American Academy of Hypnosis

What American Academy of Hypnosis does

American Academy of Hypnosis, legally operating as North American Academy of Hypnosis (NAAH), is a privately held hypnosis training and certification organization founded in 2018 and headquartered in Sacramento, California. The company designs and delivers certification curricula for aspiring and practicing hypnotists, including a core Hypnotist Certification program ($997), a Smoking Cessation Specialist Certification ($2,997–$3,997) offered online and in-person, and a premium 4-session Evolution Intervention protocol priced at $2,997–$5,000 aimed at clearing addictions, anxiety, and trauma. Programs are taught using established hypnosis methodologies — progressive relaxation, rapid inductions, and conversational hypnosis — supplemented by recorded video/audio libraries and small in-person workshops (under 20 students).

NAAH generates revenue primarily through one-time fees for certification and live workshop attendance, with an ancillary recurring component in the form of a one-year International Hypnosis Federation (IHF) membership bundled into each enrollment. The go-to-market is event-driven and direct-to-consumer: the company runs live workshops across five US cities and Vancouver, Canada, anchored by two flagship annual events — the ICBCH Winter Hypnosis Conference in Orlando and Hypnothoughts LIVE in Las Vegas (sold out three consecutive years). Sales are completed through the company website via PayPal, supported by deposit-based reservations ($300–$500), flash sales, and an annual Birthday Week Sale.

Customers fall into five horizontal segments: aspiring hypnotists seeking part-time income, healthcare and mental-health professionals pursuing CE credits, individuals seeking smoking cessation or trauma relief, professional athletes targeting performance optimization, and C-level executives seeking productivity transformation. Dual credentialing through IHF and NAAH, plus California-approved CE credits for nurses, MFTs, social workers, and research psychologists, provide credentialing differentiation. With 12 employees, no disclosed funding, and instructor-led delivery, the business is small, founder-operated, and structurally tied to event cadence and instructor capacity.

Name

American Academy of Hypnosis

Legal name

North American Academy of Hypnosis

Website

https://americanacademyofhypnosis.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

American Academy of Hypnosis (NAAH) is a Sacramento-based hypnosis training and certification organization that teaches individuals and healthcare professionals induction techniques through in-person workshops across the US and Canada and online certification programs, generating revenue from one-time certification fees.

Ownership category

akta.pro rank

Product category

Professional Hypnosis Training and Certification

NAICS

Professional and Management Development Training (611430), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAEAH

Health, Wellness & Lifestyle Noncredit Programs

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Hypnosis certification
• Professional training
• Smoking cessation
• Continuing education
• Hypnotherapy workshops

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Certification Programs: One-time fees for professional hypnosis certification courses including Hypnotist Certification ($997), Smoking Cessation Specialist ($2,997-$3,997), and Evolution Intervention training ($2,997-$5,000). Revenue is primarily upfront at registration with deposit followed by balance payment.
2. Live Workshop Attendance: Fees for attending in-person training events with free access to future live classes bundled with online purchases. Locations include Sacramento, Las Vegas, Orlando, San Francisco, San Diego, and Vancouver.
3. Professional Membership: IHF (International Hypnosis Federation) membership included with certification, providing membership certificate, pin, subscription to 'The Hyp-News', optional website listing, and conference discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The American Academy of Hypnosis (doing business as North American Academy of Hypnosis) sells hypnosis certification and training programs for individuals seeking to become professional hypnotists, as well as transformation services. Core offerings include the Hypnotist Certification workshop ($997), Smoking Cessation Specialist Certification ($2,997-$3,997), and the Evolution Intervention 4-session program ($2,997-$5,000), delivered through both self-paced online formats and live in-person workshops across major US cities and Vancouver, Canada.

