Amiana Resort Nha Trang

What Amiana Resort Nha Trang does

Amiana Resort Nha Trang is a luxury beachfront resort located in Nha Trang, Khanh Hoa Province, Vietnam, and is the flagship property of the privately held Amiana Resorts and Hotels brand, which also operates Amiana Resort Cam Ranh (beachfront) and Amiana Hotel Hanoi (city hotel). The Nha Trang property offers 248 rooms and villas ranging from one to three bedrooms, including family suites with dedicated children's rooms and premier villas with private pools of up to 450 square meters, set among three swimming pools and a private beach.

The resort monetizes through five primary revenue streams: accommodation (rooms and villas), on-site dining at Bacaro Restaurant (gourmet dinners and beachfront service), spa and mineral mud bath wellness, weddings and events, and ancillary services including airport transfers and day-pass/entrance tickets for outside guests. Distribution is direct-to-consumer via the corporate website, the book-directonline.com booking engine, and phone reservations, supplemented by travel-agency and tour-operator partnerships for international inbound markets (notably Russia and Korea, evidenced by guest testimonials). Pricing is not publicly disclosed; quote-based pricing applies to events, and the direct-booking channel runs an "AMIANA" promo offering 10% off plus 10% resort credit.

Operationally, the company runs standard hospitality infrastructure with no proprietary technology stack disclosed. There is no evidence of AI/ML deployment, app-based services, funding events, institutional ownership, M&A activity, or leadership changes in the source material. The brand is privately held and domestically focused (Vietnam), with international guests acquired through partner channels rather than owned outbound distribution.

Name

Amiana Resort Nha Trang

Legal name

Amiana Resorts and Hotels

Website

https://amianaresort.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Amiana Resort Nha Trang is a luxury beachfront resort in Vietnam offering 248 rooms and villas with private pools, dining, spa, and event services, and serves as the flagship of the three-property Amiana Resorts and Hotels brand.

Ownership category

akta.pro rank

Product category

Luxury Beach Resort Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury beach resort
• Hospitality services
• Villa accommodation
• Spa wellness
• Wedding venue

Headquarters

HQ city

Nha Trang

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Primary revenue from room and villa bookings at the resort. Amiana Resort Nha Trang offers 248 rooms and villas ranging from one to three bedrooms, many featuring private pools up to 450 square meters, with garden or ocean views.
2. Dining Services: Revenue from on-site restaurants including Bacaro Restaurant offering gourmet dinners and beachfront dining experiences on the ocean wooden deck.
3. Spa & Wellness Services: Revenue from spa therapies and mineral mud bathing treatments offered at the spa facility.
4. Events & Weddings: Revenue from hosting weddings and events at the resort venue.
5. Day Passes & Experiences: Revenue from day experience tickets and pool/beach day passes for outside guests, as well as airport transfer services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amiana Resort Nha Trang is a luxury beachfront resort in Nha Trang, Vietnam providing 248 rooms, family suites, and private-pool villas (up to 450 sqm) with garden or ocean views. Its offering spans accommodation, on-site dining at Bacaro Restaurant, a full-service spa with mineral mud-bath treatments, three swimming pools and a private beach, day passes and entrance tickets for outside guests, airport transfer services, and weddings and events hosting.

Product overview

Amiana Resort Nha Trang is a luxury beachfront resort offering 248 rooms and villas with garden or ocean views, ranging from one to three bedrooms with private pools up to 450 square meters. The resort provides comprehensive hospitality services including diverse accommodation types (Deluxe Rooms, Family Suites, Premier Deluxe Villas), fine dining at Bacaro Restaurant, spa and mud bath wellness treatments, three swimming pools, private beach access, airport transfers, and day experience packages. Direct booking through the official website offers exclusive promotional codes for additional savings and resort credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Amiana Resort Nha Trang
• Deluxe Room Garden View With Children Themed Room
• Family Suite 2-Bedroom Garden View
• Family Suite 2-Bedroom Ocean View
• Premier Deluxe Villa Garden View
• Bacaro Restaurant
• Spa and Mud Bath
• Swimming Pools and Private Beach
• Transfer Services
• Day Experience and Entrance Tickets
• Pools and Beach Day Pass
• Direct Booking Platform
• Weddings and Events Hosting

Quantifiable outcome

• High guest satisfaction evidenced by positive reviews praising staff, facilities, and experiences

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Six Senses Ninh Van Bay: IHG-managed ultra-luxury resort on Ninh Van Bay near Nha Trang offering private pool villas and spa; competes head-to-head with Amiana for premium villa-seeking international tourists.
• Mia Resort Nha Trang: Boutique luxury beachfront resort in Nha Trang with private pool villas and full-service amenities, targeting the same couples and family luxury travelers with comparable villa inventory.
• InterContinental Nha Trang: International luxury brand full-service hotel on the Nha Trang beachfront, competing directly for the upper-tier leisure and corporate-event segment with comparable room counts and F&B offerings.
• Fusion Resort Cam Ranh: All-spa-inclusive luxury resort in Cam Ranh, directly comparable to Amiana Resort Cam Ranh, targeting wellness-focused luxury travelers in the same Khanh Hoa micro-market.
• Vinpearl Resort Nha Trang: Operates a large-scale luxury beachfront resort and integrated tourism complex on its own island off Nha Trang, directly competing with Amiana for the same family and couple luxury segments in the same destination.
• Sheraton Nha Trang Hotel & Spa: Marriott-branded full-service beachfront hotel in Nha Trang with multiple pools, spa, and event venues, operating in the same upscale segment as Amiana's Nha Trang property.

Regional players

• Banyan Tree Lang Co: Luxury resort with private pool villas and golf in central Vietnam, operating in the same premium beach/leisure category and drawing on overlapping Asian and European source markets.
• Anantara Mui Ne Resort: Luxury beachfront resort in a different Vietnamese coastal destination; comparable in scale and positioning as a regional competitor for Vietnam's inbound luxury tourism wallet.
• Hyatt Regency Danang Resort & Spa: Large international-brand luxury resort on central Vietnam coast; comparable in amenity depth and event capacity, drawing from the same inbound leisure and MICE demand pool.

Broad incumbents

• Accor (Novotel / Pullman) Vietnam: Large global hospitality group operating multiple upscale and luxury resorts across Vietnam (including Nha Trang and Hanoi), offering broader distribution and loyalty reach than Amiana as an independent operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amianaresort
• Facebookfacebook.com/AmianaResort
• Instagraminstagram.com/amianaresort
• LinkedInlinkedin.com/company/amiana-resort-nha-trang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amiana Resort Nha Trang