.

The core offering is information, counseling, and community support rather than any technology product. Products and services are delivered through a multi-channel footprint spanning a website (alzheimer.dk), social media (Facebook, YouTube, Instagram, LinkedIn), email newsletters, telephone and email counseling, podcasts, knowledge films, a member magazine (Magasinet Livet med Demens), and in-person local activities. There is no public API, no proprietary software, and no app-based distribution.

The business model is grant-and-donation-funded rather than commercially priced. Revenue sources are membership fees (350 kr/year personal, 450 kr/year family covering up to four members), voluntary donations, the annual Landsindsamling (which raised 2.6M DKK in 2024, +18% YoY), and an affiliate partnership with OK Benzin (5 øre/liter). The association explicitly receives no fixed government subsidies or municipal funding core operating support, making it structurally dependent on member contributions and public fundraising.

Name

Alzheimerforeningen

Legal name

Alzheimerforeningen

Website

https://alzheimer.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alzheimerforeningen is Denmark's largest dementia non-profit, founded in 1991, serving people with dementia, family caregivers, and supporters nationwide through counseling, local chapters, educational content, community activities, and research funding.

Ownership category

akta.pro rank

Product category

Dementia Care & Advocacy Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industry

Family Caregiver Training & Dementia Coaching (HSABAEAI)

Keywords

• Dementia support services
• Nonprofit advocacy
• Caregiver counseling
• Dementia research funding
• Patient support programs

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees provide core revenue. Personal membership costs 350 kr/year, while family membership covering up to four members costs 450 kr/year.
2. Donations and Contributions: The association receives donations and contributions from supporters, including the national fundraising campaign (landsindsamling) which raised 2.6 million DKK in the most recent campaign.
3. OK Benzin Partnership: Partnership with OK Benzin generates revenue through 5 øre/liter support from fuel purchases, with additional 200 kr bonus when new customers reach 500 liters within a year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alzheimerforeningen is a Danish non-profit membership association that supports people with dementia and their families through free professional counseling, educational content, and a nationwide program of community activities. It funds Danish dementia research through Alzheimerforeningens Forskningsfond and sustains operations via annual membership fees, donations, and an annual national fundraising campaign (Landsindsamling). The association delivers a portfolio including the Demenslinien helpline, vidensfilm educational videos, a member magazine, podcasts, memory dance, a football team, a culture club, and residential holiday stays.

Product overview

Alzheimerforeningen is Denmark's largest dementia community organization offering a comprehensive suite of support services rather than a technology product. The organization provides: Demenslinien (a free helpline at 5850 5850), educational content through Vidensfilm (knowledge films), Magasinet Livet med Demens (membership magazine), and a Podcast series. Community engagement is facilitated through the online Demenspanel, Kulturklubben for mennesker med demens (culture club), Erindringsdans (memory dance), FC Demens football team, and Aktiv Højskole (active folk high school). The organization also operates an annual Landsindsamling (national fundraising campaign) and funds research through Alzheimerforeningens Forskningsfond. The core offering is information, counseling, and community support for people with dementia and their families.

Differentiator

Problem solved

Functional benefit

Brands

• Demenslinien: The dementia helpline offering free counseling and support for people affected by dementia
• Demensvenlig Danmark
• Landsindsamling
• Magasinet Livet med Demens
• Erindringsdans
• FC Demens
• Aktiv Højskole

Products and services

• Demenslinien (Dementia Helpline) Free telephone (5850 5850) and email counseling service staffed by qualified professionals with extensive experience in dementia care, providing advice and support to people affected by dementia.
• Alzheimerforeningens Forskningsfond (Alzheimer Research Fund) Research foundation that funds dementia research projects and provides grants to researchers studying Alzheimer's and related diseases in Denmark.
• Landsindsamling (National Fundraising Campaign) Annual nationwide fundraising campaign in which more than 2,000 volunteers collect donations to fund dementia research, free counseling, and activities across Denmark.
• Magasinet Livet med Demens (Magazine: Life with Dementia) Membership magazine providing articles, research updates, and personal stories about living with dementia, included as a benefit of Alzheimerforeningen membership.
• Erindringsdans (Memory Dance) Movement and dance activity designed to stimulate memory and provide joyful physical activity for people with dementia.
• FC Demens Football Team Football team for people with dementia, playing at a relaxed pace with clear structure, repetitions, patience, and care.
• Kulturklubben for mennesker med demens (Culture Club for People with Dementia) Culture club offering cultural experiences at museums and cultural institutions in Copenhagen for people with dementia and their companions, running from May 2025 to December 2026.
• Aktiv Højskole (Active Folk High School) Residential courses combining learning, physical activity, and community for people with dementia and their relatives.
• Ferieophold med indhold (Vacation Stays) Vacation programs designed for people with dementia and their families, combining relaxation with meaningful activities.
• Demenspanel (Dementia Panel) Online panel for people with dementia and relatives to share their experiences and contribute to improving dementia care and awareness.
• Vidensfilm om demens (Knowledge Films) Educational video series providing insight into dementia disease and daily life with dementia, including learning films on understanding dementia, memory and emotions, and daily activities.
• Podcast Audio content series about dementia topics and personal stories from people affected by dementia.
• Demensvenligt Danmark E-bog (Dementia-Friendly Denmark E-book) Downloadable e-book containing knowledge about dementia and guidance on how to be considerate when spending time with people with dementia.
• Alzheimerforeningen Membership (Personal / Family / Supporting) Annual membership program offering personal (350 DKK), family (450 DKK covering up to 4 members), and supporting tiers with optional ongoing tax-deductible donations, providing access to Magasinet Livet med Demens, member discounts, and member-only activities.