Product overview

North American Academy of Hypnosis offers a portfolio of hypnosis certification and training programs. The core offerings include a Hypnotist Certification program (under 20 students, includes IHF certification) and a Smoking Cessation Specialist Certification (online self-paced with live class access). The Evolution Intervention is a premium 4-session program for clearing addictions and trauma priced at $5,000. Additional offerings include bundled programs combining Smoking Cessation and Evolution Intervention at reduced rates, plus supplementary video courses like Ken's 10 Keys to a Thriving Hypnosis Practice. The company also hosts annual conferences including Hypnothoughts LIVE in Las Vegas and ICBCH Winter Hypnosis Conference in Orlando.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypnotist Certification Certification workshop teaching multiple hypnosis induction techniques including progressive relaxation, rapid inductions, and conversational hypnosis. Includes hands-on practice, certificates from the International Hypnosis Federation (IHF) and North American Academy of Hypnosis (NAAH), and a one-year IHF membership. Class sizes are capped under 20 students for individual hands-on attention.
• Smoking Cessation Specialist Certification Self-directed, self-paced online certification program for smoking cessation specialists. Includes full previously recorded classes, live client sessions, video/audio resources, and business documents, plus access to all future live classes at no additional cost. Priced at $3,997 regular or $2,997 flash sale; the first five clients pay for the entire training.
• Evolution Intervention A proprietary 4-session process designed to clear addictions, chronic anxiety, and trauma and create change on a cellular level. Priced at $5,000 ($2,997 promotional) for transformation services delivered to clients. Alumni attend free. Available in a bundle with the Smoking Cessation Specialist Certification for $8,997 at HTLive events.
• Ken's 10 Keys to a Thriving Hypnosis Practice

Quantifiable outcome

• Clients pay $5,000 for Evolution Intervention transformation program
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• International Council for Certified Hypnosis Professionals (ICBCH)coreStrategic or Co-development Partner · 4 March 2024ICBCH partners with NAAH to host the Winter Hypnosis Conference in Orlando, FL (March 4-7, 2024). This 4-day conference is a key industry event bringing together hypnosis professionals for training and networking.
• International Hypnosis Federation (IHF)coreStrategic or Co-development PartnerIHF provides certification credentials for graduates of NAAH programs. New hypnotists receive a one-year IHF membership including membership certificate, IHF pin, subscription to 'The Hyp-News', optional 25-word website listing, and discounts on conference bookings. All NAAH certification workshops qualify for IHF 50-HOUR CE CERTIFICATE approved for California Nurses, MFTs, Social Workers, and Research Psychologist CEs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mike Mandel Hypnosis: Canadian hypnotist offering both practitioner training and online certification programs alongside live workshops. Closely comparable GTM (online + live events) and audience (aspiring hypnotists and healthcare professionals).
• Cascade Hypnosis Center: US-based hypnosis training and certification provider serving practitioners. Comparable on practitioner certification focus and small-class workshop delivery, though smaller and less geographically distributed.
• Uncommon Knowledge: UK/US hypnosis and NLP training company offering practitioner certifications and live events. Comparable on practitioner training focus, online + live hybrid delivery, and outcome-driven marketing.
• Hypnotherapy Academy of America: Albuquerque-based hypnosis certification academy offering multi-week training programs with similar practitioner-focused curriculum. Directly comparable as a US-based hypnosis certification provider competing for the same aspiring-hypnotist segment.
• Marisa Peer (Rapid Transformational Therapy): UK-founded high-ticket hypnosis/RTT certification program targeting practitioners, therapists, and coaches. Comparable on premium pricing, certification structure, and transformation-focused outcome marketing.

Broad incumbents

• HMI College of Hypnotherapy: Long-established Australian hypnotherapy training institution offering government-accredited diploma-level programs. Comparable as a larger, more institutionalized hypnosis training provider with broader curriculum.
• Paul McKenna Hypnosis Training: Global hypnosis brand offering practitioner training programs and consumer products. Comparable as a broader incumbent leveraging a celebrity practitioner brand to sell certification-adjacent courses.

Regional players

• The Atkinson Practice: UK-based hypnosis training provider offering practitioner certifications and clinical hypnotherapy programs. Comparable on curriculum and structure but primarily serves UK/European markets rather than North America.

Others

• International Hypnosis Federation (IHF): Industry body that issues certifications and CE credits to NAAH graduates. Not a direct competitor but a critical ecosystem partner whose standards and member benefits shape NAAH's credentialing value proposition.

Emerging players

• Tad James Co. (NLP & Hypnotherapy): Training provider offering NLP, hypnosis, and timeline therapy certification programs. Comparable on practitioner certification structure and event-driven GTM, with a stronger NLP-adjacent curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/american-academy-of-hypnosis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Academy of Hypnosis