AMEO - Associação da Medula Óssea do Estado de São Paulo

What AMEO - Associação da Medula Óssea do Estado de São Paulo does

AMEO - Associação da Medula Óssea do Estado de São Paulo is a Brazilian nonprofit civil association founded in 2010 and headquartered in São Paulo, Brazil. Its mission is to support patients undergoing bone marrow transplantation and to expand Brazil's bone marrow donor registry (REDOME). The organization operates two physical support houses — Casa de Apoio (Casinha) and Casa do Transplante AMEO — co-located near the Hemocentro da Santa Casa de Misericórdia de São Paulo, providing free accommodation, food baskets, hygiene supplies, transportation subsidies, social work services, and emotional support to low-income SUS patients and their families traveling for treatment.

The organization's product portfolio extends beyond housing into educational and data programs. "Educar para Doar" delivers school-based awareness campaigns on blood and bone marrow donation; "Capacitar para Curar" produces illustrated patient education materials and the GUIA DO TMO multilingual mobile application covering all transplant stages; "Mapa do Transplante" is a data visualization platform presenting anonymized bone marrow transplant statistics across Brazil; and "Podcast Superviventes" shares survivor stories. AMEO also runs the DECH (Graft-versus-Host Disease) consultative council and provides PRONON-funded training for bone marrow transplant data managers.

AMEO generates no fee-based revenue. Funding flows from five streams: individual donations via the Vakinha crowdfunding platform, the Nota Fiscal Paulista fiscal-credit donation program (each note up to R$265), corporate partnerships (Banco Itaú, Central Nacional UNIMED, Astellas, Lojas Pernambucanas) channeled largely through the PRONON government incentive program, in-kind corporate volunteer days, and event-based fundraising (bazaars, bingo). The organization maintains regulatory standing through CMDCA registration, LGPD compliance, independent audits by GF Auditoria Independente, and institutional partnerships with REDOME, INCA, SBTMO, ABRALE, ABHH, and Santa Casa de Misericórdia de São Paulo.

Name

AMEO - Associação da Medula Óssea do Estado de São Paulo

Legal name

AMEO - Associação da Medula Óssea do Estado de São Paulo

Website

https://ameo.org.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AMEO is a São Paulo–based nonprofit founded in 2010 that supports bone marrow transplant patients through free housing, social assistance, and education, while recruiting donors for Brazil's REDOME registry via school programs and the Nota Fiscal Paulista tax-credit donation system.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others

Revenue model

1. Individual Donations: Online donations through Vakinha crowdfunding platform, allowing supporters to contribute any amount to AMEO's operations and patient support services.
2. Nota Fiscal Paulista Program: Fiscal note donation program where consumers donate their ICMS tax credits to AMEO. Individual notes can generate up to R$265 for the organization.
3. Corporate Partnerships: Financial and in-kind support from companies including Banco Itaú, Central Nacional UNIMED, Astellas, and Loja Pernambucanas for specific projects and operational costs.
4. PRONON Funding: Government program (Programa Nacional de Apoio a Atenção Oncológica) that allows companies to redirect taxes to support cancer and bone marrow transplant related projects.
5. Event Fundraising: Revenue from bazaars, bingo events, and similar fundraising activities to support patient housing and care services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

AMEO is a nonprofit civil association (associação civil sem fins lucrativos) based in São Paulo, Brazil that supports bone marrow transplant patients and donors by providing free housing, food, transportation, and educational assistance throughout the transplant journey. The organization operates as a civil society association focused on removing logistical and financial barriers for individuals undergoing or facilitating bone marrow transplantation.

Product overview

AMEO is a nonprofit healthcare association that operates as a service-oriented organization rather than a technology product company. Its core offerings center on patient support services (Casa de Apoio providing free accommodation and social assistance), educational programs (Educar para Doar, Capacitar para Curar with manuals and app), community awareness initiatives (lectures, podcast, solidary birthday program), and administrative programs (Nota Fiscal donation). The Mapa do Transplante serves as a data visualization platform. All services work together to support bone marrow transplant patients from pre-diagnosis through post-treatment recovery, while also working to increase donor registration in the REDOME registry.

Differentiator

Problem solved

Functional benefit

Brands

• Educar para Doar: Educational project that visits schools to raise awareness about voluntary blood donation among children and youth
• Capacitar para Curar
• #DeAmorAoSeuCupom
• A Casinha

Products and services

• Patient Housing Services Free temporary housing provided to bone marrow transplant patients and their accompanying family members during the transplant treatment period in São Paulo. The service targets low-income patients who must travel for treatment and cannot afford lodging.
• Food Assistance Program Free meals and nutritional support provided to bone marrow transplant patients, donors, and their accompanying family members during the treatment period. The service addresses the dietary needs of immunocompromised patients.
• Transportation Services Free transportation services provided to bone marrow transplant patients and donors traveling to and from medical appointments, hospitals, and treatment centers. The service targets individuals without reliable transport.
• Educational Support Program Educational support and informational resources provided to bone marrow transplant patients, donors, and their families to help them understand the transplant process, post-transplant care, and related medical procedures.
• Donor Support Services Support services provided to bone marrow donors, including logistical assistance and care coordination during the donation process.

