American Security and Protection Service LLC

What American Security and Protection Service LLC does

American Security and Protection Service LLC is a privately held micro-entity headquartered in Murphy, North Carolina, that operates as an independent marketing and pay-per-call lead generation platform. Its primary functional activity is routing inbound phone calls from residential homeowners to independent third-party appliance repair technicians across laundry, refrigeration, and kitchen appliance categories. The company explicitly disclaims being a direct service provider; it does not employ technicians, own service vehicles, or hold inventory, and pricing is set entirely by the independent contractors to whom calls are routed. Revenue, if any, is generated through affiliate/referral fees per call under a pay-per-call arrangement.

The website additionally markets a home security product portfolio — including security cameras, alarm systems, smart locks, video doorbells, and 24/7 monitoring services — presented as core offerings alongside the appliance repair referral service. However, there is no disclosed proprietary technology platform supporting either line: the company uses standard phone and web infrastructure, has no app, no public API, and no disclosed software product. The business operates with 1-10 employees and no disclosed external funding, institutional investors, or named management team.

The operating status carries a notable caveat: the primary domain (americansecurityandprotection.com) is currently parked and actively listed for sale via GoDaddy, with a disclaimer stating no affiliation with the prior domain owner. The disclaimer further notes the domain may have been acquired through expiration or re-registration. This signals that the entity may be in stasis, pivoting, or in the process of divestiture rather than actively scaling, which materially affects any forward-looking investment thesis.

Name

American Security and Protection Service LLC

Legal name

American Security and Protection Service LLC

Website

https://americansecurityandprotection.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

American Security and Protection Service LLC is a privately held micro-entity that operates a pay-per-call lead generation platform routing residential homeowners to independent local appliance repair technicians, while also marketing home security products on its website.

Ownership category

akta.pro rank

Product category

Home Services Lead Generation

NAICS

Appliance Repair and Maintenance (811412)

akta.pro primary industry

Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)

akta.pro secondary industry

Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking) (BPAMAHAM)

Keywords

• Pay-per-call lead generation
• Home services marketing
• Appliance repair referral
• Contractor lead routing
• Independent service network

Headquarters

HQ city

Murphy, North Carolina

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Pay-per-call lead generation: Revenue is generated through pay-per-call arrangements with independent third-party appliance repair service providers. The company earns fees for each customer call routed to participating contractors. This is a pure intermediary model with no direct service delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The company operates as an independent pay-per-call lead generation and referral platform that connects residential homeowners who call a toll-free number with independent local third-party appliance repair technicians in their area. It does not employ technicians, perform repairs, or sell appliance products; revenue is generated through pay-per-call commissions from independent contractors across laundry, refrigeration, and kitchen appliance categories. The website also markets a home security category (cameras, alarm systems, smart locks, video doorbells, 24/7 monitoring) in its hero copy, while a posted disclaimer states the entity is not a direct service provider, is not affiliated with any prior domain owner or brand, and that the domain is parked and listed for sale.

Product overview

American Security and Protection Service LLC operates a dual-service business model offering both home security products and an appliance repair referral service. The home security portfolio includes security cameras, alarm systems, smart locks, video doorbells, and 24/7 monitoring services. The company also functions as a pay-per-call lead generation platform connecting homeowners with independent local technicians for appliance repair services across laundry appliances (washers/dryers), refrigeration (refrigerators/freezers/wine coolers), and kitchen appliances (dishwashers/ovens/ranges/cooktops/vent hoods/garbage disposals/trash compactors/microwaves/ice makers). The two service lines operate independently, with the security products being direct offerings while the appliance repair service routes calls to third-party contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Repair Lead Generation Service
• Laundry Appliance Repair Referral
• Refrigeration Appliance Repair Referral A pay-per-call referral sub-service for refrigerators, freezers, wine coolers, and specialty cooling units. Routed technicians address inadequate cooling, excessive frost buildup, water leaks, ice maker malfunctions, and strange operating sounds to restore reliable temperature control.
• Kitchen Appliance Repair Referral A pay-per-call referral sub-service for kitchen appliances including dishwashers (residue, leaks, error codes), ovens, ranges, stoves, cooktops (uneven heating, faulty igniters, control issues), vent hoods, garbage disposals, and trash compactors. Each engagement begins with an on-site diagnosis by an independent technician.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Independent local appliance repair technicianscoreChannel Partner/ Reseller/ DistributorThe company operates a network of independent, third-party appliance repair technicians and contractors. These technicians provide the actual repair services to customers connected through the company's pay-per-call platform. Technicians are described as licensed, insured, and capable of handling various appliance brands and models. The company explicitly does not endorse or guarantee the quality or credentials of these providers, placing the verification responsibility on the customer.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Thumbtack: Thumbtack is an on-demand platform that matches consumers with local professionals for services including appliance repair. It uses a lead-generation monetization model with comparable SMB pros and homeowner customer base.
• LocalHero: LocalHero is a home services platform explicitly referenced on this company's website via a partner badge and resource links. It operates an analogous consumer-to-local-pro matching funnel across home repair categories.
• Mr. Appliance: Mr. Appliance is a franchised appliance repair brand with national coverage of washer, dryer, refrigerator, and kitchen appliance service. It is a direct service-delivery analog to the contractors this company routes calls to.

Broad incumbents

• Angi Inc. Angi operates the largest US home services marketplace connecting homeowners with local pros across appliance repair, plumbing, electrical, and more. It is the dominant incumbent analog to this company's pay-per-call referral model.
• Porch.com: Porch is a home services marketplace that helps homeowners find local pros for projects and repairs including appliance-related work. It is a relevant peer for the referral-to-local-pro positioning.
• HomeAdvisor: HomeAdvisor (also owned by Angi Inc.) is a leading home services lead-generation marketplace that connects homeowners with prescreened local pros. It represents the scaled version of this company's affiliate referral approach.
• Sears Home Services: Sears Home Services is a national provider of in-home appliance repair and home services. It represents the scaled, branded service-delivery side of the same appliance repair category the lead-gen platform targets.

Emerging players

• Networx: Networx is a home services lead-generation platform connecting homeowners with local contractors across repair, remodeling, and maintenance. It is comparable as a smaller-scale referral marketplace with similar lead-gen economics.
• CraftJack: CraftJack is a lead-generation platform specifically focused on the home services contractor market, including appliance repair. It is comparable as a specialized affiliate lead provider competing for the same contractor customers.
• Bark.com: Bark.com is an international lead-generation marketplace that connects consumers with local professionals across home services categories. It is comparable as a pay-per-lead model operating at scale across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/american-security-and-protection-service-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Security and Protection Service LLC