AMARELLI FABBRICA DI LIQUIRIZIA S.R.L.

What AMARELLI FABBRICA DI LIQUIRIZIA S.R.L. does

Amarelli Fabbrica di Liquirizia S.R.L. is an Italian privately held family business founded in 1731 in Rossano, Calabria, specializing in artisanal licorice production from Glycyrrhiza Glabra roots grown locally. The company operates from its historic 18th-century Concio facility and offers a portfolio spanning pure licorice (Spezzata, Spezzatina), sugar-coated varieties (Sassolini, Bianconeri), hard and gummy licorice, licorice powder, whole roots, plus adjacent product lines including licorice liqueur (co-produced with Strega), Calabrian licorice-root beer, culinary kits, and customizable gift tins. Distribution is multi-channel: direct-to-consumer e-commerce via amarellishop.it and amarelli.it (available in Italian, English, French, German with global shipping), physical retail stores in Rossano, B2B corporate gifting via Tailormade customizable tins (minimum 50-piece orders), and a paid museum experience at the Museo della Liquirizia. Customer segments are primarily individual premium-confectionery consumers and tourists, with a secondary B2B corporate gifting channel and cultural-tourism visitors; the Amarelli Card loyalty program offers a 10% perpetual discount and the newsletter offers a 10% first-purchase incentive.

The company's technology stack blends traditional mastro liquoriziaio craftsmanship with Industry 4.0 systems delivered through the AMABILE project (2020-2023, POR Calabria-funded): IoT environmental monitoring, RFID raw-material tracking, BigData production storage, and Blockchain certification of the production flow. The newer StorMed project (PNRR iNEST, May 2024) layers Generative AI and Avatar technology — supplied by partner QuestIt s.r.l. under University of Calabria scientific leadership — onto the museum experience to create adaptive storytelling. These technologies are not monetized as standalone products but are aimed at strengthening provenance, certification, and differentiated cultural-tourism offerings. Revenue mechanics rest on sales of physical licorice SKUs at premium price points, custom-tin B2B orders, museum ticket revenue, and a subscription-style loyalty card; pricing is not publicly disclosed beyond minimum order quantities. The business is family-owned, has no disclosed parent company, no external institutional investors, and no headcount or revenue figures publicly available. Recognition includes the Encyclopedia Britannica attribution of "best licorice in the world," and the company maintains active social channels on Facebook, Instagram, and LinkedIn under the Amarelli brand.

Name

AMARELLI FABBRICA DI LIQUIRIZIA S.R.L.

Legal name

AMARELLI FABBRICA DI LIQUIRIZIA S.R.L.

Website

https://amarelli.it

Company type

Private

Founded year

1731

Operating status

Operating

Headcount range

1–10 employees

Short description

Amarelli Fabbrica di Liquirizia S.R.L. is an Italian family-owned artisanal licorice producer founded in 1731 in Rossano, Calabria, selling pure and flavored licorice, beverages, and customizable gift tins to premium consumers, corporate clients, and cultural tourists worldwide through DTC e-commerce, retail, and museum channels.

Ownership category

akta.pro rank

Product category

Artisanal Licorice Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYCRADABAB

Sugar Confectionery (Gummies, Hard Candy, Chews)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Artisan licorice production
• Sugar-coated licorice
• Licorice confectionery
• Corporate gift tins
• Licorice liqueur beer

Headquarters

HQ city

Rossano (Corigliano Rossano)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licorice and Confectionery Products: Sale of artisanal licorice products including pure licorice, sugar-coated varieties, flavored licorice, soft licorice, and licorice powder. Products are sold in various formats from small 20g tins to 1kg bulk kits.
2. Customized Corporate Tins: Customizable tin packaging for corporate gifts and promotional events. Minimum order of 50 pieces with personalized graphics, colors, and flavors.
3. Licorice-Based Beverages: Sale of licorice liqueur, Sambuca liqueur, and craft beer flavored with licorice roots in various bottle configurations.
4. Museum and Cultural Experiences: Revenue from guided museum visits at the Museo della Liquirizia, a company museum showcasing the history of licorice production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amarelli manufactures and sells artisanal pure licorice (Spezzata, Spezzatina), sugar-coated licorice (Sassolini, Bianconeri), hard and soft/gummy licorice, licorice roots, licorice powder, licorice-based liqueur and craft beer, and customizable iconic retro tin boxes for personal and corporate gifting. Sourcing relies on Glycyrrhiza Glabra licorice roots grown in Calabria, processed in the historic 18th-century "Concio" facility combining traditional craftsmanship with Industry 4.0 production technology.

