AMBÁ
AMBÁ is a Uruguayan NGO founded in 2016 that restores ecosystems through rewilding in Sierras de Carapé and the Río Uruguay corridor, combining ecological restoration, community-based ecotourism, environmental education, and margay wildlife monitoring.
- Company typePrivate
- Founded2016
- HeadquartersRocha, Uruguay
- Headcount1–10
- GTM typeB2C
- OfferingServices
What AMBÁ does
AMBÁ is a Uruguayan non-governmental organization founded in 2016 in the Sierras de Carapé region of Rocha, dedicated to restoring the emotional link between humans and nature through ecological regeneration. The organization operates under a 'production of nature' model that integrates ecosystem restoration with community economic development, structured around two geographic projects: Proyecto Carapé (Sierras de Carapé spanning Rocha and Maldonado) and Proyecto Río Uruguay (biocultural corridor near Parque Nacional Esteros de Farrapos e Islas del Río Uruguay). Core activities include rewilding strategies, native forest regeneration, camera-trap wildlife monitoring (notably a Margay Monitoring Program that has individually identified 55+ margays), native seed collection and nursery operations, and development of sustainable infrastructure such as refuges and trails within the Cerro Negro Reserve's Centro de Regeneración. Ecotourism offerings — guided trekking on the Sendero de las Nubes, Mirador del Urubú visits, and community kayak schools at San Javier and Nuevo Berlín — double as engagement tools and revenue channels, with visitor participation reaching 2,000 in 2025 (up from 2024).
The organization is funded through a combination of individual donations (Programa de Socios / 'Soy Guardián' membership launched in 2025, plus DonarOnline project-specific giving), institutional grants from Butler Conservation Inc. and Wyss Foundation for land acquisition, and corporate sponsorships. Target stakeholders include rural communities and local entrepreneurs in Sierras de Carapé and Río Uruguay, primary/secondary/UTU schools across Paysandú, Río Negro, and Soriano departments for environmental education, individual conservation donors, and global conservation institutions. The organization maintains strategic alliances with Wildlife Conservation Society (WCS Argentina y Cono Sur), The Nature Conservancy, Banco de Bosques, Sistema B Uruguay, Instituto Felinos do Aguaí, REWILD, SPVS, and Guyer & Regules (legal counsel), alongside an Advisory Council that includes a Grant Thornton partner and a nature cinematographer.
AMBÁ firmographics
Firmographics- Name
- AMBÁ
- Legal name
- Ambá
- Website
- https://amba.org.uy
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMBÁ is a Uruguayan NGO founded in 2016 that restores ecosystems through rewilding in Sierras de Carapé and the Río Uruguay corridor, combining ecological restoration, community-based ecotourism, environmental education, and margay wildlife monitoring.
- Ownership category
- akta.pro rank
AMBÁ industry classification
Industry- Product category
- Environmental Conservation and Ecological Restoration
- NAICS
- Support Activities for Forestry (1153), Administration of Conservation Programs (92412), Forest Nurseries and Gathering of Forest Products (11321)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Nature, Biodiversity & Ecosystem Conservation (BPADALAE)
- akta.pro secondary industries
- Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK)
Keywords
Where AMBÁ is headquartered
LocationHeadquarters
- HQ city
- Rocha
- HQ country
- Uruguay
- HQ region
- Latin America
Offices3 records
Markets served
AMBÁ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Membership Program (Socios): Individual supporters contribute through a membership program ('Soy Guardián') or by supporting specific projects: Kayaks para Todos, Yerba Mate restoration, Environmental Education, or Margay monitoring. Donations are accepted via DonarOnline platform.
- Foundation and Institutional Funding: Funding from Butler Conservation, Inc., Wyss Foundation, and other conservation organizations for land acquisition and project implementation in both Uruguay and Argentina.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AMBÁ product offering
Product offeringCore offering
AMBÁ is a Uruguayan non-profit organization that delivers ecological restoration and conservation programs through two geographic projects: Proyecto Carapé in Sierras de Carapé (Rocha and Maldonado) and Proyecto Río Uruguay. It sells nature tourism experiences (guided trekking, kayak programs), runs a Centro de Regeneración for native forest restoration and environmental education, and operates a Margay wildlife monitoring program. The organization funds its work through a membership/donation program (Programa de Socios) and institutional grants, while supporting local communities through regenerative economic development.
