CONNECTERRA GROUP LIMITED

What CONNECTERRA GROUP LIMITED does

Connecterra Group Limited operates an AI-powered data platform purpose-built for the dairy industry, integrating disparate on-farm systems (herd management, robotic milking, feed management, cow monitoring, reproduction, and financial data) into a single analytics environment. The platform is delivered as a SaaS solution with six core modules: Analytics (visualization and benchmarking), Copilot (AI-driven anomaly detection and weekly natural-language farm briefings), Decision Support (timeline-based decision tracking with ROI quantification and scenario modeling), Collaboration (multi-stakeholder data sharing for farmers and advisors), Data Integration (the underlying connector layer), and Data API (programmatic access for enterprise systems). Its proprietary differentiator is the combination of cross-system data unification with Copilot's continuous AI monitoring, which surfaces patterns that would otherwise go unnoticed in siloed on-farm data.

The company serves three primary segments: dairy farmers (the primary user base across herd sizes), farm advisors (nutritionists, veterinarians), and enterprises (large dairy operators, processors, and consultancies). Go-to-market combines a product-led motion — a 60-day self-serve free trial — with an enterprise field-sales motion for operations above 5,000 cows or organizations with more than 10 staff, supported by a freemium advisor referral model. Pricing is subscription-based, billed monthly on average yearly herd size, with custom multi-year contracts for the enterprise tier. Trusted relationships include Bayer, Danone, Datamars (its parent conglomerate), Kersia, Lely, and Zinpro.

Connecterra B.V. is domiciled in Amsterdam, Netherlands, and operates as part of the Datamars portfolio of livestock-technology brands. The company is private, has not publicly raised external venture funding in the data provided, and continues to ship product updates — notably the May 2025 launch of reproductive analytics and March 2025 IOFC enhancements — while expanding its integration footprint across PCDART, BoviSync, GEA DairyPlan, Lely, EZfeed, VAS, and Dairy Farmers of America.

Name

CONNECTERRA GROUP LIMITED

Legal name

Connecterra B.V.

Website

https://connecterra.ai

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Connecterra provides an AI-powered data platform that unifies dairy farm systems (herd management, milking, feed, monitoring) to deliver analytics, AI-driven weekly briefings via Copilot, and decision-impact tracking for farmers, advisors, and large dairy enterprises.

Ownership category

akta.pro rank

Product category

Dairy Farm Management Software

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Services-Computer Processing & Data Preparation (7374), Agricultural Services (700)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industries

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Dairy farm analytics
• Livestock data platform
• Dairy herd management
• Agricultural AI software
• Farm decision support

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription pricing based on herd size. Plans include Farmer Plan, Farm Advisor Plan, and Enterprise options. Billing based on average yearly herd size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Connecterra provides an AI-powered data platform that unifies dairy farm systems (herd management, milking, feed, behavior, health, reproduction, financial, and weather) to deliver analytics, decision support, and operational insights. The platform includes an AI assistant (Copilot) that monitors farm data 24/7, generates weekly summaries, and surfaces anomalies, plus decision tracking with ROI quantification. It is sold via SaaS subscription priced on herd size to dairy farmers, farm advisors, and large dairy enterprises.

Product overview

Connecterra is an intelligent data platform for the dairy industry offered as a unified platform with six integrated modules. The core Connecterra Platform integrates data from herd management, cow monitoring, feed, and production systems into a centralized database. The platform consists of Analytics (visualization and comparison of all farm data), Copilot (AI-powered insights and anomaly detection with weekly summaries and automatic alerts), Decision Support (tracking and quantifying the impact of farm decisions with AI-powered scenario modeling), Collaboration (team and advisor data sharing), Data Integration (connecting farm systems), and Data API (programmatic data access). The platform is available in Farmer, Farm Advisor, and Enterprise plans with a 60-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Connecterra Platform The unified intelligent data platform for the dairy industry that integrates all farm systems (herd management, milking, feed, behavior, health, reproduction, financial, and weather), provides AI-powered analytics and insights through its Copilot module, tracks decision impact with ROI quantification, and supports data-driven decision making across the entire farm operation. Sold via monthly SaaS subscription priced on average yearly herd size in Farmer, Farm Advisor, and Enterprise plans.