Product overview

Amarelli Fabbrica di Liquirizia S.R.L. is a historic licorice manufacturer founded in 1731, producing pure licorice products alongside flavored and sugar-coated varieties. The core product portfolio includes pure licorice (Spezzata, Spezzatina), sugar-coated licorice (Sassolini, Bianconeri), hard licorice (Rombetti, Favette), and soft/gummy licorice in various flavors. The company extends its offerings through complementary product lines including licorice powder, roots, licorice-based liqueur, artisan beer with licorice, and culinary products (liquorice salt, powder, and roots for cooking). The product ecosystem includes collectible retro tin boxes, customizable gift tins (minimum 50 pieces), and curated gift collections like the Tris Collection, Vintage Collection, and Fantasy Liquorice Box. All licorice products originate from Glycyrrhiza Glabra plants grown in Calabria, with production combining traditional craftsmanship with modern computerization.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Licorice (Spezzata and Spezzatina) Pure licorice cut into irregular pieces (Spezzata) and small pieces (Spezzatina) with intense and decisive flavor, gluten-free and sugar-free. Sold to consumers seeking premium traditional licorice.
• Sugar-Coated Licorice (Sassolini with Anise, Bianconeri with Mint) Soft licorice flavored with anise (Sassolini) or mint (Bianconeri) wrapped in a thin layer of sugar for intense flavor and freshness. Sold to consumers seeking flavored licorice confections.
• Hard Licorice (Rombetti with Anise, Favette) Small diamond-shaped hard licorice pieces (Rombetti) with delicate natural anise flavor, and other hard licorice varieties (Favette) in mint and anise flavors. Sold to consumers seeking traditional hard licorice confections.
• Soft/Gummy Licorice (Liquirizia Gommosa) Soft licorice candies in various flavors including anisette and orange. Sold to consumers seeking chewy soft licorice confections.
• Licorice Roots (Radici di Liquirizia) 100% natural Calabrian licorice roots in 7cm sticks, sold as raw or chewing licorice. Targeted at consumers seeking natural, unprocessed licorice products.
• Licorice Powder (Polvere di Liquirizia) Highly soluble spray-dried licorice juice powder with glucose syrup and cane sugar, ideal for recipes, tisanes, and culinary applications. Sold to consumers and culinary enthusiasts.
• Licorice Liqueur (Liquirizia Liquore) Licorice liqueur produced in collaboration with Strega, available in 75cl bottles. Sold to consumers seeking licorice-based alcoholic beverages.
• Licorice Craft Beer (Birra alla Liquirizia) Artisan blond beer flavored with Calabrian licorice roots, unpasteurized with natural refermentation, 6.0% alcohol content, presented in 75cl dark glass bottles (6-bottle package). Targeted at craft beer enthusiasts seeking licorice-infused beverages.
• Customizable Corporate Gift Tins (Lattine personalizzabili) Fully customizable 20g tin cans containing Amarelli licorice in various flavors (pure, sugar-coated, flavored), with personalized graphics, colors, and flavors. Minimum order of 50 pieces. Targeted at B2B corporate clients for events, weddings, baptisms, and corporate gifting.
• Collectible Retro Tin Boxes (Lattine Retrò) Collectible metal tins decorated with vintage designs featuring historic Amarelli archive imagery. Sold to consumers seeking premium collectible packaging and heritage-themed gifts.
• Gift Collections (Tris, Vintage, Fantasy Box) Curated gift boxes including the Tris Collection (three 40g tins of pure, anise, and mint licorice), Vintage Collection (4 vintage metal tins with archive imagery), and Fantasy Box (wooden crate with licorice powder, roots, liqueur, and assorted flavored candies). Targeted at consumers seeking premium gifting options.
• Culinary Licorice Selection (Liquirizia in cucina) A curated selection of licorice powder (500g), licorice roots (30g), and sea salt flavored with licorice (150g) for culinary use. Targeted at gourmet cooks and culinary enthusiasts.
• Museo della Liquirizia Guided Tours Guided museum visits at the Museo della Liquirizia, a company museum located at the Amarelli facility in Rossano, showcasing the history of licorice production and the Amarelli family legacy. Targeted at cultural tourists, school groups, and food heritage enthusiasts.
• Licorice Chocolate (Cioccolata alla Liquirizia) Chocolate products infused with licorice, available under the Cioccolata category. Sold to consumers seeking licorice-flavored chocolate confections.
• Licorice Candies (Caramelle alla Liquirizia) Licorice-flavored candies offered under the Caramelle category. Sold to consumers seeking licorice-flavored confectionery.