Product overview
AMBÁ is a non-profit organization that operates a portfolio of ecological conservation and nature tourism programs rather than a traditional tech product. The main offerings include two geographic conservation projects (Proyecto Carapé in Sierras de Carapé and Proyecto Río Uruguay), supplemented by ecotourism services at both locations, a Centro de Regeneración for restoration activities, a Margay monitoring program, and a membership/donation program. These interconnected programs work together under the 'production of nature' model to restore ecosystems and reconnect humans with nature.
Differentiator
Problem solved
Functional benefit
Products and services
- Proyecto Carap{\'e} A conservation initiative focused on preserving the natural heritage of Sierras de Carap{\'e}, covering territories in Rocha and Maldonado departments, with goals of ecosystem integrity and promoting sustainable development models based on conservation and local identity.
- Proyecto R{\'i}o Uruguay A biocultural corridor project aimed at consolidating protected areas for species and habitat conservation, climate response capacity, and sustainable development of tourism, education, and scientific activities in the R{\'i}o Uruguay region.
- Ecoturismo - R{\'i}o Uruguay Nature tourism experiences including kayak programs for schools and the 'Kayaks para Todos' initiative, offering guided water navigation activities in the protected area of Parque Nacional Esteros de Farrapos e Islas del R{\'i}o Uruguay.
- Ecoturismo - Sierras de Carap{\'e} Nature tourism experiences in the Sierras de Carap{\'e} region, including the 'Sendero de las Nubes' trekking trail, 'Mirador del Urub{\'u}' viewpoint, and visits to the Centro de Regeneraci{\'o}n.
- Centro de Regeneraci{\'o}n A regeneration center within the Cerro Negro reserve where ecological restoration practices are conducted, including native forest regeneration, environmental education, and species monitoring activities.
- Programa de Monitoreo del Margay A wildlife monitoring program using camera traps to track margay (Leopardus wiedii) populations in the serrano forests, contributing to biodiversity conservation and ecosystem health assessment, with 55 individuals documented through camera trap identification.
- Programa de Socios A membership/donation program allowing supporters to contribute to specific conservation projects including Kayaks para Todos, Yerba Mate restoration, Environmental Education, and Margay monitoring, through the DonarOnline platform.
Quantifiable outcome
- 55 margay individuals documented through camera trap identification
- +2 more outcomes
Companies that use AMBÁ
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
AMBÁ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AMBÁ partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- WCS Argentina y Cono SurcoreWildlife Conservation Society collaborating on the Río Uruguay biocultural corridor project for conservation and sustainable management.
- The Nature Conservancy (TNC)coreInternational conservation organization co-managing the Río Uruguay conservation corridor between Uruguay and Argentina.
- Banco de BosquescoreLocal conservation organization working on land acquisition and donation to national parks in Uruguay.
- Sistema B UruguayminorB Corporation network supporting impact-driven organizations in Uruguay.
- Instituto Felinos do AguaíminorOrganization focused on wild cat conservation and research in South America.
- REWILDminorRewilding initiative contributing to ecosystem restoration strategies.
- SPVS (Sociedade de Proteção da Vida Selvagem)minorBrazilian wildlife protection organization collaborating on conservation efforts.
- Guyer & RegulesminorUruguayan law firm providing legal support to AMBÁ's organizational operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
AMBÁ competitors and assessment
Company assessmentBroad incumbents
- Fundación Vida Silvestre Argentina: Long-established Argentine conservation NGO (WWF affiliate) operating across habitat protection, species conservation, and environmental policy. Comparable mission and broader regional portfolio, but materially larger and more institutionalized than AMBÁ.
