AMAN Holding

What AMAN Holding does

AMAN Holding is an Egyptian non-bank financial services company and a wholly owned subsidiary of Raya Holding, founded in 2015 to build a 'cashless society' financial ecosystem targeting underbanked Egyptian consumers, micro-entrepreneurs, and SMEs. It operates through three core regulated subsidiaries — Aman Microfinance (أمان للتمويل الأصغر), Aman E-Payments (أمان للدفع الإلكتروني), and Aman SME Finance (أمان لتمويل المشروعات) — licensed by the Financial Regulatory Authority (FRA) and the Egyptian Financial Supervisory Authority (EFSA).

Its product surface combines a consumer Super App (bill payments across 150+ services, buy-now-pay-later installments of 3–36 months, a daily-return savings fund called Aman Youm Byoum, money transfers, and CIB agent-banking) with a merchant infrastructure of 150,000+ POS terminals, 200,000+ merchants, and an e-commerce marketplace (Aman Online Store) integrated with Shopify, Magento, and WooCommerce. For businesses and micro-entrepreneurs, AMAN offers Sharia-compliant and conventional financing from 500 EGP nano-loans up to 10 million EGP medium-project financing, plus BNPL merchant onboarding via QR codes and POS.

The business model is multi-stream: transaction fees on POS bill-payment and card-acceptance volume; interest and profit-share on consumer installment and microfinance portfolios (cumulative portfolio exceeded 3 billion EGP, with 3.5 billion EGP of installment volume in 2022 targeting 5 billion EGP); marketplace commissions on Aman Online Store; and management fees on the Aman Youm Byoum savings fund. Distribution is anchored by 250+ physical branches across all Egyptian governorates operating 9 AM to midnight, seven days a week, supplemented by direct merchant acquisition, Super App self-service, and a planned 2024 Saudi Arabia launch via a JV with a local strategic investor.

Name

AMAN Holding

Legal name

Aman Holding Corp (شركة أمان القابضة)

Website

https://aman.eg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AMAN Holding is an Egyptian fintech and microfinance subsidiary of Raya Holding offering bill payments, BNPL installments, savings, agent banking, and SME financing through a Super App, 250+ branches, and 150,000+ POS terminals serving 40 million consumers and merchants.

Ownership category

akta.pro rank

Product category

Consumer Financial Services

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

akta.pro secondary industries

SME Lending Platforms & Embedded SME Credit (FSAKAGAJ), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)

Keywords

• Consumer financial services
• Microfinance and SME lending
• POS payment terminals
• Installment financing
• Bill payment aggregation

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. POS Terminal Transaction Fees: AMAN earns commission from merchants for each bill payment or card transaction processed through its POS terminals. The company has 150,000+ POS terminals and 200,000+ merchants generating transaction volume across 500+ service categories.
2. Consumer Installment Financing: AMAN provides installment financing to consumers purchasing from its merchant network. Revenue is generated through interest on installment plans, with over 2 million active installment cardholders and installment limits ranging from 3 to 36 months.
3. Business Microfinance and Project Financing: AMAN offers financing to micro, small, and medium enterprises with loan sizes from 500 EGP to 10 million EGP. Revenue is generated through interest and profit-sharing arrangements, with a portfolio exceeding 3 billion EGP.
4. E-commerce Marketplace Commission: AMAN Online Store charges merchants for listing products and takes a commission on sales facilitated through the platform, reaching over 1 million potential customers across 500+ products and services.
5. Savings Fund Management: Aman Youm Byoum generates revenue through its investment fund with daily returns. The fund reached a portfolio of 6 million EGP with approximately 3,000 clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

AMAN Holding operates a fintech ecosystem in Egypt delivering consumer payments, installment financing, savings, and merchant POS services through a Super App and 250+ physical branches. The company provides microfinance and SME financing through wholly-owned subsidiaries (Aman Microfinance, Aman SME Finance, Aman E-Payments) and runs an e-commerce marketplace (Aman Online Store) where third-party merchants sell goods with integrated installment options.

Product overview

AMAN Holding operates as a fintech company under Raya Holding for Financial Investments, offering a comprehensive suite of financial services in Egypt through both individual and business-facing products. The ecosystem centers on the Aman Super App as the primary digital interface, complemented by an extensive POS terminal network for in-person transactions. The consumer-facing portfolio includes Aman Installment Limit for buy-now-pay-later financing (with both traditional and Islamic options), Aman Online Store for e-commerce, Aman Youm Byoum for daily-return savings accounts, and Consumers Banking Services for agent banking. Business services include a network of over 2,000 Aman Installment Merchants, Business Finance (microfinance and SME financing through Aman Microfinance), and POS solutions for both bill payments and bank card acceptance. The company reports over 250 branches, 150,000+ POS terminals, 40 million clients, and serves over 5,000 installment merchants across Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• Aman Super App: Mobile application for bill payments, purchases, installments, and financial services
• Aman Stores (متاجر أمان)
• Aman Installment (تقسيط أمان)
• Aman Youm Byoum (أمان يوم بيوم)
• Aman Online Store (متجر أمان الإلكتروني)