Quantifiable outcome

• Calabrian licorice recognized as 'the best in the world' by Encyclopedia Britannica

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Università della CalabriacoreStrategic or Co-development Partner · 20 May 2024Lead partner in the PNRR iNEST StorMed project focused on transforming museums of enterprise into dynamic cultural centers using Generative AI, Avatar technology, and Service Design. Located in Rende (CS), Italy.
• Nonsibuttavianiente s.b.a.r.lminorStrategic or Co-development Partner · 20 May 2024Partner in the StorMed project representing Calabrian business heritage. Located in Sellia Marina (CZ), Italy.
• Gias s.r.l.minorStrategic or Co-development Partner · 20 May 2024Partner in the StorMed project representing Calabrian enterprise. Located in Mongrassano (CS), Italy.
• Camigliati s.r.l.minorStrategic or Co-development Partner · 20 May 2024Partner in the StorMed project representing Calabrian business heritage. Located in Spezzano della Sila (CS), Italy.
• RUBBETTINO S.R.L.minorStrategic or Co-development Partner · 20 May 2024Partner in the StorMed project. Located in Soveria Mannelli (CZ), Italy.
• Fondazione PirelliminorOthers · 20 May 2024Appears in company logos/associations, suggesting partnership or association with quality and excellence initiatives.
• Università degli Studi di PalermocoreStrategic or Co-development Partner · 2 January 2020Project partner in the AMABILE (Amarelli Big Data and blockChain Enterprise platform) research initiative. University of Palermo holds scientific responsibility for the project (Prof.ssa Simona Ester Rombo). Collaboration focused on Industry 4.0 transformation through IoT, BigData, and Blockchain technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights14 records

Regional players

• Fazer: Leading Nordic confectionery group with strong heritage brand positioning. Comparable to Amarelli in heritage-anchored premium confectionery and tourism-linked brand experience, though primarily serving Northern European markets.
• Caffarel: Historic Italian premium chocolate and confectionery maker based in Piedmont. Comparable to Amarelli as a fellow heritage Italian specialty confectionery brand with gifting collections and tourism-anchored storytelling.

Broad incumbents

• Pernigotti: Italian premium confectionery brand (chocolate, nougat, gianduiotto) with similar heritage positioning in Italian specialty sweets. Operates as a broader confectionery incumbent serving overlapping gourmet and gifting occasions.
• Haribo: German global confectionery giant dominating gummies and chews. Competes with Amarelli in the broader sugar confectionery category though not focused on licorice specifically; relevant for benchmarking scale and distribution reach.
• Cloetta: Nordic-headquartered confectionery group owning multiple heritage brands including Bassett's. Comparable as a multi-brand sugar confectionery consolidator with overlapping licorice and gift-pack offerings.
• Perfetti Van Melle: Italian-Dutch confectionery major producing Mentos, Chupa Chups, and other sugar confections. Comparable as a large Italian-headquartered CPG confectionery player, though broader in scope than Amarelli's licorice focus.
• Lindt & Sprüngli: Swiss premium chocolate and confectionery leader with global retail and gifting presence. Comparable to Amarelli in premium pricing, collectible/gift packaging, and multi-channel international distribution.

Direct peers

• Darrell Lea: Australia's leading soft licorice brand, producing premium licorice confections with similar artisanal positioning and heritage brand narrative to Amarelli. Directly comparable in product category and premium gifting orientation.
• Bassett's (Cloetta): Iconic British licorice allsorts brand now owned by Cloetta, with heritage positioning similar to Amarelli. Direct competitor in the premium licorice confection category with comparable collectible tin/gift-box merchandising.
• Panda Licorice: US-based licorice specialist brand focused on natural, premium licorice confections. Closely comparable to Amarelli in single-category focus on licorice and emphasis on natural ingredients and distinctive packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amarellishop
• LinkedInlinkedin.com/company/amarelli-fabbrica-di-liquirizia-s.r.l.
• Instagraminstagram.com/amarellishop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMARELLI FABBRICA DI LIQUIRIZIA S.R.L.