Americana Tire & Wheel

What Americana Tire & Wheel does

Kenda Americana Tire & Wheel (ATW) is a U.S. manufacturer and distributor of trailer tires, wheels, and pre-assembled tire-and-wheel units, operating as a wholly-owned division of Kenda Group. The company designs and engineers its Loadstar and Karrier trailer tire brands in Ohio and produces the Dexstar steel wheel line (including the Galvstar galvanized triple-coat product) and a proprietary aluminum wheel series (AM03, AM06, AM08 and related styles). It serves the towable trailer, utility, RV, marine, and agricultural industries, selling to OEMs, dealers, and end consumers through a network of authorized retailers, a direct catalog, and six U.S. distribution and assembly facilities located in Reynoldsburg OH, Lakeland FL, Elkhart IN, York PA, Blackshear GA, and Marshfield MO.

The business model is B2B hardware sales with a value-added assembly layer: customers select tire and wheel components and in-house technicians combine them on high-speed mounting and inflation equipment, reducing installation time at the dealer or OEM. Revenue streams are tire sales, wheel sales (steel and aluminum), and pre-assembled combinations, with pricing conducted on a quote/direct basis rather than published list prices. The company complements its product offering with a 5-year Worry-Free Warranty, a 2-year KendaCare 24/7 roadside assistance program for Loadstar tires on new trailers, and educational content marketing through its blog and digital catalog.

The company has operated for over 50 years under the Kenda corporate umbrella (Kenda founded 1962), with no public listing, no disclosed outside equity, and no M&A activity on record. Geographic reach is limited to the United States and Canada, distribution is exclusively through authorized dealers and direct B2B catalog sales, and there is no consumer-facing digital platform, app, or API surface. Operational positioning is vertically integrated within Kenda, but the company itself is a focused, traditional industrial hardware manufacturer rather than a technology platform.

Name

Americana Tire & Wheel

Legal name

Kenda Americana Tire & Wheel

Website

https://americanatire.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Americana Tire & Wheel is a U.S. manufacturer and distributor of trailer tires (Loadstar, Karrier), steel and aluminum wheels (Dexstar, AM series), and pre-assembled tire-and-wheel units, serving towable trailer, utility, RV, marine, and agricultural markets through a nationwide dealer network and six U.S. assembly facilities. It operates as a division of Kenda Group.

Ownership category

akta.pro rank

Product category

Trailer Tires and Wheels

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Light Truck/SUV Tires Manufacturing (IMANAKAB)

akta.pro secondary industries

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Agricultural Tires Manufacturing (IMANAKAE)

Keywords

• Trailer tire manufacturing
• Trailer wheels
• Tire and wheel assemblies
• RV tire supplies
• Galvanized steel wheels

Headquarters

HQ city

Reynoldsburg

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Direct sales of Loadstar and Karrier brand trailer tires to towable trailer, utility, RV, marine, and agricultural industries.
2. Wheel Sales: Sales of aluminum and steel wheels including Dexstar steel wheels and proprietary aluminum wheel lines (AM series, Nardo Gray Mod).
3. Pre-Assembled Units: Customers select tire and wheel combinations; expert technicians assemble them to decrease installation time. Assembly services bundled with product sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Americana Tire & Wheel (ATW), a Kenda Group company, engineers, manufactures, and assembles trailer tires (Loadstar and Karrier brands), aluminum wheels (AM series), and steel wheels (Dexstar/Galvstar). The company also offers pre-assembled tire-and-wheel combinations built by technicians to reduce installation time. Products serve towable trailer, utility, RV, marine, and agricultural industries across North America.

Product overview

Americana Tire & Wheel is a single unified product portfolio comprising tires, wheels, and pre-assembled tire-wheel combinations. The company offers two main tire brands: Loadstar and Karrier, which are complemented by Dexstar steel wheels and proprietary aluminum wheels (AM series). Products are sold separately or as factory-assembled combinations. The company operates as a traditional manufacturer and distributor without a digital platform, serving the towable trailer, utility, RV, marine, and agricultural industries.

Differentiator

Problem solved

Functional benefit

Brands

• Loadstar: Trailer tire brand known for quality and durability in the industry.
• Karrier
• Galvstar
• Dexstar

Products and services

• Karrier Radial KR53 A durable radial trailer tire with a computer-optimized footprint for exceptional wear across many loads, featuring an enhanced sidewall compound to extend tire life and deter ozone influence.
• Karrier Radial KR35 A trailer tire offering excellent handling with a smooth ride.
• AM03 Black Machined Aluminum Wheel An aluminum trailer wheel offering strength, style, and performance, meeting or exceeding SAE J1204 standards.
• AM06 Aluminum Trailer Wheel A lightweight, durable aluminum trailer wheel designed for the long haul with multiple style possibilities.
• AM08 White Machined Aluminum Wheel An aluminum wheel with a bright white powder-coated machined finish, meeting or exceeding SAE J1204 standards, balancing style and function.
• Galvstar Galvanized Steel Wheel A Dexstar American-made steel wheel with triple protection using a proprietary zinc blend, e-coat, and powder coat, offering superior oxidation protection ideal for saltwater marine applications or salty/wet road conditions.
• Nardo Gray Mod Steel Wheel A powder-coated steel wheel in Nardo Gray with black racing stripes, made in the USA by Dexstar.
• Tire and Wheel Assemblies Pre-assembled tire-and-wheel combinations where expert technicians combine selected tires with aluminum or steel wheels to decrease customer installation time.
• Worry-Free Warranty Program 5-year warranty coverage with prorated treadwear discounts on Loadstar and Karrier tires.
• KendaCare 24/7 Roadside Assistance 24/7 emergency roadside assistance for Loadstar tires on new trailers, valid for two years from purchase, covering flat tire changes on a sign-and-drive basis up to a maximum benefit of $60 USD per event.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KendacoreOthersAmericana Tire & Wheel (ATW) is a Kenda Group company. As a division of Kenda, ATW benefits from Kenda's global operations as a leading manufacturer of bicycle, motorcycle, ATV/UTV, automotive and industrial tires, as well as trailer, turf & golf tires plus wheels. Kenda was founded in 1962 and operates on core values of honesty, innovation, quality, and customer service.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Carlisle (Carlstar Group): Specialty tire and wheel manufacturer with strong presence in trailer, ATV, and turf segments. Direct peer due to overlapping trailer-tire product lines, similar vertical integration, and shared towable-trailer and RV end markets.
• Maxxis International: Global tire manufacturer with a significant trailer and specialty tire portfolio. Comparable to Americana Tire & Wheel through its trailer-tire offerings and similar distribution through dealer networks across the U.S.
• Westlake Tire: Manufacturer and distributor of trailer, light-truck, and specialty tires. Directly comparable in trailer-tire SKUs and aftermarket distribution channels in North America.
• Tredit Tire & Wheel: Specialty manufacturer and distributor of trailer tires and wheels, focused exclusively on towable, RV, and marine applications. One of the closest direct competitors to Americana Tire & Wheel's product-and-channel model.
• Lionshead Specialty Tire & Wheel: Manufacturer and distributor of trailer tires, wheels, and assemblies for towable, RV, marine, and utility markets. Direct peer in product mix, channel strategy, and customer base.
• Greenball Corporation: Tire and wheel manufacturer/distributor with strong specialty and trailer-tire presence. Comparable in trailer-tire product portfolio and value-oriented dealer distribution.

Broad incumbents

• Continental Tire: Major tire manufacturer serving passenger, light-truck, and trailer-tire segments. Comparable in the trailer/light-truck replacement and OEM channels where Americana Tire & Wheel competes.
• Michelin: Global tire leader with trailer and light-truck tire offerings for towable/RV use. Comparable due to direct competition in trailer tire SKUs and shared OEM/specification channels with trailer manufacturers.
• Goodyear Tire & Rubber Company: Global tire major with a substantial trailer-tire product line serving commercial and recreational towable applications. Comparable because it competes directly with Americana Tire & Wheel's Loadstar/Karrier brands across the same end markets, though as part of a far broader portfolio.

Others

• Kenda Rubber Industrial Co., Ltd. Parent organization of Americana Tire & Wheel and global manufacturer of bicycle, motorcycle, ATV/UTV, automotive, and industrial tires. Comparable as the corporate parent and source of shared R&D, sourcing, and brand platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/americana-tire-&-wheel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Americana Tire & Wheel