What Gallagher Animal Management does

Gallagher Animal Management is a division of privately held New Zealand parent Gallagher Group Limited (founded 1938), specializing in electric fencing, livestock weighing and electronic identification (EID), water monitoring, virtual fencing, and animal performance software for livestock farmers and ranchers. The product portfolio is organized around four core pillars: electric fencing hardware (i Series adaptive monitoring energizers, Lithium Solar portable energizers, patented Ring Top posts, insulated line posts, offset fencing); weighing and EID systems feeding the cloud-based Animal Performance platform (tracking 42M+ animal records across 25,000+ farms); water and liquid management (Satellite Liquid Monitoring, Tank Level Monitors, Miraco livestock waterers); and Goodnature smart pest traps, with eShepherd GPS-based virtual fencing acting as a separately branded subsidiary capability. The technology stack combines proprietary electromechanical designs, telemetry via cellular and satellite connectivity, and software with a mobile app and integration partnerships (Allflex, FARMIQ, MINDA) for third-party farm management interoperability.

Name

Gallagher Animal Management

Legal name

Gallagher Group Limited

Website

https://am.gallagher.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Animal Management Hardware and Agricultural Technology

NAICS

Support Activities for Animal Production (115210), All Other Animal Production (112990)

SIC

Farm Machinery & Equipment (3523), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH), Herd Handling, Sorting & Restraint Services (Chute Work, Weighing, Tagging) (AFACAEAG), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

Keywords

• Electric fencing systems
• Livestock management solutions
• Animal weighing equipment
• Virtual fencing technology
• Water monitoring systems

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Electric Fencing Products: One-time hardware sales of electric fencing equipment including energizers, posts, wires, insulators, gates, and accessories. Products available in various power configurations (110V, solar, battery, multi-powered) and deployment types (permanent, portable).
2. Weighing and EID Equipment: Sale of weighing scales, load bars, EID tag readers, and data collectors for livestock management and traceability compliance.
3. Water Monitoring Systems: Sale of liquid level monitoring hardware (tank monitors, satellite monitoring systems) and waterers. Includes annual subscription for connectivity services at approximately $0.30 per day.
4. Livestock Waterers: Sale of automatic watering equipment including ball waterers, open trough waterers, horse waterers, and swine waterers. Products made in Iowa, USA.
5. Goodnature Traps: Sale of automatic rat and mouse traps (A24, A18 models) and accessories including CO2 canisters and paste attractants. Smart Cap add-on provides Bluetooth connectivity for trap monitoring.
6. eShepherd Virtual Fencing: Virtual fencing system using neckbands for livestock management without physical fence infrastructure. Sold as hardware plus subscription.
7. Animal Performance Software: Subscription-based software platform providing livestock performance tracking with multiple plan tiers including free trial. Connected to weighing and EID hardware.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gallagher Animal Management designs, manufactures, and sells electric fencing systems (energizers, posts, wires, insulators, gates), livestock weighing and Electronic Identification (EID) equipment, the cloud-based Animal Performance software platform, GPS-based virtual fencing (eShepherd), satellite-enabled water and liquid monitoring systems, Miraco livestock waterers, and Goodnature smart pest traps. Products are sold through an extensive dealer network, direct field sales territory managers, and an owned e-commerce store for commercial livestock operations and lifestyle property owners globally.

Product overview

Gallagher Animal Management is an agricultural technology company offering a comprehensive animal management solutions portfolio. The product ecosystem centers on four core pillars: Electric Fencing (including i Series fence monitoring, Lithium Solar portable energizers, Ring Top posts, and Insulated Line Posts), Animal Performance (weighing, EID, and cloud-based tracking software), Virtual Fencing (eShepherd GPS-based system), and Water/Liquid Monitoring (Satellite Liquid Monitoring, Tank Level Monitors, and Miraco waterers). The portfolio also includes Goodnature smart pest traps. Products are designed for livestock ranching, dairy farming, rotational grazing, and land/water management applications across farms, ranches, and lifestyle properties. The company operates on a platform-plus-modules architecture with standalone hardware products (energizers, readers, waterers) that integrate with software platforms (Animal Performance app, i Series monitoring, Goodnature app) for data management and remote control.

