AMAKids.IT
AMAKids (VF Private Education LTD.) is a private education technology and franchise company delivering intellectual development programs—anchored by mental arithmetic—through a proprietary online platform, mobile apps, and 800+ franchise centers across 21 countries, serving children aged 5–16.
- Company typePrivate
- Founded2013
- HeadquartersКиев, Киевская, Ukraine
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AMAKids.IT does
AMAKids (operated by VF Private Education LTD., headquartered in Paphos, Cyprus) is a private education technology and franchise company specializing in intellectual development programs for children aged 5–16. Founded in 2013 by Vladimir Fediai, the company delivers a curriculum centered on a proprietary mental arithmetic methodology using abacus visualization, supplemented by English language courses, mathematics, speed reading, memory development, speedcubing, preschool preparation, and an introductory AI course. The underlying technology stack comprises a proprietary online gaming platform (platform-amakids.eu), a synchronized abacus mobile application for iOS, Android, and Windows, interactive digital textbooks, and a homework/challenge system that anchors the gamified learning experience.
The company operates a dual distribution model combining direct-to-consumer online courses with a franchise network of 800+ independently-owned centers across 21 countries spanning Europe, APAC, North America, and Africa. Revenue is generated through three streams: franchise fees and ongoing royalties from center operators, recurring course tuition fees collected online and offline, and managed services revenue tied to the 5,000 certified teachers on the network. Franchise operator economics are reported as 25–35% profit margins with a 4–6 month break-even and 6–10 month payback period, supporting the franchise-led growth motion.
The company is privately held, with no disclosed institutional investors, funding rounds, or M&A activity in the source data. The most recent scale metrics published on the corporate website cite 83,680 enrolled students, 5,000 certified teachers, and 11 years in operation. Geographic expansion has progressed from a CIS and Ukraine origin through Europe (Bulgaria, Czech Republic, Poland, Germany, France, and others) to newer markets including Switzerland, Israel, Moldova, Turkey, Morocco, South Africa, Bangladesh, Kazakhstan, and Canada. The product portfolio has broadened from the original mental arithmetic program to more than eight add-on modules delivered in both online and offline formats, indicating a deliberate platform extension strategy.
AMAKids.IT firmographics
Firmographics- Name
- AMAKids.IT
- Legal name
- VF Private Education LTD.
- Website
- https://amakids.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMAKids (VF Private Education LTD.) is a private education technology and franchise company delivering intellectual development programs—anchored by mental arithmetic—through a proprietary online platform, mobile apps, and 800+ franchise centers across 21 countries, serving children aged 5–16.
- Ownership category
- akta.pro rank
AMAKids.IT industry classification
Industry- Product category
- Children's Supplemental Education
- NAICS
- All Other Schools and Instruction (61169), Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Math Enrichment Platforms & Courses (EDAMAEAF)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)
Keywords
Where AMAKids.IT is headquartered
LocationHeadquarters
- HQ city
- Киев, Киевская
- HQ country
- Ukraine
- HQ region
- Europe
Offices5 records
Markets served
AMAKids.IT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Franchise Fees and Royalties: AMAKids generates revenue through franchise fees and ongoing royalties from franchise partners who operate education centers
- Tuition/ Course Fees: Revenue from course fees for mental arithmetic, English, AI courses, multiplication table, and other programs - available both online and offline
- Franchise Business Model Revenue: Individual franchise centers generate revenue from tuition, with AMAkids earning royalties. Franchisees benefit from 25-35% profit margins with break-even in 4-6 months
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AMAKids.IT product offering
Product offeringCore offering
AMAKids sells structured intellectual development courses for children aged 5–16, delivered online through its proprietary gamified learning platform and mobile apps, and offline through a global franchise network of education centers. Its flagship Mental Arithmetic program teaches abacus-based mental calculation, complemented by English language, AI, mathematics, speed reading, memory development, and other enrichment courses, all built around a proprietary methodology, custom educational games, and curriculum.
