American Point of Sale, LLC

What American Point of Sale, LLC does

American Point of Sale, LLC is a privately held Arizona-based reseller and channel partner founded in 2009 that delivers end-to-end Point of Sale solutions to independent grocers and restaurants in the state of Arizona. The firm operates as the exclusive Retalix/StoreNext Channel Partner for Arizona, distributing grocery-side offerings including the ISS45 Checkout System, Retalix Back Office, Cloud-based Connected Services, Self Checkout, and integrated LaneHawk/Bottom of Basket solutions. On the restaurant side, it is an authorized SoftTouch dealer, providing the SoftTouch POS software and the Soft Touch iPOS mobile application alongside a full hardware peripheral ecosystem.

Its underlying technology stack is composed primarily of third-party software and OEM hardware rather than proprietary platforms: core restaurant software is SoftTouch and Soft Touch iPOS; terminals include the Breeze Ultra POS with 15-inch projected capacitive touch, the SoMo 650 handheld, and a broad range of receipt printers, scanners/scales (Magellan series), payment terminals (Ingenico i6550, Verifone VX805), and POS peripherals from Epson, Fujitsu, and Datalogic. The company has no disclosed APIs, SDKs, MCP, or proprietary AI capabilities, and offers no published certifications or patents.

The business model blends hardware resale, software licensing (SoftTouch/Soft Touch iPOS), professional services for implementation and training, and transaction-fee revenue via electronic payment processing partnerships with First Data, World Pay/Mercury, and other processors. Customer acquisition is sales-led with a free POS assessment as a lead-generation tool, and distribution is entirely direct through a single Arizona channel. The company has no disclosed revenue, no outside funding, and no parent organization, and is co-owned by Kevin Eggers and Lou Balderrama, each with over 30 years of POS industry experience.

Name

American Point of Sale, LLC

Legal name

American Point of Sale LLC

Website

https://americanpointofsale.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

American Point of Sale, LLC is an Arizona-based Point of Sale reseller and channel partner founded in 2009, serving independent grocers and restaurants in Arizona with Retalix/StoreNext and SoftTouch software, bundled hardware, and electronic payment processing services.

Ownership category

akta.pro rank

Product category

Point of Sale Systems

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS Installation, Maintenance & Field Services (FSAMADAJ)

akta.pro secondary industries

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF), Business/Enterprise IT Hardware Retail (Workstations, Servers, POS) (CRACABAJ), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• POS hardware systems
• Restaurant point of sale
• Grocery point of sale
• Electronic payment processing
• POS implementation services

Headquarters

HQ city

Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sales: Sale of POS terminals, touch monitors, hand-held devices, scanners, scales, displays, keyboards, cash drawers, printers, and related peripheral equipment
2. Software Licensing: Sale and licensing of SoftTouch and Soft Touch iPOS restaurant POS software solutions
3. Implementation and Support Services: POS and Back Office implementation, hardware and software installation, system training, ongoing maintenance and 24x7 support services
4. Electronic Payment Solutions: Integration and sale of electronic payment processing solutions including credit/debit card processing, merchant services through partners like First Data and World Pay/Mercury

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

American Point of Sale is a complete Point of Sale solutions provider for independent grocers and restaurateurs in Arizona. The company sells and integrates restaurant POS software (SoftTouch and Soft Touch iPOS), grocery checkout systems (Retalix/StoreNext ISS45), electronic payment processing, and a full hardware ecosystem including POS terminals, scanners, printers, and payment terminals. It bundles these products with implementation, training, ongoing maintenance, and 24x7 support.

