Ames Ford
Ames Ford is a privately held Ford and Lincoln franchised dealership in Ames, Iowa, selling new, used, and performance-modified vehicles (Saleen, ROUSH, Shelby, Hennessey) alongside full finance, parts, and service operations serving retail, truck, fleet, and enthusiast customers.
- Company typePrivate
- Founded-
- HeadquartersAmes, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ames Ford does
Ames Ford is a privately held Ford and Lincoln franchised automobile dealership headquartered at 123 Airport Road in Ames, Iowa, operating under the trade names Ames Ford Lincoln and Ames Ford Performance. The company sells new Ford and Lincoln vehicles (including the Ford F-150, Mustang, Bronco, Explorer, Maverick, Ranger, Transit, E-Transit, F-150 Lightning, and Mustang Mach-E, plus the Lincoln Navigator, Aviator, Nautilus, and Corsair), certified pre-owned and used vehicles across multiple brands (with 300+ units in inventory), and operates full-service Finance, Parts, and Service departments. A specialty division called Ames Ford Performance distributes modified and custom vehicles from Saleen, ROUSH, Shelby, Hennessey, Black Widow (SCA), RTR, Tuscany Motor Company, Rocky Ridge, and RMT Overland, with nationwide direct sales of performance trucks.
The business runs a traditional franchised dealership model augmented by online inventory search, test drive scheduling, pre-approval, payment calculators, and service booking through the amesford.com storefront (powered by FordDirect), supplemented by Ford Mobile Service and Ford Pickup & Delivery for in-area service. Revenue is generated across four streams: new and used vehicle sales (including performance vehicles), finance and insurance products (Ford Credit financing, Ford Protect extended service contracts, and ancillary F&I), service and parts (oil changes, tires, brakes, batteries, alignments, repairs using Ford and Motorcraft parts), and custom factory orders. Pricing is no-haggle with "Best Price Up Front & In Writing," a 7-day return and 30-day exchange policy on used vehicles, and a non-commissioned sales consultant model paid on customer satisfaction rather than per-vehicle sales. Customer segments include general retail consumers, Iowa truck and farm buyers, performance vehicle enthusiasts, Lincoln luxury buyers, and small commercial/fleet buyers.
Ames Ford firmographics
Firmographics- Name
- Ames Ford
- Legal name
- Ames Ford
- Website
- https://amesford.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ames Ford is a privately held Ford and Lincoln franchised dealership in Ames, Iowa, selling new, used, and performance-modified vehicles (Saleen, ROUSH, Shelby, Hennessey) alongside full finance, parts, and service operations serving retail, truck, fleet, and enthusiast customers.
- Ownership category
- akta.pro rank
Where Ames Ford is headquartered
LocationHeadquarters
- HQ city
- Ames
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ames Ford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New & Used): Sale of new Ford and Lincoln vehicles, certified pre-owned vehicles, and used vehicles across multiple brands. The dealership stocks over 300 new and used vehicles including performance vehicles.
- Finance & Insurance Products: Financing through Ford Credit, extended service contracts (Ford Protect), and ancillary F&I products. Payment calculator and pre-approval tools available online.
- Service & Parts Department: Full-service maintenance and repair using Ford and Motorcraft parts, mobile service options, pickup and delivery service, and tire sales with installation.
- Performance Vehicle Sales: Specialized sales of performance-upfitted vehicles including Saleen, ROUSH, Shelby, Hennessey, Black Widow, and other performance brands. Custom orders available for performance builds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Ford/Lincoln Vehicles |
| One time/ perpetual license | Pay-as-you-go | Used Vehicles |
| Unit Pricing | Pay-as-you-go | Service & Maintenance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Ames Ford product offering
Product offeringCore offering
Ames Ford is a franchised Ford and Lincoln automobile dealership in Ames, Iowa that sells new and used vehicles (including a specialized performance division offering Saleen, ROUSH, Shelby, Hennessey and other upfitted trucks and muscle cars), provides full finance, parts and service operations, and supports online scheduling, pre-approval, custom factory orders, mobile service, and pickup-and-delivery. The dealership stocks 300+ new and used vehicles, markets itself as Iowa's Home For Hard Work, and sells custom performance trucks nationwide.
Product overview
Ames Ford is a Ford and Lincoln automobile dealership located in Ames, Iowa, offering a comprehensive vehicle sales and service operation. The company provides new Ford vehicles (cars, trucks, SUVs, vans, and electric vehicles including F-150 Lightning and Mustang Mach-E), new Lincoln luxury vehicles, and used vehicles including certified pre-owned inventory. A distinct specialty division called Ames Ford Performance sells modified performance vehicles from manufacturers including Saleen, ROUSH, Shelby, Hennessey, and Black Widow, as well as custom lifted trucks from SCA Performance, Tuscany Motor Company, Rocky Ridge, and RMT Overland. The dealership also operates full-service Finance, Parts, and Service Departments, and offers custom factory ordering for new Ford vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Ames Ford Performance: Performance department specializing in Saleen, ROUSH, Shelby, and Hennessey performance vehicles, as well as custom lifted trucks.
Quantifiable outcome
- 300+ vehicles in stock for immediate purchase
- +1 more outcomes
Companies that use Ames Ford
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Ames Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ames Ford partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Ford Motor CompanycoreFranchised Ford dealer selling new Ford vehicles, parts, and services. Access to Ford manufacturer programs, incentives, X-Plan pricing, Ford Credit financing, Ford Rewards loyalty program, and Ford Protect extended service plans.
