We Are Rosie
We Are Rosie is a flexible marketing talent marketplace connecting enterprise and mid-market brands with a curated community of 35,000+ vetted freelance marketers through AI-assisted matchmaking, with usage-based pricing and no retainers.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We Are Rosie does
We Are Rosie is a flexible marketing talent marketplace that connects enterprise and mid-market brands with a curated community of freelance marketing professionals. Founded in 2018 by Stephanie Nadi Olson, the company has grown to over 35,000 vetted marketers serving 225+ brand partners, including 25+ Fortune 500 companies such as IHG Hotels & Resorts, Diageo, Procter & Gamble, Microsoft, and LinkedIn.
The platform operates through three integrated service modules: Projects & Campaigns (on-demand A-team assembly for specific initiatives), Embedded Teams (fractional in-house studio support for enterprise clients), and Freelance Talent (flexible fractional staffing across marketing disciplines). Underlying these services is a proprietary AI-assisted matchmaking engine layered on top of the 4Ps (Pedigree, Potential, Play, Passion) vetting framework, which the company uses to handpick talent for each brief. The supply-side is supported by a community portal, Slack network, virtual training, and an annual Rosie Awards program.
We Are Rosie generates revenue through marketplace commissions on freelance placements and managed services fees, with usage-based pricing (no retainers or subscriptions). The company absorbs compliance, payroll, classification, and tax handling for freelancers as part of its managed service offering. GTM is enterprise field sales targeting Fortune 500 brands directly, combined with inbound mid-market inquiries via the website. In December 2021, Align Capital Partners made a growth investment at a $110 million valuation. The company is privately held, operates as a remote-first distributed organization, and is led by CEO Jeff Levick with founder Stephanie Nadi Olson remaining involved.
We Are Rosie firmographics
Firmographics- Name
- We Are Rosie
- Legal name
- We Are Rosie, LLC
- Website
- https://wearerosie.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Are Rosie is a flexible marketing talent marketplace connecting enterprise and mid-market brands with a curated community of 35,000+ vetted freelance marketers through AI-assisted matchmaking, with usage-based pricing and no retainers.
- Ownership category
- akta.pro rank
We Are Rosie industry classification
Industry- Product category
- Marketing Talent Marketplace
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361), Services-Advertising (7310)
- akta.pro primary industry
- Experiential Staffing & Brand Ambassadors (MPAAAGAJ)
Keywords
Where We Are Rosie is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Are Rosie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Freelance Talent Placement / Marketplace Commission: We Are Rosie takes a commission or service fee on freelance talent placements, charging brands for hours worked and completed. No retainers or subscriptions are charged to clients — pricing is tailored to project scope, and clients pay only for hours used and work completed. The company handles compliance, payroll, and tax handling for freelancers, embedding this as part of its managed service.
- Embedded / Managed Freelance Teams: For enterprise clients seeking embedded marketing teams, We Are Rosie curates and manages ongoing freelance squads, providing HR, ops, and compliance support as a managed service. Pricing is project-based and transparent, with detailed time records, invoicing, and payments included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom project-based pricing — no retainer, no subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
We Are Rosie product offering
Product offeringCore offering
We Are Rosie is a marketing talent marketplace that curates and matches vetted freelance marketers with brand clients. It sells three core service modules to enterprise and mid-market companies: Freelance Talent (fractional/expert placements), Embedded Teams (scaled in-house marketing squads), and Projects & Campaigns (custom A-teams for specific initiatives). Clients pay only for hours worked, with no retainer or subscription fees.
Product overview
We Are Rosie operates as a flexible marketing talent marketplace connecting Fortune 500 brands and fast-growing companies with exceptional freelance marketers. The platform offers three integrated service modules: Freelance Talent (on-demand fractional staffing across all marketing disciplines), Embedded Teams (enterprise-level in-house studio support with scalable freelancer integration), and Projects & Campaigns (custom team assembly for specific marketing initiatives). The ecosystem includes a community portal with networking and upskilling resources, an annual Rosie Awards program, and documented case studies demonstrating campaign results. All services are offered without retainer fees or subscriptions—clients pay only for hours worked.
Differentiator
Problem solved
Functional benefit
Products and services
- Freelance Talent Flexible fractional staffing marketplace connecting brands with 35,000+ vetted marketing professionals for part-time, project-based, or full-time engagements across all marketing disciplines. Targeted at enterprise and mid-market brands needing specialized marketing expertise without retainer obligations.
