What Aman Asharq does

Aman Asharq, operating under the SilverAge (开元) brand umbrella, is a Chinese fashion jewelry retailer founded in Hong Kong in 1998 and headquartered in Hangzhou, China. The company designs, manufactures, and sells silver jewelry, K-gold, gold jewelry, and fashion accessories through a multi-brand portfolio that includes SilverAge SA (its flagship silver jewelry line), 새sae (SAE, Korean-influenced fashion jewelry), 花无国际 (Hua Wu International, K-gold zircon), 无名状 (Wu Ming Zhuang, neutral vintage), 花古古 (Hua Gu Gu, new-generation gold), and 银合熙 (Yin He Xi, traditional silver). Its go-to-market combines direct retail and franchise stores in commercial shopping complexes across China — totaling over 1,000 locations including 300+ direct stores — with a Tmall flagship store and cross-border e-commerce presence on Amazon, AliExpress, eBay, Wish, and PriceMinister reaching customers in 50+ countries.

The company's value proposition is built on a 'design-focused, light jewelry, fast fashion' philosophy, with themed collections such as Blue Danube, One Thousand and One Nights, Maldives, and Cleopatra aimed at fashion-conscious urban women seeking silver and K-gold pieces for work, dating, party, and vacation occasions. It markets through seasonal fashion launch events, entertainment partnerships (TV dramas and films including 美人为馅, 闺蜜, and 京城81号), and entertainment sponsorships such as Miss Universe Zhejiang and the TV show 蒙面唱将猜猜猜. The company is privately held, founder-controlled by Qiu Yuanfang, with no institutional investment, public listing, or disclosed revenue figures in the available data.

Name

Aman Asharq

Legal name

Hangzhou Silverage Jewelry Co.,Ltd

Website

https://amanasharq.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Aman Asharq (SilverAge) is a Chinese fashion jewelry retailer founded in 1998 that designs, manufactures, and sells silver, K-gold, and gold jewelry through 1000+ direct and franchise stores across China, plus cross-border e-commerce reaching 50+ countries, targeting fashion-conscious urban women.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Jewelry Plating, Finishing & Surface Treatment (CRAKAIAI)

Keywords

• Fashion silver jewelry
• K-gold jewelry brands
• Jewelry retail stores
• Cross-border jewelry e-commerce
• Fashion accessories

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue from company-owned and franchise retail stores located in commercial shopping complexes across China. Products include silver jewelry, K-gold, accessories, and gold items targeting fashion-conscious urban women.
2. E-commerce Sales: Online sales through Tmall flagship store and cross-border platforms including Amazon, AliExpress, eBay, Wish, and PriceMinister, reaching customers in 50+ countries across five continents.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aman Asharq (Hangzhou Silverage Jewelry Co., Ltd / SilverAge) designs, manufactures and sells fashion silver jewelry, K-gold, gold jewelry and fashion accessories through a multi-brand portfolio (SilverAge SA, 새sae/SAE, 花无国际/Hua Wu International, 无名状/Wu Ming Zhuang, 花古古/Hua Gu Gu, 银合熙/Yin He Xi). It distributes via 300+ company-owned retail stores and a 1,000+ store franchise network in Chinese commercial complexes, a Tmall flagship store, and cross-border e-commerce on Amazon, AliExpress, eBay, Wish and PriceMinister reaching 50+ countries.

Product overview

Aman Asharq (开元·官方版网站登录入口-开元(中国)) is a comprehensive jewelry and fashion accessories group operating as an accessories collection store brand. The company offers a diversified portfolio of brands including: the core silver jewelry brand 开元·官方版网站登录入口-开元(中国) SA (fashion silver accessories), the Korean fashion brand 새sae (SAE), the K-gold zircon brand 花无国际, the neutral vintage brand 无名状, the new-generation gold brand 花古古, and the traditional silver brand 银合熙. The company follows a '重设计、轻珠宝、快时尚' (design-focused, light jewelry, fast fashion) philosophy, offering products across silver jewelry, K-gold, gold jewelry, and fashion accessories. Product lines include seasonal collections such as 蓝色多瑙河 (Blue Danube), 有翡, 一千零一夜 (One Thousand and One Nights),马尔代夫 (Maldives), 花与爱丽丝, and 银色之翼, as well as classic series featuring traditional Chinese motifs like 花鸟纹 and 莲花平安扣. The company operates over 300 offline stores across China and maintains a strong cross-border e-commerce presence selling to over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• 开元·官方版网站登录入口-开元(中国) (SilverAge): Fashion silver jewelry - main brand positioning as 'fashion silver jewelry creator' with focus on contemporary design and craftsmanship.
• 새sae (SAE)
• 花无国际 (Hua Wu International)
• 无名状 (Wu Ming Zhuang)
• 花古古 (Hua Gu Gu)

