Australian Muslim Advocacy Network (AMAN)

What Australian Muslim Advocacy Network (AMAN) does

The Australian Muslim Advocacy Network (AMAN) is a national civil rights advocacy organisation founded in 2015 and headquartered in Eight Mile Plains, Brisbane, with a remit to prevent emotional and physical harm to Australian Muslims caused by Islamophobia, xenophobia, racism, and discrimination. Its work spans parliamentary submissions (including appearances before the Australian Parliament Joint Committee on Human Rights), policy briefs on counter-terrorism law reform, hate crime law reform, online dehumanisation of minorities, and policing/surveillance, plus media engagement, coalition-building with civil society organisations, and direct legal actions such as a successful 2021 case against former Senator Fraser Anning that compelled removal of 141 hate artefacts under Queensland's Human Rights Act.

AMAN's core intellectual output is a set of proprietary policy frameworks — most notably the Dehumanising Material Definition Framework, algorithm transparency standards for violent-extremism classifiers, and anti-dehumanisation standards that create legal obligations around protected attributes. These frameworks were elevated internationally via the Global Internet Forum to Counter Terrorism (GIFCT), where AMAN became the only Muslim civil society organisation worldwide to author a shortlisted policy paper (2021). The organisation operates through the AMAN Foundation Ltd (ABN 86 664 541 173), a separately registered harm-prevention charity with DGR status that channels tax-deductible community donations to fund operations.

AMAN's go-to-market is community-led advocacy rather than commercial sales. Revenue is sourced entirely from community donations (no government grants, no corporate sponsorships that could compromise independence), distributed through a website donation portal, bank transfer, and multi-channel social engagement (LinkedIn, Facebook, Instagram, X). Distribution of policy and research outputs is self-serve and free via aman.net.au, while direct advocacy to government institutions, regulators, and technology companies is conducted through formal submissions and working-group participation. Its customer base comprises the Australian Muslim community as primary, with secondary engagement on broader marginalised communities and First Nations Peoples.

Name

Australian Muslim Advocacy Network (AMAN)

Legal name

AUSTRALIAN MUSLIM ADVOCACY NETWORK LTD

Website

https://aman.net.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AMAN is an Australian national civil rights advocacy organisation founded in 2015 that uses policy submissions, legal action, media engagement, and international coalitions to counter Islamophobia and reform counter-terrorism, hate crime, and online dehumanisation laws for the Australian Muslim community.

Ownership category

akta.pro rank

Product category

Civil Rights Advocacy Services

NAICS

Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industry

Model Transparency, Explainability & Interpretability (XAI) (HDAAAMAB)

Keywords

• Civil rights advocacy
• Anti-Islamophobia policy
• Hate crime law reform
• Community advocacy services
• Human rights research

Headquarters

HQ city

Eight Mile Plains, Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community Donations: AMAN is an independent organisation that relies entirely on community funding and donations to continue its vital advocacy work. The AMAN Foundation Ltd (ABN 86 664 541 173) is a registered Harm Prevention Charity with tax deductible (DGR) status, allowing donations over $2 to be tax deductible.
2. AMAN Foundation Donations: The AMAN Foundation manages the Harm Prevention Fund and accepts donations through bank transfers (BSB: 064-162, Acc: 1180 6513) and the website donation portal.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

AMAN is a national civil rights advocacy organisation that delivers policy advocacy, parliamentary submissions, research reports, media engagement, community education, and legal resources addressing Islamophobia, counter-terrorism law reform, hate crime legislation, online dehumanisation, and human rights protections for Australian Muslims. It also operates the AMAN Foundation Ltd, a registered Harm Prevention Charity that administers tax-deductible donations.

Product overview

Australian Muslim Advocacy Network (AMAN) is a national civil rights advocacy organization rather than a technology product company. Its services consist of policy advocacy, parliamentary submissions, research reports, media engagement, community education, and legal resources related to Islamophobia, counterterrorism law reform, hate crime legislation, and human rights for Australian Muslims. Key offerings include policy briefs on topics such as online dehumanization and policing/surveillance, research publications including the Islamophobia in Australia Report, factsheets on human rights advocacy, joint statements with civil society coalitions, and engagement with government committees. AMAN Foundation Ltd operates as a separate registered charity entity for donations and harm prevention activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Advocacy and Submissions Preparation and submission of policy briefs and parliamentary submissions addressing counter-terrorism law reform, hate crime law reform, online dehumanisation, policing and surveillance, and government transparency for Australian government institutions and parliamentary committees.
• Media Engagement Active media engagement including press conferences, media opinions, contributions, and coverage of community campaigns to advance advocacy goals and challenge Islamophobia in mainstream media for the Australian Muslim community.
• Research and Publications

