AmericaTVPy

What AmericaTVPy does

América TV Paraguay is a privately held Paraguayan free-to-air television broadcaster headquartered in Asunción, operating under the Grupo América media network since its 2017 launch. It produces and broadcasts a schedule of 16+ locally produced programs spanning three daily news editions (América Noticias — Primera, Segunda and Tercera Edición at 07:00, 12:00 and 19:00), morning magazine (Buenos Días América), sports coverage (América Deportes), political commentary (El Trueno), motorsport (Locos por la Fórmula 1), technology/creativity content (El Click) and a slate of entertainment formats (Modo Chure, YES, Ale Sobre Ruedas, Campus Life, Chicas Guapas Paraguay, Play 360, Cuchá, Acá Estamos). The channel pursues a horizontal audience strategy targeting the general Paraguayan viewing public, with programming built around local journalism, talent and cultural identity. Distribution combines traditional open-air TV broadcast with a website (americatv.com.py) offering live streaming, native iOS and Android applications built by Shiro Company, and presence across Facebook, Instagram, TikTok, X and YouTube. The group operates under a multi-brand structure, sharing audience and cross-promotion with sister outlets A24 Paraguay (24-hour news) and Primicias YA (digital news portal), each accessible from the América TV Paraguay platform. Underlying technology is moderate in sophistication: live streaming via the web and apps, Dailymotion as a third-party video delivery integrator, and a content management system for program scheduling; no AI/ML capability, developer API or proprietary recommendation engine is disclosed.

The revenue model is advertising-only, with no paid subscription or consumer fee layer disclosed. Television advertising inventory is sold through dedicated 'Espacio Publicitario' segments during programming, and digital advertising opportunities are offered across the website, mobile apps and social channels. Pricing is not publicly disclosed, and content is free-to-air to viewers. Customer concentration in the traditional B2B sense is undisclosed — there are no named advertisers, no enterprise contracts referenced, and revenue mix between linear and digital advertising is not broken out. The company is led by Director General Marco Gauto; ownership is not publicly disclosed beyond its position within the Grupo América network, and no venture, private equity or public-market ownership information is present in the source material.

Name

AmericaTVPy

Legal name

América TV Paraguay

Website

https://americatv.com.py

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

América TV Paraguay is a privately held, Asunción-based free-to-air television broadcaster launched in 2017 as part of Grupo América, delivering locally produced news, sports, entertainment and lifestyle programming to general Paraguayan audiences via open TV, web streaming and native iOS/Android apps.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

akta.pro secondary industries

Local/Regional News Channels (MPABAIAD), Commercial International Broadcasters (MPABAEAC)

Keywords

• Television broadcasting
• News programming
• Sports coverage
• Entertainment media
• Live streaming

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Television advertising space is sold to advertisers, with dedicated 'Espacio Publicitario' (advertising space) segments featured throughout programming. The channel attracts advertisers seeking access to Paraguayan television audiences.
2. Digital Advertising: Advertising opportunities across digital platforms including website, mobile applications, and social media channels to reach viewers across multiple touchpoints.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

América TV Paraguay operates a free-to-air national television channel in Paraguay, producing and broadcasting locally produced news, sports, political, and entertainment programming. Its content is simultaneously distributed online via a live-streaming website and native mobile apps for iOS and Android, allowing audiences to watch the channel live and access individual program pages across broadcast, web, and mobile.

Product overview

América TV Paraguay is a Paraguayan open television channel that launched in 2017, offering a diversified portfolio of news, sports, entertainment, and lifestyle programs. The core offering consists of the América TV Paraguay TV channel — broadcast nationally with live programming — and the América TV Paraguay mobile app (iOS/Android), developed by Shiro Company, which enables live streaming and on-demand access. The program lineup includes three daily editions of América Noticias (morning, midday, and evening), a morning magazine (Buenos Días América), a sports magazine (América Deportes), political commentary (El Trueno), motorsport coverage (Locos por la Fórmula 1), technology and creativity content (El Click), streaming-native formats (Cuchá, Acá Estamos), and entertainment shows (Modo Chure, YES, Ale Sobre Ruedas, Campus Life, Chicas Guapas Paraguay, Play 360). The group also encompasses related media brands A24 Paraguay (24-hour news) and Primicias YA (digital news portal).