Quantifiable outcome

• National fundraising record of 2.6 million DKK in 2024, representing 18% growth
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Glostrup KommunecoreStrategic or Co-development Partner · 25 June 2026Alzheimerforeningen has entered into a partnership agreement with Glostrup Municipality to establish a new dementia community, working together to support people with dementia and their families in the local area.
• Demensfællesskabet Lillebælt FredericiacoreStrategic or Co-development PartnerCollaboration with Demensfællesskabet Lillebælt in Fredericia to provide joint activities including the Tøseklubben women's club for women with dementia, offering social activities and community support.
• Friberg FormidlingcoreStrategic or Co-development PartnerFriberg Formidling manages the Kulturklubben for mennesker med demens (Culture Club for People with Dementia), a project running from May 2025 to December 2026, funded by Copenhagen Municipality's Civil Society Fund.
• Københavns KommunecoreStrategic or Co-development PartnerCopenhagen Municipality funds the Kulturklubben project through its Civil Society Fund for vulnerable elderly, supporting dementia-friendly cultural experiences.
• Den Gamle ByminorStrategic or Co-development PartnerCollaboration with Den Gamle By (The Old Town open-air museum) in Aarhus to offer dementia-friendly garden walks and cultural visits developed by the museum's Memory Communication department.
• Røde Kors AarhusminorStrategic or Co-development PartnerRed Cross Aarhus provides volunteer 'følgeven' (companion) services to accompany people with dementia to cultural activities, supporting accessible experiences.
• ARoS Aarhus KunstmuseumminorStrategic or Co-development PartnerARoS museum offers dementia-friendly tours and conversations about current exhibitions, providing rich cultural experiences for people with dementia and their families.
• Statens Museum for Kunst (SMK)minorStrategic or Co-development PartnerNational Gallery of Denmark participates in Kulturklubben, offering dementia-friendly cultural experiences at the museum.
• OK BenzinminorGTM or Marketing PartnerOK Benzin partnership generates donations of 5 øre per liter when members use OK fuel, with additional 200 kr bonus for new customers reaching 500 liters annually. The association also receives extra support from OK El customers.
• Augusta Beyer BabaminorOthersAugusta Beyer Baba, with a Bachelor's in Nutrition and Health, developed brain-healthy recipes for the association's recipe booklet. Her personal experience with her mother's Alzheimer's diagnosis motivates her work in prevention and brain health.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alzheimer's Association (US): The largest Alzheimer's non-profit globally, providing education, advocacy, research funding, and 24/7 helpline services across the US. Directly comparable mission and operating model to Alzheimerforeningen but at vastly larger scale with government-relations lobbying presence.
• Alzheimer's Society (UK): The UK's leading dementia charity operating a national helpline, support groups, research funding, and information services. Closely analogous structure to Alzheimerforeningen with nationwide reach in a single country market.

Regional players

• Demensförbundet (Sweden): Swedish national dementia association providing member support, advice, and advocacy to people with dementia and families. Near-identical operating model and member value proposition to Alzheimerforeningen, in the directly adjacent Nordic market.
• France Alzheimer: France's national association supporting people with Alzheimer's and related diseases through local chapters, helpline, and caregiver training. Closely mirrors Alzheimerforeningen's chapter-based nationwide structure.
• Alzheimer Forschung Initiative (Germany): Germany's leading Alzheimer's research-focused non-profit, funding academic research and providing dementia education. Direct peer in the German-speaking market with heavier emphasis on research funding than community service delivery.
• Alzheimer Nederland: Dutch national Alzheimer's association running a dementia helpline, regional support points, and research funding. Directly comparable to Alzheimerforeningen in continental Western European context.
• Dementia Australia: Australian national peak body for people impacted by dementia, providing the National Dementia Helpline, education, advocacy, and research funding. Comparable mission, scale, and national single-country focus as Alzheimerforeningen.
• Alzheimer Schweiz (Switzerland): Swiss national dementia organization providing Telefon Helpline, member services, and educational programs across Switzerland. Direct European peer with similar helpline-driven service model.
• Nasjonalforeningen for folkehelsen (Norway): Norwegian national health association running dementia-focused programs including research funding, counseling, and Demenslinjen - the direct analogue of Alzheimerforeningen's Demenslinien. Nordic peer with comparable membership-based revenue model.

Direct peers

• Alzheimer Europe: European federation of which Alzheimerforeningen is likely a national member; coordinates European dementia policy, advocacy, and the European Dementia Monitor. Direct peer in mission scope with continental rather than national positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alzheimerforeningen
• Facebookfacebook.com/Alzheimerforeningen
• LinkedInlinkedin.com/company/alzheimerforeningen
• Instagraminstagram.com/alzheimerforeningen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimerforeningen