Excellence

What Excellence does

Excellence SA is a Polish food and beverage manufacturer headquartered in Stryków, Poland, founded in 1992 by Marcin Ciecierski and listed on the Warsaw Stock Exchange NewConnect market since 2014. The company produces syrups, juices, mousses, beverage concentrates, and dietary supplements operating across four principal brands: traditional Excellence syrups (including the heritage "Grandma Jadzia's Syrup"), the I am Bio organic line, the Biorę functional seed-based beverages featuring chia, basil, and white poppy seeds, and Ya!&Soda sparkling water concentrates.

The production platform is built around multiple complementary technologies: high-pressure autoclave sterilization (particularly used for organic products to preserve natural value), plate and tube pasteurization, tunnel pasteurization, autoclave pasteurization, and cold filling for non-carbonated products. The company runs an in-house UHPLC-equipped laboratory for pesticide and microbiological testing, and packaging capabilities span glass (20ml-1500ml), PET (50ml-5000ml), HDPE (50ml-5000ml), pouches (100ml-700ml), and bag-in-box (2L-5L) formats. It maintains BRCGS, IFS Food, FSSC 22000, FDA audit clearance, organic (PL-EKO-12.616), and Halal certifications, qualifying it as a vendor for major European and global retail chains.

Excellence generates revenue through four streams: own-brand product sales to major Polish retail chains (LIDL, Carrefour, Netto, Leclerc, Selgros, Dino, Makro, Martins), private label and contract manufacturing services for other beverage brands, direct-to-consumer e-commerce via syropy.eu and yaandsoda.eu, and international distribution partnerships covering 13+ countries including Germany, Netherlands, Czech Republic, the Baltics, UK, US, Canada, Mongolia, and Iran. According to 2021 Nielsen data, Excellence holds 31% volume share of the Polish syrup market, selling 13 million litres annually against a 42-million-litre total market. The company holds a 51% majority stake in Health Medica sp. z o.o. (Łódź) for vertical integration into dietary supplements and medical devices.

Name

Excellence

Legal name

Excellence Spółka Akcyjna

Website

https://excellence-sa.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Excellence SA is a Polish beverage manufacturer producing syrups, juices, mousses, BIO drinks, and concentrates, holding 31% volume share of the Polish syrup market. The company serves major retail chains, contract manufacturing clients, and international distributors across 13+ countries.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Flavoring Syrup and Concentrate Manufacturing (311930), Flavoring Syrup and Concentrate Manufacturing (31193), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Concentrate/Syrup & Flavor Base Contract Manufacturing (AFAFAIAI), Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)

Keywords

• Beverage manufacturing
• Syrup production
• Private label beverages
• Organic fruit drinks
• Contract bottling

Headquarters

HQ city

Stryków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own Brand Syrup and Beverage Sales: Revenue from manufacturing and selling proprietary syrups, juices, mousses, and beverage concentrates under Excellence brand names including traditional syrups, I am Bio organic line, and Biorę products with exotic fruits and seeds.
2. Private Label Manufacturing: Contract manufacturing services for companies wanting to create unique private label beverages. Full-service from recipe development through packaging and logistics for retail chains and smaller companies.
3. Contract Manufacturing Services: Production partner services for juices, syrups, beverages, fruit and vegetable mousses, and dietary supplements. Services cover every stage from recipe development to final delivery.
4. E-commerce Direct Sales: Direct-to-consumer sales through company's own e-commerce platforms including syropy.eu and yaandsoda.eu for syrups, concentrates, and related products.
5. Distribution Services: Official distributor partnerships for international markets. Company supplies products to distributors who then sell in their territories.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Excellence SA manufactures and sells fruit syrups, juices, mousses, dietary supplements, and beverage concentrates under its own brands (Excellence, I am Bio, Biorę, Ya!&Soda). The company also provides contract manufacturing, private label production, and bottling services to retail chains and other beverage brands, covering the full value chain from recipe development through packaging and distribution.

Product overview

Excellence is a Polish food and beverage manufacturer producing syrups, juices, mousses, dietary supplements, and beverage concentrates. The core portfolio includes traditional Excellence syrups (including Grandma Jadzia's Syrup), the I am Bio organic product line, the innovative Biorę beverage line with functional seeds, and Ya!&Soda sparkling water concentrates. The company operates through multiple business models: own-brand products for retail, contract bottling services for major brands, private label manufacturing, and B2B solutions for HoReCa and wholesale. The company holds 31% volume market share of the Polish syrup market as of 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Excellence: Traditional syrups brand including health-promoting syrups
• I am Bio
• Biorę
• Ya!&Soda

Products and services

• Excellence Traditional Syrups Traditional fruit syrups including health-promoting syrups and the popular Grandma Jadzia's Syrup (Syrop Babci Jadzi), representing the company's heritage product line sold through retail chains and e-commerce.
• I am Bio Organic product line including syrups, juices, mousses, and functional beverages with certified organic ingredients. Includes Radler lemon-flavored drink, pickled beetroot juice, and ISOBIONIC BALANCE isotonic drink.
• Biorę Innovative beverage line featuring chia seeds, basil, and white poppy seeds combined with exotic fruits and apple juice.
• Ya!&Soda Concentrates for sparkling water that allow consumers to prepare refreshing sparkling water at home, sold through the yaandsoda.eu e-commerce platform.
• Juices Fruit juices and NFC (Not From Concentrate) juices including apple, orange, and specialty varieties.
• Mousses Fruit and fruit-vegetable mousses, including organic/BIO variants.
• Dietary Supplements Health supplements produced by the company, including those manufactured by subsidiary Health Medica sp. z o.o., in which Excellence holds a 51% stake.
• Contract Manufacturing Full-service contract manufacturing for juices, syrups, beverages, fruit and vegetable mousses, and dietary supplements, covering every stage from recipe development to final delivery using modern technological facilities and certified quality standards.
• Private Label Production Comprehensive private label solutions covering every stage from recipe development to final delivery of market-ready products under the client's own brand, including packaging, labelling, and branding support.
• B2B Solutions Comprehensive solutions for companies in catering, HoReCa, wholesale, and beverage manufacturing industries, including individual approach, high-quality ingredients, flexible order volumes, and competitive pricing.
• Distribution Partnership Official distributor partnership programs for companies wanting to distribute Excellence products in new markets, with marketing and logistical support.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major, regional and owned brand.

• Health Medica sp. z o.o.coreOthersExcellence SA holds 51% stake in Health Medica sp. z o.o., headquartered in Łódź. The subsidiary's core business is the production of dietary supplements and sale of medical devices. This investment represents vertical integration into the health supplements market.
• LIDLcoreChannel Partner/ Reseller/ DistributorMajor European retail chain purchasing Excellence syrups and beverages for distribution through Polish stores.
• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor international retail chain distributing Excellence products in Polish market.
• NettomajorChannel Partner/ Reseller/ DistributorDanish retail chain operating in Poland, distributing Excellence products.
• LeclercmajorChannel Partner/ Reseller/ DistributorFrench retail cooperative operating in Poland, distributing Excellence products.
• SelgrosmajorChannel Partner/ Reseller/ DistributorCash and carry wholesaler distributing Excellence products to business customers.
• DinoregionalChannel Partner/ Reseller/ DistributorPolish regional retail chain, part of the Dino group, distributing Excellence products.
• MakromajorChannel Partner/ Reseller/ DistributorInternational cash and carry wholesaler (part of Metro Group) distributing Excellence products.
• MartinsregionalChannel Partner/ Reseller/ DistributorRegional retail chain distributing Excellence products.
• Ya!&Sodaowned brandOthersOwned brand for sparkling water concentrates, sold through yaandsoda.eu e-commerce platform.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Maspex Wadowice (Tymbark / Kubuś): Poland's largest privately held food and beverage group, owner of Tymbark juices and Kubuś drinks. Competes with Excellence in fruit juices, nectars, and bottled beverages at Polish retail; broader portfolio across multiple food categories makes it a broad incumbent.
• Cott Corporation: Global contract beverage manufacturer with strong private-label and co-manufacturing capabilities in soft drinks and juices. Relevant comparable for Excellence's private-label and contract bottling services.
• Refresco Group: World's largest independent private-label beverage manufacturer, operating bottling plants across Europe. Comparable to Excellence's contract manufacturing and private-label business model, though at vastly greater scale and geographic breadth.
• PepsiCo Polska: Global beverage and snacks major with significant Polish operations in juices (Tropicana), soft drinks, and snacks. Comparable as a broad incumbent competing with Excellence for retailer relationships and shelf space in Polish grocery.
• Coca-Cola HBC Poland: Bottler for The Coca-Cola Company across Poland and broader CEE. Operates in adjacent non-alcoholic ready-to-drink beverage categories where Excellence competes for shelf space and foodservice placements.

Direct peers

• FoodCare: Polish beverage and food company producing juices, nectars, and functional drinks under brands like Black and Tiger. Direct competitor in Polish retail beverage aisles where Excellence's Commercial Director previously held a Key Account Manager role.
• Herbapol Lublin: Polish manufacturer of herbal teas, syrups, juices, and dietary supplements — a direct adjacent peer given overlap in fruit/herbal syrups and supplements production for Polish retail and pharmacy channels.
• Ustronianka: Polish mineral water and beverage producer headquartered in Ustroń, comparable as a domestic beverage manufacturer with multi-format bottling capabilities and national retail distribution. Highly relevant as Excellence's Deputy Chairman previously served as Director of Retail Networks at Ustronianka.
• SodaStream International: Global leader in at-home sparkling-water makers and flavor concentrates. Directly comparable to Excellence's Ya!&Soda brand (yaandsoda.eu), which sells concentrates that allow consumers to prepare sparkling water at home.

Emerging players

• Dary Natury: Polish producer of certified organic teas, herbs, syrups, and natural foods. Comparable on the organic/BIO product axis (vs. Excellence's I am Bio line) but smaller scale and narrower distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence