Wim Cycle
Wim Cycle is an Indonesian bicycle manufacturer founded in 1972, producing children's bikes, BMX, MTB, city bikes, and folding bikes under its own brand. It serves Indonesian families and export markets across 20+ countries through authorized dealers, Rodalink retail, and e-commerce.
- Company typePrivate
- Founded1972
- HeadquartersSurabaya, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wim Cycle does
Wim Cycle is an Indonesian bicycle manufacturer founded in 1972 by Hendra Widjaja in Surabaya, East Java, and currently operates from a manufacturing facility at the Bambe Driyorejo Industrial Estate. The company is positioned as the largest bicycle exporter from Indonesia, shipping to more than 20 countries, and holds ISO 9001:2008 certification alongside Superbrand Indonesia (2005-2009) and TOP BRAND (2007-2009) recognition. Wim Cycle is a privately held, founder-owned business with 26 disclosed employees and a headquarters footprint anchored in East Java.
The core product range covers push bikes for toddlers, children's bicycles (12"-20"), BMX, mountain bikes (20"-27.5"), city/commuter bikes (CTB), and folding bikes, built on Hi-Ten Steel and alloy frames with Shimano transmission components (Tourney, Acera, Revoshift). Retail prices span IDR 705,000 to IDR 2,500,000 (approximately $45-$160), targeting Indonesian families with children aged 3-14 as well as select adult commuter and leisure riders. The business model is a hardware sales model with no disclosed subscription, software, or service revenue layer.
Go-to-market is executed through an authorized dealer network of 37+ dealers across all 34 Indonesian provinces, exclusive retail placement in Rodalink stores in Jakarta, Surabaya, and Denpasar, and official e-commerce stores on Tokopedia and Shopee. Marketing is community-driven, anchored on Wimmers Fun Day, push-bike competitions, character collaborations (Majalah Bobo, RANS Entertainment), and seasonal promotional bundles (e.g., Bolt tie-ups). The company cycles model years (MY25, MY26) through ongoing product line refreshes.
Wim Cycle firmographics
Firmographics- Name
- Wim Cycle
- Legal name
- Wimcycle
- Website
- https://wimcycle.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wim Cycle is an Indonesian bicycle manufacturer founded in 1972, producing children's bikes, BMX, MTB, city bikes, and folding bikes under its own brand. It serves Indonesian families and export markets across 20+ countries through authorized dealers, Rodalink retail, and e-commerce.
- Ownership category
- akta.pro rank
Wim Cycle industry classification
Industry- Product category
- Children's Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industry
- Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Wim Cycle is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Wim Cycle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Bicycle Hardware Sales: Wimcycle generates revenue primarily through the sale of finished bicycles and push bikes across multiple categories (BMX, MTB, children's bikes, CTB, folding bikes). Products are sold through an authorized dealer network, Rodalink retail stores, and official e-commerce stores on Tokopedia and Shopee. Pricing ranges from approximately IDR 705,000 for entry-level push bikes to IDR 2,500,000 for premium MTB models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Push Bike (12-inch) — Entry-level balance bikes for toddlers aged 3-5 |
| Unit Pricing | Pay-as-you-go | Children's Bike 16-20 inch — Core segment for ages 4-8 |
| Unit Pricing | Pay-as-you-go | BMX 20-inch — Performance and trick bicycles |
| Unit Pricing | Pay-as-you-go | MTB 20-27.5 inch — Mountain and off-road bicycles |
| Unit Pricing | Pay-as-you-go | CTB / City Bike — Urban commuter bicycles for children |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wim Cycle product offering
Product offeringCore offering
Wim Cycle designs, manufactures, and distributes its own-brand bicycles in Indonesia, offering one of the widest ranges in the country: push bikes (12") for toddlers, children's bikes (16-20"), BMX, mountain bikes (20-27.5"), city bikes (CTB), folding bikes, and fixie models. The company sells exclusively through its authorized dealer network across all 34 Indonesian provinces, Rodalink retail stores in major cities, and its official Tokopedia and Shopee e-commerce stores, with bicycles priced from IDR 705,000 for entry-level push bikes up to IDR 2,500,000 for premium MTB models.
Product overview
Wim Cycle is an Indonesian children's bicycle manufacturer offering a comprehensive portfolio of bicycles across multiple categories: BMX bikes (16"-20"), children's bicycles (12"-20"), mountain bikes/MTB (20"-27.5"), folding bikes, city bikes (CTB), and push bikes for toddlers. The product line spans various series including British Soul, Aegyo (Korean Wave), Bronco, Dragster, Beckman, Labrador, Elena, and Fixie Muse. Products range from entry-level push bikes for toddlers aged 3-5 to performance BMX and mountain bikes for children up to teenage years. The company also collaborates with entertainment brands like RANS Entertainment (Cipung Abubu) and magazines (Bobo - Oki Nirmala). All products are backed by warranty programs including 5-year frame warranties for select models.
Differentiator
Problem solved
Functional benefit
Brands
- Wimcycle: Primary brand for children's bicycles including BMX, MTB, foldable bikes, push bikes, and city bikes
Products and services
- Push Bike (Balance Bike) Balance bikes for toddlers aged 3-5 years, designed with lightweight nylon or magnesium frames to develop gross motor skills and balance before transitioning to pedal bicycles. Models include Chomper (IDR 705,000), Pluto, Kinder x Rans (RANS Entertainment collaboration), and Gomy. Backed by a 1-year frame warranty for 16-20 inch children's models.
- Sepeda Anak (Children's Bicycles) General children's bicycles for ages 4-8, available in multiple sizes (16", 18", 20") and styles including BMX, city bikes, and MTB configurations. Includes themed collaborations with Majalah Bobo (Oki Nirmala character series) and RANS Entertainment (Cipung Abubu). Models such as Elena Gelato 16" (IDR 1,520,000), Beckman Koimaru 16" (IDR 1,525,000), and Fixie Muse British Soul 20" (IDR 1,900,000).
- BMX (Sepeda BMX) BMX bicycles designed for children who enjoy extreme cycling sports, tricks, and stunts. Available in sizes 16", 18", and 20" with models including BMX Thrasher X2 Race (IDR 1,935,000), Dragster Electric (IDR 1,855,000), Big Foot Road 20" (IDR 1,835,000), and themed Dragster Oki Nirmala 18" (Majalah Bobo collaboration).
- MTB (Mountain Bikes / Sepeda Gunung) Mountain bikes for light off-road and weekend adventure riding, available in 20", 24", 26", and 27.5" sizes with Shimano drivetrains (Tourney TZ-500, Acera 2x7 speed), suspension forks, and disc brakes. Models include MTB Road Champ 26" (IDR 2,010,000), MTB Roadtech 26" (Canning), MTB Storm 27.5" Aegyo Series (IDR 2,100,000-2,500,000), and MTB Falcon 27.5". Backed by 5-year frame warranty extendable to 10 years.
- CTB (City Bikes) City bicycles for comfortable urban commuting with friends, designed for fitness and casual riding on city roads. Models include Elena Love 20" (IDR 1,765,000) and City Bike Seonna 24" (IDR 2,160,000). Suitable for children and teens who prefer a relaxed upright riding position.
- Sepeda Lipat (Folding Bikes) Folding bicycles for urban exploration, easy storage, and multi-modal transport. Compact folding designs targeting urban commuters and riders with limited storage space. Includes Pocket Rocket model, with bundled Bolt helmet promotions. Backed by 5-year frame warranty extendable to 10 years.
Quantifiable outcome
- Frame warranty extendable to 10 years (5-year standard + 5-year extension upon registration)
- +1 more outcomes
Companies that use Wim Cycle
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Wim Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wim Cycle partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RodalinkcoreRodalink operates branded retail stores selling Wimcycle bicycles in key Indonesian cities including Kelapa Gading (Jakarta), Surabaya (H.R. Muhammad), and Denpasar (Bali). Rodalink serves as a flagship retail channel with dedicated store operations and customer service.
- Majalah BobocoreCollaborative special edition bicycles co-designed with Majalah Bobo, featuring the Oki Nirmala character from the magazine. Products include BMX Dragster Oki Nirmala 18-inch, Clara Oki Nirmala 18-inch, and Bronco Oki 16/20-inch. The collaboration drives emotional connection with Indonesian children who are readers of the magazine.
- RANS EntertainmentcoreWimcycle partnered with RANS Entertainment (RANS Cipung Abubu) to create Push Bike Kinder x Rans, a collaborative push bike featuring exclusive Cipung Abubu decals. This collaboration targets families with toddlers who are fans of the popular Indonesian entertainment family's content.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Wim Cycle competitors and assessment
Company assessmentBroad incumbents
- Giant Bicycles: World's largest bicycle manufacturer with extensive global distribution, including Indonesia. Competes at the higher end of the MTB and folding-bike segments where Wimcycle has premium models.
- Specialized Bicycle Components: Premium global bicycle brand with strong position in MTB and kids' categories (e.g., Hotwalk, Riprock). Represents competitive pressure on premium kids' and teen MTB positioning where Wimcycle's Storm and Falcon models compete.
- Trek Bicycle Corporation: Global premium bicycle brand with growing retail presence in Indonesia. Overlaps in MTB and kids' categories and represents competitive pressure on premium ASPs.
- Decathlon: Global sporting goods retailer with a deep private-label bicycle range at competitive prices, including kids' bikes. Operates large retail stores in Indonesia and competes directly on value.
- Merida Bicycles: Taiwan-based global bicycle manufacturer with similar export-oriented manufacturing model. Overlaps with Wimcycle in OEM/private-label and MTB segments for international markets.
Direct peers
- Polygon Bikes: Indonesia's other major domestically-manufactured bicycle brand, offering a similarly broad range across MTB, road, kids', BMX, and folding bikes with nationwide dealer distribution. Closest head-to-head competitor to Wimcycle in the Indonesian family and kids' bicycle segment.
- Element Bike: Indonesian bicycle manufacturer selling through similar multi-tier dealer channels, with overlapping product categories in MTB and children's bikes.
- United Bike: Established Indonesian bicycle brand competing in overlapping price tiers and product categories (kids, MTB, folding). Comparable local manufacturing heritage and dealer-driven distribution model.
- Pacific Bicycles: Long-standing Indonesian bicycle manufacturer with overlapping product categories and dealer network. Competes with Wimcycle in mass-market family and children's bicycles domestically.
- Thrill Bicycles: Indonesian bicycle brand with comparable BMX and youth-focused positioning and pricing band. Direct overlap in the kids' and BMX segments where Wimcycle is strongest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Wim Cycle social profiles
Digital presenceWim Cycle compliance and trust
Trust signalCompliance1 record
Wim Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wim Cycle leadership team
Management profileNumber of profiles
Profiles1 record
Wim Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wim Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wim Cycle
What does Wim Cycle do?
Wim Cycle designs, manufactures, and distributes its own-brand bicycles in Indonesia, offering one of the widest ranges in the country: push bikes (12") for toddlers, children's bikes (16-20"), BMX, mountain bikes (20-27.5"), city bikes (CTB), folding bikes, and fixie models. The company sells exclusively through its authorized dealer network across all 34 Indonesian provinces, Rodalink retail stores in major cities, and its official Tokopedia and Shopee e-commerce stores, with bicycles priced from IDR 705,000 for entry-level push bikes up to IDR 2,500,000 for premium MTB models.
Is Wim Cycle a public or private company?
Wim Cycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wim Cycle founded?
Wim Cycle was founded in 1972. It employs 11 to 50 people.
Where is Wim Cycle based?
Wim Cycle is headquartered in Surabaya, Indonesia, in the Asia region.
How does Wim Cycle make money?
One revenue line is on record: bicycle Hardware Sales.
Who are Wim Cycle's main competitors?
Broad incumbents on record are Giant Bicycles, Specialized Bicycle Components, Trek Bicycle Corporation, Decathlon and Merida Bicycles. Direct peers are Polygon Bikes, Element Bike, United Bike, Pacific Bicycles and Thrill Bicycles.
Does Wim Cycle have an API?
No public API is recorded for Wim Cycle.
What industry is Wim Cycle in?
Wim Cycle's product category is Children's Bicycles. Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMAHAG, Kids’ & Family Bike Retail (Youth, Trailers, Seats). Its NAICS code is 336991 and its SIC code is 3751.