- WCS Argentina y Cono Sur: Wildlife Conservation Society's Southern Cone program, a core AMBÁ partner. Operates similar biocultural corridor and species conservation projects in Argentina and Uruguay with vastly greater resources and global brand recognition.
- Rewilding Europe: European rewilding organization that pioneered the modern 'rewilding' framework AMBÁ explicitly invokes. Same philosophical model and ecosystem-services framing, but operating at a much larger scale across multiple European landscapes.
Direct peers
- Instituto Felinos do Aguaí: Brazilian wild cat conservation and research organization partnered with AMBÁ. Closely aligned with AMBÁ's margay monitoring and small-cat conservation work, operating similar camera-trap-based individual identification programs across southern Brazil.
- Karumbé: Uruguayan marine and freshwater conservation NGO focused on sea turtles and aquatic ecosystems. Shares AMBÁ's NGO scale, Uruguayan base, donor-dependent model, and community-led environmental education approach.
- Aves Uruguay: Uruguayan bird and biodiversity conservation NGO (BirdLife partner). Operates in overlapping geographies with comparable member/donor funding models, environmental education programs, and reserve-management activities.
- Rewilding Argentina: Argentine rewilding-focused NGO working on ecological restoration and species reintroduction across the Argentine Pampas, Chaco, and Iberá. Directly comparable to AMBÁ in mission, rewilding methodology, and South American geography — and a natural trans-border partner along the proposed Uruguay-Argentina corridor.
- Banco de Bosques: Uruguayan conservation organization already working with AMBÁ on land acquisition and donation to national parks. Operates in the same geography with the same conservation-finance-and-policy playbook, making it a clear direct peer.
Regional players
- Guyra Paraguay: One of the most established conservation NGOs in the Southern Cone, focused on biodiversity monitoring, reserve management, and environmental education in Paraguay. Comparable in NGO scale and mission, though operating in a neighboring country rather than directly competing.
- SPVS (Sociedade de Proteção da Vida Selvagem): Brazilian wildlife protection organization collaborating with AMBÁ. Comparable conservation NGO model with similar reliance on international grants, ecotourism, and community engagement in southern Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMBÁ social profiles
Digital presenceAMBÁ financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMBÁ leadership team
Management profileNumber of profiles
Profiles12 records
AMBÁ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMBÁ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMBÁ
What does AMBÁ do?
AMBÁ is a Uruguayan non-profit organization that delivers ecological restoration and conservation programs through two geographic projects: Proyecto Carapé in Sierras de Carapé (Rocha and Maldonado) and Proyecto Río Uruguay. It sells nature tourism experiences (guided trekking, kayak programs), runs a Centro de Regeneración for native forest restoration and environmental education, and operates a Margay wildlife monitoring program. The organization funds its work through a membership/donation program (Programa de Socios) and institutional grants, while supporting local communities through regenerative economic development.
Is AMBÁ a public or private company?
AMBÁ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMBÁ founded?
AMBÁ was founded in 2016. It employs 1 to 10 people.
Where is AMBÁ based?
AMBÁ is headquartered in Rocha, Uruguay, in the Latin America region.
How does AMBÁ make money?
Two revenue lines are on record. Donations and Membership Program (Socios) is the primary driver. The others are foundation and Institutional Funding.
Who are AMBÁ's main competitors?
Broad incumbents on record are Fundación Vida Silvestre Argentina, WCS Argentina y Cono Sur and Rewilding Europe. Direct peers are Instituto Felinos do Aguaí, Karumbé, Aves Uruguay, Rewilding Argentina and Banco de Bosques. Regional players are Guyra Paraguay and SPVS (Sociedade de Proteção da Vida Selvagem).
Does AMBÁ have an API?
No public API is recorded for AMBÁ.
What industry is AMBÁ in?
AMBÁ's product category is Environmental Conservation and Ecological Restoration. Its primary akta.pro industry code is BPADALAE, Nature, Biodiversity & Ecosystem Conservation, with a secondary code of IMAMAJAH, Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian). Its NAICS code is 1153 and its SIC code is 800.