Quantifiable outcome

• 20% reduction in time spent on data analysis and reporting
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• EZfeedcoreTechnology or IntegrationIntegration partnership for feed data integration. Connecterra seamlessly connects with EZfeed systems to incorporate feed data into the unified analytics platform.
• GEA DairyPlancoreTechnology or IntegrationIntegration with GEA DairyPlan for herd management and milking system data. Allows users to consolidate GEA data with other farm systems on Connecterra platform.
• VAS (Visual Activity System)coreTechnology or IntegrationIntegration partnership for activity monitoring data from VAS systems. Enables comprehensive data analysis combining activity and production metrics.
• LelycoreTechnology or IntegrationIntegration with Lely robotic milking and farm management systems. Allows Lely users to integrate their data into Connecterra for advanced analytics.
• PCDARTcoreTechnology or IntegrationIntegration with PCDART herd management software, a widely-used dairy farm management system, enabling data consolidation for PCDART users.
• DatamarsflagshipStrategic or Co-development PartnerConnecterra is part of Datamars' suite of brands. Datamars is a parent company providing resources and strategic direction for Connecterra's dairy technology solutions.
• BayerminorOthersListed among trusted brands in the dairy industry. Nature of relationship appears to be customer/integration rather than formal partnership.
• DanoneminorOthersListed among trusted brands. Major dairy processor customer using Connecterra for farm data visibility across their supply chain.
• KersiaminorOthersListed among trusted brands in the industry. Animal health and biosecurity company.
• ZinprominorOthersListed among trusted brands. Animal nutrition company serving dairy industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Afimilk: Afimilk is a direct peer offering dairy farm management software and herd analytics with sensors, milking parlors, and AI-driven cow monitoring. Competes with Connecterra for the same farmer and advisor personas across herd management, milk yield analysis, and reproductive analytics.
• BoviSync: BoviSync is a cloud-based dairy herd management platform referenced in Connecterra customer testimonials (Four Cubs Dairy). Overlaps with Connecterra in herd records, reproduction analytics, and data integration, and competes for the same on-farm decision-support budget.
• Valley Ag Software (VAS / DairyComp): VAS provides DairyComp herd management software widely used on U.S. dairies and is one of Connecterra's integration partners. Competes directly in the herd data, reproduction metrics, and decision-support categories, particularly with mid-market and large U.S. dairy operations.

Broad incumbents

• DeLaval DelPro: DeLaval offers DelPro, a farm management platform tied to its milking systems and herd management hardware. Competes with Connecterra in on-farm data analytics and decision support, but as a bundled offering with DeLaval's broader milking equipment business rather than a standalone SaaS.
• GEA DairyNet: GEA's DairyNet is the analytics layer paired with GEA milking and herd management systems (DairyPlan, also a Connecterra integration). Competes in herd data visualization and decision support, with the structural advantage of native access to GEA hardware data.
• Lely Horizon: Lely is both a Connecterra integration partner and a broad incumbent offering Lely Horizon as its own farm management analytics suite bundled with robotic milking hardware. Comparable on AI-driven insights and dairy data analytics, but as part of Lely's full milking robotics stack rather than a vendor-neutral SaaS.

Emerging players

• Cainthus (Elanco): Cainthus, acquired by Elanco, uses computer vision and AI to monitor dairy cow behavior, health, and productivity. Comparable as an AI-driven dairy analytics player, with a focus on vision-based monitoring vs. Connecterra's broader multi-system data unification.
• SmaXtec: SmaXtec provides AI-enabled in-cow rumen and health sensors with analytics for dairy operations. Comparable as a precision livestock monitoring and health-alert platform, but with a sensor-first approach rather than Connecterra's system-agnostic data integration model.

Others

• Antelliq (Datamars): Antelliq is part of Datamars alongside Connecterra, offering livestock identification and monitoring solutions including Allflex and Zee Tags. Comparable as a Datamars-portfolio dairy/livestock technology brand, and an internal sibling rather than a competitor, with potential cross-sell and data synergies.

Regional players

• idexx Dairy Solutions: Idexx offers diagnostic and dairy-related lab analytics tools widely used by veterinarians and producers. Comparable as an adjacent data-driven dairy service provider serving similar farm-advisor personas, though focused on diagnostic testing rather than operational data integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/connecterra
• YouTubeyoutube.com/@connecterra.official
• Facebookfacebook.com/connecterraOfficial
• LinkedInlinkedin.com/company/connecterra-bv
• Instagraminstagram.com/connecterra.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONNECTERRA GROUP LIMITED