Quantifiable outcome

• Successfully compelled former Senator Fraser Anning to remove 141 hate artefacts online through legal action under Queensland's Human Rights Act.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• University of Queensland ResearcherscoreStrategic or Co-development Partner · 4 August 2021AMAN Advisor Rita Jabri Markwell partnered with University of Queensland researchers to develop a new algorithmic model for identifying violent extremist and terrorist content. This collaboration produced a policy paper that was shortlisted by GIFCT, representing a significant academic-civil society partnership.
• Global Internet Forum to Counter Terrorism (GIFCT)coreStrategic or Co-development PartnerAMAN participated in GIFCT's global conversation on how to identify violent extremist content in a way that is not limited to one ideology. GIFCT recognised that their current system relies on designation lists influenced by political imperatives, and invited AMAN to contribute expertise.
• Australia Palestine Advocacy Network (APAN)coreStrategic or Co-development PartnerAMAN and APAN jointly launched the 'Observations of Anti-Palestinian and Anti-Muslim Racism' report documenting patterns of racism and dehumanisation targeted at Palestinians and Muslims in Australia. This represents a key partnership for joint advocacy and research.
• International Civil Rights Coalition (Nobel Prize Withdrawal Call)majorStrategic or Co-development PartnerAMAN joined leading global civil rights and faith-based organisations including Canadians United Against Hate, Collective Against Islamophobia in Europe (CCIE), Council on American-Islamic Relations (CAIR), Forum of European Muslim Youth and Student Organisations (FEMYSO), Islamophobia Studies Center, Muslim Council of Britain (MCB), The March 15th Forum, and US Council of Muslim Organizations (USCMO) in urging the Norwegian Nobel Committee to withdraw the 2025 Nobel Peace Prize.
• Christchurch Call Advisory NetworkmajorStrategic or Co-development PartnerAMAN actively contributes to the Christchurch Call Advisory Network, an international initiative to eliminate terrorist and violent extremist content online.
• Global Internet Forum to Counter Terrorism Legal Frameworks Working GroupmajorStrategic or Co-development PartnerAMAN actively contributes to the GIFCT Legal Frameworks Working Group, bringing expertise on human rights and civil liberties to international counter-terrorism policy discussions.
• Alliance of Australian MuslimscoreStrategic or Co-development PartnerAMAN works with the Alliance of Australian Muslims, which represents 200 Muslim organisations that moved a joint motion calling for removal of the motive element from Australian terrorism laws.
• Australian Community Organisations CoalitionmajorStrategic or Co-development PartnerAMAN leads a coalition of Australian community organisations calling on Universities Australia to adopt a single, unified anti-racism standard. The coalition includes organisations committed to fighting racism, bigotry and discrimination.
• Civil Society Coalition (Solidarity Statement)majorStrategic or Co-development PartnerAMAN co-signed a civil society statement of solidarity with the Australian Jewish community following an antisemitic terror attack. The statement was signed by over 150 Australian civil society organisations including Amnesty International Australia, Australian Council of Social Service, Greenpeace Australia Pacific, and many others.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Human Rights Commission: Australia's national statutory human-rights institution. Comparable in domain — addressing discrimination, vilification, and human rights — though as a statutory body with government mandate rather than a community-led NGO.
• Amnesty International Australia: Australian arm of a global human-rights organisation engaged in advocacy, submissions, and coalition work. Comparable in function (advocacy, policy submissions, community solidarity statements) but with much broader remit and significantly larger operational scale.

Direct peers

• Council on American-Islamic Relations (CAIR): The largest Muslim civil-rights advocacy organisation in the United States, working on anti-Muslim discrimination, policy reform, and media engagement. Co-signed AMAN's Nobel Prize withdrawal call; comparable as a national Muslim civil-rights advocacy body.
• Australia Palestine Advocacy Network (APAN): Australian advocacy organisation jointly producing the 'Observations of Anti-Palestinian and Anti-Muslim Racism' report with AMAN. Directly comparable as a national civil-rights advocacy group working on overlapping issues of racism, dehumanisation, and community empowerment.
• Canadians United Against Hate: Canadian civil-rights coalition countering hate and Islamophobia. Joint signatory with AMAN on the Nobel Prize withdrawal call; comparable as a national anti-hate advocacy coalition with policy and community engagement functions.
• Alliance of Australian Muslims: Coalition representing 200 Australian Muslim organisations that have moved joint motions on counter-terrorism reform. Direct partner of AMAN; comparable as an Australian Muslim umbrella advocacy body.
• Muslim Council of Britain (MCB): UK umbrella Muslim advocacy body engaging government on civil rights, counter-extremism policy, and hate crime. Co-signatory with AMAN on the Nobel Prize withdrawal call; comparable in mission, structure, and policy advocacy posture.
• Collective Against Islamophobia in Europe (CCIE): European network coordinating civil-society response to Islamophobia. Direct coalition partner of AMAN on the Nobel Prize initiative; comparable as an advocacy coalition targeting structural Islamophobia across a defined geography.

Emerging players

• GetUp!: Australian independent advocacy organisation running campaigns on civil rights, social justice, and political reform. Comparable as a donation-funded, community-driven advocacy body engaging parliament and media, though addressing broader progressive causes.
• Human Rights Law Centre (Australia): Australian independent legal advocacy organisation focused on strategic human-rights litigation and policy. Comparable as a non-profit using legal action and policy submissions to drive human-rights outcomes in Australia, though broader in scope than AMAN.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMANofficialorg
• Facebookfacebook.com/amanational
• LinkedInlinkedin.com/company/australian-muslim-advocacy-network
• Instagraminstagram.com/amanorganisation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Muslim Advocacy Network (AMAN)