AMEXTRA FINANZAS

What AMEXTRA FINANZAS does

Amextra Finanzas is a privately-held Mexican non-bank financial institution operating as a SOFIPO (Sociedad Financiera Popular) under CONDUSEF regulation. Founded in 2010 and headquartered in Palenque, Chiapas, the company delivers a portfolio of seven credit products and two savings products to entrepreneurs, rural producers, informal vendors, and individuals with negative credit bureau history across the State of Mexico, Mexico City, and Chiapas. Credit products include Credipersonal (88% to 90% annual), Agrocrédito (72%), CrediApoyo (84% to 87%), CrediNegocio (77% to 83%), Creditienda (90%), Crediestabilizate (87% to 90%), and Credinicial (96% to 160%), with ticket sizes ranging from $1,000 to $100,000 pesos and terms of 2 to 24 months repayable on weekly, biweekly, or monthly schedules. Savings products include the standard Ahorro account (demand deposits with a one-time $100 peso social contribution) and Ahorro Infantil (children's savings requiring a parent who is an existing client). The company operates through a network of seven physical branches, mobile advisors who conduct home visits, a WhatsApp advisor channel, and a website featuring an online loan calculator.

The underlying technology stack is traditional and non-proprietary. No API, SDK, mobile application, or developer-facing platform is documented, and credit decisioning depends on manual in-person verification, solidarity group co-guarantors, ocular inspections for loans above $50,000 pesos, and direct consultation of credit bureau records. The business model is straightforward transaction-based: revenue is generated primarily from interest on the loan portfolio, supplemented by interest paid out on savings deposits that fund lending operations. Go-to-market is community-led via solidarity group structures and direct-to-consumer through branch visits and WhatsApp, with no digital advertising, social media presence, or content marketing channel documented. The company is affiliated with the broader Amextra network and maintains partnerships with Prodesarrollo, Federación Atlántico-Pacífico, Asociación Mexicana de SOFIPOs (AMEXIPH), and HOPE International.

Name

AMEXTRA FINANZAS

Legal name

Amextra Finanzas

Website

https://amextrafinanzas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amextra Finanzas is a privately-held Mexican SOFIPO (non-bank financial institution) that delivers micro-credit and savings products to entrepreneurs, rural producers, and credit-rehabilitation borrowers across three Mexican states through seven physical branches, mobile advisors, and a WhatsApp channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Palenque

HQ country

Mexico

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Credit/Loan Products: Amextra Finanzas generates revenue primarily through interest charged on multiple credit products offered to individuals and small business owners. Interest rates vary by product: Credipersonal (88-90% annual), Agrocrédito (72% annual), CrediApoyo (84-87% annual), CrediNegocio (77-83% annual, up to $100,000 pesos), Creditienda (90% annual), Crediestabilizate (96-160% annual), and Credinicial (77-83% annual). Loans range from $1,000 to $100,000 pesos with terms from 2 to 24 months and payment frequencies of weekly, biweekly (catorcenal), or monthly.
2. Savings Accounts: The company offers savings accounts (Ahorro and Ahorro Infantil) that generate interest income for depositors. Interest rates on savings accounts are variable. Account opening requires a one-time social contribution of $100 pesos. These deposits provide a stable funding base for the company's lending operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Amextra Finanzas is a Mexican SOFIPO (Sociedad Financiera Popular) that provides microcredit and savings products to underserved individuals, entrepreneurs, and small business owners. Its core offering consists of seven differentiated credit products (Credipersonal, Agrocrédito, CrediApoyo, CrediNegocio, Creditienda, Crediestabilizate, Credinicial) with loan amounts from $1,000 to $100,000 pesos and annual interest rates between 72% and 160%, plus two savings accounts (Ahorro and Ahorro Infantil). Distribution is conducted through seven physical branches and traveling field advisors across the State of Mexico, Mexico City, and Chiapas.

Product overview

Amextra Finanzas is a non-bank financial company (SOFIPO) offering a portfolio of credit products and savings services primarily targeting entrepreneurs, workers, and economically vulnerable populations in Mexico. Its credit portfolio consists of seven distinct products: Credipersonal (personal loans), Agrocrédito (agricultural/rural credit), CrediApoyo (support credit for active clients), CrediNegocio (business credit for income-generating activities), Creditienda (store credit), Crediestabilizate (debt consolidation for credit rehabilitation), and Credinicial (credit for negative credit history individuals). The company also offers savings products including a standard savings account (Ahorro) and a children's savings account (Ahorro Infantil). Services are delivered through physical branches and include an online loan calculator tool.

Differentiator

Problem solved

Functional benefit

Brands

• Credipersonal: Personal credit product for individuals not belonging to a solidarity group, with amounts from $1,000 to $50,000 pesos, terms of 3 to 16 months.
• Agrocrédito
• CrediApoyo
• CrediNegocio
• Creditienda
• Crediestabilizate
• Credinicial
• Ahorro
• Ahorro Infantil

Products and services

• Credipersonal Personal loan product for individual borrowers outside solidarity groups, offering loan amounts from $1,000 to $50,000 pesos with terms of 3 to 16 months, weekly/biweekly/monthly payments, and annual interest rates of 88% to 90%. Requires 10% collateral deposit and a guarantor with good credit history. Loans above $50,000 pesos require an in-person ocular visit.
• Agrocrédito Credit product for rural and primary-sector activities such as extraction and obtaining of raw materials as the principal income source. Loan amounts from $1,000 to $30,000 pesos, terms of 3 to 18 months, weekly/biweekly/monthly payments, annual interest rate of 72%, and requires membership in a solidarity group.
• CrediApoyo Support credit product for active clients to finance unexpected expenses, investment opportunities, or family expenses. Loan amounts up to $50,000 pesos, terms of 3 to 16 months, weekly or biweekly payments, and annual interest rates of 84% to 87%. Requires solidarity group membership and ocular inspection for loans above $50,000 pesos.
• CrediNegocio Business credit product for rural and urban income-generating activities such as own businesses, projects, seasonal work, street vending, and service providers. Loan amounts from $1,000 to $100,000 pesos, terms of 3 to 24 months, weekly or biweekly payments, and annual interest rates of 77% to 83%. Requires solidarity group membership.
• Creditienda Store-front credit product for shop owners, offering loan amounts from $5,000 to $30,000 pesos with terms of 2 to 6 months, weekly or biweekly payments, and annual interest rate of 90%. Applicable only to tiendas (stores), requires active customer status, and includes an ocular visit with photographs of the home and business.
• Crediestabilizate Debt consolidation and credit rehabilitation credit product for individuals with negative credit bureau history who have stabilized their activities. Loan amounts from $5,000 to $100,000 pesos, terms of 3 to 24 months, weekly or biweekly payments, and annual interest rates of 87% to 90%. Requires two guarantors for loans above $50,000 pesos and is limited to borrowers aged 20-65. Borrowers cannot request additional credit until current credit is fully paid.
• Credinicial Credit product for persons with negative credit bureau history who now have stable activities and wish to improve their credit score. Terms of 2 to 6 months with weekly payments and annual interest rates of 96% to 160%. Requires a guarantor with good credit history (since January 2022). Cannot request additional credit until full repayment.
• Ahorro (Savings Account) Demand deposit savings account for individuals and legal entities aged 18+, offering variable interest rates and immediate access to funds. Account opening requires a one-time social contribution of $100 pesos and is available to men and women over 18 years old.
• Ahorro Infantil (Children's Savings) Savings account designed for children and youth under 18 years old, teaching them to save toward goals. Variable interest rates, first deposit minimum of $50 pesos, and subsequent deposits from $10 pesos. Parent or guardian must be an existing Amextra client.

Quantifiable outcome

• Credit decision within 3 to 24 hours
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• ProdesarrollominorGTM or Marketing PartnerListed as an associated partner on the Amextra Finanzas website. Prodesarrollo is a Mexican organization that supports the development of microfinance institutions and popular financial organizations in Mexico.
• Federación Atlántico - Pacífico (FAP)minorGTM or Marketing PartnerListed as a strategic ally. FAP is a Mexican federation that brings together popular financial organizations. Amextra Finanzas is listed as an associate member on FAP's website.
• Asociación Mexicana de SOFIPOsminorGTM or Marketing PartnerListed as an associated partner. This is the Mexican association of popular financial institutions (SOFIPOs) of which Amextra Finanzas is a member, providing industry representation and network benefits.
• HOPE InternationalminorGTM or Marketing PartnerListed as a strategic ally. HOPE International is a Christian microfinance organization that works with financial institutions in developing economies to promote savings-led microfinance.
• N&G ConsultingminorGTM or Marketing PartnerListed as a strategic ally. N&G is a Mexican consulting firm that appears to provide advisory services to Amextra Finanzas.
• AMX Semillas de TransformaciónminorGTM or Marketing PartnerA related organization under the Amextra umbrella. AMX Semillas de Transformación appears to be a program or subsidiary focused on transformation and development initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Compartamos Banco: Mexico's largest microfinance institution, originally a SOFIPO that converted to a regulated bank. Offers microcredit, group lending, and savings to entrepreneurs and low-income populations nationwide. Directly comparable as the dominant player in Amextra's segment with a similar product mix.
• FinComún: Mexican SOFIPO focused on savings-led microfinance for low-income populations and entrepreneurs. Offers group and individual microcredit plus savings accounts, mirroring Amextra's product mix within the regulated SOFIPO space.
• Consubanco: Mexican non-bank financial institution offering consumer credit, payroll loans, and SMB lending. Comparable to Amextra in providing consumer credit through a regulated non-bank channel in Mexico, with a broader product set.
• Te Creemos: Mexican SOFIPO providing microcredit and savings products to underserved entrepreneurs and small business owners. Operates a multi-state branch network with group-lending and individual credit products closely aligned with Amextra's model and target customers.
• Covalto: Mexican digital consumer bank (formerly Consubanco) offering credit, deposits, and SMB banking services. Targets similar segments and shares Mexican non-bank consumer credit heritage with Amextra, with a more developed digital offering.

Broad incumbents

• Nu Mexico: Mexican subsidiary of Nubank, one of Latin America's largest neobanks. Offers credit cards, personal loans, and deposits to underbanked Mexicans, increasingly competing for the same informal-worker and SMB segments as Amextra but through digital channels.
• Banco Azteca: Large Mexican retail bank within Grupo Elektra, serving low-income and underbanked populations through thousands of branches inside Elektra stores. Provides credit, savings, and remittances to a substantially overlapping customer base as Amextra, but at much larger scale and broader product scope.

Emerging players

• Klar: Mexican neobank offering deposits, credit, and payments to underbanked consumers and small businesses. Competes with Amextra for the informal-economy and SMB borrower segment, but via digital channels rather than branches.
• Fondeadora: Mexican fintech/neobank offering deposits, payments, and credit products to consumers and small businesses. Targets overlapping segments with Amextra, particularly small merchants and informal-economy workers, but via a fully digital model.
• Albo: Mexican neobank offering consumer credit, deposits, and spending management to underserved Mexican consumers. Targets similar underbanked segments as Amextra with a digital-first model that complements or competes with traditional SOFIPO services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amextra-finanzas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMEXTRA FINANZAS