Product overview

American Point of Sale, LLC is a complete Point of Sale solutions provider serving Arizona's independent grocers and restaurateurs. The company offers a unified platform combining proprietary software (SoftTouch, Soft Touch iPOS) with comprehensive hardware peripherals. SoftTouch serves as the core restaurant POS software with integrated back office functionality, while the hardware portfolio includes Breeze Ultra POS terminals, touch monitors, handheld devices (SoMo 650), receipt printers (Epson, Thermal), scanners/scales (Magellan series), payment terminals (Ingenico, Verifone), cash drawers, keyboards, and displays. Electronic payment integration is provided through partnerships with First Data, World Pay/Mercury, and other payment processors. The company operates as the Retalix/StoreNext Channel Partner for Arizona, offering ISS45 Checkout System, Retalix Back Office, and Connected Services including cloud-based solutions and self-checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• SoftTouch Restaurant POS Software Fully integrated POS software solution for restaurants with a highly customizable Back Office bundled in one package without costly add-on modules. Designed for Arizona restaurants needing fast order placement, precise customer lookup, accuracy, and compatibility with standard POS hardware.
• Soft Touch iPOS Mobile POS Affordable mobile POS application enabling servers to run orders and transactions from handheld devices at the table. Supports faster service, fewer miss-fires, more re-orders and pay-at-the-table functionality for restaurants.
• Retalix/StoreNext Grocery POS Turn-Key Solution Industry-leading turn-key store solution for independent grocers in Arizona, including ISS45 Checkout System, Retalix Back Office, Cloud-based Connected Services and Connected Payments, integrated LaneHawk, Bottom of Basket, and Self Checkout.
• POS Terminal Hardware Ecosystem Full hardware ecosystem for grocery and restaurant POS deployments, including the Breeze Ultra POS terminal with 15-inch projected capacitive touch screen, touch monitors, SoMo 650 handhelds, Magellan scanner/scales, Epson receipt and multifunction printers, Fujitsu POS keyboards, customer displays, cash drawers, and Ingenico/Verifone payment terminals.
• Electronic Payment Solutions Integrated payment processing for merchants, bundling credit, debit, EBT and Fleet Card acceptance with flexible billing options, sourced through partners including First Data and World Pay/Mercury Payments.
• POS Implementation, Training and 24x7 Support Services Professional services including POS and Back Office implementation, hardware and software installation, system training, ongoing hardware and software maintenance, and 24x7 support delivered by a support team with over 100 years of combined POS systems and operations experience.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Retalix/StoreNextcoreChannel Partner/ Reseller/ DistributorAmerican Point of Sale is the Retalix/StoreNext Channel Partner for Arizona. This partnership allows them to bring industry-leading turn-key store solutions to the Independent Grocery marketplace including ISS45 Checkout System, Retalix Back Office, Cloud based Connected Services and Connected Payments, integrated LaneHawk, Bottom of Basket, and Self Checkout solutions.
• SoftTouchcoreTechnology or IntegrationAmerican Point of Sale is proud to represent SoftTouch and is an authorized dealer for the state of Arizona. They have a team of dedicated Restaurant sales and support staff committed to successful implementation and ongoing support of SoftTouch POS solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Toast: Cloud-based POS platform purpose-built for the restaurant industry. Comparable to American Point of Sale's restaurant vertical offering (SoftTouch + iPOS + payment processing), but operating at national SaaS scale with a direct-to-merchant subscription model rather than as a regional VAR.
• Clover (Fiserv): POS hardware and software platform distributed through merchant acquirers and partners, with strong restaurant and small-business penetration. Comparable to American Point of Sale in combining POS hardware, software, and payments, though delivered through a direct SaaS/channel model rather than regional integration.
• Positouch: Restaurant POS software and hardware provider used by independent and multi-unit restaurants. Comparable to American Point of Sale's SoftTouch restaurant POS offering, including table-side ordering, back office, and integrated payment workflows.
• Square (Block): Integrated POS hardware, software, and payments solution for small and mid-market merchants including restaurants. Comparable to American Point of Sale's bundled hardware + software + payments approach, but delivered as a self-service cloud platform rather than through regional channel partners.
• Lightspeed Commerce: Cloud POS and payments platform serving restaurants and retail merchants. Directly comparable to American Point of Sale's two-vertical (grocery/retail + restaurant) and integrated payments coverage, though offered as a subscription SaaS rather than a regional integration and resale model.
• Restaurant Manager: Restaurant POS software solution that American Point of Sale itself actively promotes and integrates. Directly comparable in feature scope (POS, back office, reporting) to the SoftTouch platform American Point of Sale deploys in Arizona, with similar target customer profile.
• Heartland POS (Global Payments): POS solutions and payment processing for restaurants and small to mid-market merchants. Comparable to American Point of Sale's combined POS + electronic payment solutions offering, often distributed through partner/reseller channels similar to the company's Arizona model.
• PAR Technology: Provider of restaurant POS software (PAR Brink) and related hardware/services to enterprise and mid-market chains. Comparable to American Point of Sale's restaurant POS software layer and bundled services, with similar customer pain points around order accuracy, speed of service, and integrated back office.

Broad incumbents

• Toshiba Global Commerce Solutions: Enterprise POS hardware and software vendor serving grocery and retail. Comparable to the hardware-forward, grocer-focused element of American Point of Sale's offering, particularly the Fujitsu/Epson/Datalogic-based hardware stack, but at much larger enterprise scale.
• NCR Voyix: Enterprise-scale retailer and grocer POS, back office, and self-checkout vendor (successor to NCR Retail). Directly comparable to the Retalix/StoreNext grocery checkout, back office, and self-checkout portfolio that American Point of Sale distributes in Arizona, with broader national footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-point-of-sale-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Point of Sale, LLC