REWILD SOCIAL LIMITED

What REWILD SOCIAL LIMITED does

Rewild Social Limited operates a consumer mobile application, available on iOS and Google Play, that facilitates real-world meetups between individuals based on shared interests, anchored by a curated network of vetted independent venues and partner-hosted social events. The platform combines a user verification process, an in-app reward redemption system activated via check-in at partner venues, and event discovery and booking functionality, with event ticketing supported through links to external platforms such as Eventbrite. The product is structured as a single mobile app with an optional monthly Rewild+ subscription tier that adds premium rewards and advanced filters on top of the free core experience.

The company is headquartered at Suite 6140 Unit 3a, 34-35 Hatton Garden, Holborn, London, and is launching first in Manchester with stated plans to expand city-by-city across the United Kingdom. The current business model is freemium on the consumer side with venue partnerships offered at no cost in exchange for marketing and footfall, indicating an investment in network build-out ahead of monetization. The venue partner network spans cafes, bars, restaurants, and community spaces, with Common Ground Cafe, The Makers' Room, and Neighbourhood Social named as flagship partners.

The company is founder-led by Niall Hanlon and operates as an independent private limited company in the UK with no institutional investors, parent entities, or funding rounds disclosed in the source material. The strategic narrative positions Rewild as a research-led social prescribing tool addressing the UK loneliness epidemic, supported by outreach to UK academic institutions for wellbeing validation. Distribution is direct-to-consumer via app stores, with no disclosed headcount, revenue, or paid subscriber figures at this stage.

Name

REWILD SOCIAL LIMITED

Legal name

Rewild Social Ltd.

Website

https://rewild.social

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Rewild Social Limited is a UK-based consumer mobile app that helps individuals arrange real-world meetups at vetted independent venues and partner-hosted events, offering in-app rewards and an optional Rewild+ subscription tier.

Ownership category

akta.pro rank

Product category

Social Connection Mobile App

akta.pro primary industry

Interest-Based Communities & Forums (BPAMABAC)

akta.pro secondary industry

General-Purpose Social Networks (BPAMABAA)

Keywords

• Social meetup app
• Real-world connection
• Venue rewards platform
• Curated community events
• Loneliness intervention app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Rewild+ Premium Subscription: Optional premium subscription offering enhanced features including premium rewards and advanced filters. Subscription revenue supports maintaining the free core platform and funds community mission.
2. Venue Partnership (Free Tier): Current model has no subscription fees for venue partners. Venues provide welcome offers when meetups occur in exchange for free marketing and promotion. This is likely a growth-stage investment before monetization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Rewild Social operates a consumer mobile application that helps individuals form real-world social connections through interest-based meetups hosted at vetted local venues, where the venue is rewarded for hosting. The platform combines smart matching of users by shared interests, a curated network of safety-vetted venues, and a calendar of Rewild Events (such as wellness mornings, creative workshops, and seasonal socials) to combat loneliness and drive in-person community engagement, launching first in Manchester, UK.

Product overview

Rewild operates as a single unified mobile app with an optional premium subscription tier (Rewild+). The core platform enables users to discover nearby people, connect based on shared interests, browse verified partner venues and curated events, check in to unlock rewards, and arrange real-world meetups. The Rewild+ subscription adds premium rewards and advanced filters as a paid enhancement to the free core experience. Venue and event partners form a curated network of vetted independents, not separate product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Rewild App A free-to-download consumer mobile application for iOS and Android that helps users find and meet people nearby who share their interests in vetted local venues, with venue hosts rewarded for hosting meetups and access to curated community events. Designed for individual adults seeking real-world social connections as a wellbeing-first alternative to dating apps.
• Rewild Events A curated programming layer within the Rewild platform offering scheduled community events such as wellness mornings, creative workshops, and seasonal socials that bring members together around shared interests in vetted venues.

Quantifiable outcome

• 94% of people value suggested safe venues
• +5 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Common Ground CafecoreChannel Partner/ Reseller/ DistributorVerified venue partner offering free espresso-based coffee with pastry purchase as reward. Featured as flagship venue partner demonstrating Rewild's local cafe rewards model.
• The Makers' RoomcoreChannel Partner/ Reseller/ DistributorVerified venue partner offering 2-for-1 creative sessions including painting, ceramics, or craft workshops. Represents Rewild's experiential reward category beyond food and drink.
• Neighbourhood SocialcoreChannel Partner/ Reseller/ DistributorVerified venue partner offering 20% off first visit on all food and drink. Represents Rewild's restaurant and bar partner category.
• UK Academic InstitutionscoreStrategic or Co-development PartnerActive partnerships sought with UK universities to rigorously test and validate Rewild's impact on wellbeing. Goal to publish research findings and build evidence-based credibility for social prescribing model.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Friender: Friend-finding swipe app focused on platonic connections and offline meetups. Direct competitor to Rewild's interest-based matching and real-world-meetup positioning, though without venue vetting or rewards.
• Timeleft: App that matches groups of strangers for weekly dinners at partner restaurants, with verified venues and curated offline social experiences. Closest analog to Rewild's verified-venue + reward + group-meetup model, particularly in the European market.
• Bumble BFF: Friend-finding mode within the Bumble app targeting the same use case as Rewild: adults seeking platonic, real-world connections. Competes head-to-head for the same user persona, though Bumble is a swipe-based dating app parent rather than a venue-curated meetup platform.
• Meetup: Long-standing platform for organizing and discovering local in-person interest-based groups and events. Most directly comparable to Rewild's curated-venue, interest-driven real-world meetup model, though Meetup relies on user-generated groups rather than vetted venues.
• CitySocializer: UK-founded social discovery platform that organized real-world activities and interest-based meetups for adults. Directly comparable UK-anchored competitor addressing the same loneliness-and-friendship gap Rewild targets.
• Huggle: Location-based app for finding like-minded people nearby to meet up with in real life. Targets the same platonic-friendship and meetup discovery use case as Rewild, though without the curated-venue layer and reward mechanism.

Emerging players

• Luma: Event discovery and ticketing platform widely used for curated community events, meetups, and social gatherings. Comparable on the event-discovery side of Rewild's product, with overlapping target audience of organizers seeking engaged in-person attendees.
• Peanut: Social app for women to find friends, community, and support through meetups and group chats. Comparable on the women-targeted, meetup-driven social-discovery thesis, with overlap on Rewild's interest-based matching and offline-event use cases.
• Partiful: Venture-backed event creation and invite platform popular with younger demographics for hosting curated social gatherings. Comparable to Rewild's event-discovery and booking functionality, though Partiful focuses on host-driven events rather than vetted-venue meetups.

Broad incumbents

• Nextdoor: Neighborhood-level social network connecting local residents. Comparable on the local-community and offline-connection thesis, though broader in scope than Rewild's venue-curated interest-based meetups and not focused on the loneliness use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REWILD SOCIAL LIMITED