What Amibus does

Amibus is presented as an Indonesian bicycle retail operation trading under the "Toko Serba Sepeda" (doing-business-as: Serba Sepeda) name, with a website domain registered in France (amibus.fr) but operational content, currency (IDR), physical addresses, and payment rails all localized to Indonesia. The company sells a single core product — the KARI4D road bike (United brand, 700c wheels, frame sizes 47 and 50) — and runs six physical retail showrooms across the Greater Jakarta metropolitan area (Bekasi, Tangerang, Cikarang, Depok, Jakarta Timur, and Bekasi Utara), supported by an in-house e-commerce site (SerbaSepeda.com) and listings on five major Indonesian marketplaces: Tokopedia, Shopee, Lazada, Blibli, and TikTok Shop.\n\nThe revenue model is omnichannel B2C retail with installment financing. The KARI4D SKU carries a discounted price of Rp 31,868,978 against an Rp 333,541,889 reference price, with installment plans starting at Rp 5,863,876 per month facilitated by financing partners Indodana and Adira Finance. Checkout is supported by Visa, Mastercard, OVO, and TOD, and the company layers a 17,000-point (Rp 170,000 equivalent) reward program on top of free shipping, free lifetime servicing, and house-call warranty. Customer segment is defined as individual consumers and families in Greater Jakarta seeking bicycle purchases with flexible payment terms; no enterprise, B2B, or export channels are disclosed.\n\nThe digital footprint contains a material inconsistency: the website's title, meta description, navigational tags, and several content blocks describe KARI4D as an online gaming platform ("Layanan Akses Platform Game Online" with 24-hour live chat, new-member bonuses, cashback, and jackpots), not a bicycle product. No headcount, leadership team, ownership structure, funding history, revenue figures, patents, certifications, or partnerships beyond payment providers are disclosed. Given the single-SKU catalog, no proprietary technology, and contradictory on-site content, the entity has the surface profile of a very small Indonesian bicycle retailer with a limited and ambiguous digital presence rather than a scaled technology-enabled business.

Name

Amibus

Legal name

Amibus

Website

https://amibus.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amibus operates as an Indonesian bicycle retailer under the "Toko Serba Sepeda" brand, selling the KARI4D road bike through six Greater Jakarta showrooms, its own e-commerce site, and five Indonesian marketplaces, with installment financing for individual consumers.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle retail
• E-commerce platforms
• Bicycle sales
• Retail store operations
• Installment financing

Headquarters

HQ city

Bekasi

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels1 record

Core offering

Amibus operates as a bicycle retail business under the Toko Serba Sepeda (Serba Sepeda) brand, selling bicycles including the KARI4D model (United brand road bike with 700c wheels) through physical retail stores across Greater Jakarta and through multiple Indonesian e-commerce marketplaces plus the SerbaSepeda.com direct website. The business offers installment payment options starting from Rp 5,863,876 per month, free shipping, free lifetime servicing, house-call warranty service, and reward points.

Product overview

Amibus operates as an e-commerce platform selling bicycles and related products. The main product offering is the KARI4D bicycle model (a United brand road bike with 700c wheels), available through both direct online purchase and installment financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• KARI4D Bicycle (United brand road bike) A United brand road bicycle with 700c wheel size (Balap/Racing), available in frame sizes 47 and 50, sold under the KARI4D name through Amibus retail channels at a discounted price of Rp 31,868,978 with installment payment options starting from Rp 5,863,876 per month, targeted at individual consumers and families purchasing bicycles.
• Toko Serba Sepeda Physical Retail Stores Brick-and-mortar bicycle retail showrooms across six Greater Jakarta locations including Bekasi, Tangerang, Cikarang, Depok, Jakarta Timur (Rawamangun), and Bekasi Utara (Golden City), with in-store stock availability checking and walk-in purchase capability for individual consumers.
• Installment Payment Financing Monthly installment payment option available on bicycle purchases with payments starting from Rp 5,863,876 per month, supported by payment integrations with Visa, Mastercard, TOD, OVO, Indodana, and Adira Finance, designed to make bicycle purchases accessible for individual consumers.
• After-Sales Service Program Post-purchase service bundle for bicycle buyers including free shipping (Gratis Ongkir), free lifetime servicing (Gratis Servis Selamanya), house-call warranty service (Garansi Service Kunjungan Rumah), and a 17,000 reward points program equivalent to Rp 170,000, available to bicycle purchasers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Recent moves1 record

Expansion highlights4 records

Others

• Tokopedia: Indonesia's largest e-commerce marketplace and one of Amibus's listed distribution channels; relevant as an enabling platform partner rather than a competitor, shaping how Indonesian bike retailers reach online consumers.

Direct peers

• Wimcycle: Iconic Indonesian bicycle brand (part of the Indofood group) with nationwide retail distribution; comparable as a mass-market Indonesian bicycle brand/retailer targeting similar consumer segments.
• Sepeda Thrill: Indonesian bicycle brand with omnichannel retail targeting commuters and enthusiasts; comparable as a domestic Indonesian bicycle specialist competing in the same online and offline channels.
• Polygon Bikes Indonesia: One of Indonesia's largest domestic bicycle brands with multi-city retail and dealer network; directly comparable as a specialty bicycle retailer serving Indonesian consumers across both physical and online channels.
• Rodalink Indonesia: Singapore-headquartered specialty cycling retailer with Indonesian online and offline presence; comparable as an omnichannel bike specialist operating in the same Indonesian market.
• Pacific Bike: Established Indonesian bicycle brand with nationwide retail and dealer footprint; directly comparable mass-market Indonesian bike retailer serving similar family and commuter segments.

Broad incumbents

• United Bike Indonesia: The manufacturer of the KARI4D brand sold by Amibus; United operates its own retail and dealer presence in Indonesia and is the most directly comparable incumbent given brand and product overlap.
• Decathlon Indonesia: Global sporting goods giant with multi-store presence in Greater Jakarta carrying a wide bicycle and accessories assortment; competes for the same Indonesian cycling consumer across price points.
• Giant Bicycle Indonesia: Global bicycle brand with authorized dealer and brand-store presence in Indonesia; competes in the same mid- and high-end road bike segments where Amibus positions the KARI4D.
• Sport Station Indonesia: Indonesian sporting goods generalist retailer with multi-city physical stores and online channel; competes for bicycle and accessory wallet share as a broader incumbent carrying multiple brands.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/amibus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amibus