Uncommon Knowledge

Name

Uncommon Knowledge

Legal name

Uncommon Knowledge Ltd

Website

https://hypnosisdownloads.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hypnotherapy Audio Content

NAICS

Other Sound Recording Industries (512290)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Audiobook & Spoken-Word Streaming Platforms (MPAIADAE)

akta.pro secondary industry

Music Therapy (Educational/Developmental Programs) (EDAMANAK)

Keywords

• Self-hypnosis audio downloads
• Hypnotherapy training courses
• Hypnosis script library
• Digital behavior change programs
• Quit smoking hypnosis

Headquarters

HQ city

Oban

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Digital Audio Downloads: One-time purchases of individual hypnosis MP3 audio sessions. Customers can listen on their device, computer, or phone/tablet via app.
2. Hypnosis Scripts (PDF): Downloadable hypnosis scripts in PDF format for professional hypnotherapists to use with their own clients.
3. Growth Zone Membership: Monthly recurring subscription (US $21.95) providing access to members-only audio downloads, scripts, and courses at discounted prices.
4. Hypnotherapist Training Courses: Professional development courses for hypnotherapists including certifications in uncommon hypnosis, conversational reframing, depression treatment, and smoking cessation.
5. 10-Step Courses: Comprehensive multi-session programs like '10 Steps to Become a Non-Smoker' sold as complete packages.
6. Affiliate Commission Payments: 35% commission paid to affiliates on all downloadable product sales; 25% on physical products like CDs and DVDs. This is an expense rather than revenue stream for the company.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Uncommon Knowledge sells a digital library of over 1,300 self-hypnosis MP3 audio downloads and PDF hypnosis scripts covering 40+ categories such as anxiety, sleep, smoking cessation, weight loss, confidence, and phobias. It also delivers structured multi-session courses, professional hypnotherapist training programs, and a Growth Zone monthly membership, with all content developed by a team of professional hypnotherapists and a psychology graduate.

Product overview

Uncommon Knowledge operates primarily through its Hypnosis Downloads platform, offering a digital product portfolio centered on self-hypnosis MP3 audio downloads and PDF hypnosis scripts for hypnotherapists. The core offering includes over 1,300 audio titles across 40+ categories (anxiety, weight loss, smoking cessation, sleep, confidence, health issues). Key products include the 10 Steps to Become a Non-Smoker structured course program, Quit Vaping program, and various clinical hypnotherapy sessions. The company also provides hypnotherapist training courses (Uncommon Hypnosis, Conversational Reframing, Precision Hypnosis, etc.), a Growth Zone membership subscription, a free mobile app for iOS/Android, and an affiliate marketing program. All hypnosis products are crafted by a team of professional hypnotherapists including founders Mark Tyrrell and Roger Elliott. The company offers an Intelligent Assistant AI-powered recommendation tool to help users find suitable sessions.

Differentiator

Problem solved

Functional benefit

Brands

• The Script Collection: A collection of professional hypnosis scripts for hypnotherapists, including scripts for various conditions such as smoking cessation, stress management, clinical hypnotherapy, and health issues.
• Growth Zone

Products and services

• Hypnosis Audio Downloads (Self-Hypnosis MP3 Library) A digital library of over 1,300 self-hypnosis MP3 audio sessions spanning 40+ categories (anxiety, sleep, weight loss, smoking cessation, confidence, phobias, depression, relationships, sports performance, etc.), sold as one-time downloads with instant delivery via web or mobile app for individual consumers seeking personal development and behavior change.
• Hypnosis Scripts (PDF, The Script Collection) Downloadable PDF hypnosis scripts designed for professional hypnotherapists to use with their own clients, covering clinical topics such as smoking cessation, stress management, depression, and health conditions; sold as one-time purchases.
• 10 Steps to Become a Non-Smoker A 10-step structured hypnosis audio course designed to help smokers quit by addressing unconscious psychological connections to smoking; users continue smoking throughout the program until they naturally lose the desire (priced at $147.00).
• Quit Vaping Hypnosis Hypnosis audio session and script bundle (e.g., Quit Vaping Hypnosis Script and MP3 Audio together at a combined $18.95) to help users overcome vaping dependence and navigate life without the habit.
• Growth Zone Membership Monthly recurring subscription membership (US $21.95/month) giving members access to hypnosis audios, PDF scripts, and hypnotherapist training courses at discounted prices (approximately 31% savings), with recurring commissions available to affiliates.
• Hypnotherapist Training Courses Professional development and certification courses for practicing hypnotherapists covering Uncommon Hypnosis, Conversational Reframing, How to Lift Depression Fast, Rewind Technique Training, How to Stop Anyone Smoking, Precision Hypnosis, and How to Lift Low Self Esteem in Clients; sold as one-time licenses.
• Journeys (Immersive Hypnosis Experiences) Immersive audio hypnosis experiences marketed as a distinct product line on the website, designed as longer-form guided hypnosis content for personal development and relaxation.
• Hypnosis Downloads Mobile App (iOS/Android) Free dedicated mobile application for iOS and Android that lets customers stream and listen to purchased hypnosis sessions on phone or tablet with cross-device synchronization.

Quantifiable outcome

• 90-day money-back guarantee with no questions asked
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorThe affiliate program has paid out over $1 million since 2003. Affiliates earn 35% commission on downloadable products and 5% on second-tier sub-affiliates. Monthly recurring commissions available with Growth Zone members. Affiliates promote 1,250+ audio downloads through their websites with a 365-day cookie duration.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mindvalley: Mindvalley is a personal growth education platform offering online courses, membership, and live events in health, mindset, and spiritual growth. It overlaps with Uncommon Knowledge's hypnotherapist training courses in the personal development/education vertical and shares a global self-help consumer base, though its content is course-based rather than audio-first.
• Simple Habit: Simple Habit is a guided meditation and mental wellness audio subscription app focused on short, on-the-go sessions. It overlaps with Uncommon Knowledge in the audio self-help subscription category and consumer target market seeking behavior change and stress relief.
• Aura Health: Aura Health is a personalized mental wellness app offering guided meditations, life coaching, and therapy content via subscription. It is comparable to Uncommon Knowledge as a mental wellness audio content platform with a personalized recommendation engine and subscription model, though broader in scope (meditation, coaching, therapy) and younger.

Broad incumbents

• Headspace: Headspace is a major mindfulness and mental wellness app offering guided audio content on subscription. It overlaps with Uncommon Knowledge in audio self-help delivery, mental wellness category, and subscription business model, but with a broader portfolio spanning meditation, focus, and therapy referrals, and significant venture backing.
• BetterHelp: BetterHelp is the largest online therapy platform, connecting consumers with licensed therapists via subscription. It is comparable to Uncommon Knowledge as a digital subscription mental wellness business serving self-improvement-seeking consumers, though it delivers live human therapy rather than recorded hypnosis audio and operates at significantly larger scale.
• Calm: Calm is a leading subscription-based meditation, sleep, and wellness audio app serving tens of millions of users globally. It is comparable to Uncommon Knowledge as a subscription audio wellness platform, though it operates at much larger scale, broader content scope (meditation, music, sleep stories), and has raised substantial institutional capital.

Direct peers

• Gaia: Gaia is a subscription video-on-demand and streaming platform focused on yoga, meditation, mind-body-spiritual content. It is comparable to Uncommon Knowledge in mind/body/spiritual subscription content delivery, target consumer seeking personal transformation, and library-based content model, though it focuses on video rather than audio.
• Andrew Johnson: Andrew Johnson is a UK-based clinical hypnotherapist selling hypnosis and meditation audio apps (iTunes/Google Play) plus a paid membership. He competes directly with Uncommon Knowledge in the UK and global hypnosis audio download space, with a similar target customer (self-improvement and behavior change) and mobile-first delivery.
• Insight Timer: Insight Timer is a freemium meditation and wellness audio platform with tens of thousands of free titles plus a paid tier. It is comparable in audio wellness content, freemium/subscription model, and creator-driven content library, though its free-first model creates pricing pressure on paid peers like Uncommon Knowledge.
• Paul McKenna: Paul McKenna is a UK-based hypnotist and self-help author selling hypnosis audio downloads, apps, and books to a global consumer audience. It is one of the closest direct competitors to Uncommon Knowledge in hypnosis audio downloads with a similar consumer self-help target market and digital distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unktweets
• Facebookfacebook.com/uncommonknowledge
• LinkedInlinkedin.com/company/hypnosis-downloads

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncommon Knowledge