National Food Company - Americana Cake

What National Food Company - Americana Cake does

National Food Company - Americana Cake is a Saudi Arabia-headquartered manufacturer of packaged snack foods, operating as a subsidiary of the Americana Group. Founded in 1972 with 100% Arab capital and originally established in Kuwait, the company relocated its manufacturing footprint to Jeddah and now operates what it describes as the most significant and largest food factory in the Middle East. Its product portfolio spans cakes (pound cake, fresh cake, brownies), rolls (Swiss rolls, super rolls, coated rolls), cupcakes (plain and filled), cookies (butter, choco, soft-baked), biscuits (wafer bars, tea biscuits, sandwich biscuits), rusks, and a licensed WB Kids Range featuring Warner Brothers characters. Products are Halal-certified, made with 100% natural ingredients free from chemical additives and genetic modification, and the company holds ISO 9001, ISO 22000, AIB, and SASO certifications. End-markets span families and individuals across the Middle East and North Africa for daily consumption and occasions such as picnics, school snacks, and family gatherings.

The underlying production platform is a fully automated system — from preparation through baking and packaging — with no human interference on the line, complemented by state-of-the-art quality control laboratories for raw-material inspection and in-process testing, and an R&D laboratory focused on taste analysis and localization. Technology is described as imported from advanced countries and regularly upgraded. The plant's surplus capacity has attracted international manufacturers to subcontract their own products at the facility. Distribution is run on a dedicated single-distributor-per-country model, with named wholesale partners in KSA, UAE, Kuwait, Qatar, Bahrain, Oman, Yemen, Lebanon, Jordan, Syria, Iraq, Egypt, Libya, Morocco, Sudan, and Palestine. The company is privately held, reports no public financials, and has not raised external funding.

The business model is consumer-goods manufacturing and wholesale distribution: Americana Cake produces branded ambient and chilled ambient snacks, sells to national distributors in each country, and those distributors push inventory through grocery, convenience store, and supermarket channels, with secondary flow into foodservice (hotels, restaurants, catering). Marketing is a mix of distributor activation, brand-led presence (Product of the Year Gulf 2015 in confectionary), the official website with downloadable sales collateral, and YouTube activity. Pricing is not publicly disclosed and is managed through direct B2B engagement with distributor partners. The company's strategic posture emphasizes geographic expansion (targeting 25 countries from a current 14), brand-building via licensed character partnerships, and contract manufacturing as an incremental revenue lever.

Name

National Food Company - Americana Cake

Legal name

National Food Company - Americana Cake

Website

https://americanacake.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

National Food Company - Americana Cake manufactures and distributes packaged snack products — cakes, rolls, cupcakes, cookies, biscuits, and rusks — to consumers and retail/foodservice customers across 14 Middle East and North Africa countries from its flagship automated Jeddah factory.

Ownership category

akta.pro rank

Product category

Snack Food Manufacturing

NAICS

Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro industry

PRIMARYAFAKAAAB

Pastry, Cakes & Tortes Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYCRAOABAE

Bakery & Desserts Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYAFAIAFAB

Pastry, Cakes & Desserts Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Bakery & Confectionery Wholesale

Keywords

• Snack food manufacturing
• Bakery products
• Confectionery products
• Cakes and pastries
• Packaged biscuits

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Snack Food Manufacturing and Distribution: Americana Cake manufactures and distributes a wide range of snack products including cakes, rolls, cupcakes, cookies, biscuits, and rusks. The company operates through a distribution network across the Middle East and North Africa, selling products to consumers through retail channels in 14+ countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

National Food Company - Americana Cake manufactures and distributes a wide range of branded snack products — including cakes, rolls, cupcakes, cookies, biscuits and rusks — through a fully automated Jeddah-based production facility. Products are made with 100% natural, Halal-certified ingredients and sold across the Middle East and North Africa through a network of country-level regional distributors and retail, wholesale, and foodservice channels.

Differentiator

Problem solved

Functional benefit

Brands

• WB Kids Range: A Warner Brothers licensed kids product range featuring Tom & Jerry cupcakes, and Superman & Batman layered cakes.

Products and services

• Cakes (Pound Cake, Fresh Cake, Brownies)

Quantifiable outcome

• Product of the Year Gulf 2015 in confectionary category - voted by 3,600 households

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Warner BrotherscoreStrategic or Co-development PartnerAmericana partnered with Warner Brothers to launch a WB Kids Range featuring themed products with Warner Brothers characters (Tom & Jerry cupcakes, Superman & Batman layered cakes). This partnership delivers unique and premium products that satisfy customer needs, leveraging beloved characters long loved by kids worldwide.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Sunbulah Group: Saudi Arabian food conglomerate with overlapping bakery, biscuit and confectionery product lines competing for the same GCC retail shelf-space; comparable vertically integrated manufacturer-distributor model across the same regional footprint.
• Hunter Foods: Specialty Asian-baked-goods (cookies, cakes) manufacturer with regional distribution in the Middle East; comparable product format, smaller premium-focused brand, and direct competition in selective MENA retail channels.
• Halwani Brothers: Long-established Saudi Arabia-based bakery, confectionery and frozen-food manufacturer; directly comparable product portfolio (cakes, pastries, frozen meals) and regional distribution reach across the Middle East.

Broad incumbents

• Almarai (7 Days Bakery): Largest vertically integrated dairy and food conglomerate in the GCC, parent of the 7 Days bakery brand; competes directly in the MENA packaged bakery segment while also operating a far broader food portfolio that gives it pricing and distribution advantages.
• Mondelez International: Global snacks and biscuits major with iconic Gulf-distributed brands (Oreo, Belin, Cadbury Dairy Milk); directly competes in the biscuits, cookies and chocolate confectionery aisles where Americana Cake positions its core SKUs.
• Grupo Bimbo: World's largest bakery company with a broad packaged-baked-goods portfolio; benchmark on automated industrial-scale bakery production comparable to Americana Cake's Jeddah operations and a potential MENA expansion threat.
• Nestlé: Global confectionery and bakery player (KitKat, Smarties, packaged cakes); competes with Americana Cake in Gulf retail confectionery aisles and has deep regional distribution muscle that could pressure share.

Emerging players

• Bahlsen: European premium cookies and baked-goods specialist (PickUp, Leibniz, Choco Leibniz); comparable product format (butter cookies, biscuits) but with less MENA presence, making it a closer niche match than a direct competitor.
• Lotus Bakeries: Belgian specialist cookie and biscuit brand (Biscoff, Nakd, Trek); comparable premium cookie SKU and brand-licensing-driven growth model, though smaller scale and primarily Europe-centric today.

Regional players

• Britannia Industries: India's largest bakery and biscuits company with a comparable mass-market, family-occasion biscuit and cake portfolio, operating a similar branded-CPG distribution-led model in a single dominant geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeamericanacake.net/images/template/icons/icon_youtube.aspx
• LinkedInlinkedin.com/company/national-food-company---americana-cake

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Food Company - Americana Cake