Quantifiable outcome

• 19,500+ bone marrow donors registered
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• REDOME (Registro Nacional de Doadores de Medula Óssea)coreStrategic or Co-development PartnerREDOME is Brazil's national bone marrow donor registry managed by INCA. AMEO works closely with REDOME to register bone marrow donors, update donor information, and facilitate the search for compatible donors for patients needing transplants. The partnership enables AMEO to channel potential donors to the national registry.
• SBTMO (Sociedade Brasileira de Transplante de Medula Óssea)coreStrategic or Co-development PartnerBrazilian Society of Bone Marrow Transplantation. AMEO collaborates with SBTMO on advocacy efforts and participated in joint mobilization to reverse Ministry of Health restrictions on bone marrow imports, successfully protecting patient access to international donor searches.
• ABRALE (Associação Brasileira de Linfoma e Leucemia)coreStrategic or Co-development PartnerBrazilian Association of Lymphoma and Leukemia. Partnered with AMEO and other organizations in advocacy efforts to protect bone marrow transplant patient rights and ensure access to international donor searches.
• ABHH (Associação Brasileira de Hematologia, Hemoterapia e Terapia Celular)coreStrategic or Co-development PartnerBrazilian Association of Hematology, Hemotherapy and Cell Therapy. Collaborated with AMEO and other entities in joint advocacy efforts regarding bone marrow import policies affecting transplant patients.
• Hemocentro da Santa Casa de Misericórdia de São PaulocoreStrategic or Co-development PartnerMajor blood center and bone marrow transplant facility. AMEO conducts bone marrow donor registration at this location and provides support services for patients undergoing treatment at Santa Casa. Most donor registrations are performed in partnership with this institution.
• Lojas PernambucanasminorChannel Partner/ Reseller/ DistributorMajor retail chain that donates clothing and goods for AMEO's bazaar fundraising events, which generate revenue for patient support services.
• Ateliê Cris FabretiminorChannel Partner/ Reseller/ DistributorCraft workshop that provides free workshops for patients at AMEO's support house, including sachets and foot spa activities for patient wellbeing.
• Thermo Fisher ScientificminorChannel Partner/ Reseller/ DistributorScientific company that conducted corporate volunteer day where employees painted walls at AMEO's support house as part of company's corporate responsibility program.
• Brechós My WayminorChannel Partner/ Reseller/ DistributorChain of three second-hand clothing stores in São Paulo (Perdizes, Lapa, Vila Mariana) that partners with AMEO's Doe AMEO project to support fiscal note donations.
• Vakinha (crowdfunding platform)minorChannel Partner/ Reseller/ DistributorBrazilian crowdfunding platform used by AMEO for online donations, allowing supporters to contribute to various AMEO projects and patient support services.
• INCA (Instituto Nacional de Câncer)coreStrategic or Co-development PartnerBrazil's national cancer institute that coordinates REDOME and hosts the annual REDOME conference where AMEO participates.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• SBTMO - Sociedade Brasileira de Transplante de Medula Óssea: Brazilian professional society for bone marrow transplantation that partners with AMEO on advocacy and registry issues. Adjacent professional body rather than a competitor—serves medical professionals rather than patients directly.
• ABHH - Associação Brasileira de Hematologia, Hemoterapia e Terapia Celular: Brazilian professional society for hematology and cell therapy that collaborates with AMEO on advocacy. Adjacent rather than competitive—focused on professional standards and physician education rather than direct patient services.
• Fundação Oncocentro de São Paulo: São Paulo state cancer data and research organization that operates in the same geographic and patient-population space as AMEO but focuses on epidemiological data and registry rather than direct patient services.

Regional players

• The Leukemia & Lymphoma Society (LLS): Large US-based nonprofit supporting blood cancer patients through research funding, education, and direct patient aid. Comparable mission to AMEO in the bone marrow transplant and hematology space but operates in a different geography and at a much larger scale.
• Be The Match: US-based nonprofit operating the world's largest bone marrow donor registry, with patient support, donor recruitment, and educational content analogous to AMEO's REDOME-focused work. Operates in a different geography but pursues the same mission of connecting transplant patients with compatible donors.

Broad incumbents

• Hospital de Amor (formerly Hospital do Câncer de Barretos): One of Brazil's largest cancer treatment and research institutions, with extensive patient support, housing, and donor-funded programs. Larger and broader in scope than AMEO but overlapping substantially in patient-navigation and support services for low-income cancer patients.
• INCA - Instituto Nacional de Câncer: Brazil's federal cancer institute that administers REDOME and hosts the national donor registry. A core institutional partner of AMEO and a much larger entity, operating broadly in cancer policy, research, and registry coordination.

Direct peers

• Casa Durval Paiva: Brazilian nonprofit providing free housing, food, and psychosocial support to children with cancer and their families during treatment. Operates a support-house model in northeastern Brazil that is structurally analogous to AMEO's Casa de Apoio.
• GRAACC - Grupo de Apoio ao Adolescente e à Criança com Câncer: Brazilian nonprofit offering pediatric cancer treatment and family support services, including housing assistance for traveling families. Highly comparable to AMEO's Casa de Apoio model for low-income patients requiring treatment away from home.
• ABRALE - Associação Brasileira de Linfoma e Leucemia: Brazilian nonprofit providing patient support and advocacy for lymphoma, leukemia, and other blood cancers—the same patient population AMEO serves. ABRALE is a direct peer because it operates overlapping patient-navigation, education, and policy-advocacy services in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AMEO-Associa%C3%A7%C3%A3o-da-Medula-%C3%93ssea-171866986189603
• Instagraminstagram.com/ameomedulaossea
• LinkedInlinkedin.com/company/ameomedula%C3%B3ssea

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AMEO - Associação da Medula Óssea do Estado de São Paulo