- Lincoln (Ford Motor Company)coreFranchised Lincoln dealer selling new Lincoln luxury vehicles including Navigator, Aviator, Nautilus, and Corsair.
- Hennessey PerformancecoreAuthorized Hennessey Performance dealer offering Hennessey VelociRaptor 500, Hennessey Venom 800, and other Hennessey-upfitted vehicles. Sells nationwide.
- ROUSH Performancecore#1 ROUSH Performance dealer in Iowa. Offers ROUSH Stage 3 Mustangs, ROUSH F-150 trucks, and other ROUSH-upfitted performance vehicles.
- Shelby AmericancoreAuthorized Shelby Performance dealer offering Shelby Super Snake Mustangs, Shelby F-150 trucks, and other Shelby vehicles.
- SaleencoreOnly Saleen dealer in Iowa. Offers Saleen Sportruck, Saleen Mustang (Black Label, Yellow Label, White Label) and other Saleen performance vehicles.
- Black Widow (SCA Performance)majorAuthorized Black Widow (SCA Performance) dealer offering Black Widow F-150 and F-250 trucks with lift kits and performance upgrades. Sells nationwide.
- RTR (Vaughn Gittin Jr.)majorRTR dealer offering RTR Mustang and RTR F-150 vehicles. RTR Spec 2 and Spec 3 performance packages available.
- Tuscany Motor CompanymajorSells Tuscany Motor Company lifted trucks and custom performance vehicles.
- Rocky RidgeminorSells Rocky Ridge custom lifted trucks.
- RMT OverlandminorSells RMT Overland adventure and overland-style vehicles.
- Ford RewardsmajorFord's loyalty rewards program allowing customers to earn and redeem points on vehicle purchases and service at participating dealers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ames Ford competitors and assessment
Company assessmentDirect peers
- Galpin Motors: Large Ford franchise dealer group based in Los Angeles with an extensive performance and custom vehicle division (Galpin Auto Sports). Directly comparable as a Ford franchised dealer that has built a reputation around modified and performance vehicles.
- Seth Wadley Auto Group: Oklahoma-based Ford dealer group that has built a national reputation for performance truck and custom vehicle sales. Comparable as a regional Ford franchise with an emphasis on specialty/performance vehicles.
- Sarchione Auto Group: Northeast Ohio Ford and performance-vehicle dealer group selling custom and lifted trucks. Comparable regional franchise with a parallel custom-truck specialty focus.
- Kunes Country Auto Group: Multi-brand Midwest dealer group with strong Ford representation across rural Wisconsin, Illinois, and Iowa. Closely comparable regional Ford competitor serving similar agricultural and small-metro markets.
- Bob Tomes Ford: Texas-based Ford dealer known for performance and specialty builds. Comparable as a Ford franchise emphasizing enthusiast and custom vehicle sales beyond standard volume.
Others
- Hennessey Performance: Texas-based vehicle upfitter and current Ames Ford partner, offering VelociRaptor and Venom packages. Comparable ecosystem participant as the supplier of the performance vehicles Ames Ford retails.
- ROUSH Performance: Michigan-based performance vehicle upfitter and partner to Ames Ford for ROUSH Stage 3 Mustangs and F-150s. Comparable as an upfitter supplier whose products flow through Ames Ford's performance division.
Broad incumbents
- Sonic Automotive: Public US automotive retailer with franchised stores across many brands including Ford/Lincoln. Comparable franchised dealer model with broader geographic and brand diversification.
- AutoNation: Largest US automotive retailer, operating hundreds of franchised stores across multiple OEMs including Ford. Overlaps as a Ford franchise operator but at vastly greater scale and with a multi-brand portfolio.
- Lithia Motors: Public, rapidly consolidating US auto retailer with broad OEM representation including Ford stores. Operates in the same franchised dealership space but with national scale and acquisition-driven growth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ames Ford social profiles
Digital presenceAmes Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ames Ford leadership team
Management profileNumber of profiles
Ames Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ames Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ames Ford
What does Ames Ford do?
Ames Ford is a franchised Ford and Lincoln automobile dealership in Ames, Iowa that sells new and used vehicles (including a specialized performance division offering Saleen, ROUSH, Shelby, Hennessey and other upfitted trucks and muscle cars), provides full finance, parts and service operations, and supports online scheduling, pre-approval, custom factory orders, mobile service, and pickup-and-delivery. The dealership stocks 300+ new and used vehicles, markets itself as Iowa's Home For Hard Work, and sells custom performance trucks nationwide.
Is Ames Ford a public or private company?
Ames Ford is a private company. It is classified as unknown and is currently operating.
When was Ames Ford founded?
Ames Ford was founded in -1. It employs 11 to 50 people.
Where is Ames Ford based?
Ames Ford is headquartered in Ames, United States, in the North America region.
How does Ames Ford make money?
Four revenue lines are on record. Vehicle Sales (New & Used) is the primary driver. The others are finance & Insurance Products, service & Parts Department and performance Vehicle Sales.
Who are Ames Ford's main competitors?
Direct peers on record are Galpin Motors, Seth Wadley Auto Group, Sarchione Auto Group, Kunes Country Auto Group and Bob Tomes Ford. Others are Hennessey Performance and ROUSH Performance. Broad incumbents are Sonic Automotive, AutoNation and Lithia Motors.
Does Ames Ford have an API?
No public API is recorded for Ames Ford.