Ambrosiussen The Business Accountants

What Ambrosiussen The Business Accountants does

Ambrosiussen The Business Accountants, now operating as Forge Business Accountants (Forge), is a privately held accounting and business advisory practice founded in 1988 in Toowoomba, Queensland, Australia. The firm was rebranded to Forge in 2026 after nearly 40 years under the original name, while retaining the same team, client relationships, and commitment to local businesses, families, and individuals in the Toowoomba region. Forge is structured as a partnership led by Sam Wright and Tania Collie, supported by a small team of accountants and administration staff.

The firm's service portfolio spans Taxation Services and proactive Taxation Planning, Self-Managed Super Funds (SMSF) compliance and administration, Business Edge (an ongoing advisory partnership), Business Startups, and Business Purchases (acquisition support). The technology stack is entirely conventional: the firm operates as a traditional professional services practice with no proprietary platform, public API, or disclosed AI capabilities. Delivery occurs through face-to-face consultations at the Toowoomba office supplemented by phone and email.

Forge generates revenue primarily through recurring advisory engagements and compliance fees (subscription-style recurring relationships), complemented by project-based fees for business transactions, setups, and SMSF administration. Pricing is custom-quoted per engagement following an initial obligation-free conversation, with no public pricing tiers. Go-to-market is relationship-led and referral-driven, supplemented by organic social media (LinkedIn, Instagram, Facebook) and a Resources/Insights content hub. The customer base consists of small-to-medium business owners, family businesses, SMSF trustees, and not-for-profit organisations in the Toowoomba region.

Name

Ambrosiussen The Business Accountants

Legal name

Forge Business Accountants

Website

https://ambrosiussen.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Forge Business Accountants (formerly Ambrosiussen The Business Accountants) is a Toowoomba, Queensland-based accounting and business advisory partnership serving SMBs, family businesses, and individuals with tax, SMSF, and business advisory services through recurring and project-based engagements.

Ownership category

akta.pro rank

Product category

Accounting & Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

Transaction Tax Structuring & Deal Advisory (BPAHAOAJ), Estate Planning & Trust Structuring Advisory (FSAEAKAC)

Keywords

• Business accounting services
• Taxation planning
• SMSF compliance
• Business advisory services
• Tax compliance services

Headquarters

HQ city

Toowoomba City

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Accounting Services: Ongoing advisory partnerships and compliance services including tax planning, tax returns, business advisory, SMSF compliance and administration, and business purchase/sale advisory. Revenue is generated through recurring client relationships and project-based engagements for business transactions and setups.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ambrosiussen The Business Accountants (now operating as Forge Accountants) is a Toowoomba-based professional accounting and business advisory firm delivering taxation compliance, proactive tax planning, SMSF compliance and administration, business startup setup, business purchase advisory, and ongoing Business Edge advisory partnerships for small-to-medium businesses, families, and individuals in regional Queensland.

Product overview

Forge Accountants (formerly Ambrosiussen The Business Accountants) is a unified accounting and business advisory firm offering a portfolio of interconnected services. The core offerings include Taxation Services and Taxation Planning for compliance and strategic tax management, Business Edge for ongoing advisory partnerships, Business Startups and Business Purchases for business lifecycle transitions, and Self-Managed Super Funds for SMSF compliance and administration. The firm positions itself as business advisors focused on clarity and long-term decision-making rather than reactive compliance-only services.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Edge Ongoing advisory partnership providing continuous business guidance and support for clients seeking long-term strategic direction, designed for small-to-medium business owners.
• Business Purchases Informed acquisition support helping clients evaluate, appraise, and navigate the process of purchasing a business including due diligence and financing advice for prospective buyers.
• Business Startups Business setup service guiding new business owners through entity selection, structure setup, and foundational accounting requirements.
• Self-Managed Super Funds Compliance and administration services for self-managed super funds including annual ATO compliance, tax return preparation, financial statements, and arranging external audits.
• Taxation Planning Proactive year-round tax planning and strategy services to optimize tax positions and support long-term financial outcomes for businesses and individuals.
• Taxation Services Tax returns and compliance services covering preparation and lodgement for individuals, businesses, trusts, and self-managed super funds.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WülfeminorOthersWebsite development and design partner responsible for the Forge Business Accountants website. Located at https://www.wulfe.company/. Credited in website footer as the site developer.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• RSM Australia: Australian member of the RSM global network, providing audit, tax, and consulting to mid-market businesses. Comparable in serving the mid-market segment but at a substantially larger scale and broader geographic footprint.
• Crowe Australasia: Australasian accounting and advisory network with both metropolitan and regional coverage. Comparable in core tax and advisory services to SMEs and family businesses, but with materially greater scale, geographic reach, and service breadth.
• BDO Australia: Large Australian member firm of the BDO global accounting network. Comparable in core tax, audit, and advisory services to SMBs, but operates at significantly greater scale and with broader service breadth than a regional boutique like Forge.

Direct peers

• Hall Chadwick: Mid-tier Australian accounting firm with multiple regional offices serving SMEs, family businesses, and individuals. Comparable in scale, customer segments (local business owners), and breadth of tax and advisory services.
• Kelly+Partners Group Holdings: ASX-listed Australian accounting and advisory firm focused on SME and family business clients with a relationship-led, partner-driven model. Highly comparable in target customer (SMB owners, family businesses), service mix (tax, advisory, SMSF), and recurring engagement philosophy.
• Bentleys: Australian network of independent accounting and advisory firms serving SMEs, family businesses, and high-net-worth individuals. Highly comparable in advisory-led positioning, regional office structure, and SMSF / business advisory service mix.
• Findex: Large Australian accounting and advisory firm with deep regional and rural presence, including Queensland offices. Comparable in serving regional SMEs and primary-producer clients and in offering tax, business advisory, and SMSF services.
• Pitcher Partners: Australian mid-tier accounting, tax, and advisory network with strong regional presence. Comparable in target customer base (SMBs, family businesses, individuals) and in the mix of compliance, advisory, and business transaction services.
• William Buck: Australian mid-tier accounting and advisory firm with regional offices across multiple states. Comparable in serving owner-managed and family businesses, and in shifting the service mix from compliance toward higher-value advisory work.
• HLB Mann Judd: Mid-tier Australian accounting and advisory network with strong regional presence across multiple states. Comparable in serving owner-managed businesses, offering tax and business advisory, and operating through a partnership model with regional offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/forgeaccountants
• LinkedInlinkedin.com/company/ambrosiussen-accountants-&-advisors
• Instagraminstagram.com/forge.accountants

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambrosiussen The Business Accountants