Product overview
AMAKids is an intellectual development academy for children offering a platform-plus-courses architecture. The core offering consists of Mental Arithmetic (offline and online versions) and English language courses (offline and online), supplemented by specialized add-on modules including AI Course for Kids, Multiplication Table Online, AMAmatika (Mathematics), Liberika (Speed Reading), Memorika (Memory Development), Spidkubings (Speedcubing), and Preschool Preparation — all available in both offline and online formats. The ecosystem is powered by a proprietary Online Platform with gamification, homework/challenge system, synchronized abacus app, and Mobile Applications for iOS, Android, and Windows. The company operates through both direct learning centers and a Franchise Program model with over 800 centers in 18 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Arithmetic (Offline) Two-year offline program for children aged 5–16 that develops cognitive and creative abilities through abacus-based mental counting, improving speed of perception and data processing in both brain hemispheres. Delivered at AMAkids franchise centers worldwide.
- Mental Arithmetic Online Online version of the Mental Arithmetic course delivered via video link with the synchronized AMAkids online-abacus app and game simulators on the platform, for children aged 5–16.
- English (Offline) Interactive four-year offline English language course for kids and teens using project-based learning and team creativity, with real-time play with friends, for children from 5 years.
- English Online Online interactive English learning program for kids and teens practicing English in real-time via Zoom with an interactive textbook and electronic dictionary, for ages 5–14.
- AI Course for Kids Online artificial intelligence course designed to teach children AI concepts and skills.
- Multiplication Table Online Online course that helps children learn the multiplication table quickly and effectively in just 11 lessons without cramming, for children from 7 years.
- AMAmatika (Mathematics) Comprehensive offline mathematics program for children aged 6–12 covering arithmetic, geometry, problem-solving, financial literacy, and basic programming concepts through a game-based simulator platform with 46 games.
- AMAmatika Online (Mathematics Online) Online mathematics course featuring 100 educational games with progress tracking, covering arithmetic, geometry, financial literacy, and programming basics.
- Liberika (Speed Reading) Offline speed reading course for children that increases reading speed from 50–60 words per minute to 300–3,000+ words per minute through block reading techniques, available in Junior, Middle, and Senior levels.
- Liberika Online (Speed Reading Online) Online speed reading course with individual sessions teaching children to read faster while maintaining comprehension through photoreading and instant reading methods.
- Memorika (Memory Development) Offline memory development course using 11 methods of mnemonic techniques to triple or more memory performance through games, suitable for children ages 7–16.
- Memorika Online (Memory Development Online) Online memory development course teaching children to systematize and memorize material through associations, repetition, and mnemonic techniques.
- Spidkubings (Speedcubing) Offline Rubik's Cube speed-solving course in 3 levels (12 lessons over 3 months) that develops logical thinking, creativity, concentration, fine motor skills, and spatial thinking for children from 7 years.
- Spidkubings Online (Speedcubing Online) Online Rubik's Cube course with individual sessions teaching speed-solving techniques in 12 lessons.
- Preschool Preparation Offline school preparation course covering math, reading, writing, literacy, and general science for children aged 5–6, with 36 games and 4 program blocks.
- Preschool Preparation Online Online school preparation course with individual approach for children, covering literacy, counting, general science, and concentration skills.
- Online Learning Platform Proprietary online platform serving as a one-stop solution for managing students and teachers, with game-based learning, progress monitoring, and a synchronized abacus app.
- AMAKids Mobile App Mobile app available on iOS, Android, and Windows that supports learning with games, homework (Challenge), and abacus practice.
- AMAKids Franchise Program Franchise business model allowing partners to open AMAkids-branded education centers with comprehensive support including business plan, marketing strategy, curriculum, instructional materials, teacher training, and student progress monitoring. Claimed break-even within 4–6 months with 25–35% profit margins.
Quantifiable outcome
- Break-even within 4-6 months for franchise centers
- +3 more outcomes
Companies that use AMAKids.IT
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
AMAKids.IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AMAKids.IT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VF Private Education LtdcoreLegal entity registered in Cyprus (HE 385788) operating as VF Private Education LTD., responsible for the AMAkids brand and global franchise operations. Located at Marathonos 3, MALI HOUSE, 8011, Paphos, Cyprus.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
AMAKids.IT competitors and assessment
Company assessmentEmerging players
- Tynker: Self-serve coding and AI-literacy platform for K-12. Comparable on AI-for-kids curriculum positioning and online delivery, though Tynker is a pure-tech play without the physical franchise footprint.
- WhiteHat Jr: Online platform teaching coding and AI to children, overlapping with AMAkids' AI Course for Kids. Differentiated by a coding-first (vs. arithmetic-first) curriculum but competes for the same discretionary EdTech spend.
- iHuman Inc. EdTech company offering AI-driven literacy and math learning products for young children. Comparable on gamified learning and AI-personalization for K-12, though focused on Chinese-market early learners.
Broad incumbents
- BYJU'S: Large EdTech incumbent offering K-12 learning apps, online tutoring, and AI-driven personalized learning. Overlaps with AMAkids in digital learning and AI-for-kids curriculum but serves a much wider academic scope.
- Mathnasium: International math-only tutoring franchise serving K-12 students through in-center instruction. Comparable on franchise-based math enrichment delivery but uses traditional methods rather than abacus visualization.
- Kumon: Global supplemental education franchise focused on math and reading for children. While not abacus-based, Kumon is the dominant incumbent in the same after-school enrichment category with a far larger and older franchise network.
Direct peers
- UCMAS (Universal Concept of Mental Arithmetic Systems): Global franchise network teaching abacus-based mental arithmetic to children aged 4-13. Direct competitor using a nearly identical methodology (abacus visualization, dual-hemisphere training) and similarly large international franchise footprint.
- Aloha Mental Arithmetic: International abacus mental-arithmetic franchise for children, operating schools across multiple countries. Competes head-to-head with AMAkids on curriculum, target age (5-13), and franchise-based delivery model.
- Smartum: Developer of the synchronized abacus app used in the AMAkids ecosystem (per AMAkids' technology data) and operator of its own mental-arithmetic programs. Direct methodological peer with both B2B platform and consumer offerings.
Regional players
- AlphaMind Mental Arithmetic: European abacus mental arithmetic franchise operating primarily in Western/Central Europe. Comparable abacus methodology and child age targeting, but smaller international footprint than AMAkids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AMAKids.IT social profiles
Digital presenceAMAKids.IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAKids.IT leadership team
Management profileNumber of profiles
Profiles1 record
AMAKids.IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAKids.IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAKids.IT
What does AMAKids.IT do?
AMAKids sells structured intellectual development courses for children aged 5–16, delivered online through its proprietary gamified learning platform and mobile apps, and offline through a global franchise network of education centers. Its flagship Mental Arithmetic program teaches abacus-based mental calculation, complemented by English language, AI, mathematics, speed reading, memory development, and other enrichment courses, all built around a proprietary methodology, custom educational games, and curriculum.
Is AMAKids.IT a public or private company?
AMAKids.IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMAKids.IT founded?
AMAKids.IT was founded in 2013. It employs 11 to 50 people.
Where is AMAKids.IT based?
AMAKids.IT is headquartered in Киев, Киевская, Ukraine, in the Europe region.
How does AMAKids.IT make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are tuition/ Course Fees and franchise Business Model Revenue.
Who are AMAKids.IT's main competitors?
Emerging players on record are Tynker, WhiteHat Jr and iHuman Inc.. Broad incumbents are BYJU'S, Mathnasium and Kumon. Direct peers are UCMAS (Universal Concept of Mental Arithmetic Systems), Aloha Mental Arithmetic and Smartum. AlphaMind Mental Arithmetic is listed as a regional player.
Does AMAKids.IT have an API?
No public API is recorded for AMAKids.IT.
What industry is AMAKids.IT in?
AMAKids.IT's product category is Children's Supplemental Education. Its primary akta.pro industry code is EDAMAEAF, Online Math Enrichment Platforms & Courses, with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 61169 and its SIC code is 8200.