Brechó da Juli

What Brechó da Juli does

Brechó da Juli LTDA is a Brazilian online consignment marketplace for authenticated pre-owned luxury bags and accessories, founded in 2017 in Rio de Janeiro by lawyer-entrepreneur Juliana Nogueira Batista and operating as a private limited company (CNPJ 29.777.908/0001-98). The platform functions as an intermediary between individual sellers who consign pre-owned luxury items and individual buyers who purchase them through the company's own e-commerce website, with nationwide Brazil delivery via Correios (Sedex). The core technology stack is a self-serve e-commerce storefront supplemented by an internal curation workflow and integrations with four international third-party authentication firms (Real Authentication, Entrupy, Legit Grails, Poizon) used when in-house review is inconclusive; the company backs all sales with a lifetime authenticity guarantee. The catalog covers approximately 20 luxury brands across four categories — bags, wallets, belts, and suitcases — with new arrivals distributed through a WhatsApp VIP group.

The business model is a transactional take rate on consignment sales, with publicly disclosed tiered seller commissions of 20% (above R$25,000), 25% (R$15,001–R$25,000), 30% (R$3,001–R$15,000), and 35% (up to R$3,000), plus a R$700 minimum commission and a R$120 authentication fee per item. Buyers pay list price with credit card installments up to 10x or PIX with a 10% discount. The go-to-market motion is product-led growth with WhatsApp-driven seller acquisition and organic social (Instagram, Facebook), SEO content (authentication guides for Louis Vuitton, Chanel, Hermès), and a VIP WhatsApp community as primary demand channels. The company has 5 employees, no external funding, no subsidiaries, and operates exclusively in Brazil with no global footprint claim.

Name

Brechó da Juli

Legal name

Brechó da Juli LTDA

Website

https://brechodajuli.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brechó da Juli is a Brazilian online consignment marketplace for authenticated pre-owned luxury bags and accessories, serving individual buyers and sellers nationwide through its own e-commerce site backed by third-party authentication services and a lifetime authenticity guarantee.

Ownership category

akta.pro rank

Product category

Pre-owned Luxury Resale Marketplace

NAICS

Luggage and Leather Goods Retailers (458320), Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Managed Consignment & Authentication-led Resale (CRAFAGAN)

akta.pro secondary industries

Luxury & Designer Resale (CRAFAGAB), Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE), Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Pre-owned luxury resale
• Luxury consignment marketplace
• Authenticated second-hand handbags
• Luxury accessories resale
• Curated designer resale

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consignment commission on seller transactions: The company acts as an intermediary between selling clients (who own the pre-owned luxury goods) and buying clients. Commission is charged to sellers based on the sale price of each item, with tiered rates. A minimum commission of R$ 700 applies per transaction, plus a R$ 120 authentication fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Brechó da Juli operates a Brazilian online consignment marketplace for authenticated pre-owned luxury handbags, wallets, belts, and suitcases from approximately 20 designer brands (Chanel, Louis Vuitton, Hermès, Gucci, Dior, Prada, Burberry, and others). Sellers consign items to the company, which authenticates them via internal curation supplemented by third-party authentication services (Real Authentication, Entrupy, Legit Grails, Poizon), then lists and sells them to Brazilian consumers with a lifetime authenticity guarantee and nationwide Sedex shipping.