Differentiator

Problem solved

Functional benefit

Brands

• eShepherd: Virtual fencing solution that allows farmers to track, manage, and move animals with the touch of a button
• Miraco
• Goodnature

Products and services

• i Series Fence Monitoring System Intelligent fence monitoring energizer system with smart adaptive electronics that continuously monitors fence performance and adjusts output voltage in response to changing conditions; provides 24/7 remote alerting for fence faults and supports up to 240km of fencing monitoring for livestock containment.
• Lithium Solar Energizers Portable solar-powered fence energizer product line (S12, S20, S30, S60, S80, S120) using lithium battery technology with adaptive electronics, delivering up to 300% longer battery life and up to 53% lighter weight versus lead-acid alternatives for remote and rotational grazing applications where grid power is unavailable.
• Electric Fencing Products Complete range of electric fencing solutions including 110 Volt energizers, solar energizers, battery energizers, multi-powered energizers, posts, insulators, gates, wires, reels, netting, fence kits, and accessories for permanent and portable livestock containment across all animal types.
• Ring Top Post Patented portable fence post with wear-proof glass-filled nylon ring top head, tangle-proof streamlined design, and stomp-proof foot plate rated to withstand 800 lbs of pressure; designed to solve traditional pigtail post frustrations in portable livestock fencing.
• Insulated Line Post DIY-friendly electric fence post with 16mm fiberglass core and snap-on insulators; corrosion-resistant and UV-stabilized for remote or steep terrain, waterway exclusion, and coastal installations without requiring machinery for installation.
• Offset Fencing / Ring Top Offset Retrofit fencing solution that adds electric wires to existing conventional non-electric fences, protecting existing fence infrastructure and livestock from damage; features patented Ring Top Offset design with rounded safety design and glass-filled UV-protected materials.
• Weighing and EID Products Complete livestock weighing and Electronic Identification (EID) systems including scale heads, data collectors, EID tag readers, load bars, platforms, and wireless solutions for accurate animal weight tracking, performance monitoring, and traceability compliance.
• TWR-5 Weigh Scale and Reader Combined weighing scale and EID tag reader for integrated animal weight and identification data collection in the field.
• HR5 v2 Hand Held EID Tag Reader Handheld electronic identification tag reader for capturing animal EID numbers during handling and weighing operations.
• Wireless Load Bars Wireless weighing sensors for livestock scales available in 2500kg and 5500lbs capacities that eliminate cables for easier installation and animal handling.
• Auto Weigher Remote livestock weighing system developed in partnership with StrongBo AgriTech; animals voluntarily step on a platform with a mineral or molasses block attractant while an EID reader identifies each animal and captures partial body weight; a proprietary algorithm converts the partial reading to an estimated full body weight and transmits data to the cloud and mobile app, eliminating the need to weigh in yards.
• Animal Performance Software Platform Cloud-based livestock performance management platform that tracks growth, health, and performance data from herd-wide trends to individual animal insights; supports EID data collection, weighing integration, and multi-farm management; trusted by more than 25,000 farms and ranches and managing more than 42 million animal records, with tiered subscription plans and a free trial.
• eShepherd Virtual Fencing GPS-based virtual fencing system using neckband technology that allows farmers to track, manage, and move livestock with smartphone app control without requiring physical fence infrastructure; enables rotational grazing without permanent fencing.
• Satellite Liquid Monitoring System Remote tank and liquid level monitoring system using satellite communication for properties where cellular or Wi-Fi coverage is unavailable; monitors water, diesel, and liquid fertilizer levels with a 7-year battery life and accessible data via mobile app.
• Tank Level Monitor Liquid level sensor for tank monitoring that works with cellular or satellite connectivity options; simple installation with a low annual subscription fee.
• Miraco Livestock Waterers Automatic livestock waterers including ball waterers, open trough waterers, horse waterers, swine waterers, and pet waterers; manufactured in Iowa, USA since 1974 with engineered insulation for year-round use and patented rollaway ball closure designs.
• Goodnature Smart Traps Automatic, non-toxic rat and mouse traps with quick humane kill mechanism and auto-reset functionality; available in A24 (rats), A18 (squirrels), and mouse trap variants with optional Smart Cap Bluetooth add-on for 24/7 kill tracking and app notifications.

Quantifiable outcome

• 300% longer battery life with lithium solar technology compared to lead-acid alternatives
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Partnerships

One partnership is on record.

• StrongBo AgriTechcoreStrategic or Co-development PartnerIrish-Canadian based agricultural technology company that developed the remote Auto Weigher system. Gallagher partnered with StrongBo to bring remote livestock weighing capabilities to farmers worldwide. The partnership allows livestock to be weighed in paddocks rather than in yards, with data transmitted to cloud and farmer devices. Ivan Wahlrab, StrongBo co-founder, noted alignment with Gallagher brings insight into agribusiness sector and market expansion. Lisbeth Jacobs, Gallagher CEO, stated StrongBo complements Gallagher's animal performance and traceability solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nedap Livestock Management: Direct competitor providing integrated livestock management solutions including identification, weighing, milk metering, and farm management software. Mike Wilson, Gallagher's new CPO, previously led Nedap Oceania, signaling direct overlap in product portfolio and target customer (commercial dairy and livestock farms).
• Speedrite (Datamars): Direct competitor in electric fencing energizers, wires, and posts; targets the same livestock and lifestyle property customers in North America and other shared markets as Gallagher Animal Management.
• Datamars: Owner of Tru-Test (weighing/EID), Speedrite (electric fencing), and Allflex (EID tags) - the three most direct competitive product lines to Gallagher's portfolio. Targets the same livestock farmers and ranchers with overlapping hardware and increasingly overlapping software offerings.
• BouMatic: Global dairy equipment provider offering milking systems, cooling, and herd management technology. Comparable in serving commercial dairy farms with integrated hardware-software management platforms, though more dairy-weighted than Gallagher.
• Afimilk: Provides dairy-focused cow monitoring, weighing, and farm management solutions with SaaS platforms. Overlaps with Gallagher on dairy weighing and animal performance use cases, particularly in larger commercial operations.
• Tru-Test (Datamars): Closest direct peer in livestock weighing scales, EID readers, and load bars; competes head-to-head with Gallagher's weighing & EID product line for the same commercial farmer customers worldwide.
• Allflex Livestock Intelligence (Datamars): World leader in livestock EID tags and increasingly in sensor/biometric monitoring. Gallagher's Animal Performance software explicitly integrates with Allflex tags, indicating both partnership and competitive overlap in traceability and monitoring.

Emerging players

• Farmnote: Japanese livestock data management platform with growing international footprint; Hamish Wiig (Gallagher GM LATAM/Asia) sits on its board. Competes with Animal Performance in cloud-based livestock management software.
• Connecterra: AI-driven dairy cow monitoring startup; representative of emerging sensor/software players encroaching on traditional weighing and monitoring categories where Gallagher competes.

Broad incumbents

• DeLaval: Large global incumbent in dairy and livestock farm equipment, including milking robotics and herd management software. Competes with Gallagher at the larger farm end through integrated farm systems rather than core fencing/weighing expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GallagherNA
• YouTubeyoutube.com/user/GallagherAMS
• Facebookfacebook.com/GallagherAnimalManagementNorthAmerica
• LinkedInlinkedin.com/company/gallagher-animal-management
• Instagraminstagram.com/gallagheram.na

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallagher Animal Management