Products and services

• SilverAge SA (开元·官方版网站登录入口-开元(中国) SA) The main fashion silver jewelry brand under Aman Asharq, creating stylish silver accessories (rings, necklaces, bracelets, earrings) for urban women with designs combining European elements and contemporary fashion trends across work, dating, party and vacation occasions.
• SAE (새sae) Korean fashion jewelry brand combining Korean technology with domestic fashion design, featuring bird-inspired designs that symbolize freedom and express the refined elegance and free-spirited individuality of young urban women.
• Hua Wu International (花无国际) High-end K-gold zircon fashion brand featuring elegant designs and classic series pieces, combining Korean technology with domestic trend designs and targeting sophisticated fashion-conscious consumers seeking refined, multi-style versatility.
• Wu Ming Zhuang (无名状) Neutral vintage fashion jewelry brand offering rebellious and unique designs that subvert traditional jewelry aesthetics, targeting self-expressive consumers who value freedom and individuality in personal styling.
• Hua Gu Gu (花古古) New-generation gold design jewelry brand featuring innovative gold pieces that reinterpret traditional Chinese cultural elements through modern design techniques, marketed as a cooperative brand on the Tmall flagship store (huagugu.tmall.com).
• Blue Danube Series (蓝色多瑙河系列) Silver jewelry collection within the SilverAge brand featuring artistic geometric patterns with elaborate palace-style decorations, inspired by European classical aesthetics and positioned as a current new arrival on the SilverAge product page.
• You Fei Series (有翡系列) Silver jewelry collection combining jadeite (翡翠) with Western minimalist design, featuring multiple sub-series including 凡尔赛花园 (Versailles Garden), 白露 (White Dew) and 莱茵河 (Rhine River).
• One Thousand and One Nights Series (一千零一夜系列) Silver jewelry collection featuring art-inspired geometric decorative elements with luxurious palace-style patterns, drawing on Middle Eastern artistic motifs for premium silver statement pieces.
• Maldives Series (马尔代夫系列) Silver jewelry collection inspired by ocean waves and the blue waters of Maldives, featuring irregular cut shapes symbolizing free-spirited souls and marketed as a classic SilverAge series.
• Sakura & Alice Series (花与爱丽丝系列) Silver jewelry collection inspired by the bond between two close friends, featuring motifs of serene cherry blossoms and free-spirited Alice to express youthful friendship themes.
• Silver Wing Series (银色之翼系列) Hand-crafted silver bracelet collection featuring delicate patterns and luxurious finishes, positioned as a key IP project for the SilverAge brand and marketed as a classic signature series.
• Cleopatra Series (埃及艳后系列) Silver jewelry collection inspired by ancient Egyptian aesthetics and the legendary Queen Cleopatra, offering themed silver pieces within the SilverAge brand portfolio.
• Flower-and-Bird Bracelet (花鸟纹手镯) Gold jewelry piece featuring traditional Chinese flower-and-bird patterns reimagined with modern design techniques for contemporary wear, positioned within the brand's classic series for the gold jewelry segment.
• Lotus Peace Pendant (莲花平安扣) Gold jewelry featuring traditional Chinese lotus patterns, an ancient auspicious symbol representing purity and peace that dates back to the Western Zhou dynasty, presented as a classic series piece within the Hua Gu Gu / gold jewelry portfolio.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 电视剧《美人为馅》minorGTM or Marketing PartnerProduct placement and co-branding partnership for TV drama, creating themed jewelry collections for the show's romantic suspense storyline.
• 电影《闺蜜》minorGTM or Marketing PartnerFilm partnership creating special couple-themed jewelry collection for the movie 'Girl Friend' (闺蜜), featuring exclusive friendship-themed designs.
• 电影《京城81号》minorGTM or Marketing PartnerDesignated jewelry sponsorship for horror film 'The Forbidden Door' (京城81号), providing themed jewelry for the movie.
• 电影《监狱犬计划》minorGTM or Marketing PartnerFilm partnership creating pet-themed jewelry collection in collaboration with the movie 'Prison Dog Program'.
• 2017环球小姐浙江赛区coreGTM or Marketing PartnerCo-organizer of Miss Universe Zhejiang 2017, held at Zhejiang People's Hall with 30 finalists. Designated jewelry brand providing accessories for contestants.
• Amazon Global StorecoreChannel Partner/ Reseller/ DistributorCross-border e-commerce partnership through Amazon's global selling platform, enabling sales to customers in US, Russia, France, Korea, Spain and 50+ other countries.
• AliExpress (速卖通)coreChannel Partner/ Reseller/ DistributorCross-border e-commerce platform partnership reaching global customers across five continents in 50+ countries.
• eBayminorChannel Partner/ Reseller/ DistributorCross-border e-commerce marketplace partnership for international sales.
• WishminorChannel Partner/ Reseller/ DistributorMobile commerce platform partnership for reaching international customers.
• PriceMinisterminorChannel Partner/ Reseller/ DistributorFrench e-commerce marketplace partnership for European market reach.
• 天猫 (Tmall)coreChannel Partner/ Reseller/ DistributorTmall flagship store (huagugu.tmall.com) serving domestic Chinese market, achieving Double 11 sales champion status in silver jewelry category.
• 《蒙面唱将猜猜猜》minorGTM or Marketing PartnerOfficial jewelry brand partnership for the popular Chinese TV singing competition show.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Regional players

• I Do: Chinese bridal and commitment jewelry brand with strong retail presence. While focused on higher-end bridal occasion jewelry, I Do shares Silverage's mainland China specialty jewelry retail model and similar consumer demographic.

Direct peers

• Pandora: Global Danish silver jewelry brand and the most direct competitor to Silverage's core silver jewelry business. Pandora's charm-based silver jewelry competes for the same fashion-conscious female consumer segment and has been expanding aggressively in China through retail and e-commerce.
• APM Monaco: Monaco-based fashion jewelry brand specializing in silver and gold-plated fashion pieces targeting style-conscious urban women. Strongly comparable to Silverage's design-led, fashion-forward positioning and Chinese retail expansion model.

Broad incumbents

• Lao Feng Xiang: Shanghai-based traditional Chinese jewelry brand with extensive retail network. Competes with Silverage in the Chinese jewelry retail market, particularly in gold and traditional silver categories, with similar omni-channel distribution.
• Chow Tai Fook: Hong Kong-headquartered jewelry giant and dominant player in Chinese gold jewelry market. Operates thousands of retail locations across China with broad product portfolio that overlaps with Silverage's gold brand (Hua Gu Gu) at the premium end.
• Swarovski: Austrian crystal and fashion jewelry giant with global brand recognition. Competes with Silverage in the fashion-accessible jewelry category for style-conscious consumers, with strong global retail and e-commerce presence.
• Charles & Keith: Singapore-based fashion accessories brand offering jewelry alongside handbags, shoes, and eyewear. Comparable in targeting fashion-conscious Asian urban women with design-led accessories at accessible price points.
• Luk Fook Holdings: Hong Kong-listed jewelry retailer with major operations in mainland China. Overlapping retail footprint and similar gold/silver jewelry assortment positions Luk Fook as a relevant incumbent competitor in the Chinese jewelry retail market.

Emerging players

• Zbird (钻石小鸟): Chinese online-to-offline jewelry retailer with combined e-commerce and showroom model. Zbird pioneered China's online jewelry category and represents an emerging alternative retail model overlapping with Silverage's omni-channel strategy.
• Mejuri: Canadian direct-to-consumer fine jewelry brand targeting millennial and Gen Z women. Comparable to Silverage in fashion-forward positioning and digital-first go-to-market, though focused on fine jewelry rather than silver.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aman-asharq

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aman Asharq