Differentiator

Problem solved

Functional benefit

Brands

• A24 Paraguay: 24-hour news channel operated as part of the América TV Paraguay media group.
• Primicias YA

Products and services

• América TV Paraguay (free-to-air television channel) National free-to-air TV channel in Paraguay delivering locally produced news, sports, political, and entertainment programming, available over-the-air to Paraguayan households.
• América TV Paraguay Live Stream (Ver en Vivo) Web-based live streaming of the América TV Paraguay broadcast signal, letting viewers watch the channel online in real time.
• América TV Paraguay Mobile App (iOS)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo AméricacoreStrategic or Co-development PartnerParent media conglomerate providing brand identity, content syndication opportunities, and operational framework. América TV Paraguay operates as a regional subsidiary of the Grupo América network, one of the major television groups in Latin America.
• A24 ParaguayminorChannel Partner/ Reseller/ DistributorSister news channel within the Grupo América network. A24 Paraguay is a related media outlet with cross-promotional relationship, sharing news content and audience reach within the Paraguayan market.
• Primicias YAminorChannel Partner/ Reseller/ DistributorRelated media outlet within the Grupo América ecosystem providing entertainment and celebrity news coverage. Cross-promotional relationship with América TV Paraguay for audience sharing and content distribution.
• Shiro CompanyminorImplementation/ SI/ Consulting PartnerWebsite developer and application builder for América TV Paraguay. Shiro Company developed the official website (americatv.com.py), the América TV Paraguay mobile application, and is credited with maintaining the digital platforms ('Hecho por Shiro Company').

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paraguay TV (Canal 8): Paraguayan state-owned public television broadcaster. Comparable to América TV Paraguay as a free-to-air channel delivering national news and cultural content, though with a public-service mandate rather than commercial focus.
• C9N (Canal 9 Noticias): Paraguayan news-focused channel operating within the broader local TV ecosystem. Comparable to América TV's news-heavy programming and a key competitor for news advertisers and political-event coverage in Paraguay.
• Trece Paraguay (Canal 13): Paraguayan free-to-air television network broadcasting news, sports, and entertainment. Competes with América TV Paraguay for the same household audiences and advertising budgets in Paraguay.
• Unicanal: Paraguayan free-to-air television channel offering news, entertainment, and lifestyle programming. A direct domestic competitor to América TV Paraguay for advertisers and viewers in the Paraguayan market.
• SNT (Canal 9): Established Paraguayan free-to-air broadcaster with a strong news and entertainment lineup. Comparable to América TV Paraguay in distribution model (open TV plus digital) and target audience (broad Paraguayan viewers).
• Telefuturo (Canal 4): One of Paraguay's largest free-to-air television broadcasters, offering national news, entertainment, and sports programming. Directly comparable to América TV Paraguay as a domestic general-interest TV channel competing for the same Paraguayan ad market and audience.

Broad incumbents

• América TV (Argentina): Parent brand of Grupo América's flagship Argentine free-to-air channel. Comparable as the originating network within the same media conglomerate that owns América TV Paraguay, providing content and operational synergies.
• Telefe (Argentina): Major Argentine free-to-air broadcaster with broad entertainment and news programming. Comparable as a regional incumbent Latin American broadcaster with similar ad-supported model, though operating at much larger scale.
• A24 (Argentina): Argentine 24-hour news channel owned by Grupo América. Comparable to América TV Paraguay's A24 Paraguay sub-brand as a sister news channel within the same corporate family, sharing format and editorial approach.
• El Trece (Canal 13 Argentina): Leading Argentine free-to-air television network. Comparable as a regional incumbent sharing the Spanish-language general-entertainment and news format that América TV Paraguay adapts for the Paraguayan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/americatvpy
• YouTubeyoutube.com/@AMERICATVPY
• Facebookfacebook.com/AmericaTVPy
• Instagraminstagram.com/americatvpy
• TikToktiktok.com/@americatvpy
• LinkedInlinkedin.com/company/americatvpy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmericaTVPy