Amaya Industries

What Amaya Industries does

Amaya Industries is a privately held Bangladesh-based company that operates as the authorized distributor of Xiaomi consumer electronics in the country. The business sells Xiaomi, Redmi, and Mijia products directly to individual consumers through its proprietary e-commerce website (amaya.com.bd) and a physical service center at Alpana Plaza in Dhaka, supported by a head office at Rupayan Trade Centre (Banglamotor) and a registered address in Keraniganj. Service offerings include product authentication, warranty claim processing, and home delivery across Bangladesh, with differentiated SLAs of 1-3 business days inside Dhaka and 3-5 business days outside Dhaka. EMI financing is available through roughly twenty Bangladeshi banks across 12-36 month tenures, with payments processed via SSL Commerz.

The product portfolio spans the full Xiaomi ecosystem: multiple smart TV lines (Xiaomi TV S Mini LED, TV A Pro QLED, TV A, TV A2, and TV Max) from 32-inch to 100-inch displays using QLED, Mini LED, and standard LCD technologies; smartphones (Redmi Note 14 Pro+ 5G, Redmi Note 14 Pro 5G); wearables (Smart Band 10); tablets (Redmi Pad 2); monitors; audio products (Xiaomi Sound Outdoor, Redmi Buds 6 Play); home appliances (air purifiers, air fryers, smart ovens, dehumidifiers, humidifiers, vacuum cleaners, washing machines); kitchen appliances; and a broad accessories range. The company also distributes Amazon-branded rechargeable fans, providing modest diversification beyond Xiaomi.

Revenue is generated almost entirely through one-time hardware sales at unit-based pricing denominated in Bangladeshi Taka, supplemented by warranty and service-center operations. No recurring subscription, software, or services revenue stream is disclosed. The business operates with no parent company, no disclosed institutional investors, no disclosed funding history, and no disclosed leadership or headcount figures. Operating status is active based on current product listings, customer reviews, and visible service center and contact information. No revenue figure, founding date, or ownership structure is publicly disclosed in the available source material.

Name

Amaya Industries

Legal name

Amaya Industries

Website

https://amaya.com.bd

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaya Industries is the authorized distributor of Xiaomi consumer electronics in Bangladesh, selling Xiaomi, Redmi, and Mijia products directly to individual consumers via its e-commerce site and Dhaka service center with warranty support and EMI financing.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Wearables & Personal Electronics Distribution (CRAOACAI)

akta.pro secondary industries

Mobile Devices & Accessories Distribution (CRAOACAE), Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Consumer electronics retail
• Xiaomi authorized distributor
• Smart home appliances
• Smartphone distribution
• Home appliance retail

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Consumer Electronics Retail: Amaya Industries generates revenue through retail sales of Xiaomi consumer electronics products including TVs, air conditioners, phones, kitchen appliances, smart devices, wearables, and accessories. Revenue is generated through one-time product sales with no recurring component, supplemented by warranty services and potential service center operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amaya Industries is the authorized distributor of Xiaomi consumer electronics in Bangladesh. It sells Xiaomi smart TVs, smartphones, tablets, wearables, smart home appliances, kitchen appliances, audio devices, and accessories through its own e-commerce website (amaya.com.bd) and a physical service center in Dhaka, with warranty support and product authentication. It supplements product sales with home delivery, EMI financing through 19 partner banks, and a 30-day replacement guarantee on select products.

Product overview

Amaya Industries is an authorized distributor of Xiaomi products in Bangladesh, offering a diverse portfolio of consumer electronics and smart home devices. The product lineup includes multiple smart TV series (Xiaomi TV S Mini LED, TV A Pro QLED, TV A, TV A2, and TV Max) ranging from 32-inch to 100-inch displays with various display technologies including QLED, Mini LED, and standard LCD panels. The wearable category features the Smart Band 10 fitness tracker. Smartphone offerings include Redmi Note 14 Pro+ 5G and Redmi Note 14 Pro 5G. Home appliances encompass air purifiers (Smart Air Purifier 4 Lite and Compact), air fryers, smart ovens, dehumidifiers, humidifiers, vacuum cleaners, and air conditioners (Viomi A2 series). Additional products include tablets (Redmi Pad 2), monitors (Mi 23.8 Desktop Monitor 1C, Xiaomi Monitor A22i), audio devices (Xiaomi Sound Outdoor, Redmi Buds 6 Play), personal care items, office supplies, and accessories. The company also distributes Amazon-branded rechargeable fans.

Differentiator

Problem solved

Functional benefit

Products and services

• Xiaomi TV S Mini LED Series Premium smart TV lineup featuring Mini LED display technology with local dimming zones, 4K resolution, refresh rates up to 144Hz, Dolby Atmos audio, and Google TV OS, available in 55 to 98 inch sizes for Bangladesh consumers.
• Xiaomi TV A Pro QLED Series Mid-range smart TV series with QLED quantum dot display technology, 4K UHD resolution, MEMC motion smoothing, Dolby Audio support, and Google TV OS, available in 43 to 75 inch sizes for Bangladesh consumers.
• Xiaomi TV A Series Entry-level smart TV lineup with FHD and 4K display options, Google TV or Android TV OS, built-in Google Assistant, and budget-friendly pricing for Bangladesh consumers.
• Xiaomi TV A2 Series Full HD smart TV series with Android TV OS, Google Assistant built-in, Dolby Audio and DTS-X sound support, and bezel-less design for Bangladesh consumers.
• Xiaomi TV Max Series Large-format smart TV series with QLED display, 85 to 100 inch screen sizes, 4K resolution, high refresh rates, and premium audio with Dolby Atmos for Bangladesh consumers.
• Xiaomi Smart Band 10 Fitness tracker with 1.72-inch AMOLED touch display, 5ATM water resistance, heart rate and pulse oximeter sensors, Bluetooth 5.4 connectivity, 233mAh battery with magnetic charging, compatible with Mi Fitness app, for individual consumers.
• Redmi Note 14 Pro+ 5G Premium 5G smartphone featuring 6.67-inch AMOLED display, 200MP AI camera, Snapdragon 7s Gen 3 chipset, 5110mAh battery with 120W HyperCharge, IP68 water resistance, and AI features including Circle to Search and Google Gemini integration, for individual consumers in Bangladesh.
• Redmi Note 14 Pro 5G Mid-range 5G smartphone with 6.67-inch AMOLED display, 200MP camera, MediaTek Dimensity 7300-Ultra chipset, 5110mAh battery with 45W turbo charging, and AI features, for individual consumers in Bangladesh.
• Mi 23.8 Desktop Monitor 1C 23.8-inch Full HD monitor with 1920x1080 resolution, 60Hz refresh rate, 250cd/m² brightness, 6ms response time, and TUV Low Blue Light Certification, for individual consumers and home offices in Bangladesh.
• Xiaomi Monitor A22i 21.45-inch Full HD monitor with 1920x1080 resolution, 75Hz refresh rate, 3000:1 contrast ratio, and 250 nits brightness for individual consumers in Bangladesh.
• Redmi Pad 2 Tablet featuring 11-inch display with 2560x1600 resolution and 90Hz refresh rate, MediaTek Helio G100-Ultra processor, 6GB RAM, 128GB storage, 9000mAh battery with 18W charging, and Xiaomi HyperOS for individual consumers in Bangladesh.
• Xiaomi Smart Air Purifier 4 Lite Air purifier with 360m³/h PM CADR, covering 25-43m² area, HEPA filtration, real-time air quality monitoring, and smart connectivity for household consumers in Bangladesh.
• Xiaomi Smart Air Purifier 4 Compact Compact air purifier with 230m³/h particle CADR, covering 16-27m² area, HEPA filtration, and space-saving cylindrical design for household consumers in Bangladesh.
• Xiaomi Air Fryer Essential 6L 6L capacity air fryer with 1550W power, even cooking without flipping technology, and alloy basket material for household consumers in Bangladesh.
• Xiaomi Mijia Smart Electric Oven 32L 32L capacity smart oven with 1600W power, multiple cooking functions, and digital controls for household consumers in Bangladesh.
• Xiaomi Mijia Smart Dehumidifier 22L 22L/day dehumidifier with 4.5L water tank, 255W rated power, smart humidity control, and coverage for spaces up to demonstration capacity for household consumers in Bangladesh.
• Xiaomi Mijia Humidifier 2 Lite 4L capacity humidifier with 300m/h humidification capacity, low noise operation at 38dB, and SG plug compatibility for household consumers in Bangladesh.
• Xiaomi Mijia Vacuum Cleaner 2 Vacuum cleaner with 16000Pa suction power, 600W motor, HEPA filtration, 5-layer depth filtration, and 0.5L dust cup for household consumers in Bangladesh.
• Xiaomi Mijia Handheld Steam Iron Handheld steam iron with 160mL water tank, 1200W power, 30-second heating time, and 130°C panel temperature for household consumers in Bangladesh.
• Xiaomi Rechargeable Mini Fan Portable rechargeable fan with 4000mAh battery, 7 blades, 4 wind speeds, up to 18.5 hours battery life, and brushless DC motor for individual consumers in Bangladesh.
• Viomi A2 Air Conditioner Series Split-type non-inverter air conditioners available in 1, 1.5, and 2-ton capacities with R410A refrigerant, featuring energy-efficient cooling for rooms 12-50m² for household consumers in Bangladesh.
• Xiaomi Sound Outdoor Portable Bluetooth speaker for outdoor use, targeted at individual consumers in Bangladesh.
• Xiaomi Tag Bluetooth tracking tag for locating personal items, targeted at individual consumers in Bangladesh.
• Redmi Buds 6 Play Entry-level wireless earbuds for individual consumers in Bangladesh.
• Xiaomi 20W Fast Charging Power Adapter (Type-C) 20W USB Type-C fast charging adapter for individual consumers in Bangladesh.
• Xiaomi 6A Type-A to Type-C Cable 6A rated charging cable for fast data transfer and charging, targeted at individual consumers in Bangladesh.
• Xiaomi Wireless Keyboard and Mouse Combo 2.4GHz wireless keyboard and mouse combo with 104 keys, compatible with Windows 10, for individual consumers and home offices in Bangladesh.
• Xiaomi Mijia Gel Ink Pen (10pcs) Pack of 10 gel ink pens with 0.5mm lead diameter, made from ABS material, for individual consumers and offices in Bangladesh.
• Xiaomi Mijia Nail Clipper 5 Pcs Manicure Set 5-piece manicure set including nail clippers, oblique nail clipper, nail file, beauty scissors, and earpick spoon for individual consumers in Bangladesh.
• Mijia Front Load Washer Dryer 10.5kg 10.5kg capacity front-load washing machine with dryer function for household consumers in Bangladesh.
• Amazon HT-AF15 Remote Control Rechargeable Fan 15-inch rechargeable standing fan with 15000mAh battery, remote control, and up to 20 hours usage time for household consumers in Bangladesh.
• Amazon HT-AF30 Remote Control Rechargeable Fan 16-inch rechargeable standing fan with 30000mAh battery, remote control, copper motor, and up to 40 hours usage time for household consumers in Bangladesh.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• XiaomicoreChannel Partner/ Reseller/ DistributorAmaya Industries is the authorized distributor of Xiaomi products in Bangladesh. This partnership enables Amaya to sell genuine Xiaomi consumer electronics including TVs, smartphones, smart home devices, wearables, and accessories with official warranty support.
• SSL CommerzsupportingTechnology or IntegrationSSL Commerz provides payment gateway services enabling secure online transactions for Amaya's e-commerce operations. Featured on the website as the payment processing partner for card payments and EMI facilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Samsung Bangladesh (authorized retail network): Authorized retailers and Samsung Experience stores selling Samsung TVs, smartphones, wearables, and home appliances in Bangladesh. Closest parallel business model to Amaya (single-brand authorized distribution plus retail), differing only in brand portfolio.
• Symphony (Bangladesh): Leading Bangladesh mobile-phone brand with nationwide distribution, retail outlets, and a growing appliance portfolio. Overlaps with Amaya in smartphone and consumer-electronics distribution to the same Dhaka-centric customer base.
• Apple Authorized Resellers (e.g., iStore/iCentre equivalents in South Asia): Authorized Apple premium resellers running single-brand distribution-plus-retail models with warranty handling. Mirrors Amaya's authorized-distributor, warranty-backed, authenticity-driven value proposition for a different brand.
• Walton Bangladesh: Bangladesh's largest local electronics OEM and retailer selling TVs, refrigerators, air conditioners, smartphones, and home appliances through its own distribution and retail network. Competes with Amaya in TV, AC, and home appliance categories.

Regional players

• Mi India (Xiaomi India authorized retail/distribution): Xiaomi's authorized retail and distribution ecosystem in India (Mi Home stores, online mi.com/in, partner distributors). Same business model as Amaya (authorized Xiaomi distributor + retailer + service) but operating in India rather than Bangladesh.

Direct peers

• Transsion (Tecno/Infinix/itel) Bangladesh distribution: Authorized distribution of Transsion's Tecno, Infinix, and itel smartphone brands in Bangladesh via local partners. Closest structural analogue to Amaya — single-brand authorized distributor to Bangladesh's value-conscious phone buyers.
• Startech Bangladesh: Bangladesh's largest tech-product e-tailer selling laptops, smartphones, wearables, TVs, and accessories online. Direct competitor to Amaya.com.bd for online Xiaomi, wearable, and accessory sales.
• Daraz Bangladesh: Alibaba-owned marketplace selling Xiaomi, Samsung, and other consumer electronics directly to Bangladesh consumers. Competes head-on with Amaya on Xiaomi smartphone, wearable, and accessory sales via its own storefront and fulfillment.
• Pickaboo: Bangladesh-focused e-commerce retailer selling smartphones, smart devices, and home appliances. Overlaps Amaya in selling Xiaomi phones, wearables and accessories online to Bangladeshi consumers.
• Gadget & Gear: Authorized multi-brand consumer electronics retailer in Bangladesh with online store and physical outlets selling phones, TVs, smart devices, and accessories. Comparable authorized-reseller model, just anchored to different brands than Amaya's Xiaomi exclusive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amayaindustriesbd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaya Industries