Products and services

• Aman Super App Mobile super application consolidating all Aman financial services including bill payments (150+ services), installment purchases, savings management, and financial transactions for individual consumers in Egypt.
• Aman POS - Bill Payments Point-of-sale terminals deployed to merchants enabling customers to pay 500+ types of bills including utilities (electricity, gas, water), mobile services, government services, internet, insurance, education, medical, transportation, clubs, entertainment, landline, and taxes.
• Aman POS - Bank Card Acceptance Point-of-sale terminals accepting all bank cards (Visa, MasterCard, Meeza), e-wallets, and installment payments with NFC contactless technology, high-speed receipt printing, and instant balance settlement for merchants.
• Aman Installment Limit Consumer financing service allowing customers to purchase products and services and pay in installments ranging from 3 to 36 months through over 5,000 merchants. Offers both traditional and Islamic (Sharia-compliant) installment options.
• Aman Online Store E-commerce marketplace offering over 10,000 products across 15 categories (mobile, tablets, accessories, health, beauty, appliances) with multiple payment options including cash, credit card, and installment plans.
• Aman Youm Byoum Investment savings fund offering daily calculated returns with flexible withdrawal options. Minimum deposit of 1,000 EGP, accessible through Aman branches and Super App.
• Consumers Banking Services Agent banking services offered through Aman stores including CIB smart wallet opening, withdrawals, transfers, deposits, and access to comprehensive financial solutions. Operating 7 days a week from 9 AM to midnight.
• Business Finance Comprehensive microfinance and SME financing solutions including Participation Financing (5K-10M EGP), Profit Share Financing, Nano-Project Financing (500-3K EGP), Micro-Project Financing (5K-242K EGP), Medium Project Financing (up to 10M EGP), and Merchant Financing (up to 5M EGP). Available through 210+ branches across Egypt.
• Aman Installment Merchant Merchant-facing installment solution allowing businesses to accept installment payments via POS machines, QR codes, or direct website/app integration. Over 2 million Aman installment card holders with 1,500+ active merchants.
• Aman Online Store Seller Platform Platform enabling merchants to sell products online through Aman Store with access to over 1 million potential customers, secure shipping, profit tracking dashboard, and integration for displaying over 500 products and services.

Quantifiable outcome

• 3+ billion EGP total portfolio managed by AMAN
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Dahab Masr (Gold Egypt)minorStrategic or Co-development Partner · 14 December 2023AMAN entered into a partnership with Dahab Masr to enable installment purchasing of gold jewelry, expanding the range of products available through Aman installment services.
• CartonacoreStrategic or Co-development Partner · 27 November 2023AMAN partnered with Cartona to enable Cartona users to conveniently pay their installments through AMAN's extensive network of POS machines and the Aman Super App. The collaboration was officially sealed in a signing ceremony in November 2023, marking a significant milestone for both companies in providing seamless payment solutions.
• VodafonecoreGTM or Marketing Partner · 4 November 2023AMAN serves as a Vodafone service partner, recognized as one of the top-10 Vodafone partners globally. AMAN delivers Vodafone services across 150K merchant locations and 235 branded retail stores. The partnership includes cross-promotional activities and was recognized during an event in Kuala Lumpur, Malaysia in November 2023.
• CIB (Commercial International Bank)coreTechnology or IntegrationAMAN enables customers to open CIB Smart Wallets at AMAN branches, providing banking agent services including withdrawals, transfers, and deposits through the CIB-AMAN partnership.
• Shopify, Magento, WooCommercecoreTechnology or IntegrationAMAN provides integration with popular e-commerce platforms including Shopify, Magento, and WooCommerce, allowing online merchants to add Aman installment as a payment method on their websites or mobile apps.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• OPay: African fintech super app offering payments, lending, and ride-hailing across Nigeria, Egypt, and other markets. Emerging player with similar super app + consumer credit strategy in African markets.

Broad incumbents

• Vodafone Cash (Egypt): Vodafone's mobile money service in Egypt, which is a partner of AMAN. Both target the same financial inclusion goal among Egyptian consumers and overlap in agent banking and bill payment services.
• CIB (Commercial International Bank): Egypt's largest private-sector bank and partner of AMAN through its CIB Smart Wallet agent banking arrangement. Competes broadly in consumer finance, payments, and SME lending from a bank-owned distribution base.

Direct peers

• Fawry: Egypt's leading electronic payments platform, founded 2008. Both operate POS networks, e-payment services, and serve merchants and consumers across Egypt. Fawry is publicly listed and is the most direct competitor in the bill payment and POS ecosystem.
• Khazna: Egyptian fintech providing financial services to underserved segments including BNPL, microfinance, and salary advances. Direct competitor in microfinance and embedded lending targeting similar demographics.
• ValU: Egyptian BNPL provider offering installment financing to consumers. Direct competitor in the consumer installment/BNPL segment with merchant network and similar target customer demographic.
• Telda: Egyptian digital banking app targeting young consumers with cashback, payments, and savings features. Competes in the Super App consumer-facing segment for digital-native Egyptian users.
• MNT-Halan: Egyptian fintech super app providing consumer lending, payments, BNPL, and e-commerce. Operates in similar segments (microfinance, BNPL, payments) and competes directly for both consumer and merchant relationships in Egypt.
• Paymob: Egyptian payment infrastructure provider offering merchant payment acceptance, POS, and online payment solutions. Competes in the POS and merchant payment facilitation space alongside AMAN.

Regional players

• Tabby: MENA region's leading BNPL provider based in Saudi Arabia/UAE. Operates across the same BNPL business model, with regional expansion serving merchants and consumers in similar fashion to AMAN's installment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amanholding?si=PalSBuIAWz6OZxit
• Facebookfacebook.com/Aman.Financial.Services17
• LinkedInlinkedin.com/company/aman-holding-for-financials
• Instagraminstagram.com/amaninstallment/?next=%2F

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAN Holding