Product overview

Brechó da Juli is a Brazilian online marketplace for pre-owned luxury bags and accessories, operating on a consignment model. The platform offers authenticated luxury items from approximately 20 designer brands including Chanel, Louis Vuitton, Hermès, Gucci, Dior, Prada, Balenciaga, Bottega Veneta, Burberry, Cèline, Chloé, Dolce & Gabbana, Fendi, Givenchy, Jacquemus, Miu Miu, Salvatore Ferragamo, Stella McCartney, Valentino, and Yves Saint Laurent. The core product categories are Bolsas (handbags), Carteiras (wallets), Cintos (belts), and Malas (suitcases). The business differentiates through an authenticity guarantee service using in-house curation and third-party certification services (Real Authentication, Entrupy, Legit Grails, Poizon), offering a lifetime authenticity warranty. Sellers can consign items through a consignment service with commission rates of 20-35%.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolsas (Pre-owned Luxury Handbags) Pre-owned handbags from luxury brands including Chanel, Louis Vuitton, Hermès, Gucci, Dior, Prada, Balenciaga, Bottega Veneta, Burberry, Cèline, Chloé, Dolce & Gabbana, Fendi, Givenchy, Jacquemus, Miu Miu, Salvatore Ferragamo, Stella McCartney, Valentino, and Yves Saint Laurent. Available to Brazilian consumers via the Brechó da Juli website.
• Carteiras (Pre-owned Luxury Wallets) Pre-owned luxury wallets and cardholders from designer brands including Louis Vuitton, Dolce & Gabbana, and others. Available to Brazilian consumers via the Brechó da Juli website.
• Cintos (Pre-owned Luxury Belts) Pre-owned luxury belts from designer brands including Gucci. Available to Brazilian consumers via the Brechó da Juli website.
• Malas (Pre-owned Luxury Suitcases and Travel Bags) Pre-owned luxury travel bags and suitcases from designer brands. Available to Brazilian consumers via the Brechó da Juli website with nationwide Sedex shipping.
• Autenticidade (Luxury Authentication Curation Service) Authentication service applied to every item sold: the company performs internal curation and, when inconclusive, contracts internationally recognized luxury authentication services (Real Authentication, Entrupy, Legit Grails, Poizon). A lifetime authenticity guarantee with a full refund policy applies if a piece is later confirmed counterfeit by the brand store. Delivered to Brazilian consumers purchasing through the marketplace at a per-item R$ 120 authentication fee charged to consignors.
• Consignação (Luxury Consignment / Sell-with-us Service) Consignment service allowing individual owners of pre-owned luxury bags and accessories to submit items for resale. Sellers send photos via WhatsApp for preliminary evaluation, ship items for internal and (when needed) third-party authentication, and earn net proceeds with a 180-day consignment period (renewable) and payout on the 8th day after the buyer receives the product. Tiered commission of 20-35% depending on sale price, minimum R$ 700 commission, plus R$ 120 authentication fee per item. Targets Brazilian individual luxury-item owners seeking a trusted resale channel.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered supporting.

• Real AuthenticationsupportingTechnology or IntegrationThird-party international authentication service used by Brechó da Juli when internal curation is inconclusive about a piece's authenticity. Provides external certification to supplement the company's own authentication process.
• EntrupysupportingTechnology or IntegrationInternational reference in luxury article authentication, used by Brechó da Juli as a supplementary certification service when internal analysis does not reach a conclusive position on originality.
• Legit GrailssupportingTechnology or IntegrationInternational authentication service for luxury goods, engaged by Brechó da Juli as a secondary verification layer for pieces where internal curation is inconclusive.
• PoizonsupportingTechnology or IntegrationInternational authentication platform for luxury items, contracted by Brechó da Juli as part of its multi-step verification process for product authenticity.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Enjoei: Brazil's leading online C2C second-hand marketplace for fashion and accessories. Comparable on Brazil market presence and pre-owned consumer demand, though broader/less luxury-focused than Brechó da Juli.
• Rebelle: European authenticated luxury resale marketplace operating a consignment model for designer fashion and accessories. Comparable curation/authentication model but focused on European geographies versus Brechó da Juli's Brazilian footprint.
• The Luxury Closet: Middle East-headquartered authenticated luxury resale platform operating a consignment and direct-purchase model. Comparable business model but geographically focused on GCC rather than Latin America.

Direct peers

• Vestiaire Collective: Global authenticated luxury resale marketplace operating a consignment model across bags, accessories, watches and apparel. Closest functional analog to Brechó da Juli's authenticated pre-owned luxury model, currently expanding into Latin America.
• The RealReal: Largest US authenticated luxury resale platform with significant handbag and accessories category. Comparable on online-only authenticated consignment model with in-house experts, broadly mirroring Brechó da Juli's curation proposition.
• What Goes Around Comes Around (WGACA): Established luxury and vintage handbag/accessories retailer with online store and authentication expertise. Comparable on authenticated luxury resale, particularly Chanel, Hermès and Louis Vuitton SKUs central to Brechó da Juli's catalog.
• Yoogi's Closet: Online boutique for pre-owned luxury designer handbags and accessories with buyout and consignment options. Closely comparable product mix and authentication-backed resale positioning to Brechó da Juli.
• Fashionphile: US-based authenticated pre-owned luxury handbag specialist with strong consignment franchise and direct-buy model. Highly comparable product focus (handbags/accessories) and authentication-led positioning to Brechó da Juli.
• LXR and Co (formerly Luxury Garage Sale): Online luxury resale and consignment platform specializing in authenticated handbags and accessories. Direct functional analog on consignment model and luxury authentication positioning.
• Tradesy: Authenticated pre-owned luxury handbag and accessories marketplace with consignment-style flows. Overlaps with Brechó da Juli on bags/wallets/SLG categories and emphasis on authentication to combat counterfeits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/552132834675
• Facebookfacebook.com/brechodajuli.face
• InstagramInstagram.com/brechodajuli
• LinkedInlinkedin.com/company/brecho-da-juli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brechó da Juli