- Embedded Teams Fractional and embedded marketing team service for enterprise brands that provides flexible in-house studio capabilities, including creative, operational, and strategic support scaled to client needs. Includes HR, ops, compliance, payroll, and ongoing management as a managed service.
- Projects & Campaigns On-demand project-based staffing service that assembles custom A-teams of exceptional marketers to tackle specific campaigns or ambitious marketing initiatives without retainer requirements. Targeted at brands with discrete projects needing tailored team assembly.
Companies that use We Are Rosie
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
We Are Rosie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
We Are Rosie partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
We Are Rosie competitors and assessment
Company assessmentDirect peers
- Toptal: Curated freelance talent marketplace that has expanded aggressively into marketing and creative categories. Competes with We Are Rosie on quality-of-talent positioning and enterprise access, though Toptal spans far more disciplines beyond marketing.
- MarketerHire: Directly comparable marketing-only freelance talent marketplace that pre-vets marketers for brand and agency clients. Competes head-to-head for the same enterprise marketing talent wallet with a similar curated community and quick-matching model.
- 1000heads: Global social-media and brand-ambassador agency that blends embedded teams of marketing talent with strategic consulting. Directly comparable in servicing enterprise brand ambassador and social marketing talent needs.
- Aquent: Long-standing marketing, creative, and digital staffing firm placing both freelance and full-time talent into enterprise brand marketing organizations. Closest legacy analog to We Are Rosie's embedded-team model.
Broad incumbents
- Robert Half: Large publicly traded staffing firm with marketing, creative, and digital talent divisions. Operates a parallel but less curated model for placing freelance marketing professionals into enterprise engagements.
- Upwork: Largest generalist freelance marketplace with growing enterprise marketing offerings (Upwork Enterprise, Upwork Pro). Provides massive scale but lacks We Are Rosie's curation depth and 4Ps-style casting rigor.
- The Marketing Arm (Omnicom/IPA): Large Omnicom-owned agency specializing in brand experience, talent, and partnerships. Represents the legacy agency-side competition We Are Rosie displaces when brands move from AOR retainers to flexible talent models.
Emerging players
- GLG (Gerson Lehrman Group): Expert-network platform matching professionals to short-term paid engagements. Comparable curation and matchmaking infrastructure to We Are Rosie, though primarily serving research and advisory use cases rather than marketing execution.
- Catalant (now Galvanize): Enterprise marketplace for independent consultants and subject-matter experts. Overlaps with We Are Rosie's fractional-expert thesis at the higher end of the engagement spectrum, though focused on consulting rather than marketing execution.
Others
- Bullhorn (StarterHire / talent marketplace suite): Provides staffing-firm operating software and a marketplace layer used by marketing and creative recruiters. Indirectly competitive as infrastructure enabling traditional agencies to scale freelance marketing placement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
We Are Rosie social profiles
Digital presenceWe Are Rosie compliance and trust
Trust signalCompliance2 records
We Are Rosie financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Rosie leadership team
Management profileNumber of profiles
Profiles4 records
We Are Rosie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Rosie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Rosie
What does We Are Rosie do?
We Are Rosie is a marketing talent marketplace that curates and matches vetted freelance marketers with brand clients. It sells three core service modules to enterprise and mid-market companies: Freelance Talent (fractional/expert placements), Embedded Teams (scaled in-house marketing squads), and Projects & Campaigns (custom A-teams for specific initiatives). Clients pay only for hours worked, with no retainer or subscription fees.
Is We Are Rosie a public or private company?
We Are Rosie is a private company. It is classified as private equity controlled and is currently operating.
When was We Are Rosie founded?
We Are Rosie was founded in 2018. It employs 11 to 50 people.
Where is We Are Rosie based?
We Are Rosie is headquartered in Atlanta, United States, in the North America region.
How does We Are Rosie make money?
Two revenue lines are on record. Freelance Talent Placement / Marketplace Commission is the primary driver. The others are embedded / Managed Freelance Teams.
Who are We Are Rosie's main competitors?
Direct peers on record are Toptal, MarketerHire, 1000heads and Aquent. Broad incumbents are Robert Half, Upwork and The Marketing Arm (Omnicom/IPA). Emerging players are GLG (Gerson Lehrman Group) and Catalant (now Galvanize). Bullhorn (StarterHire / talent marketplace suite) is listed as an others.
Does We Are Rosie have an API?
No public API is recorded for We Are Rosie.
What industry is We Are Rosie in?
We Are Rosie's product category is Marketing Talent Marketplace. Its primary akta.pro industry code is MPAAAGAJ, Experiential Staffing & Brand Ambassadors. Its NAICS code is 541612 and its SIC code is 7361.